Zeta Yarwood

Zeta Yarwood Coaching

Award-winning Executive Coach, Career Coach & Life Coach in Dubai:

•	Conducted over 3000 hours of leadership coaching and career coaching to corporate and individual clients across 5 continents, including Hilton Group, Siemens, Rolls Royce, WSP, Serco and Tarkett 
•	Led successful career and life coaching workshops for leading companies including Mondelez, Credit Suisse, MBC, WSP, AMS, and Engie
•	Approached by Credit Suisse and WSP to support and run career workshops for their Women’s Network Group

Industry expert:

-	Panellist at Dubai Lynx on “Mental Health in the Workplace” 
-       Panel moderator for London Business School Women Gulf Association
-	Guest Speaker at Microsoft’s “Women in STEM” event 
-	Guest Speaker at two career events and 5 universities
-	Featured in over 20 publications worldwide including Al Arabiya English, Gulf News, The National, Khaleej Times, Arab News, Emirates 24/7, Friday Magazine, Good Magazine, Emirates Woman, Aquarius, Timeout, Stylist Arabia, VIVA Magazine Australia and Perth Psychologist. 

- Official Career Coach and Life Coach contributor to Al Arabiya English and Arab News Careers 

As your Executive Coach, Career Coach and Life Coach I can help you: 

* build a vision for yourself as a leader, for your career or for your life and a plan to achieve it
* identify of key strengths, skills, values and passions
* develop your leadership skills; including emotional intelligence and communication
* get clear on your career path and goals; 
* discover the right career for you and make a career change
* increase confidence & self-esteem; 
* Experience less stress and better emotional well-being; 
* gain a sense of purpose or direction, and regain motivation
* find work-life balance & have better time management 
* Build your Unique Value Proposition and communicate your value on your CV, LinkedIn profile etc. and in interviews.

Executive Coach | Career Coach | Executive Life Coach

Thrive Global

Having seen my career coaching articles on LinkedIn, Arianna Huffington personally invited me to contribute articles to her platform, Thrive Global. 

Thrive's mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance well-being, performance, and purpose, and create a healthier relationship with technology. Recent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusion. We know, instead, that when we prioritize our well-being, our decision-making, creativity, and productivity improve dramatically. Thrive Global is committed to accelerating the culture shift that allows people to reclaim their lives and move from merely surviving to thriving.

VIP Contributing Author

Merck Serono

Merck Serono is a EUR 15bn multinational pharmaceutical and life sciences company headquartered in Germany, with over 50,000 employees spread across 70 countries. 

Supporting the Regional Managing Director, responsible for 11 countries across the MENA region (including Iraq, Iran and Syria)

* Restructured and rebuilt the Office Administration department from scratch, creating and implementing new policies and procedures in alignment with overall company strategy
* Supported the Managing Director in creating and implementing the company strategy, developing an in-depth understanding of the business and pharmaceutical industry
* Motivated, inspired and managed a multicultural team, leading to a more effective and efficient administration department. Responsible for team coaching and performance appraisals. 
* Initiated and developed a corporate social responsibility programme, leading a charity drive for orphaned children in Ghana and establishing recycling facilities into the office
* Introduced a cultural awareness programme and organised events within the office including the celebration of various cultural/religious holidays, increasing company morale and helping maintain a fun and positive working environment 
* Designed, drove and executed the organisation of regular company events of up to 100 people, including full-day visits and business reviews for the group CEO, COO and Vice-Chairman, plus 4-day Leadership Team meetings abroad

Executive Office Manager  - Middle East

Aspiriti

Recruiting for MNCs and large regional companies across all corporate functions including Sales, Marketing, HR, Supply Chain, Finance, and operations throughout the MENA region. Multi-industry focus: Pharmaceutical, FMCG and aviation and industrial automation.

Executive Recruitment

The Gulf Recruitment Group

Supporting the Managing Director and Pharmaceutical, FMCG and Financial Services teams in their recruitment across Investment, Accounting, Marketing, Supply Chain, and Finance functions. 

Designed and implemented regional talent identification and client marketing strategies, and email marketing campaign.

Resourcing Manager

iQ Selection

Established and led the growth of the Private Equity, Investment Banking and Asset Management desk.

Selected as subject matter expert to discuss industry issues on local and international radio and television, including local TV channel City 7 and international radio station Marketplace.org (www.marketplace.org).

Consultant - Private Equity and Investment Banking

Marks Sattin

Consultant in the Investment Management and Insurance division, recruiting accountants and back office staff into these industries.

Consultant - Investment Management Recruitment

Certified Executive Coach SCC I Career Coach & Executive Life Coach | LinkedIn Top Voice I 🏆 Best Career Coach ‘21 I Helping leaders and professionals achieve fulfilment and success with confidence, clarity and purpose

As an Executive Coach and Career Coach in Dubai, my goal is to help people excel in their careers.

Since 2014, I’ve helped 1000+ people advance their careers in Dubai and globally with clarity and power through my effective career coaching and leadership coaching programmes.

If you’re feeling:

→ unfulfilled or unclear; not sure what you want or how to achieve it 
→ demotivated or frustrated by stagnation 
→ stagnant; unable to progress or earn more 💰
→ stressed out and insecure; doubting yourself and your worth
→ alone or unable to build relationships required for success; maybe questioning if you belong. 

I’m here to help.

For 18 years, I’ve worked with and for multinational companies - as a recruiter, a manager, an executive coach and career coach in Dubai. Through this work, I learned why some people succeed while others struggle in the corporate world.

I’ve personally faced and overcome company restructures, job loss and working in a toxic culture. I learned how to navigate the job market and successfully change careers. 

In the last decade, I’ve built a solid personal brand, became a LinkedIn Top Voice and an award-winning career coach – leading successful executive coaching and career coaching programmes for some of the biggest companies in the world.

Through these experiences and my degree in Psychology, I’ve come to understand the secrets to career fulfilment and success. Now through my Career Transformation Accelerator and coaching programmes, I am on a mission to share them so you can experience greater success too.

Focusing on transformation and empowerment, working with me you will:

→ Gain clarity and a sense of direction
→ Experience renewed motivation and purpose 
→ Build a clear strategy towards your goals
→ Create a powerful Unique Value Proposition and personal brand
→ Learn how to get in front of decision-makers and target audiences, and sell your value
→ Master communication, emotional management, networking and leadership 
→ Develop a success mindset; confidence, resilience and self-worth
→ Get to the next level in your career and more!

If you're ready to elevate your career, drop me a DM. Let’s talk.

zetayarwood.com 
admin@zetayarwood.com

Qualifications:
NeuroLeadership Institute Coach (ICF accredited)
Dr Marshall Goldsmith Certified Executive Coach
NLP Life Coach
BSc Psychology, University of Newcastle-upon-Tyne, UK

Clients: 
Siemens, Hilton, Tarkett, Rolls Royce, PwC, Serco, Engie, Credit Suisse, Mondelez (Cadbury's), Marriott Hotels and more.

SMEs: 
Whiteshield, Cordstrap, Itcan, Tabreed and more.

Dubai -based Executive Coach, Career Coach & Life Coach:

•	Conducted over 3000 hours of leadership coaching and career coaching to corporate and individual clients across 5 continents, including Hilton Group, Siemens, Rolls Royce, WSP, Serco and Tarkett 
•	Led successful career and life coaching workshops for leading companies including Mondelez, Credit Suisse, MBC, WSP, AMS, and Engie
•	Approached by Credit Suisse and WSP to support and run career workshops for their Women’s Network Group

Industry expert:

-	Panellist at Dubai Lynx on “Mental Health in the Workplace” 
-       Panel moderator for London Business School Women Gulf Association
-	Guest Speaker at Microsoft’s “Women in STEM” event 
-	Guest Speaker at two career events and 5 universities
-	Featured in over 20 publications worldwide including Al Arabiya English, Gulf News, The National, Khaleej Times, Arab News, Emirates 24/7, Friday Magazine, Good Magazine, Emirates Woman, Aquarius, Timeout, Stylist Arabia, VIVA Magazine Australia and Perth Psychologist. 

- Official Career Coach and Life Coach contributor to Al Arabiya English and Arab News Careers 

As your Executive Coach, Career Coach and Life Coach I can help you: 

* build a vision for yourself as a leader, for your career or for your life and a plan to achieve it
* identify of key strengths, skills, values and passions
* develop your leadership skills; including emotional intelligence and communication
* get clear on your career path and goals; 
* discover the right career for you and make a career change
* increase confidence & self-esteem; 
* Experience less stress and better emotional well-being; 
* gain a sense of purpose or direction, and regain motivation
* find work-life balance & have better time management 
* Build your Unique Value Proposition and communicate your value on your CV, LinkedIn profile etc. and in interviews.

I’ve learned there’s a difference between loneliness and feeling alone.

I felt completely alone when contemplating my future in Dubai.

I had friends, so I wasn't lonely.

It was the fact that this decision was on me (stay or walk away from my business and livelihood to start again from scratch), and I didn't know what decision to make, that made me feel alone.

People offered their advice; what they would do if they were in my shoes.

Over time, I noticed a reaction.

When someone said, "If it were me, I would stay," my heart sank.
 
When they said they'd go home, I felt a tiny spark of hope.

Fear would then, of course, kick in as all the "What ifs?" quickly followed.

But that spark told me something important: deep down, we know what's right for us. Everything we've been taught to fear is what stops us from hearing it.

So I came home. I felt deeply alone again, with over 30 business and life decisions suddenly on my plate, that only I could make.

But now I know feeling alone isn't necessarily loneliness; the need for human connection.

It's a signal to believe in ourselves. Not just in what we can achieve, but in what we can face and overcome.

A sign to let go of control, those high expectations and need for perfection; from ourselves and others. 

Feeling alone isn't a sign that something is wrong. 

It's a sign that a part of you is calling for you to grow.

If you’re feeling alone, where are you doubting yourself?

How and where is 'life' asking you to grow? 

Thoughts?

#careers #personaldevelopment #growth

DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

The biggest threat from AI isn't sameness.

It's customers who feel nothing.

Everyone's drunk on the AI Kool-Aid.
AI-centric.
AI-driven.
AI-fueled.

The result? A one-note chorus.

Every brand sounds the same.
Messages flatline.
Human connection? Gone.

In the rush to adopt, 
brands are forgetting the 
fundamental definition of branding:

The art of differentiation.

This is creating a wasteland of emotionally flat marketing.
Messages that have no pulse.
No human connection.

Here's what nobody expected.

Instead of fighting AI, I tackled it differently.

I recently built a brand to combat this exact problem.
It's called ReadingMinds.

The innovation wasn't more AI.
It was adding a layer of emotional intelligence to AI.

Making insights three-dimensional, not two.

The name says it all.
ReadingMinds.
The slogan: "Why guess when you can know?" 

(Yup, a brilliant name for this new company. Instantly distinct for growth leaders and intriguing. One of the superpowers I use when you and I work together.)

Because the antidote to emotionally numb marketing isn't better tech.
It's understanding why people actually buy, cry, and share.

Not sure if your brand is connecting emotionally?

I get that. Many are too close to their brand to nail this.

It's why I offer 20-minute UNcovery calls.
LIVE with me, and you.

Tone-deaf brands become invisible. Fast.
20 minutes with me is better than visiting an exotic spa, without the awkward moments.
https://lnkd.in/gVE56ZfW

P.S. The brands surviving this AI wave?
They're not trying to out-AI the AI.
They're out-humanizing it.

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Most companies chase productivity.

The best protect the humans who create it.

The $9B Truth Nobody Talks About:

Your brand isn't built by algorithms.

It's built by humans who give a damn.

FACT: Disengaged teams build disengaged brands.

We spend millions on tech.
And pennies on understanding people.

That's why I'm sharing 7 milestone books that shift how we elevate our most valuable asset.

The Human-First Library Every Brand Builder Needs:

1. “Good to Great” by Jim Collins
Level 5 Leadership isn't about charisma.
It's about building something that lasts beyond you.

1. “The Culture Code” by Daniel Coyle
How the best teams build trust at scale.
Spoiler: It's not about perks.

1. “Rich Brand Poor Brand” by David Brier
Why some brands become legends while others become landfill.
The blueprint I've used to align teams and bring their brands to life. 

1. “Start With Why” by Simon Sinek
People don't buy what you do.
They buy why you do it.
Still revolutionary 15 years later.

1. “Be Yourself at Work” by Claude Silver
The Chief Heart Officer at VaynerMedia shows why authenticity beats strategy. Every time.

1. “Firms of Endearment” by Raj Sisodia
Companies loved by employees outperform the S&P 500 by 14x.
The data that proves people > profit.

1. “Delivering Happiness” by Tony Hsieh
How Zappos built a billion-dollar brand on one principle:
Make employees happy first.

What These Authors Know That Most Don’t:

Strong brands aren't built on tactics.
They're built on belief.

Not in products.
In people.

The brands winning tomorrow?
They're reading these books today.

While their competition chases the next AI tool.

The Bottom Line:

You can automate everything.
Except giving a damn.

That's still a human superpower.
And always will be.

P.S. These aren't just books.
They're $100M case studies disguised as reading material.
The ROI on a book that changes how you see people?
Infinite.

AI is having the conversations humans used to.

Leaving customers untouched, unseen, unmoved.

What's killing brand loyalty? Two machines talking to an empty room.

Brands are outsourcing their interactions to AI.
Consumers are outsourcing their decisions to AI.

Machine talks to machine.
And the human connection flatlines.

The result is a wasteland of sameness.
Disingenuous, cookie-cutter interactions lacking reality.

The companies that win aren't the ones optimizing for this.
They're the ones who will be the most human.

The problem is that "ingenuity" isn’t found on a spreadsheet crunching numbers.

It will be found by studying what customers say and do.
And spotting what they don't say or do.

The most human brands will win in the long term.

→ A city that implemented my strategy saw a 500% increase in tourism.
→ A client who implemented this added $913K to his bottom line (without any increase in his marketing spend)
→ A B2C client who used my strategy saw a 4X sales increase in 3 months

That's how I'm building brands today.

The fastest way to build an unforgettable brand?

Own a problem — not a prompt.

Everyone's asking how to create a unique voice AI can't replicate.
They're focused on prompts, tone, and personality.

Wrong focus.

The absolute fastest way is to own a problem.
One single problem in the marketplace.

We don't remember people for their skills.
We remember them for the problems they solve.

Period.

When someone asks what you do, don't list services.
State the problem you own.

"You know how brands sound exactly the same? I make them unmistakable."

That's a brand.
That's a soundbite.
That's unforgettable.

When one person is known for one problem, they're irreplaceable.

The problem I solve?

I'm the guy CEOs call when they've 
burned so much cash on marketing, 
their spouses think they have a coke habit.

I'm like the Betty Ford Clinic of branding, 
but with better ROI and no group hugs.

This is how you build a moat between you and the competition.
A moat no competitor can cross.

Because while they're trying to copy your voice,
you're solving problems they haven't even identified yet.

And you better be worth the swim to deliver the solution customers want.

P.S. What problem do you own?
Drop yours below — let's see who owns what.

Need help dialing in on the problem you can own and dominate with? Your breakthrough is one DM away (and is not addictive).

He built a $4.6B tech empire.

And he rarely speaks publicly, until this Thursday.

Stu Sjouwerman, SACP built KnowBe4 into a $4.6 billion security giant.

This isn't another AI panel.
It's two practitioners sharing what actually works.

Roughly 70% are running AI-assisted workflows.

Yet fewer than 15% have built systems 
for ROI, trust, or cross-functional governance. 

We tackle how to fix this.

Exclusive: 
Stu's just written the bible on mastering 
AI to eliminate churn and maximize 
customer happiness. 

Every attendee gets Stu's upcoming book free.

Join us at the Agentic Singularity Summit.

Register free: https://lnkd.in/g87G4E6k

P.S. Stu sold his last company for $4.6 billion.
His next play? Even bigger.
Don't miss this conversation.

#agenticsingularity #agenticgtm #predictions2025

The Artlist Report shook me. 

AI sameness is only half the story. 

87% use AI. 
38% can’t keep up. 
27% have become invisible.

The real casualty? Talented creators.
They're drowning in an ocean of indifference.

And it's not because they lack skill.

The Brutal Math That's Killing Ingenuity:

AI turned everyone into a content factory.
10x the output.
100x the noise.

The 2026 Artlist Trend Report nailed it:
"When the barrier to creating polished work is zero,
the barrier to being memorable is higher than ever."

Translation: Polish became worthless overnight.

The Great Wall of Beige:

The best creators I know are exhausted.
Not from creating.
From competing with machines that never sleep.

And here's what's actually dark:

"The problem we'll soon be facing is user slop, not AI slop.
The tool can execute flawlessly, but it can't fix a bad idea."

We're drowning in perfect executions of terrible concepts.

What The Survivors Know:

The creators still thriving?
We stopped playing the volume game.

Not posting more.
Mattering more.

AI: The Great Magnifier

Weak ideas get weaker faster.
Strong voices get "ripped" instantly.

The Opportunity:

When everyone sounds the same,
being different is your superpower.

This is why I am offering 
a complimentary Brand Audit.

Live with me, 
your brand
and you.

The Brand Expansion Scorecard™:

20 questions.
15 minutes.

I have a few remaining slots in my schedule:
https://lnkd.in/gVE56ZfW

Join me.
Let’s see if you’re sitting on gold.
Learn if you’re the signal or the noise.

https://lnkd.in/gVE56ZfW

P.S. That 27% struggling to stand out?
They're trying to out-AI the AI.
The winners are out-humanizing it.

Grab one of the remaining spots today.

How customers discover you is about to change forever. 

The real winners are betting on this instead: 

Google no longer drives discovery. It taxes it.

Tomorrow: I'm dropping data nobody's talking about.

Data that directly impacts your brand's survival.

• How to optimize for AI citations (ChatGPT, Claude, Perplexity)
• The data behind hyper-personalization
• Multi-sensory branding trends
• Why brand heritage matters again

It's why 2026 brand discovery will look nothing like 2025.

I include 6 strategies you can implement before your competition wakes up.

The Old Way:

Chasing keywords while AI builds answers.
Fighting for rankings that no longer matter.

Tomorrow's article shows you the new playbook.

Before everyone else figures it out.

Subscribe now: https://lnkd.in/g2zqk58P

Drop opens at 7 AM.

P.S. You can buy more Google ads.
Or be where your customers are.
Who wins that game?

One nugget sampler for your mental taste buds: 
"The microphone didn't make the Beatles sound good. 
The Beatles made the microphone sound good." Thank you Jeremy

AI is not the problem. 

David Brier says it's something much deeper.

AI generated posts.
AI generated comments.
AI is absolutely everywhere.

And it's affecting the way we think.

I just had branding legend David Brier on the program and we dove deep into this problem. He said people are outsourcing their ingenuity, their uniqueness, and their ability to think on their feet. Prompts are replacing original thought, and many creators don't even notice it happening. 

This is a huge problem. 
 
We also talked about LinkedIn. 

David believes the biggest issue is not the algorithm. It is the wave of AI generated posts and comments that all sound the same. When everything blends together, curiosity dies. Creativity weakens. Indifference grows.
 
David also explained why emotion still drives every sale. If people don't feel something, the message never connects with anyone and the real danger in branding is when people feel nothing. 
 
What's your thoughts on AI generated content?

Everyone’s “strategy” for attention?

A carbon copy of the noise customers love to ignore.

The first instinct is to look inward.
Wrong.

They ask:
"How do we convince the world we're different?"
"How do we convey our unique qualities so we're interesting?"

Wrong questions.

The first place to look is OUT THERE.
Take an inventory of THE NOISE.

What is the volume?
What is the variety?
What are the overlapping commonalities everyone is doing variations on?

Only by taking inventory first can you find that unique place.
Unless your goal is to be invisible.

Own that unique lane.
By first looking OUT THERE.

To own the lane that ideally becomes your unique category.

In an ideal world, you’ll be a category of one.

By the way, want to turn tomorrow (Saturday) into a secret weapon so you’re on fire Monday morning? 

Then subscribe to tomorrow’s amazing new article where I introduce “The Bigger Problem Roadmap™.” It's an exact strategy that leverages Alex Hormozi’s Value Equation for where business is headed. 

It’s free. Join here: https://lnkd.in/g2zqk58P

Inside the mind of a CEO who built a $4.6B tech giant. 

Sharing the real opportunity with AI.

Join Stu Sjouwerman, SACP and me next Thursday. 
Registration details below.

See you there.

Most companies treat AI as a toolkit.
Stu Sjouwerman, SACP treats it as an operating model.
David Brier treats it as a narrative engine.

Stu’s new book, Agent-Powered Growth, comes from an unusual vantage point:
founder and executive chairman of KnowBe4, the world’s largest security awareness platform, creator of ReadingMinds.ai, and a three-decade operator who has built and scaled billion-dollar companies through multiple technological upheavals.

His central argument: once agents understand context, autonomously test messages, and reshape narrative structure, growth stops behaving like a manual function. It becomes a governed system.

That view meets its creative counterpart in David Brier, one of the most influential brand architects of the last three decades. His work has anchored category leaders across SaaS, healthcare, CPG, and enterprise technology, and his thinking consistently anticipates how markets actually interpret meaning. Few people understand how identity, differentiation, and emotion operate in high-velocity environments the way he does.

Together, they represent both sides of the 2026 GTM equation:
the computational and the creative.

At the Agentic Singularity Summit, they will lead Agent-Powered Growth, expanding the central ideas of Agent-Led Growth into the strategic decisions facing CMOs, CROs, CEOs, and founders:

• How agent swarms run narrative and emotional research at a resolution no team can match
• How brand architecture evolves when LLMs shape first impressions before human touch
• How differentiation concentrates when creative direction and agentic optimization intertwine
• How pipeline creation becomes a computational workflow rather than a sequential funnel
• How leaders maintain narrative and strategic control when execution cycles operate continuously

Every attendee will receive a complimentary copy of Agent-Led Growth.

This session is a practical model for how growth, brand, and GTM design shift when agents become the primary interface between companies and the market.

Dec 11, 1 pm PT.
Agent-Powered Growth with Stu Sjouwerman and David Brier.
Attend free / virtual: https://lnkd.in/d_6Ppw4g

A conversation at the intersection of creative mastery and agentic system architecture, exactly where 2026 GTM will be defined.

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The Battle

Zeta Yarwood

David Brier

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Performance ScoreZeta Yarwood's LinkedIn Performance

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taplio

The Battle

Zeta Yarwood

David Brier

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zeta Yarwood's LinkedIn Performance

Performance ScoreDavid Brier's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZeta Yarwood's LinkedIn Performance