22 yr old Creator obsessed with the art of storytelling since the beginning of time humans has been captivated by stories, myths legends you name it.

I believe it's what drives our society to greater heights... Or maybe we are all just clout chasing lol.

For me, my greatest skill has to be Creation...

After almost half a decade of screenwriting, film, reading, and Lucid dreaming I wholeheartedly believe it's what I was born to do.

A couple of years ago while I was writing one of my scripts I got heavily addicted to the psychology of humans.

Why do we do what we do, What stories can actually move us, why am I addicted to self-destructive characters like The Red hood and Anakin Skywalker?

Low behold I got dropped into the world of copywriting, email design, and marketing.

The ability to make people feel like luke skywalker understand their individual character arc and be able to position their problem as Darth Vader and brands as their teacher aka Yoda.

It felt like a no-brainer for someone like me marketing was just like writing hit TVs shows and movies, but I was able to make real-world changes right in front of my eyes.

So that's what I do lol use Hero based marketing and aesthetics to show customers a cinematic vision of why they can be.

Atm Building my Solo Agency Skywalker. marketing and looking to work for agencies that have the same belief as me as well.

If that's you hit me with a follow would love to connect.

Zen Richards

HEALTH MATE Email Design

Introducing the first infrared sauna email I’ve ever cooked up 🔥

Red + black in one canvas? 

You already know I’m in.

Sean (CMO? CEO? idk loool) loved it.
Shareholders didn’t see the point of email 🤣

If YOU do…

DM me for a mockup.

#DTC #ECOM #BFCM #KLAVIYO

Narcoleptic Email Marketer💤| I create 6 figure revenue streams for luxury ecom brands.| Dm and i can create 4 on-brand emails (free of charge) that consistently add 5-6 figs a month for your store.

On Black Friday, loyalty’s a myth.

Just like that situationship you swore was different.
If you think they’re buying from you ‘cause they liked your brand back in May?

You're not even on the list.

Here’s how it really works:
Let’s say I like Nike.
Like I REAAAAALY like Nike.
But in the last 10 days, I’ve gotten one email from Nike…
…and ten from Adidas.
Who do you think I remember?
Not the brand I loved.
The brand I heard from.
The one who whispered in my ear.
And stroked all my objections to the bs I have in my life.

They're on my mind so much that the minute I get paid, I'm going to say, "Let me see what the F Adidas is doing right now."
Broski… Black Friday is ABOUT CONVENIENCE.


Whoever shows repeats usps and offers.
WITHOUT being redundant.

IS GOING TO WIN.

Not rocket science my guy.
So don’t give me that “we have 4 emails for BFCM” nonsense.
Don’t talk to me about “brand fatigue.”
I wanna see different offers for different people NOW!
I wanna see dopamine filled crack being injected into offers based don if this person is a regular fiend of yours or some sketchy prospect.

That's the move this Black Friday.

Not a cyclist guy at all… but this product? Gas.

And anytime I get to abuse heavy blacks + silhouette heroes?

Yeah bro, I’m locked in.

Lmk what you think.

If you want mockups for your brand (or a client)…
DMs are open.
#DTC #KLAVIYO #ECOM

Subject lines WILL get you some opens this BFCM.
But what's really going to print?

👉 Objection handling. Fast and with urgency.

Not sexy.
Not clever.
But surgical.

See, traffic is guaranteed this BFCM.
Like MJ(both of them lool) in the '80s-'90s.

But the traffic’s not the problem.
Doubt is.

CUSTOMERS HAVE PLAYED THESE GAMES BEFORE
Sooooo…. If your emails don’t answer the core questions your customers are silently asking?

You’re leaving bodies (and bags) on the field.

🧠 Here’s how smart brands are winning:
They make their offer unnoticeable.
They push that big red urgency button.
They quickly spin their BFM offer with one objection per email.

Example:
“Is this too cheap to be good?” → You talk about material sourcing.
“Will it arrive in time?” → You reference delivery dates in the subject line.
“Can I return it if I hate it?” → You build your guarantee into the CTA.

But don’t stop there.
Segment your objections by where the customer’s at:

🧍‍♂️ Cold? Appeal to primal desires. (Status. Pleasure. Simplicity.)
🔥 Warm? Hit friction points. Kill anxiety. Build ease.
♻️ Returning? Reinforce identity — “You already know.”

Email ideas:
“3 Myths You Believe About [Product Category]”
“BFCM Shipping Lies (And How We Beat Them)”
“Still Thinking About It? Read This Before Checkout”

REPETITION IS KING
BUT REDUNDANCY IS F*CKNG FATAL

Repeat your offer as many times as you want, but in new ways.

Fun Fact UNC…
If you're treating BFCM like a cute 4-day promo window?

You're already smoked. This is Navy SEALs in Baghdad energy.

We hit. We hold. We reload. We hit again.

Not that hit-and-run nonsense where you send 3 emails and it's taco Tuesday after Cyber Monday.

Noooo Siritooos
You’re in the trenches till the last cart is cleared.

And here’s the move:
📦 Multiple offers. Multiple angles. Same product.

You recycle the best offers.

💡 Different day, different version of the same high.

• One day it’s urgency.
• Next day it’s ego-maxxing.
• Then it’s “FAQs”
• Then it’s “Myth Busters”

The offer can be the same, just hit them from multiple angles.

So don’t tell me “we already emailed” like that’s some noble restraint.
You're not being polite.

You're being forgotten.
🔥 This is BFCM, bro.
Smash the send button.

Keep frying their brain with that dopamine and remember... 

You can make your yearly amount in the next 2 months if you play your cards right.

 If you want a free BFCM Welcome Flow, DM me "welcome flow" and let's implement these in ASAP.

IMPACT CRATES Email Design

Dog crate email but make it premium.

Calm + contain.
Clean layout.
Great product.

Want a mockup for your brand?
DMs open.

#DTC #KLAVIYO #ECOM

Easiest win this holiday season?
Targeting + positioning. Everything else is cope.

So let me ask you…

Do you have your flows built for the actual holiday season?

Do you have the firepower AND strategy that makes people choose you over your competition?

If not, here are some quick wins:

1. Speed up time delays in your flows. Honestly? Slash the number of emails, too.

2 . Make your pop-up holiday-themed — copy, micro-submit, images, the whole aura.

3. Put your offer in every email. And make every email a new angle.

Need angles?

1. I’ve got 47 non-discount email ideas.

2. Absolute bangers — used them across multiple agencies + my own clients.

3. Add your offer to each one and you’ve got unlimited holiday angles.

Want them?
Comment “HOLIDAYS” and I’ll send the link.

Need email services ASAP?
DM me.

Giving out free BFCM + holiday welcome flows to whoever needs it.

Let me walk you through what it looks like if I’m running your brand right now.

First thing?
We’re locking in Q4 campaigns +  Q4 core flows.

Within two weeks,.... Maaaaybe 3 you’d have every campaign + every flow for the next 45 days done.

The most important thing is that you'll have flows that match your BFCM offers. 
Also containing your holiday must-haves, like gift guide, shipping deadlines, etc.

After the 3 weeks.
Well, get your evergreen 2026 flows set up.

And the real cheat code?
Positioning. Positioning. Positioning.

Make your messaging match the season.

If you’re still running those dusty evergreen flows from July or May during BFCM and December…

You’re leaving stupid money on the table.

Those flows are dead in the water the second holiday chaos hits.
Want me to fix it for you?

Comment “Q4 FLOWS” and I’ll dm and see if I can get you a free holiday-ready welcome flow this week.

The sexiest offer you can send this BFCM?
Fantasy.

Let’s get into my 3 fantasy copy formulas.

 So before we begin, I want you to imagine your customer sitting there thinking:

“F*cking finally… I can escape the body I hate. Switch up the outfit. Buy that cologne that makes people look twice... WITHOUT killing my wallet.”

Boom.
Two primal forces:
Desire for transformation 
Fear of overspending

Golden angles for Q4 .

So here are my 3 favorite formulas to abuse this mindset. 

Key note: Yes, GPT formatted these formulas for me. Spoke my thoughts into Wispr and let it structure it. Please don't kill me!

💎 F.I.F. — Fantasy → Insecurity → Fulfillment 

Hero: Drop them into a visual… the hotter, cleaner, more put-together version of themselves

Middle: Call out what’s holding them back — the bad lotion, the wrong fit, the routine that never really worked

Close: Your product = the easy win. The shortcut to the version of themselves they actually want to see in the mirror

🧠 Use for skincare, beauty, clothing, fitness, lifestyle improvement.

💎 S.F.S. — Superiority → Fear → Safety 

Hero: Tap comparison — “Everyone else is upgrading for the holidays”

Middle: Hit the fear of missing out — sold-outs, slow shipping, better deals disappearing

Close: Your product = safety + certainty. The guaranteed “you’re good, we got you”

🧠 Use for holiday deals, essentials, gifts, high-trust products.

💎 C.A.S. — Chaos → Aspiration → System 

Hero: Paint the chaos — messy bathroom counter, outdated wardrobe, cluttered routine

Middle: Show what life could look like — smoother mornings, easier getting-ready flow, cleaner look

Close: Your product = the system that makes everything simple, aesthetic, and under control

🧠 Use for anything that simplifies life or sharpens their daily routine.

Just some favorites for structure if you like these, stay tuned....
I will be releasing templates for these soon.

HIGHERDOSE Email Design

Heat. Luxury. Teal.
One of the cleaner ones I’ve done.

If you want a mockup for your brand,
DMs open.

#DTC #ECOM #KLAVIYO

Giving away 4 BFCM emails.

Criteria?
Just give me an offer to run with.

I'll handle design, research, etc, you just sit back and chill.

DMs are open.

Brownells Email Design

Something about designing emails that feel like a cutscene from MW2 just scratches my brain.

Strong typography.
Hero shot that punches.
Everything built for urgency + identity.

Thoughts?
DM me if you want your next campaign to feel like this

#DTC #KLAVIYO #ECOM

Random raw thoughts... featuring Wispr, me, and GPT for formatting loool.

PSA from my wiser side:

Be you this Q4.

I get wanting to close clients.
I get wanting to stack sales.
But there’s something going on in the world right now…
like a tightening around the neck of individuality.

Yours.
Your brand’s.
Everyone’s.

Some weird push to strip the “human” out of everything
and shove us into these perfect little systems of efficiency.

And yeah... we love efficiency.
We love being dialed.
But not at the cost of you.
Not at the cost of the personality, the flavor, the thing that makes your brand feel alive.

Hold onto that.

Don’t suffocate your individuality trying to be “optimal.”

YOU ARE GOING TO GET THE MOST TRAFFIC OUT OF THE ENTIRE YEAR
ACT LIKE IT.

You should have:

– New popups for new offers 
– flows optimized for those offers 
– Backend that can handle front-end traffic.

Your job is to build what I’m now (cornily) calling:
Automated Revenue Infrastructures.

AKA… flows that don’t miss.
Set that it up NOW.

If you don’t know wtf to run… I’ll toss you a few setups.

DM me “flows” and I’ll drop something heavy.

My favorite book of the year?
Featured a stalker vampire… and a drug-addicted Wall Street broker.

Why did these connect with me as a marketer? Honestly, no clue.

But I think it’s the OCD-ness of both characters.

One part of me wants to chase higher vibrations, elegance, and structure.

The other part? Fully degenerate. I love the edge. The chaos. The hedonism. (Not the drugs. Just the energy.)

So yeah... The conflict of switching between both mindsets? Felt that.
Curious... What were your top 2 books this year?

What hit your brain and made you feel like “oh nah… this one’s ME”?
Drop ‘em. I wanna see what y’all been on.

BUCKED UP  Email Design

Glow-in-the-dark visuals.
Frankenstein vibes.
Insane energy.

Email 1 of 2 for this series.

LMK your thoughts.
And if you want a mockup for your brand/clients, lmk.

#DTC #ECOM #KLAVIYO

Karizma Marketing

I help business owners build their businesses by strategizing and implementing sales funnels from start to finish with highly effective and targeted Facebook ad campaigns.  I also offer free Facebook video tutorials for business owners who prefer to learn how to manage their own Facebook ads.

Chief Executive Officer

Toccara Karizma

Toccara Karizma is a Digital Marketing Consultant & Online Business Growth Strategist. Karizma Marketing, her full-service digital marketing agency, is dedicated to growing elite eCommerce brands online through an omni-channel approach, including social media marketing, email marketing, SEO, SEM, website conversion rate optimization, and more. Her 5-star digital marketing agency is a trusted Shopify Partner, Klaviyo Gold Master Partner, & Privy Platinum Partner.

After building her own successful eCommerce business back in 2007, she is now considered a top eCommerce marketing expert, generating over 8-figures in annual revenue for her clients, and overseeing over 1 million unique email subscribers. She's been featured by Entrepreneur, Shopify, Keap, GoDaddy, Klaviyo, Privy, and more. Her trailblazer approach to digital marketing and deep expertise in the online business growth space is why top eCommerce brands turn to her to solve their complex growth problems.

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Zen Richards

Toccara Karizma

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