Zohe Mustafa

I Grow Your User Base w/ AI, Automation + Vibe Coding. CMO Head of Marketing / Growth Hacking / GTM. AI Generalist, AI Strategy | No-Code Workflows - Development, SaaS Founder. AI Agents, Adverts, Avatars, & Automations.

𝗜’m a restless builder who thrives on creating, testing, and scaling ideas. From Growth Hakka to JournoPitch to AICRM, I treat every venture as a living organism, feeding it, tweaking it, and seeing how it grows. Over nearly three decades I’ve worked with global enterprises like Virgin Mobile, Nokia, and Accenture as well as ambitious startups, always with the same goal: turning creativity and systems thinking into growth.𝗪𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗺𝗲 𝗮𝗽𝗮𝗿𝘁 is how I connect dots others overlook. One hour I’m mapping a SaaS GTM strategy; then Vibe Coding an app, then next, mentoring students on how to turn complex analytics into stories. I dive into the granular, dashboards, frameworks, AI prompts, while never losing sight of the ecosystems and futures they serve.𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗲 𝗶𝗻 𝗮𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗔𝗜 𝗮𝗻𝗱 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 to transform go-to-market strategies, SaaS scalability, and customer acquisition. As founder of Growth Hakka, I help businesses rethink traditional approaches and build systems that are smart, scalable, and repeatable. I’ve launched ventures like JournoPitch and AICRM my first Vibe Coding projects, designed to compress tomorrow’s innovation into tools companies can use today.𝗣𝗹𝗮𝘆 𝗶𝘀 𝘄𝗼𝘃𝗲𝗻 𝗶𝗻𝘁𝗼 𝗺𝘆 𝘄𝗼𝗿𝗸. I’ve gamified complex ideas through frameworks because storytelling sticks where spreadsheets don’t. Beneath the creativity is discipline: structure, clarity, and measurable outcomes that drive results at scale.𝗘𝗮𝗿𝗹𝘆 𝘀𝗶𝗴𝗵𝘁. I’ve had a track record of spotting shifts before they hit. In 2012 I predicted voice would become the dominant input before Siri or Alexa mattered. In 2017 I concepted Autherbot, anticipating AI copywriting tools years before they went mainstream. Today I’m asking bigger questions: how will AI-human coexistence reshape marketing, PR, and business?𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗺𝗲 is connecting people, ideas, and technologies. My work lives at the junction of innovation and execution, with one purpose: to equip businesses and individuals with the tools, insights, and strategies to thrive in an AI-powered future.𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸: diagnose bottlenecks, design experiments, automate for scale, measure what matters. I build repeatable growth loops in content, distribution, data, and iteration. I favour simple systems, blending no-code with code and treating AI as a co-pilot.𝗜𝗺𝗽𝗮𝗰𝘁: faster pipeline velocity, better conversion, lower CAC. With enterprises I’ve delivered multimillion-pound outcomes; with startups I help sharpen positioning and ship GTM playbooks.

Head of Marketing,  Head of Digital Marketing, CMO, CGO, Marketing Automation

Growth Hakka is a growth hacking consultancy based in London, UK. Worked on campaigns for these industry verticals:

SAAS providers, Telecoms, Logistics, News & Media, Hospitality, Technology, FinTech, Home & Garden, Social Networks, Health and Wellbeing & E-commerce stores.

I am a no-code, growth and digital marketing, and automation specialist

I join these companies and provide marketign leadership. I can slot in as aChief Growth Officer or Chief Marketing Officer, Head of Marketing or Head of Digital Marketing manage or build their existing teams. I provide leadership, vision, plan, execution strategy, and mentoring.

My raison d'etre revolves around the principle of growth hacking. What is growth hacking? The term originated in Silicon Valley and in its essence it’s the idea that an entrepreneur or organisation can take a non-traditional approach to increasing the growth rate/adoption of their product by “hacking” something together specifically for growth purposes. Its about achieving an objective rather than following a prescribed process. Its about the intersection between Marketing, Product, Technology, Data and even HR, Finance. 

Services whilst always focused on Growth, either as a managed service or strategic input include any relevant combinations of the below:

Affiliate Marketing
A/B Testing - Product and Marketing
Analytics, Dashboards 
Conversion Rate Optimisation, 
Content Marketing
CRM
Developer Marketing
Digital: Branding, Consumer Profiling
Digital Marketing & Merchandising
Digital Strategy
Digital Media Planning & Buying across Search, Display, Mobile & Social Media
E-Commerce
Email Marketing
Gamification Strategy
Influencer Marketing
Journalist Marketing
Marketing Automation 
Mobile Marketing & Advertising
Multi-Channel Strategy
Multi Screen Campaign Strategy
Platform / Tool Selection
PR Digital Distribution
Programmatic Advertising & Marketing
SEM & SEO
Social Media Automation, Care, Enterprise, Management, Marketing & Monitoring

𝗧𝗵𝗲 𝗳𝗮𝘀𝘁𝗲𝘀𝘁 𝘄𝗮𝘆 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮? 𝗧𝗮𝗹𝗸 𝘁𝗼 𝗶𝘁.

For years, marketers learned to navigate data.
Hundreds of analytics tools…
Hours spent staring at the numbers until you spot a pattern.

The new layer of analytics? Conversational AI.

𝘠𝘰𝘶 𝘢𝘴𝘬 𝘢 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯.
𝘈𝘯𝘥 𝘵𝘩𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵 𝘢𝘯𝘴𝘸𝘦𝘳𝘴 𝘺𝘰𝘶 𝘣𝘢𝘤𝘬.

Recently, I tested this by chatting with my own Google Analytics data. I connected my GA4 account to Claude with Coupler.io and started getting insights straight away. 

I’m honestly impressed with how much time it can save you.
I got my answers in minutes.

Just one prompt 
and Claude returned not only the data, but the reasoning behind it.
What pages underperformed.
What might be hurting conversion.
What to fix first.

Slides below if you want to see how it works.
And the tool to set up the integration if you want to try it yourself:
https://lnkd.in/euQyYFxB

Claude GA4 and Coupler

𝗘𝘃𝗲𝗿 𝘁𝗿𝗶𝗲𝗱 𝘀𝗲𝘁𝘁𝗶𝗻𝗴 𝘂𝗽 𝗽𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗮𝗽𝗽
and realised Stripe’s “simple” docs
aren’t that simple once you go beyond checkout?

That was me a few months ago.

Not theorising.
Actually building a real credit-based payment model
for JournoPitch, my AI PR platform.
Inside Replit.
From scratch.

No prebuilt templates.
No copy-paste tutorials.
Just Vibe Coding my way through it.

What do most people skip over
when they “add Stripe”?:

They stop at “taking payment.”
But a proper credit model needs to track usage,
deduct credits on API calls,
update balances in real time,
and sync that with Stripe events.

That’s a lot of moving parts.
So I broke it down into a flow, [3 pages below]
one that any solo builder can follow:

1️⃣ Define your credit logic
- how many credits per feature,
- and what happens when they hit zero.

2️⃣ Create Stripe Products and Prices
for each bundle (e.g. 100, 500, 1000 credits).

3️⃣ Build a webhook listener
that fires every time a payment succeeds
and updates the user’s credits in your database.

4️⃣ Map your API calls
so each one deducts the right number of credits.

5️⃣ Finally, wire up a dashboard
showing remaining credits,
recent transactions,
and top-up options.

That’s it.
Not “set up payments.”
𝗦𝗲𝘁 𝘂𝗽 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹.

When you understand how value flows through your app,
you’re not just building software.

𝘠𝘰𝘶’𝘳𝘦 𝘥𝘦𝘴𝘪𝘨𝘯𝘪𝘯𝘨 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘩𝘢𝘵 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘴 𝘪𝘵𝘴𝘦𝘭𝘧.

The Payment Flow Nobody Teaches You

𝗕𝘂𝗶𝗹𝗱 𝘀𝗺𝗮𝗹𝗹 𝘀𝗵𝗶𝗽 𝗳𝗮𝘀𝘁.
𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘮𝘰𝘴𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘴𝘱𝘦𝘯𝘥 𝘮𝘰𝘯𝘵𝘩𝘴 𝘱𝘰𝘭𝘪𝘴𝘩𝘪𝘯𝘨 𝘢 𝘣𝘰𝘢𝘵 𝘵𝘩𝘢𝘵 𝘯𝘦𝘷𝘦𝘳 𝘭𝘦𝘢𝘷𝘦𝘴 𝘵𝘩𝘦 𝘣𝘦𝘢𝘤𝘩. Last night I re-read the 𝗟𝗼𝗿𝗲𝗹𝗶𝗴𝗵𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿'𝘀 𝘀𝗵𝘂𝘁𝗱𝗼𝘄𝗻 𝗮𝗿𝘁𝗶𝗰𝗹𝗲.

It hit harder than I expected. Google it. Very interesting read.

Not because he failed.
But because he said the quiet part out loud.

He said there is no magic AI optimisation.
No hidden lever in ChatGPT.
No special trick for Claude or Perplexity.

The answer was always the same.
Create better content.
Build relationships with 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝗮𝘁𝗶𝘃𝗲 𝗽𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀.
Show genuine expertise.
Do good marketing.

Funny how the future always circles back to the fundamentals.

When I built JournoPitch, I didn’t focus on complicated GEO ideas.
I started with one painful truth I saw everywhere.

People weren’t struggling with AI search.
They were struggling with the exact same bottlenecks they faced in traditional PR.
No time.
No clarity.
No relationships.
No structure to turn their story into something a journalist might actually publish.

So instead of trying to “optimise for AI search”, I built for a real human problem.
Make it easier to create good PR content.
Make it easier to get it in front of the right publications.
Make it faster to turn expertise into something credible and visible.

That’s where the vibe coding part fits in.

The whole point of vibe coding is to build from pain points outward, not feature lists inward.

In my JournoPitch and AICRM chats with AI, the pattern is always the same.

Start with the customer’s discomfort.
What slows them down?
What feels chaotic?
What costs them opportunities?
What “should be obvious” but somehow never gets done?

Then translate that into a clean PRD.
Not a bloated one.
Just a sequence of pain points mapped to outcomes.

From that, build the tiniest version that delivers a win.
Then ship it.
Then layer micro improvements.
Then ship again.

That’s how I approached JournoPitch rollouts.
One micro win at a time.
A little pyramid of momentum.
Every layer built on real feedback rather than hypothetical needs.

Nothing in the Lorelight article contradicts that.
If anything, it reinforces it.

Tools come and go.
Algorithms evolve.
AI models shift.
But usefulness wins.
Real expertise wins.
Credible mentions win.
Relationships win.

If an app helps people do the work that actually builds a brand, it survives.
If it chases a trend that doesn’t solve a real problem, it doesn’t.

Build small ship fast.
But build it because someone is drowning, not because you like the colour of the sails.

Build Small Ship Fast

𝗧𝗵𝗲 𝗨𝗞 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝗽𝗹𝗮𝗰𝗲 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁
𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗿𝗼𝗯𝗼𝘁 𝘁𝗮𝗸𝗲𝗼𝘃𝗲𝗿.

𝘉𝘶𝘵 𝘵𝘩𝘦 𝘥𝘢𝘵𝘢 𝘵𝘦𝘭𝘭𝘴 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘴𝘵𝘰𝘳𝘺.

New analysis across Europe shows the UK is
actually the #1 most resilient nation to
automation.

Only 30% of our workforce faces high risk.
One of the lowest figures in Europe.

Our population decline is small compared
to neighbours staring down massive drops
in working-age talent.

And we’ve kept a solid support ratio:
roughly 3 working-age adults per retiree.

Compare that to Spain, where 75% of
jobs are at risk.

Or Slovakia, losing nearly 9% of their
workforce by 2050.

Meanwhile Iceland shows what the future
really looks like:
99% of people score high on computer
skills.
That’s what resilience actually means.

The real paradox?
Automation might be the answer to the
demographic crisis everyone is ignoring.

Europe needs AI just to keep productivity
from collapsing.

So the real question is this:
Is your country preparing for the shift?
Or are we sleepwalking into a skills gap?

New data suggests that while 70% of jobs in some regions are at risk, demographics might be our saving grace. In a small break from my usual marketing

Open article: The AI Paradox: Why The UK Is Surprisingly Resilient to the Robot Takeover by Zohe Mustafa • 2 min read

The AI Paradox: Why The UK Is Surprisingly Resilient to the Robot Takeover

𝗧𝗵𝗲𝗿𝗲 𝗯𝗲 𝗹𝗼𝘁𝘀 𝗼𝗳 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀.
𝗩𝗲𝗿𝘆 𝗹𝗶𝘁𝘁𝗹𝗲 𝗰𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗳𝗹𝗼𝘄.

And flow is the real engine.

Before JournoPitch had AI PR agents,
before it could interview you with Voice-to-Content,
before it tracked media mentions in under 60 seconds,
before it auto analysed pitches for newsworthiness,
before it sent personalised outreach sequences,
before any of that existed…

I had a cig packet vision.

Literally a rough sketch on whatever was closest.
Homepage.
Signup.
Onboarding.
First action.
First moment of value.

Every app I have ever built has started like that.

Same for AICRM.
Before journeys,
before segmentation scoring,
before the UX overhaul in Replit…
it started with a messy drawing of how someone should enter, see value, and act.

Is Vibe Coding about speed?
Nah. It is not.
It is about clarity. [the speed does help of course]

A cig packet user flow forces you to answer the questions that actually matter:

Who is landing here?
What are they trying to do?
How fast can I give them something valuable?
Where will they drop off?
What is the very next page?
And the next?
And the next?

𝗬𝗼𝘂 𝗱𝗼 𝗻𝗼𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲.
𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝘀𝘁𝗼𝗿𝘆 𝗼𝗳 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁.

JournoPitch’s real flow only became obvious when I sketched it badly first:

Home
→ Who are you
→ What are you trying to earn coverage for
→ How do we get your first pitch drafted
→ How do you build your first verified journalist list
→ How do you send it
→ How do we monitor the mentions
→ How do we help you respond fast
→ How do we automate your sequences
→ How do we help you build momentum

AICRM is the same story:

Home
→ Add first contact
→ Enrich
→ Score
→ Trigger first journey
→ Track the next step
→ Close the loop

All of it came from rough drawings.

This is why skipping user flows is the biggest silent killer of indie builds and MVPs.

You start building screens without knowing the story.
You start coding without knowing the journey.
You ship features with no path connecting them.

A builder needs a map.
Not an aesthetic.
A trajectory.

So if you are building something this week, try this.

Grab the worst piece of paper you can find.
Draw the user’s first 5 moves.
Forget UI.
Forget colours.
Forget components.

Focus on direction.

Then take that sketch and say to ChatGPT or Gemini:

Here is the flow.
Stress test it.
Tell me what is missing.
Tell me where users get stuck.
Tell me what you do not understand.
Turn this into a draft PRD.

Do that once and you will never go back.

𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦 𝘥𝘪𝘳𝘵𝘺 𝘴𝘬𝘦𝘵𝘤𝘩 𝘪𝘴 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘶𝘯𝘭𝘰𝘤𝘬𝘴 𝘵𝘩𝘦 𝘤𝘭𝘦𝘢𝘯 𝘣𝘶𝘪𝘭𝘥.

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗿𝗲𝗮𝘁 𝗥𝗲𝗽𝗹𝗶𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗰𝗼𝗱𝗶𝗻𝗴 𝘁𝗼𝗼𝗹.
𝗜 𝘁𝗿𝗲𝗮𝘁 𝗶𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗹𝗶𝗻𝗲.

When you’re building in public,
you learn quickly that speed is not
about typing faster.
Speed comes from reducing the number
of times you break your own momentum.

That’s what Replit gives you.

A single environment
where thinking, planning, testing,
refactoring, shipping, and fixing
all sit next to each other
instead of fighting for space.

I never realised how much energy I lost
jumping between tools
until I stopped doing it.

Replit became the place
where messy notes turn into user flows,
user flows turn into prompts,
prompts turn into working features,
and features turn into real products.

Not prototypes.
Not half-done experiments.
Actual, production grade apps
running live
with real users.

Both AICRM and JournoPitch
benefited from that shift.
Not because Replit wrote the apps for me,
but because it let me stay
in the same mental lane
from idea
to output
to iteration.

Everything feels tighter.
Cleaner.
More immediate.

Your loops compress.
Your feedback accelerates.
Your learning compounds.

You stop battling the workflow
and start building the product.

Replit eliminates
the need for a stack at all.
It becomes the stack.
P.S You can also build Agents with it. 

That simplicity creates confidence.
You take more risks.
You ship more frequently.
You break things without fear
because you can fix them
in the same place you built them.

If you’ve ever wondered
why people who vibe code
produce so much
so fast,
this is the reason.

It’s not magic.
It’s not shortcuts.
It’s environment design.
A workflow that stays out of the way
so your ideas can get out of your head
and into the world.

Replit for End to End

The Week Marketing Quietly Changed Shape
This week across my blog, seven different signals all pointed to one truth:
Marketing is being rewired faster than most teams realise.
AI search is taking power.
 Customer journeys are bypassing websites.
  Campaigns are becoming self-driving.
   AI is joining the team.
    And trust is becoming the new click. Or it always was?

I Grow Your User Base w/ AI, Automation + Innovation. CMO. Head of Marketing / Growth Hacking / GTM. AI Generalist, AI Strategy | No-Code Workflows - Development, SaaS Founder. AI Agents, Adverts, Avatars, & Automations.

One uncomfortable truth: The marketing ecosystem is rewiring itself faster than most teams realise. Workflows compressed. Search power shifted. Custom

Open article: The Week Marketing Quietly Changed Shape by Zohe Mustafa • 3 min read

𝗗𝗲𝗯𝘂𝗴𝗴𝗶𝗻 𝗶𝘀 𝗮 𝘀𝘁𝗮𝘁𝗲 𝗼𝗳 𝗺𝗶𝗻𝗱, 𝗻𝗼𝘁 𝗮 𝘀𝗸𝗶𝗹𝗹𝘀𝗲𝘁

I did not believe this early on.

When I first started Vibe Coding my apps, every bug felt like a personal attack.
A line of red. A vague error. Something I changed five minutes ago sabotaging something I built two days before. 

AAAARRRGGGHHHH!

It took a while to realise that debugging is not a technical exercise.
It is emotional regulation disguised as problem solving.

And once that clicked, everything got easier.

Not because the bugs suddenly got simpler.
But because I stopped treating them as emergencies.

I started treating them as conversations.

You build something with energy.
𝗧𝗵𝗲𝗻 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 𝗿𝗲𝗽𝗹𝗶𝗲𝘀.
Sometimes gently.
Sometimes aggressively.
But always honestly.

And that honesty is where the growth happens.

When I’m working on JournoPitch or AICRM, the pattern is always the same.
A flow breaks. The AI gives me something half helpful.
Replit highlights twenty lines that all look equally wrong.

Old me would dive straight in, clicking around wildly, editing things instinctively, hoping to stumble across the answer.

𝘕𝘦𝘸 𝘮𝘦 𝘥𝘰𝘦𝘴 𝘵𝘩𝘦 𝘰𝘱𝘱𝘰𝘴𝘪𝘵𝘦.

I slow down.
Reproduce the issue.
Watch it carefully.
Ask better questions.
Guide the AI instead of surrendering to it.
And if I need to walk away, I do. [sometimes full of frustration]

Debugging calmly is not passive.
It’s controlled.

A deliberate choice to stay curious rather than panicked.

Because when you panic, you’re debugging the emotion.
When you’re calm, you debug the code.

And then the unlock becomes simple.

Every bug is a breadcrumb.
Every breadcrumb is a clue.
And every clue is trying to move you forward.

Not ruin your day. 
[Do check Replit threads on Reddit, can sometimes be amusing how angry people get]

So if you’re building in public, building with AI, building solo, or building with limited sleep and too much ambition, remember this:

You cannot rush clarity.
But you can create the conditions for it.

Take your time.
Observe.
Reframe.
Try again.

You will break things.
You will fix things.
And eventually, you will understand things you once thought were impossible.

𝗧𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 “𝘄𝗶𝗻𝗴𝗶𝗻𝗴 𝗶𝘁”
𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗣𝗥𝗗𝘀 [𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘙𝘦𝘲𝘶𝘪𝘳𝘦𝘮𝘦𝘯𝘵𝘴 𝘋𝘰𝘤𝘶𝘮𝘦𝘯𝘵]
𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝗱.

When you’re vibe coding, it is so tempting
to jump straight into building.

Hit the editor.
Fire up the agent.
Spin up the repo.
And vibe your way into a working feature.

I learned a few frustrating truths the hard way.

Vibes are amazing for creativity.
Vibes are terrible for clarity.

The difference between two days of chaos
and two days of rapid progress
was whether I stopped long enough
to articulate what I was actually trying to build.

Not in corporate language.
Not in 20 pages of jargon.
Just simple prompts that force the thinking.

What is the problem.
Who feels the pain.
What success actually looks like.
What must exist now.
What can wait.

That tiny discipline unlocked a lot.

It made JournoPitch easier to steer.
It made AICRM easier to extend.
It made Replit easier to collaborate with.
It even made ChatGPT give me better answers
because I was finally giving it better questions.

The PRD Prompt Pack in today’s infographic
isn’t about documents.
It is about decisions.

A PRD is just a mirror that tells you
whether your idea has legs
or whether you are building your own trap.

And the moment you nail this,
your build speed goes up,
your revision loops shrink,
𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝘀𝗲𝗹𝗳 𝘀𝘁𝗼𝗽𝘀 𝘄𝗮𝗻𝘁𝗶𝗻𝗴 𝘁𝗼 𝗳𝗶𝗴𝗵𝘁 𝘆𝗼𝘂.

If you want to move quicker,
get better at thinking before typing.

Your prompts define your product.
Your clarity defines your velocity.

Nuff said.

Vibe Coding PRD Prompt Pack /in/zohemustafa

𝗛𝗼𝘄 𝗡𝗢𝗧 𝘁𝗼 𝘁𝗮𝗸𝗲 𝟭𝟴 𝘆𝗲𝗮𝗿𝘀
𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝟭𝟬𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀.

As I perch on the precipice
of 10000 followers,
I’ve realised something.

𝘐 𝘮𝘢𝘥𝘦 𝘵𝘩𝘪𝘴 𝘢 𝘭𝘰𝘵 𝘩𝘢𝘳𝘥𝘦𝘳
𝘵𝘩𝘢𝘯 𝘪𝘵 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘣𝘦.

And for context
my early LinkedIn era
was basically me treating it
like a very polite Facebook.
Random thoughts.
Random shares.
Zero intention.
Zero usefulness.
Peak chaos energy.

So here are the lessons
from someone who took
the scenic route.

𝟭. 𝗗𝗼𝗻’𝘁 𝗽𝗼𝘀𝘁 𝗿𝗮𝗻𝗱𝗼𝗺 𝘀#𝘁.*
Pick a lane.
Pick a niche.
Pick a topic.
People need to lock on
to your expertise.
The algorithm loves it too.
I find this boring
and I cannot stick
to one topic
if my life depended on it.
Since early 2024
I’ve posted about
AI tools,
marketing,
vibe coding,
AI adoption,
growth hacking,
automation,
avatars,
public speaking
and other completely
random things.
If no one knows
what I’m offering
that’s fine.
Neither do I lol.

𝟮. 𝗣𝗼𝘀𝘁 𝗱𝗮𝗶𝗹𝘆.
It matters.
Disappear for weeks
or months
and the algorithm
moves on without you.
Your audience does too.
Momentum is not loyal.
Miss your posting rhythm
and you’re basically
starting from zero again.

𝟯. 𝗗𝗼𝗻’𝘁 𝗰𝘂𝗹𝗹 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀.
Yes it makes the network
more relevant.
But it absolutely
torches your numbers.
Also don’t be
a connection wh#*e
and accept every rando
who sneezes in your direction.
You’ll just end up
culling them later
and regretting both decisions.

𝟰. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗱𝗮𝗶𝗹𝘆.
Treat engagement
like it’s delaying
a sixth extinction event.
Seriously.
Comments compound.
Stop commenting
and you lose
the momentum you built.

5. 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝘀𝗲𝗻𝗱𝗶𝗻𝗴
𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀
stop changing your offer
and your ICP every two weeks.
All you do is dilute your network
and create more culling
for Future You.
Future You hates this.

6. 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝗼𝗻𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲.
Don’t change it
17 gazillion times
like me.
Every time you switch it
you confuse your network.
And confused people
do nothing.

If I took 18 years
to reach 10000
you do not need to.

N.B. I am NOT 'Open To' 'Add Section'. 
That sounds like a really boring job 😜

How not to take 18 Years to reach 10000 followers /in/zohemustafa

When you’re Vibe Coding,
you don’t just build.
𝗬𝗼𝘂 𝘀𝗵𝗮𝗽𝗲𝘀𝗵𝗶𝗳𝘁.

There’s this myth that Vibe Coding
is mostly about learning tools
or writing perfect prompts.

It’s not.
It’s about thinking in roles.

When I built JournoPitch and AICRM,
I had to wear every hat in the room 
even the imaginary ones.

One hour I was a Business Analyst,
mapping how users might search for journalists
or score a lead in a CRM.

Next, a Designer,
sketching wireframes that made sense
to a first-time founder at 1am.

Then a Developer,
debugging JSON loops
that refused to behave.

Followed by Information Architect,
structuring everything
so it didn’t collapse under new features.

Then came Builder,
stringing it all together
in Replit, ChatGPT, V0 and Notion.

And when it was finally “done”
I became the Copywriter,
finding the words that explained it
to people who don’t yet know they needed it.

Then the Project Manager,
keeping myself accountable
without a team stand-up or Jira board.

The Product Lead,
deciding what not to build
(which is harder than it sounds).

And finally, the Marketer
and Growth Hacker,
testing how the world might discover
what I’d just created.

It’s messy.
It’s exhausting.
But it’s also the 𝗺𝗼𝘀𝘁 𝗳𝗿𝗲𝗲𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲
you can have as a creator.

Because you start to realise
you’re not just “learning tools.”
You’re learning to think
like an entire company.

That’s the 𝗺𝘂𝗹𝘁𝗶-𝗿𝗼𝗹𝗲 𝗯𝘂𝗶𝗹𝗱𝗲𝗿 𝗺𝗶𝗻𝗱𝘀𝗲𝘁.
You don’t wait for permission,
funding, or a team.
You just build
𝘸𝘪𝘵𝘩 𝘦𝘯𝘦𝘳𝘨𝘺, 𝘯𝘰𝘵 𝘴𝘺𝘯𝘵𝘢𝘹.

Question:
If you had to wear every hat
to build your next big idea,
which role would you struggle with most?

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗹𝗼𝘃𝗲𝘀 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝗼𝗳𝗳 𝘁𝗵𝗲𝗶𝗿 𝗔𝗜 𝘀𝘁𝗮𝗰𝗸𝘀.
Mine fits in one screenshot.

Just Replit.
ChatGPT.
A sprinkle of V0 for mockups.
And time.

I didn’t use Make .com.
I didn’t design in Canva.
No fancy auto-builder dashboards.
I do use Make & Canva but for other stuff.

That’s it.
Three tools.
One mission: build real apps, not prototypes.

But what really powered JournoPitch and AICRM
wasn’t the tools.
It was how I used them.

Each Replit build started with a simple prompt:
“Help me build this…”
Then came the pattern:
Iterate. Test. Rethink. Re-prompt.

I never treated ChatGPT as a coder.
I treated it like a partner.
We debugged logic.
Redesigned flow.
Named functions like we were naming songs.

You don’t need a big toolchain.
You need dialogue.
And clarity of intent.

The rhythm between curiosity and clarity.
Between human instinct and machine precision.

If you can hold that rhythm,
the stack becomes irrelevant.
Because the build becomes inevitable.

What’s your smallest possible stack
that still gets big things done?

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗹𝗮𝗻 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁.
You just need curiosity.

When I first started building JournoPitch, I didn’t have a full spec, design system, or roadmap.
Just a half-baked idea and too much caffeine.

But curiosity pulled me into Replit.
Two days later, I had a working beta.
Not perfect, not prettym, but alive.

That’s the magic of prototyping your curiosity.
You move from “what if” to “look at this.”
From thought to thing.

Most people wait for clarity before starting.
But clarity rarely comes before action.
Momentum creates understanding.

In those first 48 hours, I learned more
about what JournoPitch could be
than I ever could by writing about it.

Every feature you think you need
becomes irrelevant once the thing works.
Because then you can feel it.
You can see the gaps.
You can sense what’s missing.

And suddenly, curiosity becomes a compass.
Not just a spark.

If you’re sitting on an idea right now,
don’t wait until it’s fully formed.
Prototype your curiosity.
𝗕𝘂𝗶𝗹𝗱 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗶𝘀𝗵 𝗲𝘅𝗶𝘀𝘁𝗲𝗱, 𝗲𝘃𝗲𝗻 𝗶𝗳 𝗶𝘁’𝘀 𝘀𝗰𝗿𝗮𝗽𝗽𝘆.
𝘌𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘪𝘧 𝘪𝘵’𝘴 𝘴𝘤𝘳𝘢𝘱𝘱𝘺.

𝗔𝗽𝗽𝗮𝗿𝗲𝗻𝘁𝗹𝘆, 𝗩𝗶𝗯𝗲 𝗖𝗼𝗱𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱.
𝗔𝗴𝗮𝗶𝗻. Or never was a solution.

Every few months, someone declares that Vibe Coding has imploded.
That it’s all “duct-taped disasters”, hallucinated libraries,
and wannabe founders typing dreams into AI models.

And I get it.
If you treat Vibe Coding like a toy, it will behave like one.
But if you treat it like a system, it 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻-𝗴𝗿𝗮𝗱𝗲 software.

JournoPitch and AICRM weren’t born out of hype.
They were built line by line, prompt by prompt, debug by debug 
using the same so-called “vibe tools” people love to ridicule.

What’s funny is the critics keep describing a problem
that doesn’t exist for those who build with intent.
Security? Replit handles API isolation beautifully.
Scalability? You design for it.
Structure? That’s what PRDs are for.

The issue isn’t the tools. It’s the mindset.

And here’s something I’ve noticed.
Most of the people shouting “fad!”
are either old-skool AI builders [aka '𝘱𝘳𝘰𝘱𝘦𝘳 𝘥𝘦𝘷𝘴']
or founders of dev agencies whose business model depends on gatekeeping.
They mock what threatens the moat they built around complexity.

No irony lost there.

I’ve had quotes north of £12,000 just for an MVP.
Another “expert” said AICRM would need £500k - £1M to build.
If I’d listened, neither JournoPitch nor AICRM would exist today.

So when people say Vibe Coding is a fad, I smile.
Because while they’re writing think-pieces about why it can’t work,
I’m shipping updates.

You wants a quiet truth no one wants to admit?:

Vibe Coding doesn’t eliminate engineering.
It redefines it.
You still need logic, design sense, empathy for users,
but you also need imagination,
the courage to iterate fast,
and the humility to ask the right prompts.

We’ve moved from “write code”
to “design conversations that build code”.

That’s not regression to moi.
𝘛𝘩𝘢𝘵’𝘴 𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯, 𝘣𝘶𝘣.

So if you’re building in public,
don’t let the cynicism slow you down.
You’re not “vibe coding”.
You’re re-engineering what it means to create.

Have you noticed how every tech revolution starts as a joke before it becomes the standard?

𝗔𝗴𝗲𝗻𝘁 𝗙𝗶𝗿𝘀𝘁 𝗜𝗗𝗘𝘀. 𝗔𝗻𝗱 𝘄𝗵𝗮𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝘁𝗶𝗚𝗿𝗮𝘃𝗶𝘁𝘆 𝗺𝗶𝗴𝗵𝘁 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗯𝘂𝗶𝗹𝗱𝗲𝗿𝘀.

I keep seeing posts about Google’s new AntiGravity IDE.
Everyone is breathless.
The future has apparently arrived.

𝘐 𝘩𝘢𝘷𝘦𝘯’𝘵 𝘦𝘷𝘦𝘯 𝘶𝘴𝘦𝘥 𝘪𝘵 𝘺𝘦𝘵. 😆

But I am watching the shift it represents.

For the last year I’ve been building JournoPitch
and AICRM with Replit as my home base.
Vibe Coding in its purest form.

And even then… it takes time.
Energy.
Context juggling.
Feature creep.
Roadmaps that mutate while you sleep.

So when a platform like AntiGravity appears,
the promise is seductive.

A fully agent-first IDE.
Code, refactor, test, ship.
All in one continuous motion.
It reads your intent, not just your instructions.

The interesting part isn’t the shiny UI.
It’s the pattern.

Replit was first to genuinely make
AI-native building feel real.
Claude Code brought the deep reasoning layer.
Lovable leaned into full-flow scaffolding.

AntiGravity is pushing the 𝗢𝘃𝗲𝗿𝘁𝗼𝗻 𝘄𝗶𝗻𝗱𝗼𝘄 again.
Less coding.
More orchestration.
More “tell the system what outcome you want
and let it negotiate the rest.”

Even if AntiGravity is astonishing
I don’t know how I would migrate a live product.
JournoPitch has a credit engine,
Stripe logic,
monitoring pipelines,
editor flows,
and a roadmap stacked with new features.

AICRM is the same.
Deep wiring everywhere.

Does AntiGravity deploy?
Does it manage infra?
Does it handle persistent agents?
Is there a safe bridge from what exists
to what might exist?

And more importantly
𝗱𝗼 𝘄𝗲 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲 𝘁𝗵𝗲 𝘀𝘄𝗶𝘁𝗰𝗵𝗶𝗻𝗴 𝘁𝗮𝘅
because the marketing hype is louder
than the migration reality?

I love new tools.
But I also love finishing what I start.

Maybe the future isn’t choosing one IDE.
Maybe it’s learning how to think
in an agent-first way
no matter where you build.

Agent First IDEs

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘁𝗼𝗼𝗹𝘀.
Almost no one talks about 𝘵𝘩𝘦 𝘴𝘺𝘴𝘵𝘦𝘮.

That’s why most “no-code” projects stall at the prototype.

Because tools don’t build production-grade apps, 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗱𝗼𝗲𝘀.

Vibe Coding isn’t about syntax.
To me it’s about energy.

It’s creative building powered by AI, intuition, and systems thinking.
Where ideas become working apps; live, public, playful.

Here’s the system I use:

1. Challenge → What’s broken or interesting?
2. Context → Why now? What already exists?
3. Outcome → What does ‘done’ look like?
4. Subtasks → Break it into micro-wins.
5. Feedback → Test, share, iterate.

This loop built @JournoPitch and @AICRM.
It’s the same rhythm I use every time.

AI supports the logic, debugging, and ideas
ChatGPT, Gemini, Claude.

Replit takes it from draft to deployment,
secure and production-ready.

Not a showcase of tools.
A repeatable process that stacks curiosity, clarity, and iteration.

If you can explain it, you can build it.

What is Vibe Coding, A Guide to building with Energy not Syntax /in/zohemustafa

𝗪𝗵𝗲𝗻 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗲𝗱,
𝘄𝗵𝗮𝘁 𝘀𝘁𝗶𝗹𝗹 𝗳𝗲𝗲𝗹𝘀 𝗵𝘂𝗺𝗮𝗻?

This week’s Machine Minds dives into the
shift no marketer can ignore.

AI is now the baseline.
Agentic workflows run campaigns.
Creators outperform traditional media.
Attention is the new currency.

But the brands winning right now?
They’re doubling down on something that
automation can’t simulate.

Tone.
Trust.
Emotional clarity.
Human resonance.

𝘐𝘧 𝘦𝘷𝘦𝘳𝘺 𝘴𝘺𝘴𝘵𝘦𝘮 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘱𝘦𝘳𝘧𝘦𝘤𝘵,
𝘺𝘰𝘶𝘳 𝘩𝘶𝘮𝘢𝘯𝘪𝘵𝘺 𝘣𝘦𝘤𝘰𝘮𝘦𝘴 𝘵𝘩𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺.

Digital marketing just crossed a threshold. Every workflow is becoming automated. Every decision is being predicted. Every channel is optimised by def

Open article: When Everything Is Optimised, What Still Feels Human? by Zohe Mustafa • 4 min read

When Everything Is Optimised, What Still Feels Human?

𝗜’𝘃𝗲 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰.
Not to show off. [𝘛𝘩𝘢𝘵'𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘯𝘰𝘵 𝘮𝘦 😱]
But to show up.

For years, I've built quietly.
Behind closed tabs, half-finished prototypes, and ideas that never saw daylight.
Because silence feels safe.
Until you realise no one can see what you’re actually building.

So this time, I’m doing it differently.
I’m building out loud. Well, not 𝘁𝗼𝗼 loud.
Sharing the messy middle, the progress, and the lessons as they happen.

When you build in public, you stop chasing polish and start chasing momentum. [Thats the plan anyway].
You stop hiding your learning curve and start turning it into your superpower.
You replace “I’ll share when it’s done”
with “Here’s what I learned today.”

It’s not marketing.
It’s accountability.
It’s energy.
It’s curiosity.

Whether it’s JournoPitch, AICRM, or something completely new,
I’m building in public because it keeps me honest,
focused, and hopefully connected to others on the same path.

AICRM I've been trying to get built since 2022.
Many, many people said it would not be possible to build it.
𝘚𝘰𝘮𝘦 𝘦𝘷𝘦𝘯 𝘴𝘢𝘪𝘥 𝘭𝘦𝘢𝘷𝘦 𝘪𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘣𝘪𝘨 𝘣𝘰𝘺𝘴 𝘭𝘪𝘬𝘦 𝘏𝘶𝘣𝘚𝘱𝘰𝘵 & 𝘚𝘢𝘭𝘦𝘴𝘍𝘰𝘳𝘤𝘦
I had quotes of £𝟭𝟮.𝟱𝗞 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝗮𝗻 𝗠𝗩𝗣.
£𝟱𝟬𝟬𝗞 𝘁𝗼 £𝟭𝗠 to build the full app.

I now have a more than a MVP for a tiny fraction of the quoted costs..
Its buggy, needs a ton more testing..... but I'm getting closer.

If you’ve been sitting on something you want to create,
this is your sign.
Start small.
Share the thinking before the product.
That’s where the real momentum begins. 🤞

Why you should build in public. Even more so if its vibe coded and the compounding rate of AI advancements. Follow /in/zohemustafa

𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗱𝘃𝗶𝗰𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀.

𝗔𝗹𝗺𝗼𝘀𝘁 𝗻𝗼𝗻𝗲 𝗳𝗼𝗰𝘂𝘀𝗲𝘀 𝗼𝗻 𝗳𝗹𝗼𝘄.

And yet flow is what decides whether someone
uses your product once
or returns tomorrow.

I learnt this the slow way.

Every time I built something 
JournoPitch, AICRM, or even the early “rough” things
the outcome wasn’t shaped by which feature I added next.
It was shaped by the path the user walked through.

If the path was clean
the product felt smart.

If the path was messy
the product felt messy
even if the features were strong.

That’s when I realised something important.
You can ship a product that is technically impressive
and still lose users
because the journey feels confusing.

𝘠𝘰𝘶𝘳 𝘶𝘴𝘦𝘳 𝘪𝘴 𝘯𝘰𝘵 𝘪𝘯𝘴𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘩𝘦𝘢𝘥.
They only see the steps.

So today’s infographic is a collection of frameworks
I wish I’d had years ago.
Not screens.
Not layouts.
Not UI kits.

Thinking tools.

Stuff that makes you a better builder,
not just a faster one.

Principles that stop you guessing
and force you to design journeys that actually convert.

The frameworks inside the graphic are the ones I rely on
They help you compress, simplify, interrogate
and pressure-test your flow
so the UI becomes the expression of good thinking
not a patch for bad structure.

Flow Frameworks

Purely Personal

Welcome to the Purely Personal marketing and branding Agency. 

We craft thought leadership and manage high-profile personal brands for C-level executives, technology experts, HNW leaders, celebrities, and investors.

Whether you're aiming for that promotion, seeking a new job, or dreaming of starting your own business, we've got you covered. 

We have our own podcast that highlights the transformative power of being known and how it can change your life. 

Each episode features top guests from around the world who have navigated these paths successfully. They share their inspiring stories and practical tips to help you reach your goals. 

Tune in to learn from the best and take the next step in your journey!

Founder

Nas Company (formerly Nas Academy)

Marketing and Sales Operations Strategy Lead (Content Creation Coach) 
Date: September 2023 - Present

Responsibilities and Achievements:

➣ Overlooked the entire spectrum of sales and marketing operations, bolstering efficiency.

➣ Teamed up with external agencies to produce vital content collateral, including digital resources and photography to reinforce marketing campaigns.

➣ Spearheaded the localization and activation of selected programs and campaigns, overseeing content quality in translations, strategic media partnerships, and adjusting content delivery methods.

➣ Was instrumental in providing insights on channel performances, guaranteeing timely feedback.

➣ Diligently monitored and presented program performance statistics, including those pertaining to sales, opportunities, marketing leads, and media outcomes.

Sales Strategy Manager (Content Creation Coach)
Date: January 2022 - August 2023

Responsibilities and Achievements:

➣ Designed and implemented sales strategies that led to a notable surge in company revenues.

➣ Maintained a consistent top-three ranking on the company sales leaderboard, showcasing sales proficiency and commitment.

➣ Instrumental in guiding the sales team, establishing benchmarks, and accomplishing sales goals, while ensuring the significance of content creation was highlighted.

Content Creation and Training Coach 
Date: January 2021 - December 2022

Responsibilities and Achievements:

➣ Developed and delivered comprehensive training modules in scripting, filming, and editing, thereby improving content creation capabilities across the academy.

➣ Engaged in collaborative efforts with esteemed creators like Dan Mace to curate cutting-edge content creation methodologies.

➣ Mentored leading global influencers, guiding them to refine their content production techniques.

Successfully transitioned individuals into adept content creators, greatly enhancing their career trajectories.

Content Creation Coach and Course builder

London School of Cybersecurity

As the Fractional Chief Marketing Officer at the London School of Cybersecurity, I drive strategic marketing efforts that enhance our brand and boost student enrollments. Leveraging AI-driven content strategies, I create engaging stories that underscore our top-tier educational offerings and distinct advantages. 

My job involves orchestrating dynamic multi-channel campaigns, optimizing our digital footprint, and building meaningful partnerships. This collaborative approach helps extend our reach and deepen our impact. 

With a commitment to data-driven insights, I align every marketing move with the school’s mission—preparing professionals for cybersecurity challenges. I aim to position the London School of Cybersecurity as a leader in the evolving tech landscape, ensuring our marketing strategies reflect the excellence of our educational programs.

Fractional CMO

The Marketing Menu

I am one of the Co-Founders.
I will be providing value to the community by giving 1:1 sessions and providing valuable content to the community.

The Marketing Menu is a community for everyone with a taste for B2B Marketing and a passion for food. What can you expect from joining The Marketing Menu?
Educational content covering topics such as Growth Strategy, AI in Marketing, Career Development
Expand your network and get to know other marketers while enjoying a great meal
1-2-1 mentoring/coaching/advisory sessions
Marketing memes and food related puns
Do you have an appetite for hot takes & food for thought? Join us by following our LinkedIn page!

Co-Founder & AI Expert

giosg

➣ Develop and implement a content marketing strategy that aligns with the overall business and marketing goals.

➣ Manage a team  to produce high-quality content for various channels, including the company website, social media, and email marketing campaigns.

➣ Analyze data to optimize content performance and improve ROI.

➣ Work closely with the sales team to identify new opportunities for growth.

➣ Collaborate with external agencies and partners to produce and distribute content that builds brand awareness and drives conversions.

➣ Manage the content budget and ensure that all projects are delivered on time and within budget.

➣ Stay up-to-date with industry trends and best practices to ensure that the content is relevant and effective.

➣ Manage Content Calendar and execute the publishing plan.

Marketing Content Manager

Framery Acoustics

➣ BRAND STRATEGY

➣ SOCIAL MEDIA AND CONTENT CREATION

➣ PLANNING AND EXECUTION OF CONTENT

➣ COLLABORATION WITH LOCAL AND INTERNATIONAL CLIENTS

➣ PRODUCTION AND ORGANISING OF COMMERCIALS AND EVENTS

➣ WORKING ON EXPOSURE AND VISIBILITY

➣ CONTENT STRATEGY

Content Creation Lead

Suomen kesäteatteri

Manage all aspects from pre- through post-production, including scriptwriting, casting, shooting, editing, sound mixing, color correction, etc. Utilize digital word processing and publishing to create well-structured draughts—design and development experience in marketing. Proficiency with Adobe applications such as Dreamweaver, Premiere, Flash, Illustrator, and Photoshop, designing graphics across all Adobe platforms and modifying pictures for a range of clients.

Selected Contributions:
► In a fast-paced setting, successfully manage time across many jobs while maintaining development means.
► Utilize digital word processing and publishing to create well-structured draughts.
► Planning and construction experience in marketing.
► Small, local enterprises to major corporations can use ghost social media.
► Extensive familiarity with social marketing techniques as well as metrics evaluation.
► Operate social media to maintain marketing campaigns.

Choreographer

House of Dance

Marketing Manager

► Cultivate relationships and develops community, state, and national networks in an effort to further the company's mission and achieve maximum community impact.
► Manage financial and business affairs, including the annual campaign, operating budgets, collections and disbursement and accounting of all funds, property, official records and reports.
► Maintain administrative responsibility for public information programs both year-round and at campaign time which interprets the work and program of agencies.
► Hold the authority and responsibility for personnel functions, including hiring, firing, and performs annual evaluations.
► Served as a member of the Board of Directors, Executive Committee, and all other committees. Assessed potential collaboration opportunities that will enhance organizational value and improve efficiency. Implement quality metrics to track business needs and lead diverse projects.

Chief Executive Officer

Indian Dance Festival ry                                                                            

► Co-create the annual budget and submit it for review and approval.
► Collaborate with members of the tribal staff, other public agencies and private organizations to achieve community stability.
► Coordinate tribal redevelopment efforts and oversee progress.
► Set goals and objectives and develop strategies to achieve results. Streamline operations and expenditures to reduce membership dues without sacrificing results.
► Set and achieve rate and form filing deregulation goals when other organizations would not consider the issue. Engage agents in company goals such as workers' compensation and excess profits reform.

Chairman

jurni Inc

I was given a project to create and edit videos for Jurni.io which is a revolutionary platform for  coaching business cocaches.

My Project involved
- Video Editing
- Audio Correction
- Logo creation, intro and outro
- Subtitling
- Consultation for producing a quality content

Content Creator

Building powerful personal brands for CEOs & Founders using AI + content systems → Attracting high-ticket clients by creating impactful content | Certified Storybrand guide

Are you ready to 10x your personal brand with the precision of AI and the power of strategic content?

In a digital-first world, a robust personal brand for C-Level Executives and Business Leaders isn't a luxury—it's your competitive edge. But carving your niche can feel like steering through a storm.

You're battling:
→ Unclear personal branding that doesn't echo your prowess.
→ Exhaustive efforts with content that doesn't stick.
→ Privacy concerns that limit your story's impact.
→ Static personal brand evolution in a dynamic professional landscape.

The result? A personal brand that's underperforming and underwhelming.

But it doesn't have to be this way.

I'm here to ignite your personal brand with one-on-one coaching and AI-driven content systems that easily deliver personalized, high-impact content.

Imagine a reality where:

→ Your LinkedIn profile is a beacon of your industry expertise.
→ You're connected with a network that amplifies your influence.
→ Your content is a lead magnet, not a time sink.

🛠 With my expertise, you'll harness the power of AI for writing, imagery, and videos, transcending the noise and commanding attention.

✚ Think of the transformation:

→ A personal brand that's as influential online as you are offline.
→ Networking that converts connections into opportunities.
→ Content that resonates, engages, and converts.

Don't let your digital shadow dim your real-world shine.

🚀 Ready to be the master of your brand narrative? 
Slide into my DMs and let's unleash the full potential of your personal brand together.

Daniel Paul

F#%K it. I’m gonna talk about it.
This isn’t a happy post, but it’s real.

When you start a business, you think the people close to you will support you.
You think your family will cheer for you.
You think your friends will be proud of you.

But many times, they don’t say anything.
They watch what you do.
They see your posts.
They don’t press like.
They don’t send a message.
They stay quiet.

And then something strange happens.
People you don’t even know say,
“You’re doing great. Keep going.”
A simple message from a stranger feels warmer than silence from someone you love.

Running a business is already hard.
You get tired.
You get scared.
You wonder if you made the right choice.
You work when everyone else is sleeping.
You give everything for something you believe in.

So when the people you love stay quiet, it hurts.
Not because you want praise.
But because you hoped they cared enough to notice how hard you’re trying.

Strangers can support you more easily because they don’t compare you to who you used to be.
They see your effort today.
They see your courage.
They see your consistency.
And they appreciate it.

To the people who support us, thank you.
You mean more than you know.
Your words help us keep going on the tough days.

To the quiet people in our lives, thank you too.
Your silence shows us who is really with us.

If you’re building something, choose your circle wisely.
Stay close to people who want you to grow.
Create a group where everyone helps each other.

And if you ever need someone to stand with you, reach out.
I’ll support you. I know how this journey feels.

Building powerful personal brands for Founders using AI + content systems → Attracting high-ticket clients by creating impactful content and Agentic AI workflows

“They call me stupid.”
Maybe they’re right. But not for the reasons they think.

They said it made no sense.
Finland → Manila → Finland → Kuala Lumpur… all within days.
More than 24 hours one way.
Ten-hour delays.
Waiting at the airport
Two-hour trains.
Walk back home in the cold.

“Why would you do that?
Just for two days?
It’s stupid.”

Maybe to them it is.

But when your daughter is waiting at the door, smiling like you’re the whole world… 
Logic becomes tiny. And love becomes loud.

I spent those 48 hours doing nothing extraordinary.
Just toys.
Just hugs.
Just presence.
And those moments rearranged my entire definition of “worth it.”

People judge based on what they value.
Parents act based on what matters.

If choosing your child over convenience makes you “stupid,” then I’ll gladly stay stupid.

Because some decisions aren’t measured in hours or miles.
They’re measured in memories.

To every dad, every mom, every parent grinding through flights, fatigue, and schedules—
don’t let anyone shrink the meaning you carry.
Do what matters.
Even if the world doesn’t get it.

I used to be a Nas Academy student.
Now I’m speaking at NAS Summit.

Read that again.

I didn’t come from money.
I didn’t come from comfort.
I came from survival.

I joined Nas Academy years ago because I wanted one thing.
To grow.
To change my life.
To finally believe my story mattered.

Back then, I wasn’t a “coach”.
I wasn’t a “speaker”.
I wasn’t someone people invited on stages.

I was the guy trying to figure life out…
And praying for one chance to prove myself.

What I did have was work ethic.
I decided to be the hardest working person in every room I entered.
If a door didn’t open, I built my own.
If I wasn’t good enough, I learned.
If I failed, I tried again.
If I didn’t know something, I studied.

Every day, I pushed myself.
Every week, I got a little better.
Every month, I saw a tiny shift.

Most people won’t see these chapters.
The nights.
The doubts.
The sacrifices.
The work no one claps for.

But that’s where your life changes.

And now something full-circle is happening.

I’m speaking at NAS Summit.
In Singapore.
On a stage I once dreamed about.
Inside the very ecosystem where I started as a student.

Student to speaker.
Quiet learner to trusted coach.
Confused creator to someone teaching AI to the world.

If your journey feels slow right now, keep going.
Take every chance.
Work on yourself every day.
Be the person in the room who outworks everyone.
Your future self will thank you.

Because one day, you’ll look back and realize
the place where you once sat as a student
became the place where you stood as a leader.

See you at NAS Summit, Singapore.
This is just the beginning.

I never knew fear could open big doors.
But I felt it loud while standing with Robert Kiyosaki.

I flew from Finland to Singapore.
I stood on a stage with Robert Kiyosaki, JT Foxx, Sandy Jadeja, and Marco.

And in that moment, I felt very small inside.

My hands were cold. My mind felt loud and fast.
But I still chose to stand there with them.

Because, I knew I had to stand there anyway.

And most founders on Linkedin feel this same fear.

They want a big brand, 
but hide from the light.

They want trust, 
but avoid being seen in public.

They want growth, 
but freeze when the room gets big.

Standing next to Kiyosaki taught me something deep:

He has age, fame, wealth, and world respect.
Yet he still posts. 

He still speaks. He still shows up.

He builds impact and legacy by being seen, not hiding.
If he can show up, so can we.

So here is my note to scared founders today:
You must cross that cringe hill to grow your brand.

More eyes on you will build more trust in you.
There is no big business without strong visibility.

I chose to show up even when it hurt.
And that one step shifted my whole path.

If you want your brand to grow, start here:

Show up scared. Show up small.
Just show up.

Your future self will thank you.

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I shouldn’t have started a business.

Being an employee would’ve been easier.
Clear hours. Clear rules. Less doubt at 2 a.m.

I still remember one moment that made my stomach drop.

We published a cheat sheet on a client’s profile.
A tortoise inside it.... a damn tortoise!!
Completely wrong.

I stared at the screen thinking, This is what I left safety for?

Then came the harder moments.

When you lead with kindness and a client treats it like weakness.
When you realise being good at your work doesn’t protect you from being tested.
That’s when quitting stops being a thought and starts feeling reasonable.

There were days I opened my laptop and wished someone would tell me to stop trying.
Not motivate me.
Just give me permission to walk away without shame.

Most days didn’t feel like progress.
They felt like holding it together.

I kept talking to people anyway.
Most conversations went nowhere.
A few showed me what worked and what didn’t.

My first offer wasn’t good.
My first client didn’t get my best work.
And that wasn’t failure. That was the work.

If you’re early in business and thinking,
“I should’ve just stayed employed,”
you’re not broken.

You’re early.
You’re exposed.
And that part is uncomfortable for everyone.

Take the step anyway.
Don’t do it alone.
And don’t confuse discomfort with the wrong path.

That feeling is the price of becoming someone new.

I’m not a big celebrity.
I don’t have millions of followers.

I don’t have a hundred years of experience.
All I have is a big heart and the willingness to teach, help and go beyond.
 
Because skills can be learned, but taking care of the people? 
That’s genuine.

And teaching has always been my passion.
I give 100% in everything I do, whether it’s dancing, AI, or content creation.

When you care deeply, it doesn't matter if you're not famous.
People can see through the hype.
 
They buy from those who truly care about them, not the clout.
I've had people buy courses from famous names, only to feel ignored.

I don’t chase clout. I chase impact.
I care about every single person I work with.

I care because I was once that person who paid for empty promises.
And I made a promise: when I’m in that position, I’ll give more.

I go beyond what's asked. 
That’s how you change the pattern.

Clout chasers sell promises but don’t deliver. 
I choose to deliver.

I care about my students, and that’s the impact I aim for.
 
It’s this care that changes 
the way I work and the lives I touch.

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I was invited by Success Resources to speak in front of 800 people.
And my goal was to make 100 sales on stage.

But selling to a large audience is tough, 
especially for the first time.

It takes years of practice, trial, and failure to master it.

On stage, I felt prepared but still panicked 
when something unexpected happened.

One person said another speaker would come help, 
but didn’t explain why.

My mind started wandering, focusing on everything but the sale.

In the end, I made 97 sales, not the 100 I aimed for.

I was devastated, but I took full responsibility for the failure.

Fast forward: the cohort began. I gave my all.
My team gave 100%. And the people were moved.

They were truly happy and became the biggest advocates.
Some cried. Others were emotional, sharing how much value they received.

It wasn’t just the material they learned, it was the change they felt.

The transformation wasn’t just in the knowledge, but in their hearts.

Afterward, many stayed back, and some even became friends.

That’s when it hit me.

Numbers matter, but impact matters more.
I stopped chasing numbers. I focused on creating impact.

And over time, the numbers grew and compounded.

If you're chasing numbers too, remember this:
Focus on the impact, and the numbers will follow.

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I stopped writing my own posts.
But my voice got stronger using AI, here is why:

Most people tell Claude, “Write me a post.”

Then they get something that sounds smart, 
But not like them.

If you want Claude or any LLM to write in your voice, 
You need to train it like a team member, not a tool.

Start with context.
Tell it who you are, who you serve, and what you’re building.
That’s your role and goal, the GPS needs to stay accurate.

Then set the tone.
Don’t say “professional.” Say “warm, sharp, and strategic.”

Be clear about how you want to sound, 
Not what you want to say.

Next, feed it your world.
Upload your best posts, brand docs, and ICPs
Everything that shows your logic and rhythm.

Claude learns from examples, not adjectives.

Give it rules.
Start with a bold hook. Short paragraphs. 
End with a question.

Rules stop drift. 
Without them, AI gets creative in all the wrong ways.

And finally, iterate.
Say, “Refine the hook from your last draft.”

Don’t restart every time. Train it through repetition.

You’re not teaching AI to write.
You’re teaching it to think like you.

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Your content could train the next AI model.
But only if you do this first..

Start by giving clear answers, right at the top.

AI pulls from your intro first. 
If you hide your point, you disappear.

Write like this: Question to answer, and then details.

AI engines love clarity. 
They scan for questions, 
Then surface the cleanest response.

Keep your best posts fresh.
Update your top five every 90 days, add new data, insights, or stories.

Back up what you say.
Add links, research, and real examples inside your text.
AI trusts what’s cited, not what just sounds smart.

Give structure.
Use the FAQ or How-To schema on your site.
That’s the roadmap AI uses to read your content clearly.

Build topic clusters.
Pick one hub like AI for Founders and link 5-10 posts to it.
That’s how you become the go-to voice in your niche.

Show up in communities.

Reddit threads, Slack groups, 
Niche forums, one thoughtful answer there can 
Get quoted thousands of times by AI models.

Publish your own data.
Surveys, benchmarks, and studies make you the source 
And AI cites the source first.

If you are still wondering if SEO matters? It does.

AI crawls what Google does.
Strong rankings and backlinks still feed AI visibility.

And finally, track your own citations.
Search your brand in ChatGPT or Perplexity.
See what’s working, refresh it, repeat.

AI visibility isn’t luck. 
Its structure, clarity, and proof were repeated.

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We all think we can do it alone
But it only works..

When you have the right team and systems in place.

And most founders try to run their whole show alone.
But your offer is only the front door of your house.

Your systems, your people, and your support make the home.
When I ran my first cohort, things went very wrong.

I had slides ready, notes ready, and demos ready too.
But we failed big because our systems were not ready.

The onboarding was weak, and the setup was not clear.
The WhatsApp groups were messy.

People came in with big questions
we never thought about.

So when we went to NAC Singapore,
we changed everything.

We built systems that onboard people with ease and care.
We set emails that made them feel welcome and safe early.

We added WhatsApp groups for chats, notes, and news, too.
We shared an FAQ file with all the links they may need.

And then we trained our team until they knew each step.
We even did a test run, so nothing broke on the day.

We also received support from our Rotterdam group.
This is why our NAC cohort worked so well this time.

If you are a founder trying to do this alone, stop now.
Your offer is not enough to grow a strong and big brand.

You need systems and people and real support to scale.
Because of that mix, I grew from thirty students to one-fifty students so fast.

And soon I will grow to five hundred and then one thousand.
All because I built systems that let me grow with ease.

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You think you know how AI reads prompts.
But it's not magic, it's math.

When you type a request, the model doesn’t read like us.

It breaks your words into tiny chunks called tokens 
LinkedIn is one, founder-led business is three.

Then it predicts, one token at a time, 
What you probably want next.

Behind the scenes, there are hidden rules 
System instructions that decide tone, safety, and structure.

You can’t see them, but they shape every response.

The model remembers your recent chats 
Through something called a context window.

That’s why earlier messages 
Still influence the next one, until the window fills up.

And no, it doesn’t learn from you in real time.
Your feedback helps future versions, not this one.

So when your prompt feels off, 
It’s not because the AI ignored you 
It’s because your input wasn’t clear enough on how it actually thinks.

Write like you’re giving directions, not ideas.
Be specific. Use examples. Define your tone.

AI isn’t guessing your mind 
It’s following your math.

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You are using ChatGPT but getting flat results.
Because forcing one tool to do everything is not a strategy

Your ideas need flow, and your voice needs warmth.
Your brand needs to be shaped, facts, and structure. 

One tool can’t carry all of that. 
And when founders try to force it, 

The content ends up flat, robotic, or rushed. 
Then they blame the tool instead of the setup.

Here’s the part most people miss: 
AI works best when each tool does the job it was built for. 

Some tools write with more heart. 
Some designs are better. 

Some search the web with real precision. 
Some turn your voice notes into clean ideas. 

And yes, ChatGPT is still great, 
But it’s not the entire system.

The real win isn’t learning more tools.
It’s building a system that uses them in the right way, 
At the right time, in your voice.

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Stop Using ChatGPT for Everything

Your favourite AI tools might not last
(↓ Read this before your next subscription)
Most AI tools today are cheap for one reason:

They’re being paid for by investors, not by you.
Here’s what’s really going on:
Companies like OpenAI are losing money on every $20 subscription
These tools cost way more to run than they charge
There’s no clear plan to make them profitable
You’re getting amazing tools now because someone else is covering the bill
 → But that won’t last forever
When the money runs out:

- Prices could shoot up
- Tools might shut down
- Features you rely on could disappear
If you’re building your business around these tools, you’re risking it.

You might be building on something that’s going to collapse.
What to do instead?
→ Invest in your skills
→ Focus on things no one can take from you
The market will change.
And when it does, tools won’t save you, YOU will.
P.S. Do you trust these tools to be here in 2 years?

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You are using AI but getting generic output.
Because you are asking questions, not giving instructions.

Most founders talk to AI like it already knows them.
But it doesn’t. It only knows what you feed it.

When you give no context, it guesses.
When you give vague directions, it fills gaps with fluff.

When you dump twenty tasks at once, it freezes.

AI isn’t Google. 
It doesn’t want questions, it wants clarity.

You’re not searching, you’re instructing.
You’re the boss, not the student.

And yet, most founders still take the first draft and post it.

Then they blame the tool.
Truth is, AI mirrors your inputs.

If you sound unclear, it will too.
If you forget the tone or format, it will invent its own.

The fix is simple: teach it how you think.
Feed it your story, your style, your audience.

Show it what good sounds like.
Because AI doesn’t replace your creativity.
It scales it, but only when you give it direction.

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There is a new virus hurting many online businesses today.
And this is not what you are thinking..

It’s called AI Slop, and it’s everywhere you look.

Low-effort videos get millions of views for no real reason.

A silly clip of a cat or a dish joke goes viral fast.
Yet creators with ten million fans can’t hit one hundred thousand views.

This is the trap most people fall into right now.
You spend money on shoots, and you write with real care.

You build strong ideas, and you push out true value.
But you are fighting with content built only to steal time.

It is a race to the bottom, and you can’t win it.
The mid-level space for good content is now almost gone.

People fear spending money because the return feels too low.

But the answer is not to make more slop like them.
The answer is to be human in a way AI can’t copy.

To make content that feels raw, true, warm, and real.
To say things AI can’t say because it has no soul.

This is how you build a bond with your real audience.
This is how you rise above noise and cheap tricks online.

Don’t be the best-kept secret.
Stand out by being real when the world feels fake.

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People are saying..
RIP Google Chrome.

Because they’ve already 
moved to ChatGPT’s new browser: Atlas.

At first, I thought it was just hype.
Then I downloaded it.

And everything about how I searched, wrote, and worked changed.

Atlas isn’t just another browser.
It’s built around ChatGPT.

That means AI answers come first, not search results.

It looks at your web history, your ChatGPT chats,
and every tab you open, to give answers that actually know your context.

You can even switch on Agent Mode.
That’s when ChatGPT starts working for you.

It clicks buttons, fills forms, and finishes tasks automatically.

Need to research?
Atlas pulls sources in seconds and summarizes them.

Need to write?
It edits inside your browser, like a built-in co-writer.

Need to manage projects?
It tracks tasks, sends reminders, and helps you finish faster.

I’ve used Chrome for years.
But after one week with Atlas, I get it.

It’s not just faster, it’s smarter.

Google gives answers.
Atlas gives action.

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People say, RIP Google Chrome

Your first buyers aren’t where you think
Because they’re waiting in the chats you avoid.

And you spend $5,000 on ads without even thinking.
You will hire a big SEO team and feel very smart.

But you will not send fifty cold DMs to real people.

And the reason is simple: 
Spending money feels safe.

It feels like work, 
but keeps you far from rejection.

It gives you space from fear, 
from eyes, from silence.

But a DM is close. A DM can be seen or ignored.

A DM feels human. And that is what scares most founders.

Here is the real secret many still avoid each day:

The best marketing tool in the world is still free.
It is you and your skill to talk to real humans.

Your first hundred buyers will not come from an ad.

They will come from you sending one message at a time.
They will come from you helping one person at a time.

They will come from real talk, 
not your ad dashboard.

So, stop hiding behind your big budget and paid clicks.
The growth you want sits behind the talks you avoid.

Go have those talks. They will change your whole path.

The fear of rejection costs more than any ad spend.

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Your dream grows in the dark first
So it’s normal if today feels slow, heavy, or unclear.

Because, you have no proof your dream will work.

You have no clue if your next step is right.

You have no big sign that says, 
“This will all pay off.”

All you have is your belief.
And some days, that belief is the heaviest thing you carry.

It feels heavier than rent or team payroll.
It feels heavier than the doubt from friends and family.

It feels heavy because it is a promise to yourself.

A promise that you are not crazy for trying.
A promise that your long nights will matter one day.

A promise that this slow path still leads somewhere good.

The dark side of building is not long hours or low money.

It is the moment you ask, 
“What if I am wrong?”

You look at the mirror and feel the fear hit your chest.

But you still wake up and carry that belief again.
You carry it even when the load feels too hard.
You carry it because it is not just your weight.

It is your fuel.
It is your guide.
It is the one thing that will take you across the line.

Your belief is both your burden and your power.
And every founder who won big once carried this same weight.

If you feel tired today, breathe.

You are not weak.
You are just holding something heavy.

And that heavy thing is what will change your life.

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Most founders fear AI will erase their voice.
But the real risk is staying quiet while others show up daily.

ChatGPT-5.1 just made one thing clear:

You don’t need to post more.
You need a system that keeps your voice in the room

Even when you’re busy, tired, or deep in client work.

And that starts with something most founders skip:
Show the tool who you are before you ask it to write.

Your tone, beliefs, stories.
And the lines that only you say.

Once the tool knows you, it stops sounding like a robot
And starts sounding like you on your best day.

Then build one simple flow:
Ideas → drafts → polish → post → DMs.

AI does the heavy lift. You do the human part.
That’s how you stay real and still stay consistent.

The founders who win in 2025 won’t be the loudest.
They’ll be the ones who show up with clarity day after day without burning out.

If you want your story to work while you work,
I can help you build that system.

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YOU might think AI will erase YOUR voice

Pomelli won’t fix your visibility.
Because the real gap isn’t your tools, it’s your system.

Google just launched Pomelli last week, a smart little agent.
It reads your site, learns your tone, and builds ads fast.

And founders are already asking me:

“Should I switch to it?”
“Will it replace my ad workflow?”
“Is this the next big thing?”

Here’s the honest answer:
Pomelli is useful.
But it won’t solve your biggest problem.

Your real struggle isn’t with speed.
It’s visibility, authority, and showing up without burning out. 

Tools can help you draft. Tools can help you ship.
But tools can’t:

- Clarify your message
- Build your narrative
- Train your tone
- Turn trust into inbound

Only a founder-first visibility system can do that.

Pomelli is a step forward.
But your system is the step that actually moves the business.

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Zohe Mustafa

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taplio

The Battle

Zohe Mustafa

Daniel Paul

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zohe Mustafa's LinkedIn Performance

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