Zeta Yarwood

Zeta Yarwood Coaching

Award-winning Executive Coach, Career Coach & Life Coach in Dubai:

•	Conducted over 3000 hours of leadership coaching and career coaching to corporate and individual clients across 5 continents, including Hilton Group, Siemens, Rolls Royce, WSP, Serco and Tarkett 
•	Led successful career and life coaching workshops for leading companies including Mondelez, Credit Suisse, MBC, WSP, AMS, and Engie
•	Approached by Credit Suisse and WSP to support and run career workshops for their Women’s Network Group

Industry expert:

-	Panellist at Dubai Lynx on “Mental Health in the Workplace” 
-       Panel moderator for London Business School Women Gulf Association
-	Guest Speaker at Microsoft’s “Women in STEM” event 
-	Guest Speaker at two career events and 5 universities
-	Featured in over 20 publications worldwide including Al Arabiya English, Gulf News, The National, Khaleej Times, Arab News, Emirates 24/7, Friday Magazine, Good Magazine, Emirates Woman, Aquarius, Timeout, Stylist Arabia, VIVA Magazine Australia and Perth Psychologist. 

- Official Career Coach and Life Coach contributor to Al Arabiya English and Arab News Careers 

As your Executive Coach, Career Coach and Life Coach I can help you: 

* build a vision for yourself as a leader, for your career or for your life and a plan to achieve it
* identify of key strengths, skills, values and passions
* develop your leadership skills; including emotional intelligence and communication
* get clear on your career path and goals; 
* discover the right career for you and make a career change
* increase confidence & self-esteem; 
* Experience less stress and better emotional well-being; 
* gain a sense of purpose or direction, and regain motivation
* find work-life balance & have better time management 
* Build your Unique Value Proposition and communicate your value on your CV, LinkedIn profile etc. and in interviews.

Executive Coach | Career Coach | Executive Life Coach

Thrive Global

Having seen my career coaching articles on LinkedIn, Arianna Huffington personally invited me to contribute articles to her platform, Thrive Global. 

Thrive's mission is to end the stress and burnout epidemic by offering companies and individuals sustainable, science-based solutions to enhance well-being, performance, and purpose, and create a healthier relationship with technology. Recent science has shown that the pervasive belief that burnout is the price we must pay for success is a delusion. We know, instead, that when we prioritize our well-being, our decision-making, creativity, and productivity improve dramatically. Thrive Global is committed to accelerating the culture shift that allows people to reclaim their lives and move from merely surviving to thriving.

VIP Contributing Author

Merck Serono

Merck Serono is a EUR 15bn multinational pharmaceutical and life sciences company headquartered in Germany, with over 50,000 employees spread across 70 countries. 

Supporting the Regional Managing Director, responsible for 11 countries across the MENA region (including Iraq, Iran and Syria)

* Restructured and rebuilt the Office Administration department from scratch, creating and implementing new policies and procedures in alignment with overall company strategy
* Supported the Managing Director in creating and implementing the company strategy, developing an in-depth understanding of the business and pharmaceutical industry
* Motivated, inspired and managed a multicultural team, leading to a more effective and efficient administration department. Responsible for team coaching and performance appraisals. 
* Initiated and developed a corporate social responsibility programme, leading a charity drive for orphaned children in Ghana and establishing recycling facilities into the office
* Introduced a cultural awareness programme and organised events within the office including the celebration of various cultural/religious holidays, increasing company morale and helping maintain a fun and positive working environment 
* Designed, drove and executed the organisation of regular company events of up to 100 people, including full-day visits and business reviews for the group CEO, COO and Vice-Chairman, plus 4-day Leadership Team meetings abroad

Executive Office Manager  - Middle East

Aspiriti

Recruiting for MNCs and large regional companies across all corporate functions including Sales, Marketing, HR, Supply Chain, Finance, and operations throughout the MENA region. Multi-industry focus: Pharmaceutical, FMCG and aviation and industrial automation.

Executive Recruitment

The Gulf Recruitment Group

Supporting the Managing Director and Pharmaceutical, FMCG and Financial Services teams in their recruitment across Investment, Accounting, Marketing, Supply Chain, and Finance functions. 

Designed and implemented regional talent identification and client marketing strategies, and email marketing campaign.

Resourcing Manager

iQ Selection

Established and led the growth of the Private Equity, Investment Banking and Asset Management desk.

Selected as subject matter expert to discuss industry issues on local and international radio and television, including local TV channel City 7 and international radio station Marketplace.org (www.marketplace.org).

Consultant - Private Equity and Investment Banking

Marks Sattin

Consultant in the Investment Management and Insurance division, recruiting accountants and back office staff into these industries.

Consultant - Investment Management Recruitment

Certified Executive Coach SCC I Career Coach & Executive Life Coach | LinkedIn Top Voice I 🏆 Best Career Coach ‘21 I Helping leaders and professionals achieve fulfilment and success with confidence, clarity and purpose

As an Executive Coach and Career Coach in Dubai, my goal is to help people excel in their careers.

Since 2014, I’ve helped 1000+ people advance their careers in Dubai and globally with clarity and power through my effective career coaching and leadership coaching programmes.

If you’re feeling:

→ unfulfilled or unclear; not sure what you want or how to achieve it 
→ demotivated or frustrated by stagnation 
→ stagnant; unable to progress or earn more 💰
→ stressed out and insecure; doubting yourself and your worth
→ alone or unable to build relationships required for success; maybe questioning if you belong. 

I’m here to help.

For 18 years, I’ve worked with and for multinational companies - as a recruiter, a manager, an executive coach and career coach in Dubai. Through this work, I learned why some people succeed while others struggle in the corporate world.

I’ve personally faced and overcome company restructures, job loss and working in a toxic culture. I learned how to navigate the job market and successfully change careers. 

In the last decade, I’ve built a solid personal brand, became a LinkedIn Top Voice and an award-winning career coach – leading successful executive coaching and career coaching programmes for some of the biggest companies in the world.

Through these experiences and my degree in Psychology, I’ve come to understand the secrets to career fulfilment and success. Now through my Career Transformation Accelerator and coaching programmes, I am on a mission to share them so you can experience greater success too.

Focusing on transformation and empowerment, working with me you will:

→ Gain clarity and a sense of direction
→ Experience renewed motivation and purpose 
→ Build a clear strategy towards your goals
→ Create a powerful Unique Value Proposition and personal brand
→ Learn how to get in front of decision-makers and target audiences, and sell your value
→ Master communication, emotional management, networking and leadership 
→ Develop a success mindset; confidence, resilience and self-worth
→ Get to the next level in your career and more!

If you're ready to elevate your career, drop me a DM. Let’s talk.

zetayarwood.com 
admin@zetayarwood.com

Qualifications:
NeuroLeadership Institute Coach (ICF accredited)
Dr Marshall Goldsmith Certified Executive Coach
NLP Life Coach
BSc Psychology, University of Newcastle-upon-Tyne, UK

Clients: 
Siemens, Hilton, Tarkett, Rolls Royce, PwC, Serco, Engie, Credit Suisse, Mondelez (Cadbury's), Marriott Hotels and more.

SMEs: 
Whiteshield, Cordstrap, Itcan, Tabreed and more.

Dubai -based Executive Coach, Career Coach & Life Coach:

•	Conducted over 3000 hours of leadership coaching and career coaching to corporate and individual clients across 5 continents, including Hilton Group, Siemens, Rolls Royce, WSP, Serco and Tarkett 
•	Led successful career and life coaching workshops for leading companies including Mondelez, Credit Suisse, MBC, WSP, AMS, and Engie
•	Approached by Credit Suisse and WSP to support and run career workshops for their Women’s Network Group

Industry expert:

-	Panellist at Dubai Lynx on “Mental Health in the Workplace” 
-       Panel moderator for London Business School Women Gulf Association
-	Guest Speaker at Microsoft’s “Women in STEM” event 
-	Guest Speaker at two career events and 5 universities
-	Featured in over 20 publications worldwide including Al Arabiya English, Gulf News, The National, Khaleej Times, Arab News, Emirates 24/7, Friday Magazine, Good Magazine, Emirates Woman, Aquarius, Timeout, Stylist Arabia, VIVA Magazine Australia and Perth Psychologist. 

- Official Career Coach and Life Coach contributor to Al Arabiya English and Arab News Careers 

As your Executive Coach, Career Coach and Life Coach I can help you: 

* build a vision for yourself as a leader, for your career or for your life and a plan to achieve it
* identify of key strengths, skills, values and passions
* develop your leadership skills; including emotional intelligence and communication
* get clear on your career path and goals; 
* discover the right career for you and make a career change
* increase confidence & self-esteem; 
* Experience less stress and better emotional well-being; 
* gain a sense of purpose or direction, and regain motivation
* find work-life balance & have better time management 
* Build your Unique Value Proposition and communicate your value on your CV, LinkedIn profile etc. and in interviews.

I’ve learned there’s a difference between loneliness and feeling alone.

I felt completely alone when contemplating my future in Dubai.

I had friends, so I wasn't lonely.

It was the fact that this decision was on me (stay or walk away from my business and livelihood to start again from scratch), and I didn't know what decision to make, that made me feel alone.

People offered their advice; what they would do if they were in my shoes.

Over time, I noticed a reaction.

When someone said, "If it were me, I would stay," my heart sank.
 
When they said they'd go home, I felt a tiny spark of hope.

Fear would then, of course, kick in as all the "What ifs?" quickly followed.

But that spark told me something important: deep down, we know what's right for us. Everything we've been taught to fear is what stops us from hearing it.

So I came home. I felt deeply alone again, with over 30 business and life decisions suddenly on my plate, that only I could make.

But now I know feeling alone isn't necessarily loneliness; the need for human connection.

It's a signal to believe in ourselves. Not just in what we can achieve, but in what we can face and overcome.

A sign to let go of control, those high expectations and need for perfection; from ourselves and others. 

Feeling alone isn't a sign that something is wrong. 

It's a sign that a part of you is calling for you to grow.

If you’re feeling alone, where are you doubting yourself?

How and where is 'life' asking you to grow? 

Thoughts?

#careers #personaldevelopment #growth

Sandra Duarte Consulting

“Show them the doors that they didn’t know existed." ―Paul Jun on Mentor Programs, The Impresario

--- --- 
In today’s combative playing field of competitivity, business owners and executives become so blindsided by what their rivals are doing that they create ‘me-too’ enterprises and exert their strategic efforts on unsustainable price wars, product/service imitation and trying to do it all alone.

For over 2 decades, I’ve served as an advisor to business founders, CXOs, and Boards―and the powerhouse behind―rescuing failing businesses from the brink of collapse, turning 7-figure debt/6-figure losses into 8-figure cash flow positivity and positioning brands for market domination against international competitors (yes China!). 

Jun’s words have rung true as I’ve brought value and success to my companies and their founders through designing and executing pioneering and profit-creating strategies, mobilising people for voluntary collaboration and purpose, and piloting Lean operational business restructures, Agile technology solutions and transformations. 
--- --- --- --- --- 

∎ TURNING BUSINESS CHALLENGES INTO OPPORTUNITIES

💭 WHAT IF YOU COULD 

… grow demand and break away from the competition through low-cost brand differentiation?

… skyrocket profitability and unlock new value for stakeholders by aligning innovation with value, price, and cost?

… minimise commercial risk and maximise opportunities (and scale!) through a whole-system approach of creating and implementing replicable systems, governance frameworks and operational infrastructure?

💡 That’s where I come in! I’m the secret weapon you want at your executive table. 


∎ BUSINESS CONSULTING SOLUTIONS

✔ Business Scale, Turnarounds & Transformations 
✔ Sales, Revenue & Profit Optimisation Strategies 
✔ Operational Modelling & Workforce/Organisational Structuring 
✔ Market Expansion & Differentiation

Let’s chat! 🗣

🖥️ https://www.sandraduarteconsulting.com.au/
📨 sandra@sandraduarteconsulting.com.au

Business Consultant ∎ CEO/GM, Board Director & Mentor ∎ Executive Coach, Enabler & Change Strategist

The Positive Leaders Training Company

As the name suggests, we are all about creating Positive Leaders who know what it takes to amplify team performance. Founded by seasoned CEOs and accomplished market leaders, our leadership coaching and training workshops are rooted in a deep understanding of the managerial challenges faced by senior executives.

Our tailored leadership development programs empower your managers with the skills they need to lead, inspire, problem-solve, delegate, and confidently communicate with their peers and reports. Our comprehensive approach spans every managerial facet – from coaching to conflict resolution, aligning team activities with company goals, boosting morale, instilling company values, and more.

Co-Founder & CEO

Centrum Group

Key dates:
CEO: 2020 ― December 2021
GM: 2008 ― 2020

--- --- --- --- --- --- --- --- --- ---
I was brought in to revive the failing operation. I devised and executed a “Blue Ocean Strategy” that led Centrum Group out of the cut-throat combativity of surviving in a “red ocean” to thrive in a “blue ocean” of untapped markets, industry disruption, and unrestricted profitability.

By adopting lean manufacturing principles across the entire print manufacturing business, I eliminated wasteful practices, increased efficiency, improved workflows, and decreased production costs―all with zero negative impacts on quality or service delivery.  
--- --- --- --- --- --- --- --- --- ---

TURNAROUND LEADERSHIP
∎ Returned the company to profit-making through restructuring, staff reductions, and supplier re-negotiations that delivered impactful cost and efficiency gains.

✔ Scaled operations by 140%.
✔ Slashed staffing cost by 50%.

BUSINESS TRANSFORMATION 
∎ Promoted point of sale and packaging products via omni-channel marketing (print, TV/media, online).
∎ Shifted focus toward supporting re-sellers and negotiating high-ROI deals on new technology investments. 

✔ Cemented the company’s market dominance in Australia and against an international competitor in China.
✔ Saved $500K from the purchase of new press technologies.
✔ Cut job turnaround by 15% (from 6-8 weeks to 2 weeks).

PROFIT GROWTH 
✔ Grew sales to double-digit, multimillion-dollars after capturing new, long-term accounts—SONY Computer Entertainment, HH Global, Tag Worldwide, PMA Global, Wellcom, Amcor (now Opal), Anzpac, and Westrock.

OPERATIONS MANAGEMENT 
✔ Consolidated 3 sites (900 sqm) around Mascot into one new purpose-built factory (3.5K sqm) in Chipping Norton with zero production downtime and negotiated $650K in savings.

QUALITY & EFFICIENCY IMPROVEMENTS 
✔ Improved delivery turnaround and elevated quality output by automating multiple production and operational systems and obtaining industry accreditations.

Chief Executive Officer (CEO) ∎ Profit & Revenue Growth ∎ Lean Print Manufacturing ∎ Business Reform

The Total Tourism Group

General Manager: 2000 - 2008
Production/ Studio Manager: 1994-2000
Production/ Distribution Coordinator: 1993- 1994
Office Administration: 1991 - 1993

General Manager

Business Consultant ∎ Co-Founder & CEO ∎ GM ∎ Youth Mentor ∎ Coach & Best Selling Author ∎ I empower & equip SMEs and business leaders with strategic insights for profitable outcomes & transformative management solutions

“Every morning you have two choices: Continue to sleep with your dreams or wake up and chase them.” ―Carmelo Anthony

To understand my story and relentless drive to chase my dreams and develop into an unstoppable executive and trusted partner to founders, CXOs, and Boards, I need to take you back to my youth. At 18 and with no on-the-job experience, typing ability or print manufacturing expertise, I persuaded the Director of The Total Tourism Group to give me a 4-week trial as a "Girl Friday." Later, he told me that my positivity, enthusiasm, and drive swayed him from a no―to a yes! He took a chance on me that others wouldn't, and he saw something in me that others didn't. 


∎ FROM GIRL FRIDAY TO GM & DRIVING 1000% BUSINESS GROWTH         

Over 17 incredible years with The Total Tourism Group, I progressed from entering data and answering phones to running the entire company―and scaling the operation into a multimillion-dollar, market-leading tourism marketing publisher. 

Impacts:
✔ Drove 10X business growth 
✔ Led team to close high-dollar clients (Louis Vuitton, Gucci, Aria, MLC and DFS Galleria)
✔ Rocketed revenues 990% in 5 years
✔ Rebranded and repositioned TTG in an uncontested market 


As Chief Executive Officer (CEO) of Centrum Group, I turned the small commercial printing company into a frontrunner in Australian print manufacturing.
           

∎ FROM IMMINENT COLLAPSE TO DOUBLE-DIGIT, MULTIMILLION-DOLLAR INCOME

During my 13.5 years with Centrum Group, I introduced operational framework (systems, processes, policies), boosted efficiency (IT/ICT solutions, robotic automation, artificial intelligence) and elevated service capability (high-tech machinery, 24-hour print capacity, quick turnarounds).

Impacts:

✔ Scaled operations 140%
✔ Cemented CG's market dominance in Australia and against a global competitor in China
✔ Cut print job turnaround by 15%
✔ Ranked #11 in ProPrint's Power 50, 2021 peer-voted industry leader who sets the bar on industry standards


∎ FROM EXECUTIVE LEADER TO BUSINESS CONSULTANT, THOUGHT LEADER, INSPIRATIONAL SPEAKER, & MENTOR

Today, I arm business owners with a strategic arsenal to transform enterprises into differentiated, value-innovative profit-generators. 

📋 Is your brand competing rather than differentiating?
📋 Is your growth trajectory flatlining rather than thriving?
📋 Is your team complying with compulsory execution rather than willingly going above and beyond to execute ideas in action?

Let’s connect 🔗

Sandra 

🖥️ https://www.sandraduarteconsulting.com.au/
📨 sandra@sandraduarteconsulting.com.au

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Sandra Duarte

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The Battle

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Sandra Duarte

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