CEO of Loft 25 Group. Ecommerce Brand Builder & DTC Product Development Specialist

Everyone wants to be an entrepreneur who makes a positive impact. I’ve done it with 12 companies.

I’m Zhagum Arshad, a serial entrepreneur with over 25 years of experience across e-commerce, product development and building innovative brands.

I’ve built and scaled Loft 25 Group, the UK’s leading DTC soft furnishings manufacturer.

And a large list of other businesses across various sectors.

All whilst driving real, tangible benefits to communities on the ground in the UK, Netherlands and Pakistan where our businesses are based.

I created TriVA to do exactly that, providing opportunities for high-quality virtual assistants in my family's hometown of Gojra in Pakistan.

My mission is simple: Use entrepreneurship as a vehicle to drive social impact.

This is what I write about in my newsletter The Purpose Playbook, where I share my experience on the how and why of creating ethical companies which benefit society at large.

I'm always open to exploring collaborations that drive business success while creating positive social impact.

Let's connect if you're creating something meaningful.

Zhagum Arshad

Skilled but restricted by self-doubt & overthinking?

🔱 Minotaur Mastery is a personal development brand rooted in myth, philosophy & real-world fear mastery. Designed to help you go to war with yourself & a degenerate society fighting to keep you weak.

🎙️ Minotaur Video Exemplar helps you:

	•	Find your voice
	•	Build your brand & presence
	•	Lead your mission with purpose

Most fear speaking. I did too until I quashed it by making videos.

Go from silent and stuck to bold, visible, confident, impactful & dangerous with a camera, message & mission:

🎥 Make powerful videos with confidence (even if you hate being on camera)
🚀 Build a personal brand rooted in truth, not hype
🏛 Become a role model in your field, family or community
🧭 Lead movements, not just chase followers


🏛 Batley Entrepreneurship Club is a local play. A grassroots project reviving a “forgotten” town through events, startups, storytelling & community vision.

Reimagining what it means to build from street to startup, real estate to reinvention, turning a Northern town into a blueprint for bottom-up regeneration powered by community, creativity and entrepreneurship.

🧱 My Background

I qualified as a UK lawyer in 2015. But I had issues:

	•	Fear of speaking
	•	Fear of failure
	•	Fear of being seen

I worked my way up the corporate ladder from paralegal to senior management to becoming a consultant to launching my own law firm in 2018.

But I hated the legal career and lifestyle. So I left.

Since then, I’ve explored and tested dozens of business models, creative ventures and various projects of all shapes and sizes across the spectrum.

This led me to work with Saudi firm Qadr Financial, which included various work streams:

	•	Startups raise investment
	•	International companies enter Saudi
	•	Structure and launch VC funds
	•	Deliver Shariah-compliant real estate projects
	•	M&A and cross-border investment

But my deepest work comes from using my own transformation of conquering fear of speaking, self-doubt, shyness and social anxiety to escape a career I hated, find clarity & leadership to help others do the same. 

My philosophy centres on simple principles:

Master yourself
Build your brand
Become a role model
Transform your world

🔨 Build people
🏗 Build towns

Preserving human connection in a disruptive AI age.

Whether you’re a founder, builder, creator, aspiring leader or professional the goal is the same:

Think critically
Evolve internally
Contribute externally
Ascend spiritually

📩 Message me to work together

taplio

The Battle

Zhagum Arshad

Zulfaqar Faraz

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