Zoltan A. Vardy

The Launch Code

• The Launch Code: a proven sales blueprint for B2B founders to consistently close 3+ high-ticket clients per quarter.
• Applied by 200+ startups across 26 countries to turn sales from guesswork into a repeatable growth engine.
• Delivered through a video course, 1:1 mentoring, group accelerator programs & workshops.

B2B Sales Strategist & Founder

• Startup & Tech Conferences: Dublin Tech Summit, EU Startups Summit, Arctic15, TechChill, TNW, Wolves Summit, PODIM, How To Web.
• Accelerators & VCs: Startup Wise Guys, Supercharger Ventures, Design Terminal, ReaktorX, Speedinvest, Kindred Capital, Euroventures, Fil Rouge. 
• Organizations: Venture Cafe, HBBA, United Way

Keynote Speaker - Sales, Growth & Entrepreneurship

Antavo Enterprise Loyalty Cloud

• Support founders, leadership team, and investors to accelerate Antavo's global expansion.
• Antavo is an enterprise loyalty SaaS technology with clients like BMW, KFC, Kathmandu and BrewDog in Europe, North America and Asia Pacific.

Chairman

Investor & Board Member

Mentor Equity LLC

• Investor and board member of B2B enterprise technology startups based in Europe.
• Portfolio - Dexory (AI data analytics in logistics), Antavo (loyalty program SAAS tech platform)
• Exit: Brainient (video advertising technology), sold to Teads (2016).

Angel Investor & Board Member

NBCUniversal Media, LLC

• Led global ad sales teams for international TV division, 12 offices and 50+ channels across EMEA, APAC and LatAm. 
• Grew TV and digital ad revenues +20%, unified global sales organization, developed digital commercial strategy and negotiated multi-market ad partnerships.

Sr. Vice President, Global Ad Sales, NBCUniversal International Networks

ProSiebenSat.1 Media SE

• P&L responsibility for 900-employee, $150m revenue division with TV channels in Hungary (TV2, FEM3), Romania (Prima TV, Kiss TV) and a TV production company. Private-equity backed (KKR, Permira) company, bought SBS Broadcasting in June, 2007.

CEO, Central & Eastern Europe

• Generated record revenues and profits by relaunching flagship general entertainment channel, reducing costs during economic downturn, and launching cable channel portfolio.

CEO, TV2 Hungary

SBS Broadcasting

• Oversaw ad revenues of $1.1 bil for 19 TV channels in Nordic, Benelux & Central Europe; negotiated group-wide advertising deals with marketers and media agencies.

Vice President, Advertising Sales

• Led 60-person commercial team in super-charging revenues by 50% to $150 mil over 3 years alongside declining viewing share.

Commercial Director, TV2 Hungary

eEurope Media

• Developed business plan and raised $1.5 mil from angel investors to launch a network of consumer Internet portals in Central Europe; built and managed staff of 30, created exclusive partnerships with Google and Hewlett Packard; sold business to strategic buyers.

Co-Founder & CEO

CBS Corporation

GM & Vice President, CBS Plus

Turner Broadcasting

Business Development Manager, Europe

USA TODAY

Marketing Manager, Europe & Asia

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

“When do I give up?”
I ask myself that at least once a quarter.

When things hit harder than expected.
When a prospect or partner shuts me down.
When something I really counted on... doesn’t happen.

But somehow, I always pick up the pieces and keep moving.
Founders ask me this question too — a lot.

Because “never give up” can be dangerous advice.
Blind persistence can kill your startup just as fast as quitting too soon.

So here’s what I tell them:
✅ If you're still learning, improving, and seeing progress → keep going.
⚠️ If you're repeating, losing money, or drained of motivation → pause, pivot, or reset.

Giving up isn’t failure.
It’s strategy.
It’s how you make space for your next big win.

This is the side of entrepreneurship no one glamorizes, but every founder knows.
👉 When did you know it was time to quit?
👇 Let’s talk in the comments.

#FounderStruggles #Resilience #Entrepreneurship #Startuplife

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

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This Thanksgiving, I’m grateful for more than just good fortune.

I’m thankful for the decisions that changed my life, even when they felt risky.

🙏 I had the courage to walk away from a comfortable corporate career in my late 40s.
Starting over wasn’t easy. But it was right.

🙏 I get to share my knowledge with incredible startup founders, and help them turn their dreams into reality.

🙏 I’ve built a life where financial stress no longer runs the show.
It took years of hard work, discipline, and yes...a bit of luck.

🙏 I’m physically healthy and energized enough to pursue the work I care about.
That’s a privilege I don’t take for granted.

🙏 I’m surrounded by a loving wife and daughter who believe in me and support my purpose, especially on the hard days.

None of this happened overnight. But every step was worth it.

👉 What’s one thing you’re grateful for this year that didn’t come easy?

#Thanksgiving #Gratitude #EntrepreneurLife #Founders #StartupJourney #Reflection

Last week, I fired a brand new client — no regrets.

He wasn’t prepared to listen to my advice.
He was rude, dismissive, and resistant to feedback.

Ironically, his business was about helping others “clarify their focus.”
But when I asked him to define his own... he listed 20 things.
When I suggested choosing one, he pushed back. Hard.

That’s when I knew: we weren’t aligned.
And alignment isn’t a luxury. It’s a requirement.

After mentoring 200+ founders, I’ve learned:
→ The best client relationships are built on mutual respect
→ Shared values and shared trust.
 
When those don’t exist, it’s better to walk away.
Early. Clean. Honest.

Because great outcomes only happen when you’re building with the right people.

📸 This is me — standing firm in that decision.
Respect is non-negotiable.

Would you have fired him, too, or tried to make it work?

#b2bsales #founders #entrepreneurship #focus #clientrelationships

I thought publishing my book was the finish line. I was wrong.
Turns out, the real work begins after the launch.

📖𝙏𝙝𝙚 𝙇𝙖𝙪𝙣𝙘𝙝 𝘾𝙤𝙙𝙚

Last week, I wrapped up an eight-month European promotional period with one final talk at Venture Café London.

𝟭𝟴 𝗲𝘃𝗲𝗻𝘁𝘀. 𝟭𝟭 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀. 𝗛𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
From Finland to Spain, Germany to Estonia, I shared The Launch Code with founders, dreamers, and doers.

I stood on stages and in countries I'd never been.
I met readers I’ll never forget.
I signed and sold hundreds of books to founders building what’s next.

And I hit walls.

My “favorite”? I once traveled 1,180 kilometers over two days... to speak to four people and sell one book.

𝗔 𝗳𝗲𝘄 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
➡️ Hearing MY words come to life in a stranger's voice in my audiobook.
✅ Signing a Hungarian publishing deal with Líra Group for 2026.

Would I do it again?
Absolutely.

Because true impact doesn’t happen in a single moment.
It’s built, brick by brick, one trust-building conversation at a time.

👉Swipe through for moments from the road.

What’s something you finished that changed your life?

#entrepreneurship #founders #authorlife #globalkeynote #startups

The Launch Code Promo Tour 2025

Basic professionalism is now a competitive advantage.
Crazy, right?

What comes naturally to you might feel like a revelation to others.

Paul Kulon from SummerJam once told me:
“God, you’re really great with follow-up!”

Urban Lapajne from PODIM thanked me for giving honest feedback — not because it was easy, but because it was real.

It made me realize:
The stuff that makes you look like a pro isn’t flashy.
It’s not loud.
It’s consistency.

✅ Sticking to deadlines
✅ Following up when you say you will
✅ Delivering what you promised

These aren’t “big” moves....but they build trust.
And trust builds everything else.

Your achievements might get attention.
But your behavior is what earns opportunity.

What’s one “basic” behavior that, in your eyes, sets true professionals apart?

👇 I’d love to learn from your perspective.

#leadership #professionalism #followthrough #founderlife #trust

Brilliant founders. Great products. But no traction?
It’s not a product problem — it’s a sales system problem.

That changed last week. 

🚀 𝗧𝗵𝗲 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗼𝗱𝗲 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽 kicked off inside the V4 Startup Force accelerator, uniting early-stage founders from:
🇨🇿 Contesaur.cz  
🇭🇺 Felm
🇵🇱 RunPixie.com  
🇸🇰 shealed  

Over four intense weeks, we're going beyond theory:

✅ 5 live mentoring sessions
✅ Hands-on playbook building
✅ Real-world sales simulations

Each founder gets access to The Launch Code — but more importantly, they build their own repeatable sales process, together.

One founder’s initial feedback:
"I’ll finally know what to say in sales calls without sounding like a robot."

If you run an accelerator or incubator and want your founders to stop guessing and start closing, let’s talk.

📩 Message me to see how The Launch Code can plug into your program.

Let’s equip the next generation of founders with the skills they need to sell.

#b2bsales #startups #foundertraining #accelerators #launchcode

Imagine paying to get punched in the gut... and calling it a win.

That’s entrepreneurship.

Anastasiia H. said it better than I ever could:

“Entrepreneurship: the only roller coaster where you pay for the ride, get punched in the gut, and still stand in line for another go.”

After decades in the game, I still haven’t found a better description.

🎢 The highs? Unreal.
🥊 The lows? Unforgiving.
🔁 And yet… we get back in line. Every time.

Because once you’ve felt that rush, there’s no going back to "safe."

👉 What’s been your most unforgettable ride as a founder?

Drop your story below. I’d love to hear it 👇

#entrepreneurship #founders #startuplife #resilience #leadership #growth

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(24) Venture Café London: Posts | LinkedIn

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Talks about #b2bsales, #startups, #entrepreneurship, #salesandmarketing, and #businessdevelopment

AI-Driven Ops | GTM Operations | Workflow Automation | HubSpot CRM | Customer Success Enablement

Most founders don’t struggle because of their product.

They struggle because of their message.

If your customers don’t instantly get why you matter, they’ll move on, no matter how good your solution is.

That’s what I talked about at Podim Conference, where we broke down how clarity and structure turn chaos into consistent sales.

But the conversation doesn’t stop there.

Because the same myths keep holding founders back:
❌ That you can build a unicorn in 9–5 hours
❌ That AI can sell for you

The truth?
AI can speed you up, but if your fundamentals are broken, it’ll just help you fail faster.
And balance is great, but commitment still wins.

I unpacked all this in my latest newsletter.

Which do you think is the bigger myth right now: AI replacing sales or success without sacrifice?

Every founder I meet has one goal: sell more. But most miss the real reason they’re not closing more deals. It’s not the product, it’s not the market…

How 200+ startups fixed their sales with one simple shift

Podim Conference

Your sales team doesn’t need another motivational talk.
They need the startup mindset to close big deals faster.

I discovered my superpower at age 25 when I spoke on stage at an international sales event, sharing how I sold ads for Cartoon Network in Eastern Europe. 

I was nervous but ready.

That talk launched me to become a Vice President at CBS three years later.

Since then, I’ve led sales teams at TV2 and NBCUniversal, using speaking to align vision, drive revenue, and energize performance across global markets.

In the last six years, I’ve taken 50+ stages in a dozen countries, helping founders scale B2B sales.

𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗮𝗺𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀.

Whether it’s sales kickoffs, leadership offsites, or global conferences -- I’ll 
show your teams how to think, sell, and win like founders.

🎥 Here’s the 2.5-minute speaker reel - and imagine this on your stage.

Planning your next sales event? Message me.

And let’s create the kind of keynote they’ll talk about all year.

#CorporateEvents #PublicSpeaking #EntrepreneurialThinking #HRLeadership #B2BSales

5PM: Quit or Conquer?

Meetings are done.
Your to-do list? Still stacked.

This is the moment that separates dreamers from builders.

Do you scroll…
or do you show up and finish strong?

Because success isn’t built when it’s easy.
It’s forged in the quiet hour...
when no one’s watching and quitting feels justified.

The best founders I know don’t wait for motivation.
They commit.
Even when it’s unglamorous.
Even when it’s exhausting.

That’s how businesses are built.
That’s how founders grow.

So when 5PM hits, ask yourself:
Comfort or progress?

👇 What’s your 5PM ritual?

#founderlife #entrepreneurship #mindset #discipline #leadership #videocontent

Everyone’s trashing office work these days.

But I just spoke with the founder of a high-end lifestyle brand in the UK.

Her company has a full-time, in-office policy.

No hybrid. No WFH.

Has it made recruitment tougher? Yes.

But the founder’s stance is clear:

“If you don’t want to work side-by-side with your colleagues, you’re not a fit for our culture.”

And honestly? I get it.

I’ve led teams from ten to a thousand.

And if there’s one thing I’ve learned:

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗳𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻.

Deals, ideas, and culture often happen between the meetings — not on Zoom.

These days I split my time between home and the office. 

But I’m a solopreneur.

And even then, I know: remote work isn’t always the productivity booster people think it is.

The key is knowing what really brings out your best -- not just what feels comfortable.

👉 Curious: would you work for a company that requires full-time office presence?

#leadership #companyculture #productivity #hiring #futureofwork

If you're building a startup, you already know how easy it is to get pulled in ten directions at once.

New ideas, new clients, new markets… everything looks like an opportunity.

But here’s the truth: most founders don’t struggle because of weak products or bad markets. They struggle because they lose focus.

And the same principle shows up at the top of the tech world.
The Magnificent Seven (Amazon, Apple, Alphabet, Meta, Microsoft, Nvidia, and Tesla) now make up 36% of the S&P 500.

Not because they chased everything… but because each one doubled down on what they do best.

Cloud. Chips. AI. Mobility.

Relentless focus turned into momentum, momentum into dominance.
I
n this newsletter, I break down:
🔹 Why focus is the single most underrated growth strategy
🔹 A simple 5-step process to help you find yours
🔹 How narrowing mine changed my entire career
🔹 And what the Magnificent Seven can teach every founder about clarity

If you feel spread thin or “busy but not moving,” this one’s worth a read.

Because once you find your focus, growth stops feeling like guessing, and starts feeling like momentum.

View newsletter: Master your B2B startup sales

f you’re building a startup, you already know how easy it is to get pulled in ten directions at once… New ideas, new clients, new markets. Everything 

Open article: Losing momentum? Here’s how to get it back. by Zoltan A. Vardy • 3 min read

Losing momentum? Here’s how to get it back.

Ever noticed how tracking performance flips a switch in your brain?

I saw this firsthand when a founder I mentor started logging weekly sales data.

No new hires. No extra budget. Just focus.

In 30 days, revenue trends emerged. 
Leaky funnels got patched. 
Momentum returned.

Why? Because what you measure, you manage.

Peter Drucker nailed it:
“If you can’t measure it, you can’t manage it.”

It’s not glamorous, but it’s a discipline shift.

Founders who track metrics (sales, marketing, finance) don’t just stay informed. They stay in control.

When you ignore the numbers, you manage by gut.
And gut doesn’t scale.

So here’s the question:
What’s one metric you track every single week—no excuses? 👇

#founderinsights #b2bgrowth #startuplife #scalingstartups #founders

Measure it, to manage it

If your value proposition sounds like this guy...
…it’s time for a rewrite.

Founders often want to explain everything:
✅ Every feature
✅ Every benefit
✅ Every audience

But in trying to say it all, you say… nothing.

A strong value proposition answers just 3 things:
1. What problem do you solve?
2. For whom?
3. Why are you better?

In one sentence.
Clear. Sharp. Repeatable.

Once you’ve got it?
Test it.
Watch people’s faces.
Then refine.

Clarity wins. Complexity kills.
So, how simple is your value proposition right now?

👇 First comment = practical help for B2B founders.

#startups #b2bsales #founders #positioning #valueproposition

Everyone’s so loud during Black Friday and Cyber Monday.
More offers, more noise, more urgency.

So here’s the opposite of that ⬇️

If you want 2026 to look different, don’t buy more stuff.
Invest in clarity, focus, and systems that actually move your business forward.

That’s why I wrote The Launch Code, not as a trend, but as a practical, proven framework to help founders win high-ticket clients with confidence.

This week’s newsletter goes deeper into that idea:
📘 What The Launch Code is really about
A no-fluff conversation from my Sales Dojo Podcast episode: mindset, value proposition, and why so many founders secretly hate selling (and how to fix it).

📍 Behind the scenes of my European book tour
18 events, 11 countries, hundreds of founders, including the night I traveled 1,180 km to speak to four people… and still considered it a win.

🎯 Why the best investment isn’t a Black Friday deal
It’s structure.
It’s clarity.
It’s the habits that shape your business long after the discounts disappear.

If you want 2026 to be your most focused and predictable year yet, start here.

👉 Read the full newsletter and make your business blast off 🚀

It’s that time again…. Black Friday. Cyber Monday. A week where everyone is trying to sell you something, usually fast, loud, and without much meaning

Open article: If you want 2026 to be different, start here by Zoltan A. Vardy • 3 min read

If you want 2026 to be different, start here

LogiNet Systems Kft.

Leading the UK market expansion for LogiNet Systems, specialising in delivering scalable software solutions tailored for startups and SMEs. I am dedicated to aligning innovative technology with business needs to drive productivity and profitability.

 - 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Proven track record in driving revenue growth through targeted outreach and securing deals ranging from £50k to £250k. Consistently meet and exceed KPIs by understanding client needs and delivering impactful solutions.

 - 𝗖𝗹𝗶𝗲𝗻𝘁-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Specialise in translating client requirements into actionable strategies, emphasising the 'why' behind every solution. Known for fostering long-term client relationships built on trust and mutual success.

 - 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗜 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀: Spearhead strategic initiatives in AI and consulting, collaborating closely with SMEs to implement cutting-edge technologies that optimise operations and enhance competitive advantage

I help clients understand what they 'need' as much as what they 'want'. 

I take pride in understanding the 'why' just as much as the 'how'.

Client Services Director

Borne Agency

Borne is an award -winning boutique digital product studio that specialises in creating high-quality, custom digital products for small to medium-sized businesses.

With our talented team of designers, developers, and strategists, we work closely with our clients to create tailored solutions that meet their unique needs and help them achieve their business goals.

With clients across the UK and USA we focus on user-centred design coupled with agile development methodologies that ensure our client's products are not only visually appealing but also effective in driving engagement, retention, and growth.

If you're looking for a boutique digital product studio that can deliver customized solutions that meet your specific needs, Borne is the right choice for you. Let's work together to bring your digital vision to life.

Senior Client Partner

Streats Media Limited

With our team at Borne, I've founded London's first and only street food directory which has launched as an iOS app. Having gone through the Borne branding and start up process I am proud to have launched such an exciting app and company, with monetisation strategies coming soon. 
Our mission is to be the global leaders in street food and create a community and eco-system centred around the joy and passion of street food.

Founder

Pocket App Ltd

Selling and delivering engaging mobile products across a spectrum of industries.

Product Definition, define scope of works, assignment to team, time line, Gant charts, Milestones and schedule of delivery.
Support for the sales and application engineering teams as the product expert as well as by providing suitable product training to sell effectively.

Senior Product Manager

Rare Breed Digital

Pre and Post Sales consultancy
Managing the product lifecycle starting with product definition through approvals, development, release and maintenance.
Support for the sales and application engineering teams as the product expert as well as by providing suitable product training to sell effectively.
Gather and document requirements from a range of stakeholders internally and externally
Ensure that projects are delivered on time and on budget and in-line with the roadmap
Product manage the full lifecycle from concept to delivery using Agile Project Management Principals
Lead and motivate design and development staff to ensure project deadlines are met and quality is first rate.  Conduct rigorous testing to ensure project is signed off. Basecamp, Active Collab and JIRA used.
Work with clients and developers.  Always ensure timely delivery across multi platform projects. 
Service delivery, managing a team of in house and outsourced offshore development teams.
Development and final sign off of all Product Documentation.
Product Definition, define scope of works, assignment to team, time line, Gant charts, Milestones and schedule of delivery.
Create Road Maps & strategies utilising Proto & Eclipse
Feasibility and Business case production; advise of feature sets, staggered development phases.
Product Service – Management of Junior project managers, testing and quality control before shipping. 
Act as Functional Authority for all product development across mobile and web
Work with Finance to scope out costs, manage budgets, staff and overall P+L
Engage, pitch, own and deliver projects. Create product proposals, business cases, roadmaps, wireframes across mobile, web and desktop.  Strategically lead and grow the business. 
Full P & L, HR and Revenue accountability. 
Thorough understanding of web and mobile technologies and how best to apply them in.  iOS, Android, Windos Mobile, HTML5, JQuery Mobile, Titanium, Phonegap, Javascript, AJAX, HTML, CSS, XML.

Founder & Senior Product Director of Rare Breed Digital

arvato mobile GmbH

•	Manage and run games storefront for tier 1 Opcos
•	Storefront optimization
•	Ongoing schedule of activities and promotional content events
•	Monitor performance, consumer needs, deliver best practices
•	Develop and manage new and effective digital retail strategies

Head of Content & Digital Retailing

Playphone EMEA

•	Acquire new content and update and optimize exciting content for the D2C subscription service
•	Licence content from music and media owners
•	Negotiate contracts to completion
•	Source new licensees of content.  
•	Maintain and update the wapsites across all 17 territories
•	Global contacts within music and entertainments sectors
•	Create addendums for existing contacts
•	Effectively minimize content costs by tracking deals after signing.

Content and Licensing Manager

Qpass

•	Update and mainting of T-Zones portal. 
•	Storefront optimisation.  
•	Revenue Optimisation, Trend Analysis,
•	Sales support and client consultancy.  
•	Marketing trends and ideas, with regular promotional campaigns

Storefront manager

Pocket Group

•	In charge of content production and management
•	Weekly calls and proposals of new content to clients
•	New business development
•	Manage team in UK and Asia to ensure delivery of all media types to the operators
•	Complete reports detailing deliveries, forecasts and updates

Production manager

Hi, I’m John, a seasoned expert in advanced software development, digital transformation and AI-driven product consulting. With over 15 years of experience, I help mid-market enterprises and SaaS scaleups modernise their technology stacks, scale their product ecosystems, and optimise operational performance.

At Loginet Systems, we deliver end-to-end digital solutions, specialising in building Dedicated Teams and offering Staff Augmentation services. We focus on leveraging AI to modernise your product offerings and optimise performance, supporting businesses through scalable, high-impact technology integrations.

𝗢𝘂𝗿 𝗖𝗼𝗿𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀:

🔷 Bespoke Software Solutions: Architecting scalable, high-performance digital ecosystems built for agility and long-term success.

🔷 AI & Advanced Analytics Consulting: Unlocking the full potential of AI to drive innovation, improve operational efficiency, and provide a competitive edge.

🔷 Dedicated Teams & Staff Augmentation: Seamlessly integrate our expert developers into your team, accelerating delivery without compromising quality.

🔷 Comprehensive Digital Transformation: Future-proof your systems by migrating legacy infrastructure to cloud-native, scalable solutions.

𝗪𝗵𝘆 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗨𝘀?

Experience delivering high-impact solutions for enterprise-level clients across industries.
A global talent pool of 90+ expert developers, ready to tackle complex challenges.
A proven track record of driving measurable, sustainable ROI.

Let’s connect and discuss how we can elevate your digital transformation journey.

John Radford

This is a big one. 

London based fintech/AI startup AI Score secures over $1 M in pre‑seed funding

Based in London AI Score has just raised ~£761 k (~$1 m) to launch its governance platform that gives enterprises a centralised control layer for AI systems. 

✅ What problem they’re solving

With organisations throwing AI into production fast, the governance gap is widening: 
70 %+ of senior risk/security executives say they struggle to observe and govern AI across their enterprise. 

AI Score’s platform tackles that head‑on: performance analytics, usage visibility, risk scoring + compliance monitoring all in one.

🌍 Why this matters for fintech & SaaS

In regulated industries (finance, legal, consumer) the integration of AI is becoming essential. But oversight tools are still fragmented.

As regulators in the UK & EU sharpen frameworks around AI accountability, companies that can tie model usage to clear governance will stand out.

For SaaS companies scaling rapidly, being able to show risk management + value delivery from AI becomes a differentiator.

🔮 Market implications

This raise signals a couple of things:

Fintech and AI‑governance are increasingly merging: the next frontier is “control AI at scale”.
Early‑stage London startups in AI governance are attracting meaningful funding. The fact investors are backing governance infrastructure is telling how urgent this category is.

For buyers: If you’re running AI‑enabled financial products, model drift, usage transparency and auditability are becoming essential. 

Big congratulations to Alex Harland Benita Tibb and the whole AI Score team.

 This is a must‑watch space for anyone scaling AI in regulated environments.

#fintech #AI #governance #SaaS #LondonStartups #riskmanagement

UK Business Growth & Partnership Lead | Helping Fintech & Digital Banking Companies Build High-Performance Engineering Teams

Open article: AI Score Raises Over $1M in Pre-Seed Funding by finsmes.com

AI Score Raises Over $1M in Pre-Seed Funding

Every week your senior hires aren’t in place means delayed product launches, missed market windows, and frustrated teams.

In fintech, time isn’t just money: 

It’s compliance deadlines, user trust, and growth momentum.

Hiring a senior developer can take 3–6 months on average and sometimes even longer for highly specialised product-minded engineers. 

During that time, projects stall and opportunities slip away.

Experienced engineers who already understand data, delivery at scale, and the nuances of fintech help teams hit their roadmap on time.

With the right people in the right roles, projects move faster, teams stay focused, and growth momentum is maintained.

In house is not always the answer....

#engineering #fintech #outsourcing #productengineering

AI turned me into an 80s yuppie. 

It also reminded me how far fintech has come.

Back then it was pinstripes, pagers and paper cheques. 

Transfers took days. Card rails were the only rails. And “innovation” meant a new fax machine.

Today the whole industry moves on a different level.

Instant payments. Open banking. Embedded finance. Stablecoin rails. 

Products built around real user problems instead of glossy branding.

Real problems being solved. Real user value. Real scale.

And I’m lucky to be right in the middle of it.

At The Codest we deliver senior product-minded engineers who add value from day 1 for fintech teams.

People who understand the outcomes behind the build.

#fintech #80s #scaling #engineering #seriesA #seriesB #finance

🎉 I’m excited to share that I’ll be hosting a new webinar series on AI and automation in FinTech and high-growth SaaS.  🚨

The first session is on 16 December at 10:00 AM and it's going to be a big one! 
 
We’ll have Series A and B CTOs, founders, and senior engineers discussing how teams are using AI to scale faster, operate more efficiently, and stay compliant while doing it.

We’ll also be running a live demo of AI coding in action so people can see what this looks like in the real world.

Our panel includes:

 Gustaf Strauss, Co Founder at Bright
 Armenak Mayalian, CTO at Reflexivity
 Senior Developer at The Codest, currently implementing AI best practices for fintech clients

We will cover the practical side of AI adoption, from integration with legacy systems to hiring the right talent, all the way through to the risks, compliance considerations and emerging trends shaping FinTech and SaaS.

If you’re a CTO, Head of Engineering or working on AI initiatives, this one is worth joining.

If you want the link to register, just comment or message me. I’ll send it across.

We’re launching a brand-new webinar series: Scaling Sessions by The Codest 🔥

And we're kicking it off with a strong first episode:

AI & Automation in FinTech & Rapid Scaling SaaS: Risk, Opportunity, and Execution 🚀

This session looks at how AI is changing the way FinTech and SaaS teams build, scale, and operate - from delivery speed to compliance and daily workflow.

Hosted by John Radford, with guest experts:
- Armenak Mayalian, CTO of Reflexivity
- Gustaf Strauss, Co-Founder at Bright

What to expect:
-  Practical insights from real scaling challenges
-  A live demo of AI coding in action
-  Fireside chat + live audience Q&A

🗓 16th December, 10:00 – 11:00 AM UK Time

Save your seat → https://shorturl.at/mbONG

#TheCodest #ScalingSessions #FinTech #SaaS #AI #Automation #Webinar #Scaling #TechLeadership

Armenak Mayalian, John Radford and 1 other connection attending

View event: AI & Automation in FinTech & Rapid Scaling SaaS

AI & Automation in FinTech & Rapid Scaling SaaS

Ripple has secured a $500 million strategic investment at a $40 billion valuation.

So what is the key takeaway?

In the last 24 months, Ripple deployed around $3.5 billion across six acquisitions, including:

Hidden Road – prime brokerage
GTreasury – treasury management
Rail – stablecoin payments
Standard Custody, Metaco, and Palisade – expanding custody and settlement capabilities

𝗧𝗵𝗲𝘀𝗲 𝗺𝗼𝘃𝗲𝘀 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝗶𝘁𝘀 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 𝗶𝗻:

 - Payments rails and global trade clearing
 - Treasury and risk management for enterprise clients
 - Institutional custody and compliance

𝗙𝗼𝗿 𝗳𝗶𝗻𝘁𝗲𝗰𝗵 𝗮𝗻𝗱 𝗦𝗮𝗮𝗦 𝘀𝗰𝗮𝗹𝗲-𝘂𝗽𝘀, 𝘁𝗵𝗶𝘀 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:

⎆ The importance of engineering and product teams aligned to growth and compliance
⎆ Building robust, scalable infrastructure that supports global operations
⎆ Execution matters as much as ambition

💬 I’d love to hear from fintech teams scaling engineering and product functions: how are you designing your architecture and teams to meet growth and regulatory demands?

#FinTech #SaaS #Engineering #DigitalAssets #ScaleUps #Payments

https://lnkd.in/e8HkWPah

Open article: Ripple Receives $500M Strategic Investment, at $40 Billion Valuation by finsmes.com

Ripple Receives $500M Strategic Investment, at $40 Billion Valuation

🚨 Big shift in open banking which could reshape how fintechs build and scale 


JPMorgan Chase has struck new deals with major data aggregators (Plaid, Yodlee, Morningstar, Akoya) to charge for access to customer bank data. 

Previously, that data was freely available via APIs. 

JPMorgan argues its systems are under heavy strain: 1.89 billion monthly API calls, and only ~13% are tied to customer-initiated activity. 

Why this matters for fintech teams:

 - The economics of “free” data are no longer guaranteed:  engineering teams need to plan for higher infrastructure costs.
 - Dependence on aggregators just got riskier. Fintechs may need alternate strategies or partnerships.
 - It’s a wake-up call to embed financial resilience, not just product growth, into your roadmap.

👉 If you're scaling a fintech, this is very much a potential business shift.

Open article: JPMorgan secures deals with fintech aggregators over fees to access data, CNBC reports by uk.finance.yahoo.com

JPMorgan secures deals with fintech aggregators over fees to access data, CNBC reports

Most teams assume scaling engineering is about adding more people. 

However,  biggest gains come from something else...

𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝗻 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱.

A fintech client came to us with a roadmap covering 18 months of features. We worked with them to:

↠ Bring in senior engineers with domain and regulatory experience.
↠ Assess each feature against business outcomes, market need, and technical complexity.
↠ Remove initiatives that did not deliver clear value.

The result was a roadmap reduced by half, lower development costs, faster time-to-market, and features that delivered impact immediately.

This approach is about applying product thinking, practical experience, and pattern recognition from day one.

Adding engineers increases capacity, but prioritisation drives results.

The key question for any product team should be: are we building what matters or just following a list of planned features?

This trend highlights a key point for scaling fintechs: 

Senior engineering talent is strategic and the notion that “AI is going to take devs’ jobs” is nonsense. 

𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗳𝗶𝗻𝘁𝗲𝗰𝗵𝘀 𝘄𝗶𝗹𝗹 𝗻𝗲𝗲𝗱 𝘀𝗲𝗻𝗶𝗼𝗿 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿.

📊 UK fintech hiring is set to surge around 32% in 2025 and beyond, despite economic headwinds. 

Roles in compliance and risk are rising ~29%, while engineering and IT roles are expected to grow ~39%. 

Here’s why:

 - Compliance and regulation are now core to fintech products. Engineers who understand both tech and risk provide a competitive advantage.

 - Generic engineering hires will not deliver the same value. You need engineers experienced in payment rails, data privacy, and building resilient, scalable systems.

 - Growth fintechs should hire with foresight. Senior engineers help embed governance, risk management, and scalability into infrastructure.

 - For regulated markets, building a team that combines technical skill with domain knowledge improves readiness for audits, scale, and future product launches.

🔍 Question for Founders and CTOs:

Does your next senior engineering hire bring technical expertise alone or also regulatory understanding, architectural insight, and a domain-scale perspective?

Hiring the right person now prevents months of expensive rework later and supports growth with confidence.

#fintech #engineering #hiring #scaling #risk #compliance #SaaS #TheCodest

Open article: UK fintech hiring to surge 32% in 2025 amid compliance demand by securitybrief.co.uk

UK fintech hiring to surge 32% in 2025 amid compliance demand

Most engineering teams focus on building new features. 

But that’s rarely where the biggest revenue gains come from.

I’ve seen it time and again: 

Teams pouring months of effort into shiny new features that barely move the needle. 

Meanwhile, small improvements to existing flows such as 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴, 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻, 𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 deliver far higher ROI.

Here’s a simple framework I use to identify what really matters:

1️⃣ Track the bottlenecks: Which steps in your user journey slow adoption or frustrate customers?

2️⃣ Measure impact: Estimate the revenue, retention, or engagement uplift fixing that bottleneck could create.

3️⃣ Prioritise ruthlessly: Solve the problems that drive the biggest return before building the next feature.

Result: engineers spend less time on work that doesn’t matter, product impact rises, and revenue gains follow naturally.


If your team is buried in feature requests, try this out! 

Incremental improvements can deliver more than “new and shiny” ever will.

'Developers aren't just coders'. 

Inspired by Amay Tavanandi’s awesome post on what really matters in software development, I wanted to expand on one point: 

"Developers aren’t just coders". 

At The Codest, our engineers think in terms of products, outcomes, and the bigger picture.  

It's why we term them 'product minded engineers'.

They don’t just write code. 

They understand problems, weigh trade-offs, and decide what’s actually worth building.

Sure. AI helps make them faster. 

But it doesn’t replace the critical thinking, design sense, and product judgement that make software truly reliable and impactful.

This mindset shows in everything they do. 

From architecture to delivery to product decisions. 

That’s why the solutions we build are meaningful and add instant value to the companies we work with. 


#productengineering #softwaredevelopment #AI #TheCodest #engineeringexcellence

A few thoughts that have stuck with me over the years.

If you’re new to software or still finding your footing, a few things I’ve learned might help. It’s hard to drown out the noise sometimes. There’s so much being said about AI, "Vibe-Coding", frameworks, and new “must-dos” that it can feel like everything has changed. But in my experience, most companies are still dealing with the same problems they always have: battling with how to deliver faster, awkward and disconnected systems, complex data sets, and teams trying to work better together.

Be careful who you let shape your opinions.
Align with people who build things similar to what you want to build or that have solved similar problems. A lot of what you hear online is marketing dressed up as advice. Not all of it applies, and some of it will send you off course.

Build things people actually use.
It’s the quickest way to learn what matters. Whether it’s something at work or on the side, seeing real people use what you’ve made changes everything. It also puts some of the “vibe-coding” talk into perspective. When you have to build software that’s reliable and meaningful, that people rely on, you start to understand what building real software means.

Developers aren’t just coders.
The job isn’t only to write code; it’s to understand the problem, the trade-offs, and what’s worth building in the first place.

Make your code easy to follow.
Keep it as close to plain English as you can. The aim is for anyone on the team to read and debug it without thinking too hard. Avoid clever abstractions or extra layers that hide what’s really going on. In my experience, simple, easy-to-read code nearly always wins.

Be aware of the dogma.
I’ve sat through so many debates in the past about architecture or the “right” way to do DDD that didn’t move the product forward. Principles are useful, but they should serve the team, not the other way round.

Don’t get trapped by process.
Scrum and Kanban can help, but they can also get in the way. I’ve seen teams spend more time managing the process than solving problems. The best ones automate the boring parts early, talk often, trust each other, and just get on with it.

Be open-minded.
Hold opinions loosely. Listen to others, especially when they see things differently. The best engineers I’ve worked with can defend their view and still change it when it makes sense to.

AI will likely be part of your work now.
Learn how to use it well, but don’t skip the hard parts. Understanding systems, debugging, and design still matter.

Work with people who give you energy.
It sounds simple, but it changes how you work and what you produce.

If you ever get the chance, be part of a real 0 -> 1 build.
You’ll be involved in everything, from architecture to delivery to decisions that actually shape the outcome. It teaches you how systems fit together, what really matters, and how hard it is to make an impact. It’s humbling, and it might change how you build forever.

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