Zoltan A. Vardy

The Launch Code

• The Launch Code: a proven sales blueprint for B2B founders to consistently close 3+ high-ticket clients per quarter.
• Applied by 200+ startups across 26 countries to turn sales from guesswork into a repeatable growth engine.
• Delivered through a video course, 1:1 mentoring, group accelerator programs & workshops.

B2B Sales Strategist & Founder

• Startup & Tech Conferences: Dublin Tech Summit, EU Startups Summit, Arctic15, TechChill, TNW, Wolves Summit, PODIM, How To Web.
• Accelerators & VCs: Startup Wise Guys, Supercharger Ventures, Design Terminal, ReaktorX, Speedinvest, Kindred Capital, Euroventures, Fil Rouge. 
• Organizations: Venture Cafe, HBBA, United Way

Keynote Speaker - Sales, Growth & Entrepreneurship

Antavo Enterprise Loyalty Cloud

• Support founders, leadership team, and investors to accelerate Antavo's global expansion.
• Antavo is an enterprise loyalty SaaS technology with clients like BMW, KFC, Kathmandu and BrewDog in Europe, North America and Asia Pacific.

Chairman

Investor & Board Member

Mentor Equity LLC

• Investor and board member of B2B enterprise technology startups based in Europe.
• Portfolio - Dexory (AI data analytics in logistics), Antavo (loyalty program SAAS tech platform)
• Exit: Brainient (video advertising technology), sold to Teads (2016).

Angel Investor & Board Member

NBCUniversal Media, LLC

• Led global ad sales teams for international TV division, 12 offices and 50+ channels across EMEA, APAC and LatAm. 
• Grew TV and digital ad revenues +20%, unified global sales organization, developed digital commercial strategy and negotiated multi-market ad partnerships.

Sr. Vice President, Global Ad Sales, NBCUniversal International Networks

ProSiebenSat.1 Media SE

• P&L responsibility for 900-employee, $150m revenue division with TV channels in Hungary (TV2, FEM3), Romania (Prima TV, Kiss TV) and a TV production company. Private-equity backed (KKR, Permira) company, bought SBS Broadcasting in June, 2007.

CEO, Central & Eastern Europe

• Generated record revenues and profits by relaunching flagship general entertainment channel, reducing costs during economic downturn, and launching cable channel portfolio.

CEO, TV2 Hungary

SBS Broadcasting

• Oversaw ad revenues of $1.1 bil for 19 TV channels in Nordic, Benelux & Central Europe; negotiated group-wide advertising deals with marketers and media agencies.

Vice President, Advertising Sales

• Led 60-person commercial team in super-charging revenues by 50% to $150 mil over 3 years alongside declining viewing share.

Commercial Director, TV2 Hungary

eEurope Media

• Developed business plan and raised $1.5 mil from angel investors to launch a network of consumer Internet portals in Central Europe; built and managed staff of 30, created exclusive partnerships with Google and Hewlett Packard; sold business to strategic buyers.

Co-Founder & CEO

CBS Corporation

GM & Vice President, CBS Plus

Turner Broadcasting

Business Development Manager, Europe

USA TODAY

Marketing Manager, Europe & Asia

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

“When do I give up?”
I ask myself that at least once a quarter.

When things hit harder than expected.
When a prospect or partner shuts me down.
When something I really counted on... doesn’t happen.

But somehow, I always pick up the pieces and keep moving.
Founders ask me this question too — a lot.

Because “never give up” can be dangerous advice.
Blind persistence can kill your startup just as fast as quitting too soon.

So here’s what I tell them:
✅ If you're still learning, improving, and seeing progress → keep going.
⚠️ If you're repeating, losing money, or drained of motivation → pause, pivot, or reset.

Giving up isn’t failure.
It’s strategy.
It’s how you make space for your next big win.

This is the side of entrepreneurship no one glamorizes, but every founder knows.
👉 When did you know it was time to quit?
👇 Let’s talk in the comments.

#FounderStruggles #Resilience #Entrepreneurship #Startuplife

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

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This Thanksgiving, I’m grateful for more than just good fortune.

I’m thankful for the decisions that changed my life, even when they felt risky.

🙏 I had the courage to walk away from a comfortable corporate career in my late 40s.
Starting over wasn’t easy. But it was right.

🙏 I get to share my knowledge with incredible startup founders, and help them turn their dreams into reality.

🙏 I’ve built a life where financial stress no longer runs the show.
It took years of hard work, discipline, and yes...a bit of luck.

🙏 I’m physically healthy and energized enough to pursue the work I care about.
That’s a privilege I don’t take for granted.

🙏 I’m surrounded by a loving wife and daughter who believe in me and support my purpose, especially on the hard days.

None of this happened overnight. But every step was worth it.

👉 What’s one thing you’re grateful for this year that didn’t come easy?

#Thanksgiving #Gratitude #EntrepreneurLife #Founders #StartupJourney #Reflection

Last week, I fired a brand new client — no regrets.

He wasn’t prepared to listen to my advice.
He was rude, dismissive, and resistant to feedback.

Ironically, his business was about helping others “clarify their focus.”
But when I asked him to define his own... he listed 20 things.
When I suggested choosing one, he pushed back. Hard.

That’s when I knew: we weren’t aligned.
And alignment isn’t a luxury. It’s a requirement.

After mentoring 200+ founders, I’ve learned:
→ The best client relationships are built on mutual respect
→ Shared values and shared trust.
 
When those don’t exist, it’s better to walk away.
Early. Clean. Honest.

Because great outcomes only happen when you’re building with the right people.

📸 This is me — standing firm in that decision.
Respect is non-negotiable.

Would you have fired him, too, or tried to make it work?

#b2bsales #founders #entrepreneurship #focus #clientrelationships

I thought publishing my book was the finish line. I was wrong.
Turns out, the real work begins after the launch.

📖𝙏𝙝𝙚 𝙇𝙖𝙪𝙣𝙘𝙝 𝘾𝙤𝙙𝙚

Last week, I wrapped up an eight-month European promotional period with one final talk at Venture Café London.

𝟭𝟴 𝗲𝘃𝗲𝗻𝘁𝘀. 𝟭𝟭 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀. 𝗛𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
From Finland to Spain, Germany to Estonia, I shared The Launch Code with founders, dreamers, and doers.

I stood on stages and in countries I'd never been.
I met readers I’ll never forget.
I signed and sold hundreds of books to founders building what’s next.

And I hit walls.

My “favorite”? I once traveled 1,180 kilometers over two days... to speak to four people and sell one book.

𝗔 𝗳𝗲𝘄 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
➡️ Hearing MY words come to life in a stranger's voice in my audiobook.
✅ Signing a Hungarian publishing deal with Líra Group for 2026.

Would I do it again?
Absolutely.

Because true impact doesn’t happen in a single moment.
It’s built, brick by brick, one trust-building conversation at a time.

👉Swipe through for moments from the road.

What’s something you finished that changed your life?

#entrepreneurship #founders #authorlife #globalkeynote #startups

The Launch Code Promo Tour 2025

Basic professionalism is now a competitive advantage.
Crazy, right?

What comes naturally to you might feel like a revelation to others.

Paul Kulon from SummerJam once told me:
“God, you’re really great with follow-up!”

Urban Lapajne from PODIM thanked me for giving honest feedback — not because it was easy, but because it was real.

It made me realize:
The stuff that makes you look like a pro isn’t flashy.
It’s not loud.
It’s consistency.

✅ Sticking to deadlines
✅ Following up when you say you will
✅ Delivering what you promised

These aren’t “big” moves....but they build trust.
And trust builds everything else.

Your achievements might get attention.
But your behavior is what earns opportunity.

What’s one “basic” behavior that, in your eyes, sets true professionals apart?

👇 I’d love to learn from your perspective.

#leadership #professionalism #followthrough #founderlife #trust

Brilliant founders. Great products. But no traction?
It’s not a product problem — it’s a sales system problem.

That changed last week. 

🚀 𝗧𝗵𝗲 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗼𝗱𝗲 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽 kicked off inside the V4 Startup Force accelerator, uniting early-stage founders from:
🇨🇿 Contesaur.cz  
🇭🇺 Felm
🇵🇱 RunPixie.com  
🇸🇰 shealed  

Over four intense weeks, we're going beyond theory:

✅ 5 live mentoring sessions
✅ Hands-on playbook building
✅ Real-world sales simulations

Each founder gets access to The Launch Code — but more importantly, they build their own repeatable sales process, together.

One founder’s initial feedback:
"I’ll finally know what to say in sales calls without sounding like a robot."

If you run an accelerator or incubator and want your founders to stop guessing and start closing, let’s talk.

📩 Message me to see how The Launch Code can plug into your program.

Let’s equip the next generation of founders with the skills they need to sell.

#b2bsales #startups #foundertraining #accelerators #launchcode

Imagine paying to get punched in the gut... and calling it a win.

That’s entrepreneurship.

Anastasiia H. said it better than I ever could:

“Entrepreneurship: the only roller coaster where you pay for the ride, get punched in the gut, and still stand in line for another go.”

After decades in the game, I still haven’t found a better description.

🎢 The highs? Unreal.
🥊 The lows? Unforgiving.
🔁 And yet… we get back in line. Every time.

Because once you’ve felt that rush, there’s no going back to "safe."

👉 What’s been your most unforgettable ride as a founder?

Drop your story below. I’d love to hear it 👇

#entrepreneurship #founders #startuplife #resilience #leadership #growth

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(24) Venture Café London: Posts | LinkedIn

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Talks about #b2bsales, #startups, #entrepreneurship, #salesandmarketing, and #businessdevelopment

AI-Driven Ops | GTM Operations | Workflow Automation | HubSpot CRM | Customer Success Enablement

Most founders don’t struggle because of their product.

They struggle because of their message.

If your customers don’t instantly get why you matter, they’ll move on, no matter how good your solution is.

That’s what I talked about at Podim Conference, where we broke down how clarity and structure turn chaos into consistent sales.

But the conversation doesn’t stop there.

Because the same myths keep holding founders back:
❌ That you can build a unicorn in 9–5 hours
❌ That AI can sell for you

The truth?
AI can speed you up, but if your fundamentals are broken, it’ll just help you fail faster.
And balance is great, but commitment still wins.

I unpacked all this in my latest newsletter.

Which do you think is the bigger myth right now: AI replacing sales or success without sacrifice?

Every founder I meet has one goal: sell more. But most miss the real reason they’re not closing more deals. It’s not the product, it’s not the market…

How 200+ startups fixed their sales with one simple shift

Podim Conference

Your sales team doesn’t need another motivational talk.
They need the startup mindset to close big deals faster.

I discovered my superpower at age 25 when I spoke on stage at an international sales event, sharing how I sold ads for Cartoon Network in Eastern Europe. 

I was nervous but ready.

That talk launched me to become a Vice President at CBS three years later.

Since then, I’ve led sales teams at TV2 and NBCUniversal, using speaking to align vision, drive revenue, and energize performance across global markets.

In the last six years, I’ve taken 50+ stages in a dozen countries, helping founders scale B2B sales.

𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗮𝗺𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀.

Whether it’s sales kickoffs, leadership offsites, or global conferences -- I’ll 
show your teams how to think, sell, and win like founders.

🎥 Here’s the 2.5-minute speaker reel - and imagine this on your stage.

Planning your next sales event? Message me.

And let’s create the kind of keynote they’ll talk about all year.

#CorporateEvents #PublicSpeaking #EntrepreneurialThinking #HRLeadership #B2BSales

5PM: Quit or Conquer?

Meetings are done.
Your to-do list? Still stacked.

This is the moment that separates dreamers from builders.

Do you scroll…
or do you show up and finish strong?

Because success isn’t built when it’s easy.
It’s forged in the quiet hour...
when no one’s watching and quitting feels justified.

The best founders I know don’t wait for motivation.
They commit.
Even when it’s unglamorous.
Even when it’s exhausting.

That’s how businesses are built.
That’s how founders grow.

So when 5PM hits, ask yourself:
Comfort or progress?

👇 What’s your 5PM ritual?

#founderlife #entrepreneurship #mindset #discipline #leadership #videocontent

Everyone’s trashing office work these days.

But I just spoke with the founder of a high-end lifestyle brand in the UK.

Her company has a full-time, in-office policy.

No hybrid. No WFH.

Has it made recruitment tougher? Yes.

But the founder’s stance is clear:

“If you don’t want to work side-by-side with your colleagues, you’re not a fit for our culture.”

And honestly? I get it.

I’ve led teams from ten to a thousand.

And if there’s one thing I’ve learned:

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗳𝗮𝘀𝘁𝗲𝗿 𝗶𝗻 𝗽𝗲𝗿𝘀𝗼𝗻.

Deals, ideas, and culture often happen between the meetings — not on Zoom.

These days I split my time between home and the office. 

But I’m a solopreneur.

And even then, I know: remote work isn’t always the productivity booster people think it is.

The key is knowing what really brings out your best -- not just what feels comfortable.

👉 Curious: would you work for a company that requires full-time office presence?

#leadership #companyculture #productivity #hiring #futureofwork

If you're building a startup, you already know how easy it is to get pulled in ten directions at once.

New ideas, new clients, new markets… everything looks like an opportunity.

But here’s the truth: most founders don’t struggle because of weak products or bad markets. They struggle because they lose focus.

And the same principle shows up at the top of the tech world.
The Magnificent Seven (Amazon, Apple, Alphabet, Meta, Microsoft, Nvidia, and Tesla) now make up 36% of the S&P 500.

Not because they chased everything… but because each one doubled down on what they do best.

Cloud. Chips. AI. Mobility.

Relentless focus turned into momentum, momentum into dominance.
I
n this newsletter, I break down:
🔹 Why focus is the single most underrated growth strategy
🔹 A simple 5-step process to help you find yours
🔹 How narrowing mine changed my entire career
🔹 And what the Magnificent Seven can teach every founder about clarity

If you feel spread thin or “busy but not moving,” this one’s worth a read.

Because once you find your focus, growth stops feeling like guessing, and starts feeling like momentum.

View newsletter: Master your B2B startup sales

f you’re building a startup, you already know how easy it is to get pulled in ten directions at once… New ideas, new clients, new markets. Everything 

Open article: Losing momentum? Here’s how to get it back. by Zoltan A. Vardy • 3 min read

Losing momentum? Here’s how to get it back.

Ever noticed how tracking performance flips a switch in your brain?

I saw this firsthand when a founder I mentor started logging weekly sales data.

No new hires. No extra budget. Just focus.

In 30 days, revenue trends emerged. 
Leaky funnels got patched. 
Momentum returned.

Why? Because what you measure, you manage.

Peter Drucker nailed it:
“If you can’t measure it, you can’t manage it.”

It’s not glamorous, but it’s a discipline shift.

Founders who track metrics (sales, marketing, finance) don’t just stay informed. They stay in control.

When you ignore the numbers, you manage by gut.
And gut doesn’t scale.

So here’s the question:
What’s one metric you track every single week—no excuses? 👇

#founderinsights #b2bgrowth #startuplife #scalingstartups #founders

Measure it, to manage it

If your value proposition sounds like this guy...
…it’s time for a rewrite.

Founders often want to explain everything:
✅ Every feature
✅ Every benefit
✅ Every audience

But in trying to say it all, you say… nothing.

A strong value proposition answers just 3 things:
1. What problem do you solve?
2. For whom?
3. Why are you better?

In one sentence.
Clear. Sharp. Repeatable.

Once you’ve got it?
Test it.
Watch people’s faces.
Then refine.

Clarity wins. Complexity kills.
So, how simple is your value proposition right now?

👇 First comment = practical help for B2B founders.

#startups #b2bsales #founders #positioning #valueproposition

Everyone’s so loud during Black Friday and Cyber Monday.
More offers, more noise, more urgency.

So here’s the opposite of that ⬇️

If you want 2026 to look different, don’t buy more stuff.
Invest in clarity, focus, and systems that actually move your business forward.

That’s why I wrote The Launch Code, not as a trend, but as a practical, proven framework to help founders win high-ticket clients with confidence.

This week’s newsletter goes deeper into that idea:
📘 What The Launch Code is really about
A no-fluff conversation from my Sales Dojo Podcast episode: mindset, value proposition, and why so many founders secretly hate selling (and how to fix it).

📍 Behind the scenes of my European book tour
18 events, 11 countries, hundreds of founders, including the night I traveled 1,180 km to speak to four people… and still considered it a win.

🎯 Why the best investment isn’t a Black Friday deal
It’s structure.
It’s clarity.
It’s the habits that shape your business long after the discounts disappear.

If you want 2026 to be your most focused and predictable year yet, start here.

👉 Read the full newsletter and make your business blast off 🚀

It’s that time again…. Black Friday. Cyber Monday. A week where everyone is trying to sell you something, usually fast, loud, and without much meaning

Open article: If you want 2026 to be different, start here by Zoltan A. Vardy • 3 min read

If you want 2026 to be different, start here

Map objections, ROI, and proof directly to each buyer & turn this insights into buyer-specific materials | Co-founder Narrio

Helping tech products entrepreneurs to build customer centric businesses.

It’s challenging to innovate without understanding your customers and what progress they are searching for.
I can streamline customer discovery through data-driven processes that build the go-to-market and product strategies:
*Quantitative data - Funnels / Product Metrics / Screen captures
*Qualitative data - Product Feedback / JTBD interviews / Prototype validation

I'm a creative, resourceful, and goal-oriented person, my Belbin profile can prove it: Resource investigator / Plant / Shaper / Specialist

I am a well-rounded and internationally minded professional. Through my volunteering in Kenya, Russia, Indonesia, Mexico I gained a richer perspective on emerging markets. 
Currently, I am pursuing two content creator hobbies - podcasting and writing.

Mircea Serediuc

I’m going to Tekpon AI Summit to pitch my Pipeline Recovery Sprint.
But I’m terrified of starting conversations.
Because I keep forgetting the 900,000 minutes don’t matter if I skip the 9.

Seth Godin wrote this piece of wisdom:
A dermatologist spends 900,000 minutes becoming board-certified.
But if they skip the 9 minutes to make you feel seen, understood, reassured?
They wasted all 900,000.

I have this thing I do at conferences… 
I put a tone of pressure on me to “generate leads”, because of that I walk in with my “pipeline recovery” pitch locked and loaded.
I’ve got the case study. The numbers. The framework.
$47.2K recovered. 10 deals audited. 2 hours. Boom.

And then I stand there like that kid in the schoolyard waiting to be picked.
Insignificant story, nothing worth sharing.
"Why isn’t he interested? Why he disconnected? What did I do wrong?"
Feels like in school when you had to say the lesson and then you get a grade…

But in real life I keep forgetting:
Nobody cares about my 900,000 minutes.
(6 years in product. JTBD research. Buyer behavior frameworks.)
They care about the 9.

The joke, the “yeah, me too” moment, the part where I ask about their actual life, not just their KPIs.
The part where I’m human before I’m helpful.

Maybe you’ve done this too.
Walked into a room full of prospects and forgot you’re allowed to just be yourself first.

Before I mention stalled deals or HubSpot audits or restart playbooks, I’m going to be me:
→ Talk about what they really like to do in life
→ Ask about kids
→ Talk about football
→ Ask what they’re actually nervous about 
→ Laugh at something stupid with them
→ Find out what they care about beyond hitting quota

The 900,000 minutes get you in the room.
The 9 minutes get you the conversation.

What’s your version of “the 9 minutes”?
What do you do to connect before you pitch?

Recover meaningful revenue from your pipelines | B2B SaaS | +1M ARR |

Last night we celebrated 1 year of Builders House 

Congratz Alexandru Agatinei & team for helping people #keepBuilding

I went to Tekpon with 100 business cards.
But came home with 90.
Best networking I've ever done.
--------
My new mantra - "Go into events and talk with people based on chemistry, vibe, energy, you name it, what attracts you, and those people will know other people with that energy."
-------

I showed up like every other founder, armed with an ICP checklist in my head, ready to hunt.

2 hours in, nothing!!!!
I'm in a conversation with a friend and another person gets in, but who ticks zero boxes - wrong role - wrong company size - wrong everything.

My brain screams: "You're wasting time. Move on. You are here to get leads."

But something felt different.
His energy. Loose clothing. Relaxed. Warm.
So this time I stayed.

He invited me to an event for next day where I got 3 solid leads.
None of that happens if I were to sprint through the room distributing cards like flyers.

Maybe you've been grinding through networking events, counting conversations like metrics.
I was there, sometimes I’m still there.
But the person who doesn't fit your framework might be the one who opens the doors you actually need.
You don’t know if you are a robot and mark a checklist, have faith in energy.

Stop chasing titles.
Start following the vibe.

---
Thanks, Vlad Petre 🇬🇧🇪🇺, for introducing me to Alex Baldovin - the Clay meetup was awesome, looking forward to making one in Iasi.

See you next week Tekpon AI Summit

Going there to meet founders to understand one thing:

How they got their first 10 clients?

Congrats Alexandru Stan & Cristian Dina for making this happen 👏

I'm giving away $5,716 worth of revenue recovery strategy to one B2B SaaS team sitting on dormant pipeline 👇

Here's what you're winning...

One team will get a full Pipeline Recovery Sprint, including:
→ 🔍 Deep-dive audit of 10 HubSpot deals 
→ 🧠 2-hour diagnostic revealing why deals died and how to bring them back 
→ ✉️ 5 Deal-specific restart playbooks for winnable opportunities 
→ 📞 Weekly execution check-ins + WhatsApp support 
→ 🎯 Clear goal: Recover at least $100K+ in neglected ARR

Value: $5,716 
Your Cost: $0

Who should apply?
✔ Revenue leaders from B2B SaaS companies (over 1M ARR)
✔ You have 50+ stalled deals sitting in HubSpot
✔ You need to hit Q4 numbers without adding headcount

What we'll uncover:
→ Why your deals ghosted (timing? wrong stakeholder? missing proof?) 
→ Which reps are product-pushing vs. problem-solving 
→ What buying signals your team missed 
→ Exactly how to re-engage and what to say

HOW TO ENTER:
Step 1: Comment "Recover Revenue" - help us with reach 
Step 2: Apply here → https://tally.so/r/obbp5x

⏳ Deadline: 11:59 PM on December 5th GMT+2

Your CRM is full of deals that should have closed. 
Let's bring them back to life.

End of quarter?
No new leads in pipeline?
Why not reactivate the parked ones?

Don’t know how?

We can help you with this:
1. Do pipeline analysis to see the winning patterns 
2. Analyze top 3 highest value parked deals
3. Propose a reactivation plan for each
4. Get results in just 3 days

Let’s have a call 15 min if you want to close the quarter in good fashion ;)

You validate budget, authority, need, timeline.
But you miss the one thing that actually closes the deal.
Your decision-maker wants to walk into the boardroom and say, "I told you so."

Two weeks ago, I reached out to a VP of Growth.
B2B SaaS company with a sales team in the US, but he's working remotely.
The sales team was running 2-5 POC iterations for every deal.
$17K ACV client? Full POC process.
$132K ACV client? Same full POC process.

No segmentation or playbooks, just burning engineering and sales resources on deals that should've been closed with a proof bomb and a handshake.

He knew it was broken, but knowing isn't enough when you're trying to influence the CEO and 3 senior reps.

We pulled the data and ran the Pipeline Recovery Sprint.
Built a report to show exactly where resources were dying, small deals getting enterprise treatment, big deals not getting enough focus.

The solution was obvious: 
*Proof bomb the small ones, save PoCs for the whales*
He walked into the board meeting with proof that he was right.

You see, here's what I learned from this experience:
In discovery, you're asking about company-level problems: budget, timeline, KPIs.
Decision-makers aren't buying only for the company, but for their future selves.

He wants to get leverage, to influence a process, to back a gut feeling with data, to achieve his inner desire - money, fame, status.

"VPii e si ei oameni" (RO) - “VPs are human.”(ENG)
They want validation that their instinct was correct.

Your CRM gives you the data, but it doesn't give you the story.
And the story is what gets them the "I told you so" moment in front of their board.

That's what Pipeline Recovery Sprint does:
We turn stalled deals into narratives that give decision-makers the evidence they need to win internally.

Yesterday I launched a giveaway.
Then spent the whole day thinking people would mock me for it.
Turns out impostor syndrome doesn't care how long you've been doing the work.

For 6 years, I was a product manager obsessed with buyer behavior.
Jobs-to-be-Done / Customer psychology / Buying journey

I helped founders and product leaders see their buyers with clarity that most teams never reach.

But yesterday?
First time packaging that same skill, but for B2B SaaS sales teams.
But... MY BRAIN did what brains do when you step into unfamiliar territory:

"GIVEAWAYS??? This is what small influencers do."
 "People will judge you, will not take you seriously..."
 "Salespeople have big egos, they don't accept help."

Classic impostor syndrome, and I did what scared people do.

I vented to my community, and I felt like a fraud.
And one of the community managers asked me:
"Do you believe what you're offering helps people?"
Yes.
"Then why are you beating yourself up for giving that help away, for free?"
Silence.

That's when it hit me.
I was scared of being seen in a new way, because when I was younger, I got mocked for promoting ideas online.

Here's what I figured out:
Everyone's a beginner when they reposition.
Even when the skill is the same.

The difference between my giveaway and the hollow lead magnets flooding LinkedIn?

I'm not dropping a PDF and disappearing.
I'm bringing 6 years of buyer research experience.

Teaching sales teams how to reactivate stalled deals by understanding buyers the way product teams do:

Profile. Motivations. Jobs-to-be-Done. Worldview.
The deep stuff that actually moves deals forward.

That pit in your stomach when you step into a new market with old expertise.
The voice whispering: "They won't see you as credible here."
They will.
Because the skill transfers.
Impostor syndrome is just an old fear in a new context.

Thanks for help Jenna Sipponen & Louis Butterfield

See that gear shift in the video?
That's your Q4 strategy right there.

You're out here chasing cold leads while deals worth thousands are collecting dust in your CRM. 
Deals you already qualified with conversations you already started.

Here's how we get them moving in 3 days:
* Pipeline analysis to spot your winning patterns
* Deep-dive on your top 3 highest-value parked deals
* Custom reactivation plan for each one
* Execute before quarter close

Most parked deals aren't dead. 
They just needed breathing room or their timing changed or you caught them in the middle of budget season.

15-min call and we'll get those deals back in motion.
Close Q4 strong, not stressed.

Tu constientizezi ca primul tau cititor esti chiar tu?

De asta poate este complicat, frustrant, ciudat cand scrii despre ideile tale, ca te obliga sa iti placa tie tot ce iese din buricul degetelor tale...

https://lnkd.in/dtEs__hB

GIVEAWAY: Pipeline Recovery Sprint - Reactivate 5 deals worth over $100K
5 days to apply - We usually charge $5,716 for this 
Apply here 👉 https://tally.so/r/obbp5x.

Giving away 1 FREE Pipeline Recovery Sprint to one B2B SaaS team.
(We usually charge $5,716 for this - Apply here 👉 https://tally.so/r/obbp5x.

So, why? 
Because we've got 1 client spot left this quarter, and honestly, this is a great inbound strategy for us.
But enough about us.

What you get:
* Full audit of 10 HubSpot deals + 2-hour diagnostic revealing why they died and how to revive them.
* 5 deal-specific restart playbooks with exact re-engagement sequences + 3 weeks of execution support.

This is for you if:
1. You're sitting on 50+ stalled deals and don't know which ones are actually winnable.
2. You want to recover revenue before year-end without adding headcount or burning out your reps.
3. You're B2B SaaS company doing $500K+ ARR with access to HubSpot (we can sign an NDA).

Hit the link above for your chance to win a Pipeline Recovery Sprint ($5,716 value).
Game on.

Everyone thinks stalled deals die because of market conditions or weak product fit.
After 8 workshops comparing won deals vs. stalled deals, we found one real killer.

Sales leaders blamed the market, the product, and the competition, and they were right, but the data told another side of the story.

Won deals had something, stalled deals didn't:
Lower delta time on each stage.
→ Interest to Qualification: ~1.2 days 
→ Qualification to Demo: ~4.1 days 
→ Demo to Proof: ~3.3 days 
→ Stakeholder expansion: ~10.8 days
Stalled deals took 2-3x longer at every stage.
After 30 days without vital signs, the momentum was gone…

No notifications = No urgency = No accountability
Just hope the buyer moves it forward.

You focus on top-of-funnel, optimize your messaging, and tweak your product.
When leads are flowing, you can ignore what's broken in the pipeline.

When I shared this in the workshops, the reaction was immediate.
A CRO shook his head and smiled: "I had it in my gut, but now I have the data to discuss the process."
He went straight into HubSpot and started adding deadline alerts.

If your deals are stalling, check your internal process before you blame the market.
The messy middle is where you avoid looking, and momentum dies when nobody's watching the clock.
Set the clock, or the deal sets its own timeline.

Your CRM parked deals or Monica’s “secret closet”
It’s end of the year, do some cleaning there before Christmas 

“I worked for 4 months on this deal, talked with the CTO and the infra guy, I believe we can convert it, but I don’t know what to do next……”

This is how the discovery call started with an SDR from cybersec.

We delivered him a deal audit comparing a closed deal and this one.
Plus a restart playbook.

This is what we do to prove the value of Narrio.

CRM keep data, don’t tell stories, we do!

Let us help you clean your “secret closet” by the end of Q4 so you have a pleasant Christmas season

View Bogdan Alexandru Apetrii’s profile

Am pregătit ultima ediție pe 2025 de Subsign Talks, unde vom discuta, alături de Mihai Mocanu , Bogdan Apetrii și Flavian Cristea, despre marketing și cum va arăta strategia în era AI - atât pentru agenții, cât și pentru branduri.

Formatul este restrâns, pentru a încuraja dialogul autentic și aprofundat.
Poți confirma participarea completând formularul din comments.

Data: 28 Noiembrie 2025
De la Ora: 09:00 
Locație: Zbor Hub Iași

O zi faină!

The daily reminder to #keepBuilding

Sure it’s weekend, but is still top of mind when I wonder: what problem to solve next?

I had to follow up today on a silent deal........
OMG... Awkward... Weird... Ikkhhh...
This is how it feels to follow up with someone who didn't respond to your last email...

Why didn't they respond?

* No time to implement your solution
* Not all people have the inbox Zero policy...
* Other priorities in the process
* Personal events, not work-related

How do you reduce the awkwardness?
*****Deliver value*****

* Read their LinkedIn and talk about their posts
* Position your use case from another angle
* Upload a new case study

Ask for a smaller commitment, just to get them back engaged with you.
Be human, understand that people have other plans and reduce the presure on you >:D<

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