CEO of Loft 25 Group. Ecommerce Brand Builder & DTC Product Development Specialist

Everyone wants to be an entrepreneur who makes a positive impact. I’ve done it with 12 companies.

I’m Zhagum Arshad, a serial entrepreneur with over 25 years of experience across e-commerce, product development and building innovative brands.

I’ve built and scaled Loft 25 Group, the UK’s leading DTC soft furnishings manufacturer.

And a large list of other businesses across various sectors.

All whilst driving real, tangible benefits to communities on the ground in the UK, Netherlands and Pakistan where our businesses are based.

I created TriVA to do exactly that, providing opportunities for high-quality virtual assistants in my family's hometown of Gojra in Pakistan.

My mission is simple: Use entrepreneurship as a vehicle to drive social impact.

This is what I write about in my newsletter The Purpose Playbook, where I share my experience on the how and why of creating ethical companies which benefit society at large.

I'm always open to exploring collaborations that drive business success while creating positive social impact.

Let's connect if you're creating something meaningful.

Zhagum Arshad

Squared Strategies Agency

Advise public sector clients on integrated communications to align messaging with institutional objectives and community needs

Develop and execute media engagement plans that enhance public understanding and boost programme uptake

Marketing and Innovation Consultant

Designed and rolled out omnichannel communication frameworks for public sector clients, driving a 15% uptick in brand engagement

Led cross-cultural media campaigns aligned with regional government priorities

Marketing Consultant

Cloud Surge

Led digital transformation projects, driving a 30% increase in stakeholder engagement by optimising communication channels

Implemented AI-powered tools to streamline media outreach, cutting campaign prep time by 35%

Partner Success Manager 

Coventry University

Spearheaded communications for a £850K 5G pilot, elevating the university’s public profile across regional and national outlets

Collaborated with SMEs and government partners to launch community-focused educational initiatives

Innovation Specialist

Agent3: End-to-end ABM

Managed campaigns for 30+ enterprise & government clients, increasing lead generation by 40% through targeted messaging

Leveraged data analytics to refine outreach, improving media pickup rates by 25%

ABM Account Manager

stickee

Developed omni-channel content & CRM strategies, securing new partnerships with leading media outlets

Ensured compliance with digital accessibility standards across all client deliverables

Client Strategist

Broughton Software Limited

Digital Marketing Consultant

[self-employed]

Freelance Marketing Consultant

British American Group

Directed a 15-member team to deliver large-scale media campaigns for Amazon Prime, Samsung and other clients

Secured £950K in grant funding to strengthen public-private collaborations and expand community outreach

Studio & Commercial Manager

Account Manager

I’m a strategic communications leader with 10+ years of experience shaping public narratives, driving digital transformation and building high-impact stakeholder programmes across public sector, enterprise and consultancy environments. My clients and employers have benefitted from:

30%↑ stakeholder engagement through AI-powered media outreach and automation

£950K+ grant funding secured to fuel public-private partnerships and community initiatives

40%↑ lead generation for 30+ enterprise & government clients via data-driven campaign optimisation

Core strengths:

Media relations & reputation management

Strategic communications planning

Digital transformation & AI driven innovation

Stakeholder engagement & partnership development

Team leadership & cross-functional collaboration

Let’s connect if you’re looking to elevate your communications with data-led insights and cutting-edge digital tools.

taplio

The Battle

Zhagum Arshad

Ahmed Ahmed

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