Zoltan A. Vardy

The Launch Code

• The Launch Code: a proven sales blueprint for B2B founders to consistently close 3+ high-ticket clients per quarter.
• Applied by 200+ startups across 26 countries to turn sales from guesswork into a repeatable growth engine.
• Delivered through a video course, 1:1 mentoring, group accelerator programs & workshops.

B2B Sales Strategist & Founder

• Startup & Tech Conferences: Dublin Tech Summit, EU Startups Summit, Arctic15, TechChill, TNW, Wolves Summit, PODIM, How To Web.
• Accelerators & VCs: Startup Wise Guys, Supercharger Ventures, Design Terminal, ReaktorX, Speedinvest, Kindred Capital, Euroventures, Fil Rouge. 
• Organizations: Venture Cafe, HBBA, United Way

Keynote Speaker - Sales, Growth & Entrepreneurship

Antavo Enterprise Loyalty Cloud

• Support founders, leadership team, and investors to accelerate Antavo's global expansion.
• Antavo is an enterprise loyalty SaaS technology with clients like BMW, KFC, Kathmandu and BrewDog in Europe, North America and Asia Pacific.

Chairman

Investor & Board Member

Mentor Equity LLC

• Investor and board member of B2B enterprise technology startups based in Europe.
• Portfolio - Dexory (AI data analytics in logistics), Antavo (loyalty program SAAS tech platform)
• Exit: Brainient (video advertising technology), sold to Teads (2016).

Angel Investor & Board Member

NBCUniversal Media, LLC

• Led global ad sales teams for international TV division, 12 offices and 50+ channels across EMEA, APAC and LatAm. 
• Grew TV and digital ad revenues +20%, unified global sales organization, developed digital commercial strategy and negotiated multi-market ad partnerships.

Sr. Vice President, Global Ad Sales, NBCUniversal International Networks

ProSiebenSat.1 Media SE

• P&L responsibility for 900-employee, $150m revenue division with TV channels in Hungary (TV2, FEM3), Romania (Prima TV, Kiss TV) and a TV production company. Private-equity backed (KKR, Permira) company, bought SBS Broadcasting in June, 2007.

CEO, Central & Eastern Europe

• Generated record revenues and profits by relaunching flagship general entertainment channel, reducing costs during economic downturn, and launching cable channel portfolio.

CEO, TV2 Hungary

SBS Broadcasting

• Oversaw ad revenues of $1.1 bil for 19 TV channels in Nordic, Benelux & Central Europe; negotiated group-wide advertising deals with marketers and media agencies.

Vice President, Advertising Sales

• Led 60-person commercial team in super-charging revenues by 50% to $150 mil over 3 years alongside declining viewing share.

Commercial Director, TV2 Hungary

eEurope Media

• Developed business plan and raised $1.5 mil from angel investors to launch a network of consumer Internet portals in Central Europe; built and managed staff of 30, created exclusive partnerships with Google and Hewlett Packard; sold business to strategic buyers.

Co-Founder & CEO

CBS Corporation

GM & Vice President, CBS Plus

Turner Broadcasting

Business Development Manager, Europe

USA TODAY

Marketing Manager, Europe & Asia

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

“When do I give up?”
I ask myself that at least once a quarter.

When things hit harder than expected.
When a prospect or partner shuts me down.
When something I really counted on... doesn’t happen.

But somehow, I always pick up the pieces and keep moving.
Founders ask me this question too — a lot.

Because “never give up” can be dangerous advice.
Blind persistence can kill your startup just as fast as quitting too soon.

So here’s what I tell them:
✅ If you're still learning, improving, and seeing progress → keep going.
⚠️ If you're repeating, losing money, or drained of motivation → pause, pivot, or reset.

Giving up isn’t failure.
It’s strategy.
It’s how you make space for your next big win.

This is the side of entrepreneurship no one glamorizes, but every founder knows.
👉 When did you know it was time to quit?
👇 Let’s talk in the comments.

#FounderStruggles #Resilience #Entrepreneurship #Startuplife

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

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This Thanksgiving, I’m grateful for more than just good fortune.

I’m thankful for the decisions that changed my life, even when they felt risky.

🙏 I had the courage to walk away from a comfortable corporate career in my late 40s.
Starting over wasn’t easy. But it was right.

🙏 I get to share my knowledge with incredible startup founders, and help them turn their dreams into reality.

🙏 I’ve built a life where financial stress no longer runs the show.
It took years of hard work, discipline, and yes...a bit of luck.

🙏 I’m physically healthy and energized enough to pursue the work I care about.
That’s a privilege I don’t take for granted.

🙏 I’m surrounded by a loving wife and daughter who believe in me and support my purpose, especially on the hard days.

None of this happened overnight. But every step was worth it.

👉 What’s one thing you’re grateful for this year that didn’t come easy?

#Thanksgiving #Gratitude #EntrepreneurLife #Founders #StartupJourney #Reflection

Last week, I fired a brand new client — no regrets.

He wasn’t prepared to listen to my advice.
He was rude, dismissive, and resistant to feedback.

Ironically, his business was about helping others “clarify their focus.”
But when I asked him to define his own... he listed 20 things.
When I suggested choosing one, he pushed back. Hard.

That’s when I knew: we weren’t aligned.
And alignment isn’t a luxury. It’s a requirement.

After mentoring 200+ founders, I’ve learned:
→ The best client relationships are built on mutual respect
→ Shared values and shared trust.
 
When those don’t exist, it’s better to walk away.
Early. Clean. Honest.

Because great outcomes only happen when you’re building with the right people.

📸 This is me — standing firm in that decision.
Respect is non-negotiable.

Would you have fired him, too, or tried to make it work?

#b2bsales #founders #entrepreneurship #focus #clientrelationships

I thought publishing my book was the finish line. I was wrong.
Turns out, the real work begins after the launch.

📖𝙏𝙝𝙚 𝙇𝙖𝙪𝙣𝙘𝙝 𝘾𝙤𝙙𝙚

Last week, I wrapped up an eight-month European promotional period with one final talk at Venture Café London.

𝟭𝟴 𝗲𝘃𝗲𝗻𝘁𝘀. 𝟭𝟭 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀. 𝗛𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
From Finland to Spain, Germany to Estonia, I shared The Launch Code with founders, dreamers, and doers.

I stood on stages and in countries I'd never been.
I met readers I’ll never forget.
I signed and sold hundreds of books to founders building what’s next.

And I hit walls.

My “favorite”? I once traveled 1,180 kilometers over two days... to speak to four people and sell one book.

𝗔 𝗳𝗲𝘄 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
➡️ Hearing MY words come to life in a stranger's voice in my audiobook.
✅ Signing a Hungarian publishing deal with Líra Group for 2026.

Would I do it again?
Absolutely.

Because true impact doesn’t happen in a single moment.
It’s built, brick by brick, one trust-building conversation at a time.

👉Swipe through for moments from the road.

What’s something you finished that changed your life?

#entrepreneurship #founders #authorlife #globalkeynote #startups

The Launch Code Promo Tour 2025

Basic professionalism is now a competitive advantage.
Crazy, right?

What comes naturally to you might feel like a revelation to others.

Paul Kulon from SummerJam once told me:
“God, you’re really great with follow-up!”

Urban Lapajne from PODIM thanked me for giving honest feedback — not because it was easy, but because it was real.

It made me realize:
The stuff that makes you look like a pro isn’t flashy.
It’s not loud.
It’s consistency.

✅ Sticking to deadlines
✅ Following up when you say you will
✅ Delivering what you promised

These aren’t “big” moves....but they build trust.
And trust builds everything else.

Your achievements might get attention.
But your behavior is what earns opportunity.

What’s one “basic” behavior that, in your eyes, sets true professionals apart?

👇 I’d love to learn from your perspective.

#leadership #professionalism #followthrough #founderlife #trust

Brilliant founders. Great products. But no traction?
It’s not a product problem — it’s a sales system problem.

That changed last week. 

🚀 𝗧𝗵𝗲 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗼𝗱𝗲 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽 kicked off inside the V4 Startup Force accelerator, uniting early-stage founders from:
🇨🇿 Contesaur.cz  
🇭🇺 Felm
🇵🇱 RunPixie.com  
🇸🇰 shealed  

Over four intense weeks, we're going beyond theory:

✅ 5 live mentoring sessions
✅ Hands-on playbook building
✅ Real-world sales simulations

Each founder gets access to The Launch Code — but more importantly, they build their own repeatable sales process, together.

One founder’s initial feedback:
"I’ll finally know what to say in sales calls without sounding like a robot."

If you run an accelerator or incubator and want your founders to stop guessing and start closing, let’s talk.

📩 Message me to see how The Launch Code can plug into your program.

Let’s equip the next generation of founders with the skills they need to sell.

#b2bsales #startups #foundertraining #accelerators #launchcode

Imagine paying to get punched in the gut... and calling it a win.

That’s entrepreneurship.

Anastasiia H. said it better than I ever could:

“Entrepreneurship: the only roller coaster where you pay for the ride, get punched in the gut, and still stand in line for another go.”

After decades in the game, I still haven’t found a better description.

🎢 The highs? Unreal.
🥊 The lows? Unforgiving.
🔁 And yet… we get back in line. Every time.

Because once you’ve felt that rush, there’s no going back to "safe."

👉 What’s been your most unforgettable ride as a founder?

Drop your story below. I’d love to hear it 👇

#entrepreneurship #founders #startuplife #resilience #leadership #growth

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(24) Venture Café London: Posts | LinkedIn

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Talks about #b2bsales, #startups, #entrepreneurship, #salesandmarketing, and #businessdevelopment

AI-Driven Ops | GTM Operations | Workflow Automation | HubSpot CRM | Customer Success Enablement

Most founders don’t struggle because of their product.

They struggle because of their message.

If your customers don’t instantly get why you matter, they’ll move on, no matter how good your solution is.

That’s what I talked about at Podim Conference, where we broke down how clarity and structure turn chaos into consistent sales.

But the conversation doesn’t stop there.

Because the same myths keep holding founders back:
❌ That you can build a unicorn in 9–5 hours
❌ That AI can sell for you

The truth?
AI can speed you up, but if your fundamentals are broken, it’ll just help you fail faster.
And balance is great, but commitment still wins.

I unpacked all this in my latest newsletter.

Which do you think is the bigger myth right now: AI replacing sales or success without sacrifice?

Every founder I meet has one goal: sell more. But most miss the real reason they’re not closing more deals. It’s not the product, it’s not the market…

How 200+ startups fixed their sales with one simple shift

Podim Conference

Your sales team doesn’t need another motivational talk.
They need the startup mindset to close big deals faster.

I discovered my superpower at age 25 when I spoke on stage at an international sales event, sharing how I sold ads for Cartoon Network in Eastern Europe. 

I was nervous but ready.

That talk launched me to become a Vice President at CBS three years later.

Since then, I’ve led sales teams at TV2 and NBCUniversal, using speaking to align vision, drive revenue, and energize performance across global markets.

In the last six years, I’ve taken 50+ stages in a dozen countries, helping founders scale B2B sales.

𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗮𝗺𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀.

Whether it’s sales kickoffs, leadership offsites, or global conferences -- I’ll 
show your teams how to think, sell, and win like founders.

🎥 Here’s the 2.5-minute speaker reel - and imagine this on your stage.

Planning your next sales event? Message me.

And let’s create the kind of keynote they’ll talk about all year.

#CorporateEvents #PublicSpeaking #EntrepreneurialThinking #HRLeadership #B2BSales

5PM: Quit or Conquer?

Meetings are done.
Your to-do list? Still stacked.

This is the moment that separates dreamers from builders.

Do you scroll…
or do you show up and finish strong?

Because success isn’t built when it’s easy.
It’s forged in the quiet hour...
when no one’s watching and quitting feels justified.

The best founders I know don’t wait for motivation.
They commit.
Even when it’s unglamorous.
Even when it’s exhausting.

That’s how businesses are built.
That’s how founders grow.

So when 5PM hits, ask yourself:
Comfort or progress?

👇 What’s your 5PM ritual?

#founderlife #entrepreneurship #mindset #discipline #leadership #videocontent

Everyone’s trashing office work these days.

But I just spoke with the founder of a high-end lifestyle brand in the UK.

Her company has a full-time, in-office policy.

No hybrid. No WFH.

Has it made recruitment tougher? Yes.

But the founder’s stance is clear:

“If you don’t want to work side-by-side with your colleagues, you’re not a fit for our culture.”

And honestly? I get it.

I’ve led teams from ten to a thousand.

And if there’s one thing I’ve learned:

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗳𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻.

Deals, ideas, and culture often happen between the meetings — not on Zoom.

These days I split my time between home and the office. 

But I’m a solopreneur.

And even then, I know: remote work isn’t always the productivity booster people think it is.

The key is knowing what really brings out your best -- not just what feels comfortable.

👉 Curious: would you work for a company that requires full-time office presence?

#leadership #companyculture #productivity #hiring #futureofwork

If you're building a startup, you already know how easy it is to get pulled in ten directions at once.

New ideas, new clients, new markets… everything looks like an opportunity.

But here’s the truth: most founders don’t struggle because of weak products or bad markets. They struggle because they lose focus.

And the same principle shows up at the top of the tech world.
The Magnificent Seven (Amazon, Apple, Alphabet, Meta, Microsoft, Nvidia, and Tesla) now make up 36% of the S&P 500.

Not because they chased everything… but because each one doubled down on what they do best.

Cloud. Chips. AI. Mobility.

Relentless focus turned into momentum, momentum into dominance.
I
n this newsletter, I break down:
🔹 Why focus is the single most underrated growth strategy
🔹 A simple 5-step process to help you find yours
🔹 How narrowing mine changed my entire career
🔹 And what the Magnificent Seven can teach every founder about clarity

If you feel spread thin or “busy but not moving,” this one’s worth a read.

Because once you find your focus, growth stops feeling like guessing, and starts feeling like momentum.

View newsletter: Master your B2B startup sales

f you’re building a startup, you already know how easy it is to get pulled in ten directions at once… New ideas, new clients, new markets. Everything 

Open article: Losing momentum? Here’s how to get it back. by Zoltan A. Vardy • 3 min read

Losing momentum? Here’s how to get it back.

Ever noticed how tracking performance flips a switch in your brain?

I saw this firsthand when a founder I mentor started logging weekly sales data.

No new hires. No extra budget. Just focus.

In 30 days, revenue trends emerged. 
Leaky funnels got patched. 
Momentum returned.

Why? Because what you measure, you manage.

Peter Drucker nailed it:
“If you can’t measure it, you can’t manage it.”

It’s not glamorous, but it’s a discipline shift.

Founders who track metrics (sales, marketing, finance) don’t just stay informed. They stay in control.

When you ignore the numbers, you manage by gut.
And gut doesn’t scale.

So here’s the question:
What’s one metric you track every single week—no excuses? 👇

#founderinsights #b2bgrowth #startuplife #scalingstartups #founders

Measure it, to manage it

If your value proposition sounds like this guy...
…it’s time for a rewrite.

Founders often want to explain everything:
✅ Every feature
✅ Every benefit
✅ Every audience

But in trying to say it all, you say… nothing.

A strong value proposition answers just 3 things:
1. What problem do you solve?
2. For whom?
3. Why are you better?

In one sentence.
Clear. Sharp. Repeatable.

Once you’ve got it?
Test it.
Watch people’s faces.
Then refine.

Clarity wins. Complexity kills.
So, how simple is your value proposition right now?

👇 First comment = practical help for B2B founders.

#startups #b2bsales #founders #positioning #valueproposition

Everyone’s so loud during Black Friday and Cyber Monday.
More offers, more noise, more urgency.

So here’s the opposite of that ⬇️

If you want 2026 to look different, don’t buy more stuff.
Invest in clarity, focus, and systems that actually move your business forward.

That’s why I wrote The Launch Code, not as a trend, but as a practical, proven framework to help founders win high-ticket clients with confidence.

This week’s newsletter goes deeper into that idea:
📘 What The Launch Code is really about
A no-fluff conversation from my Sales Dojo Podcast episode: mindset, value proposition, and why so many founders secretly hate selling (and how to fix it).

📍 Behind the scenes of my European book tour
18 events, 11 countries, hundreds of founders, including the night I traveled 1,180 km to speak to four people… and still considered it a win.

🎯 Why the best investment isn’t a Black Friday deal
It’s structure.
It’s clarity.
It’s the habits that shape your business long after the discounts disappear.

If you want 2026 to be your most focused and predictable year yet, start here.

👉 Read the full newsletter and make your business blast off 🚀

It’s that time again…. Black Friday. Cyber Monday. A week where everyone is trying to sell you something, usually fast, loud, and without much meaning

Open article: If you want 2026 to be different, start here by Zoltan A. Vardy • 3 min read

If you want 2026 to be different, start here

LinkedB2B

I built LinkedB2B to solve a specific problem I saw over and over again:
B2B service companies were relying on referrals or outbound alone — while ignoring the one platform where their buyers already spent time: LinkedIn.

The result? No awareness. No warm leads. No scalable system.
So I built one.

At LinkedB2B, I create content systems for CEOs that build trust and generate revenue — even in “boring” industries like compliance, IT outsourcing, sustainability, and coaching.

From strategy to scripts, visuals to outreach — every piece connects to pipeline.

What I do:

Built content engines that helped CEOs and founders generate $30K+ MRR — just through LinkedIn

Developed repurposing systems that turned 1 long-form interview into:
→ 7–10 short-form videos
→ 7–10 social posts
→ 1–2 blogs
→ Custom DMs and sales enablement assets

Ghostwrote 500+ high-performing LinkedIn posts for founders and execs in B2B services, SaaS, and consulting

Created lead magnets, playbooks, and founder insights that fueled inbound conversations and outbound follow-ups

Built signal-based outreach systems that convert warm attention into booked calls

Managed every piece of the system — including weekly strategy calls, content planning, and workflow optimization

This isn’t about likes or vanity metrics.
It’s about building a reputation and a revenue engine — one smart post and one real conversation at a time.

Founder

Outsourcing4work GmbH

When the company split into two business units, I stepped into the CMO role to lead marketing through the most complex transition in its 25-year history.

This wasn’t just about running campaigns — it was about rebuilding brand architecture, aligning product lines, and driving clarity across marketing, sales, and customer success.

As part of the executive team, I made marketing a true revenue partner — not a service department.

Highlights:

Owned full marketing and content strategy — from positioning to publishing

Connected marketing programs directly to pipeline using attribution, CRM flows, and content signals

Took CEO’s personal brand from 3K to 20K+ followers on LinkedIn, driving 2M+ impressions and real inbound leads

Built cross-department alignment between marketing, sales, and CS — with shared OKRs and lead workflows

Led sales and CS teams during the restructuring phase, maintaining growth while splitting business units

Navigated complex brand decisions and org design during the transition to two separate entities

Chief Marketing Officer

When we needed to scale faster and reduce hiring costs, I was asked to take over Talent Acquisition alongside marketing.

Why? Because my team was already delivering better, faster hires than HR. And because the principles of client acquisition and candidate acquisition are almost identical — especially in a DACH-region remote-first company.

Highlights:

Cut internal and client-side hiring times by combining outbound + inbound strategies

Ran job ads across Recruitee, Xing, LinkedIn, and niche platforms — using segmented landing pages and bold copy

Built an outbound sourcing system using LinkedIn Recruiter and Sales Navigator workflows

Designed and documented a complete recruitment workflow inside Recruitee — from intake to offers

Set up cold email and DM sequences for passive candidate engagement, reducing hiring costs significantly

Led employer branding across channels — job ads, social, email, and team-feature content

Head Marketing & Talent Aquisition

I joined to lead a 30-person marketing team with one big problem:
Too much noise, not enough impact.

The team was creating a lot of content — but there was no clear positioning, and lead quality was inconsistent. My goal was to shift the culture from “more output” to “better results” — without killing creativity.

Highlights:

Led a full rebrand and repositioning across website, social, ads, and outbound

Shifted from lead volume to lead quality by aligning ICP, copy, and channels

Introduced tighter collaboration between sales, marketing, and customer teams — with shared campaign goals

Rolled out messaging playbooks and campaign calendars that unified content, email, and ad efforts

Focused on Facebook, Google, and website as primary channels for the first 12 months

Pushed the team to test bolder content — and made experimentation part of the culture

Head of Marketing & Communications

PesTerminator PK

Imagine trying to market pest control... during a pandemic... with zero brand awareness... and a tiny budget.

That’s the brief I took on at Pesterminator — and the challenge I had fun with. Instead of boring product posts, we leaned into humor, story-led ads, and local trust-building to turn a traditionally dull service into a scroll-stopper.

Highlights:

Used dark humor and meme-based storytelling to drive 5x ROI on Facebook and Instagram ads

Launched hyper-local seasonal campaigns tied to pest patterns — built trust by entertaining before selling

Turned WhatsApp from a customer support channel into a lead-gen and follow-up engine

Created educational video content that addressed common objections in a low-budget, high-impact format

Built a lead capture and remarketing flow using only Facebook, landing pages, and CRM tagging

Saw a 4x increase in monthly inbound leads within the first 6 months — driven purely by content-led paid strategy

Head of Marketing

Digital Frontier

Brought in as a performance marketer to fix what wasn’t working:
High spend, low ROI, and very little insight into why.

At Digital Frontier, I helped restructure ad accounts, tighten creative direction, and build systems that gave the team real control over performance — especially for their franchise verticals.

Highlights:

Managed a $400K+ monthly budget across Google Search, Display, and YouTube with CAC under $50

Rebuilt ad account structures to reduce overlap, improve targeting, and speed up optimization cycles

Collaborated directly with franchise teams to localize copy, offers, and LPs for different territories

Built landing pages and conversion flows optimized for speed and clarity (especially on mobile)

Introduced retargeting and lookalike frameworks that scaled without sacrificing quality

Delivered weekly reporting decks with clear insights — not just metrics — to inform executive decision-making

Performance Marketing Consultant

Euro Oil Pvt Ltd

I joined Euro Oil at a pivotal moment: the company was expanding its retail presence in a category dominated by legacy players like Shell, Total, and PSO. My role was to help shape a challenger brand from scratch — one that could earn trust and win market share quickly.

Highlights:

Developed Euro Oil’s brand positioning and creative direction for launch across Pakistan

Created the company’s tagline, messaging strategy, and tone of voice

Led the strategy and scripting for the national TVC and digital video campaigns

Managed content development for radio, outdoor, print, and in-station POS branding

Worked directly with media and creative agencies on campaign execution and retail brand rollouts

Built systems for cross-channel brand consistency across a rapidly scaling fuel station network

Marketing Manager

Buddha's Herbs

I joined Buddha’s Herbs to help strengthen their presence in the U.S. wellness market — working on everything from SEO content to Amazon listings to email flows. This was a lean, direct-to-consumer supplements brand competing with much bigger players, so the focus was on conversion copy, clarity, and credibility.

Highlights:

Wrote long-form SEO blogs, Amazon product pages, and landing copy to drive organic and paid traffic

Developed nurture email flows based on seasonal wellness themes and product bundles

Created product messaging and tone for packaging, influencer outreach, and website content

Conducted competitive audits of Amazon listings to improve CTR and revenue generation

Collaborated with U.S. fulfillment and marketing teams to localize copy and offers for different buyer personas

Marketing Consultant

Evyol Group

Led a 20-person team managing 60 brands and 225 SKUs across 5 companies, with an annual budget of PKR 300M (~$2.8M). Built the brand portfolio strategy, owned campaign execution, and aligned marketing with sales outcomes.

Highlights:

Created and rolled out the Group-wide Brand Portfolio Management Plan, integrating strategic planning with product lifecycles

Launched the Reftee Campaign, which won the PAS Effie Award for Best Nationally Originated Campaign — a first for the company

Oversaw execution of ATL, BTL, activation, packaging, and media buying across all five companies

Increased branded SKU contribution from 43% to 65% between 2014–2016, going beyond the traditional Share of Voice playbook

Managed over 80 external vendors across creative, printing, media, and event execution

Brought digital experimentation to a legacy-heavy industry — field rep enablement tools, sales collateral, and early video content

Established cross-functional campaign planning routines to align marketing with field feedback and sales goals

Group Marketing Manager

Owned the Integrated Marketing Communications Plan for the group and ensured execution across internal teams and agency partners. Served as the internal process and planning hub for marketing ops.

Highlights:

Developed the Annual Sales Action Plan to align new product rollouts, activations, and dealer programs

Standardized content, creative, and production workflows for faster execution and budget compliance

Increased dealer participation in activations by 52%, leading to a 40% sales uplift for the targeted SKUs

Led the creative direction and rollout for the “Shahaan Maasi, Dealer Bhi Razaai” campaign

Managed PR, events, and media content for corporate and product-level communication

Leader - Marketing Services

Gwadar Central

In a market full of hype and speculation, my job was to help Gwadar Central stand out through clarity, credibility, and consistent messaging. I worked closely with their leadership team to position the real estate project as a secure, legally sound investment — not just another speculative play.

Highlights:

Built the brand narrative around legality, transparency, and actual development progress

Wrote and designed investor decks, newspaper ads, sales brochures, and explainer videos

Created content that simplified complex government and zoning updates for investor audiences

Managed offline media (real estate expos, print placements) while advising on early digital experiments

Helped the team articulate a differentiated pitch that converted better at in-person investor events

Dawood Hercules Chemicals Ltd.

Worked across strategy, execution, and corporate communication for the company’s flagship brand “Bubber Sher” — a PKR 30 billion fertilizer product.

Highlights:

Supported marketing leadership in refining brand strategy and launching field-level campaigns

Conducted competitor analysis to evaluate SAMI fertilizer brands and pricing impact

Developed sales kits and corporate content for investor and media communications during the brand’s transition to Pak Arab Fertilizers

Helped simplify messaging during a time of high market uncertainty and corporate restructuring

Worked closely with the commercial team to align brand planning with seasonal product cycles

Asst. Marketing Manager

MullenLowe Rauf Group

Assisted senior strategists on multi-market campaigns for brands like Nestlé, GFC Fans, Stylo Shoes, and Mitchell’s.

Highlights:

Contributed to brand planning and positioning for FMCG and retail clients across ATL and BTL channels

Used proprietary tools like Path2Purchase™, StrategySure™, and GrowthGrind™ to support brand architecture and insight reports

Helped prepare campaign strategies focused on conversion, footfall uplift, and channel effectiveness

Coordinated with creative, media, and planning departments on rollout strategies

Strategy Executive

Creating LinkedIn content for B2B service companies | To add $30K/month in revenue with content & outreach | Founder @ LinkedB2B |

If you know your B2B clients are hanging out on LinkedIn. 

And you aren't creating content here, you are probably stuck on one of these issues.

You might be thinking:  
⇀ I don’t have time to figure LinkedIn out.
⇀ I am too late to the LinkedIn game.
⇀ What if my content isn't insightful & interesting enough?
⇀ I’m not a marketer/writer/content creator — where do I even start?
⇀ Reaching out on LinkedIn feels spammy and salesy. What would people think?

I don't know a single person who dint have such thoughts and concerns before creating their first LinkedIn post.

But the easiest way to overcome these problems is to seek the help of an expert.


Hint: Me & my agency LinkedB2B

This is what we do for you:

We create ICP relevant content, get signals and then reach out to warm prospects.

You get a complete content to revenue system for LinkedIn where:

Your LinkedIn profile isn’t just a page—it becomes a lead magnet.  
Your content solves problems, builds trust, and attracts inbound leads.  
Your outreach sparks real conversations (not awkward cold pitches).  
Your business generates $30K in revenue in just 90 days through LinkedIn. 

And you achieve all this without being pushy, salesy, or wasting time.  

---
How do we make this happen?

We create a system that combines:
  
Non-boring, human-first content.  
Targeted and signals-based outreach to your ideal clients.  
Strategies and tactics that don’t just get likes — they generate revenue.  

Here’s what you’ll get:  

✔ Strategy Sessions: We’ll refine your offer, define your ICP, optimize your profile, and craft a content strategy.  
✔ LinkedIn Posts: Scroll-stopping, problem-solving content tailored for your audience.  
✔ Personalized DMs: Authentic outreach to turn responses into revenue.  
✔ LinkedIn Ads Management: Especially focusing on Thought Leadership Ads.


This isn’t a "ghostwriting" service. 

Or a lead generation service.

It’s a personalized, hands-on system designed to help you:  

  
🚀 Attract your ICP through non-boring content.
🚀 Reach out to those who give you a signal of interest. 
🚀 Scale your B2B business by adding $30K through LinkedIn alone.
  
--- 

If you want to scale your B2B service business through LinkedIn, let’s talk.  

DM "B2B CEO" to get started.

Fahad Nasir

If I've to 2X the ARR of a Software agency in 12 months, as the solo senior marketer, with a $15K/month marketing budget.
 
Here’s the exact marketing playbook I'll use today
(built on 15+ years exp in marketing & 7+ years in b2b marketing)

I use the same one for most of LinkedB2B clients too 
________________________________________
1. Talk to the market before deciding anything
• 7–10 top clients → why they bought, why they stayed, what would make them buy more.
• 5–10 lost deals → why they didn’t choose us, what beat us.
• 10–15 high-fit non-buyers → what’s missing, what they actually want.
 
________________________________________
2. Nail the positioning
• Use FletchPMM’s positioning framework.
• Pick the most profitable niche based on research.
• Define ICP by industry, size, role, problem severity, and budget.
• Claim the category you’ll own so you stop sounding like everyone else.
 
________________________________________
3. Productize the offers & delivery
Once the positioning is locked:
• Reduce services to two core offers.
• Each with a fixed scope, fixed price, fixed delivery timeline.
• Build productized onboarding & delivery playbooks so every project feels the same to the client and scales easily.
 
________________________________________
4. Lock in the messaging
Messaging is now built on the positioning + offers:
• Rewrite LinkedIn profiles, website, outbound scripts, decks.
• Make the problem impossible to ignore, the offer simple to say yes to.
• Create an objection-handling library so sales and outreach are aligned.
 
________________________________________
5. Build the content engine 
Weekly 1-hour recorded video call with the Founder.
From each call:
• 7 LinkedIn posts.
• 1 blog post.
• Short-form video clips for LinkedIn (and YouTube if relevant).
• 1 lead magnet/month
 
________________________________________
6. Email marketing that actually sells
Segment by:
• Stage (Cold, Engaged, Near-Close, Client, Past Client)
• Industry, size, role, interest, source
 
Build multiple sequences (15–20 emails each) for:
• Cold leads
• Engaged leads
• Near-close
• Clients (upsell/referral)
• Past clients (reactivation)
 
________________________________________
7. Run 2 events/month 
• 1 webinar teaching frameworks openly.
• 1 LinkedIn Live Q&A to handle objections and show expertise.
• VA sends up to 1,000 free invites per LinkedIn event.
• Run ads to promote webinars + LinkedIn events.
 
________________________________________
8. Use ads to speed things up 
• $1.5K → LinkedIn Thought Leadership Ads (cold audience).
• $2K → LinkedIn Retargeting Ads (case studies, wins, offers).
• $2.5K → Google Search Ads for high-intent keywords.

Ran out of space here. The rest in comments...

Comment 1: The math
Comment 2: Budget split
Comment 3: 90-day plan
Comment 4: Outreach plan
Comment 5: Tool stack
Comment 6: ROI

LinkedIn marketing system for B2B companies to add $30K MRR in 90 days | Created 300+ Campaigns for 70+ brands over the past 15 years | Coached 100+ CXOs for LinkedIn growth in 2025 | Founder @ LinkedB2B |

A polished LinkedIn visual shared by Fahad Nasir, Founder of LinkedB2B, displaying a clear and actionable marketing playbook titled “2X the ARR of a Software Agency in 12 months.” The headline features three colored highlight pills: “2X” in electric teal, “Software Agency” in electric blue, and “12 months” in warm yellow, creating a strong visual hierarchy. The background is light with a subtle texture, ensuring readability on mobile. Below the headline, eight symmetrical bullet points outline the core steps of Fahad’s B2B marketing strategy: (1) Talk to the market before deciding anything, (2) Nail the positioning, (3) Productize the offers & delivery, (4) Lock in the messaging, (5) Build the content engine, (6) Email marketing that actually sells, (7) Run 2 events/month, and (8) Use ads to speed things up. The design uses a modern sans-serif font with ample breathing space and mobile-optimized layout to ensure clarity and impact.

Happy to announce it’s been 15 years since I started my first marketing job.

But unhappy to see how the marketing function is still seen in most companies.

And even though no one asked for this, I'm dishing out 15 truths about marketing, which I can swear by.
Hoping it will open the eyes & minds of a few CEOs & CFOs out there.
Or at least irritate them. 

Do read on, if you are a fellow marketer. 
And save this post if these are still early years in your marketing career. 

Jumping right into it because I'm in a no B.S mood...

1. Everyone has opinions (mostly wrong) about marketing, because it’s the one business function that looks easy from the outside.

2. Most non-marketers think marketing is sales support. They just don’t say it out loud. A lot of them do, though.

3. The more stakeholders in the room, the worse your marketing gets.

4. The worst brief in the world is “we should go viral” or “make something like this.”

5. Great marketing repels some people. That’s how you know it’s not generic.

6. Good design is the least important part of a good brand.

7. Marketers often try to be clever when they should be clear — because 
clever feels cooler.

8. Most people who say “our audience is everyone” haven’t done any real positioning and genuinely don't know what they are talking about.

9. Since most of what marketing produces is public, it’s the easiest function to copy — but also the easiest one to learn from.

10. The strongest campaigns I’ve worked on always made someone nervous and that’s usually a good thing.

11. People don’t buy when they understand. They buy when they feel understood.

12. Good writing is the foundation of all great marketing — and very few marketers realize this.

13. The best marketing ideas don’t come from brainstorming. They come from actually talking to customers.

14. Metrics tell you what’s happening. They rarely tell you why.

15. Attribution breaks down the moment people take more than one step to convert.

This might offend a few people (especially all the designers in my network)
And you don’t need to agree with all of them.
But I have lived these marketing truths over and over in the last 15 years.

And if even 1 of these makes you look at marketing differently…
I'll count it as a win.

----
Want to teach another lesson about marketing? Add number 16 in comments...
----
Or just follow Fahad Nasir to learn more about marketing & growth 👋

A modern 4:5 graphic featuring a bold, clean quote at the top that reads: “These should be in every marketer’s onboarding doc. Ideally in CEO & CFO onboarding docs too.” The words “marketer’s,” “CEO,” and “CFO” are highlighted in gradient-colored pill shapes. The background transitions from off-white at the top to deep teal blue at the bottom, adding texture and depth. At the bottom of the image is a grayscale side profile of Fahad Nasir, facing right, smiling, and professionally dressed. Below his image, in small white font, it reads: “Fahad Nasir – Founder @ LinkedB2B.”

This is a basic idea about writing.

But you’ll probably read it anyway.

Because it’s wrapped in a way your brain can’t resist.
Let me show you how it works.
(You’re already inside it.)

I start with a short hook.
A mild mystery.
And a counterintuitive angle.

Because while most people use bold claims to grab your attention,
I’m doing the opposite in the first line — underselling it.
Then making a claim about YOU in the second line.
And kinda challenging you in the third line to resist it.

A chance for you to prove me wrong. Hard to resist, no? 😋 

But I've not mentioned the idea yet.
Which creates a small gap you now want to close.
That’s how open loops work in writing.
Even when you know the trick, you still fall for it.

Once the loop is open, I make it easy for you to keep going:
Short sentences.

Line breaks.

No visual friction.
And while you haven’t learned anything yet, it still feels like progress.

At this point, things are starting to feel a little abstract…
So I throw in something countable:
“Even though it is basic, this idea will improve your writing 2X; in under 2 minutes.”

Feels more tangible and real yet?
Like something you can verify — or at least remember.

And just to keep you here & feel more connected with me,
I add a soft confession:
“I used to hate these writing hacks.”
“I didn’t believe in their power.”

Could be real vulnerability.
Could be fake relatability.
Both work.

And yet, we’re this far in…
and you still don’t know what the basic idea is.

So here it is — FINALLY:
Even basic ideas can thrive when they’re written using psychology, copywriting frameworks, and visually scannable structure.
It’s not magic.
It’s design.
Almost manipulation — but subtle enough that you can’t prove it in court.
(And yes, if you dint catch it...it is a basic idea about basic ideas. I'm so meta 😎)

Here’s the rule I follow to use frameworks, structure, and psychology powered copywriting hacks:
(bonus insight, to make it feel like you got more than you signed up for):

Is the big idea powerful enough to have impact when written in a single line?
Will it still be helpful if a noob writer wrote it?
If the answer to both questions is a resounding yes... go ahead and use all the hacks and tricks you want to.

If the answer to either is no, it’s just wrapping paper with no gift inside.

Now PAUSE!
(Pattern interrupt... I can't help it anymore)

Do you even know what the main point of this post was?

If you do — maybe there was an idea worth sharing.
If you don’t — and you still read the whole thing — then the formatting won.
The hooks worked.
The structure worked.
The psychology worked.

You weren’t reading for the idea.
You were being handled.
Maybe even tricked.

----
So tell me, do you feel like you learned something about writing?
If yes, Follow Fahad Nasir for more

If you feel tricked, unfollow me and curate your feed :)

If you feel called out... Hello my fellow writer & marketer. What's up?

A minimalist yet bold digital graphic designed by Fahad Nasir, a LinkedIn strategist and content creator for B2B founders and service businesses. The image features centered text on a soft grayish background with subtle texture and depth. The main phrase reads: “This format works. Even without a real idea.”

The word “format” is highlighted with a cyan/teal pill, while “real idea” is highlighted with a contrasting blue pill—drawing attention to the irony and insight behind the statement. The design mimics the structural feel of a content layout, implying wireframes or writing frameworks without showing them literally.

This graphic is part of Fahad Nasir’s meta LinkedIn post explaining how human psychology, formatting, and copywriting tricks can make even basic ideas go viral. It visually reinforces the post’s message: the structure can captivate readers even in the absence of a groundbreaking idea. Designed for high engagement and shareability, the visual avoids using a personal photo

At our 15-person BPO in Pakistan, nobody used their real name. 

Ross. James. Anthony. David Miller. 

Some chose international cricketers. Others used names of their favorite TV or movie characters. 

In Pakistan’s BPO industry, this was the norm. 
If you’re in Pakistan, India, or Bangladesh and sell services to US or UK clients, you know exactly what I am talking about. 

And it was never just about names. 
If you had a software house, you ran email campaigns with fake Western senders. 
If you were finding clients for your marketing agency, your website showed random smiling “foreigners” instead of your actual team. 
If you did outbound calls for a textile product, you found someone with the “right” accent to sound like a native. 

For a while, I treated it as “just how things work”. Then a few months into running the call center, it started to feel disgusting. 

Why did a clean, professional service feel shady? We were just selling TV, internet and phone subscriptions. There was no scam. No fraud. 

So why were we hiding who we were? 

At some point I realised this was more than just unethical. It was absurd and deeply damaging.

We were teaching young Pakistanis that their real name was a liability. 
We were teaching them that their real accent was something to be ashamed of. 

If a middleman could pass a Pakistani or Indian agent as a “US native”, he could squeeze a bigger margin. So the system rewarded the pretending. 
You do that long enough and people stop believing they are enough in their own name, in their own voice. 

I ran that BPO for a year, then shut it down. 

Since then, I have spent five years selling directly to international clients, mostly on and through LinkedIn. I have worked with enough global buyers to know this: 
The pretending is not just unnecessary. It is actively harming you. 

So here is how I want you to think about working with international clients. 1) Use your real name If a client cannot Google you, check your profile, see your history, they cannot trust you. 

2) Do not fix your accent to fix your worth. Do it to reduce friction for the listener. The moment you tie your worth to how “Western” you sound, you damage your own confidence and everyone watching you. 

3) Use video to fill in birdge the trust gap. If you are not in the same country, a trust gap is expected & normal. But you can significantly reduce that by doing live video calls now. Or pre-recorded Loom videos. Or even by publishing videos on youtube & linkedin.

4) Cut out people who profit from your invisibility because most of the pressure to pretend comes from people in the middle. Agencies, master contractors, “partners” who make their margin by packaging you as something you are not.

Btw, most global clients already know the fake-name and fake-accent tricks. You are not fooling anyone. 
You are just teaching yourself that who you are, is not enough. 

Own your name. Own your location. Own your imperfections.

It's official, you're too late on LinkedIn.

I say this with a heavy heart & no exaggeration.

LinkedIn's organic reach is almost non-existent & completely unpredictable.
There is a massive & unreasonable disconnect between your number of followers & reach/impressions per post. 
Almost as if there is no connection anymore.

And after the last 4 golden years on this platform, I've to say it hurts.
I almost feel like a drunk & disgruntled ex while writing this post.
Why LinkedIn why?

You did so much right...
- 675M to 1B+ users
- 9B weekly impressions
- Newsletters, content, creator economy — all thriving
- B2B founders and operators posting daily
- DMs turning into deals
- Organic reach compounding over time

LinkedIn was finally becoming more than a digital resume.
It became the funnel. Especially for B2B.
Top to bottom. End to end.
And then…
You did what every platform eventually does.
You got greedy. Short sighted.
You caved in to that CFO or whoever said Talent Solutions isn't making enough revenue, so Marketing Solutions has to make up for it.

And you did it like you wanted results in 1 quarter, again, I suspect some finance guy behind all this.

You slashed organic reach (~60% YoY).
You choked discovery.
You pushed paywalls — fewer search results, fewer profile views, fewer free notes.
You flooded the feed with Thought Leadership Ads and "boost this post" buttons.
You launched a video-first algorithm update that broke feed logic overnight.
And you did all of this in under 12 months.

Without any regard for the system you spent 4 years training us to rely on.

And maybe you're patting yourselves on the back right now.
Enjoy that bump in ad spend for the next 12–18 months, your duds.
Till that three-letter-title guy takes those numbers to land a bigger role at some other enterprise (fingers crossed for X) and ruins them next.

You know you could have monetized a bit slower, right?
I don't think you do. I think you thought short term revenue is more valuable than the momentum of the platform & the users.

How LinkedIn was being used was the key.
People were showing up everyday:
- Fixing profiles.
- Writing better posts (okay, some AI junk, but still).
- Actually commenting.
- Sending more DMs.

You had everything going to win an entire decade.
To absorb all the audience fleeing X.
To be the home of serious, smart, value driven thinkers, writers & creators.

And you broke it, most of it anyway.
Too fast. Too soon.
Now creators are asking if it’s even worth showing up.

Yes, it still works for high-ticket sales.
Yes, people will still pay to reach buyers.
Yes, some creators will stick it out for a bit.

But for how long?
I guess for only as long as they don't find a better option.
& from what I've been hearing, people are desperate for a replacement.
You better hope they don't find one.

Or maybe, you can reverse some of this damage?
You still have time LinkedIn
----
Anyway, how's LinkedIn treating you?

A satirical digital illustration shows a gravestone in the center of a gloomy, foggy landscape, surrounded by faint silhouettes of mourners. The gravestone is inscribed with the words “Who killed the Algo?” in a bold serif font. The keywords “killed” and “Algo” are highlighted with a streak of bright color, as if brushed on by hand. The overall mood is darkly humorous, evoking a funeral for LinkedIn’s algorithm without ever naming the platform—drawing viewers in through intrigue and visual metaphor.

Things I miss on LinkedIn, A LOT:

- Organic reach. No matter how many LinkedIn execs say it has not been reduced, it has! (referring to the interview Finn Thormeier had with Alex Josephson - VP, Brand & Content Strategy for Advertisers at LinkedIn)

- Native Audio & Video events. (Thought of this because Jasmin Alić is doing a LinkedIn event today, after gap of a year...I think)

- Genuine & non-AI content & comments.

- Pinned comments!

------------

Things I can easily live without:

- Anonymized profile visitor info. TF am I supposed to do with "someone in advertising industry from London" has viewed your profile?!

- LinkedIn games. Whoever is playing those is weird. Get a life off LinkedIn.

- "Reposting" my own posts. It barely does anything for reach, crowds my profile & the notifications of others.

- Liking my own post should not be an option & it should certainly not work. It looks & feels cringe. 

- Birthdays & Work Anniversary notifications. Just stop!

- And everyone's favorite... engagement pods. 

Your turn, be cynical or nostalgic or funny...

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Zoltan A. Vardy

Fahad Nasir

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taplio

The Battle

Zoltan A. Vardy

Fahad Nasir

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zoltan A. Vardy's LinkedIn Performance

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