Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

The Point of Loyalty 

A data driven marketer (29+ years), obsessed with customer loyalty, I help brands make more money from the abundance of their existing customers.

Retain the best. Grow the rest. 

I provide specialist loyalty advice, facilitation and mentoring to deliver thriving customer loyalty programs, retention and relationship marketing programs. 

Since 2013, I've commissioned, co-authored & authored 16 independent consumer research studies  - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand. 

For Love or Money™ 2023 - Australia, 11th edition is now available.
 
Solutions provided: 
• Leadership alignment - 'what is loyalty?'
• 'Do You Really Need A Loyalty Program?' diagnostic defines vision, goals, measures of success 
• Design a Quality Program Proposition (QPP) with our Four Factor framework
• Buying behaviour analytics (past & predictive) + tailored research (next point)
• Member & team research (benchmarks from ‘For Love or Money™’ research)
• Building program Financial Fitness = profit & loss, cashflow & balance sheet
• Proven framework to build loyalty champion teams
• Technology requirements specification & vendor selection
• Adding partners to a loyalty ecosystem-6 pillar evaluation model
• Mentoring for program optimisation 

Specialist loyalty advisory for brands - Accor Hotels, Advantage Pharmacy Group, Bakers Delight, Bed, Bath 'n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Bonds, Choice Hotels, Click Frenzy, Dulux, Forever New Fashion, G8 Education, MCC, Milwaukee Tools, Middy's, NHP Electronics, Officeworks, RSL VIC, RSEA Safety Stores, Ryobi, Riot Art & Craft, Sheridan, Toyota, Tabcorp, Vicinity Centres, Westpac Group & EZToken Rewards - Australia's first blockchain cryptocurrency rewards program.

Speaker on customer loyalty/loyalty programs. Panelist The Loyalty Podcast

Specialties: Retention, loyalty & rewards program strategy, design, research (consumer, team, competitor), loyalty program mentoring.

Customer loyalty specialist / CEO: The Point of Loyalty / Author: For Love or Money™ research 

- customer loyalty programs and loyalty marketing strategies
- marketing that makes price irrelevant - how to move from a product sell to a service utility

CEO and Founder - Customer loyalty marketing, loyalty & rewards program strategy, structure, deploy

Directivity

Established in 2007, Directivity has been providing loyalty and customer acquisition strategies and campaign implementation. Some of our clients we have worked with include BlueScope Steel, Pearson, Amcal, Kmart, Chartis Insurance and Quest Serviced Apartments.

CEO and founder

Lavender

Set up office and recruited team to work on the new flybuys launch - Australia's largest loyalty program re-launch

Managing Director - Melbourne

In Home Learning

In my role as director of marketing, I developed all the lead generation activities and call centre appointment setting

Director

Lavender - Direct Marketing Agency

Whilst at Lavender, a direct marketing agency based in Sydney, Adam assisted the set up of an office in New Zealand to service their clients and build the business. Adam was instrumental in helping thier client Westpac focus on results based direct marketing as well as acquire new business for the agency.

Associate Director

Marketability

Strategy

I help brands design and optimise loyalty programs that are profitable for the business, meaningful and desirable for customers, and embraced by the team.

As founder of The Point of Loyalty and the creator of the Triple Bottom-Line of Loyalty Program Success©, I bring over 18 years of specialist expertise to loyalty and customer engagement strategies. 

My approach is strategic, evidence-based, and human. 

Since 2007, I have helped brands such as: Accor Hotels, Advantage Pharmacy Group, Brand Collective, Bakers Delight (Dough Getters), Bed, Bath 'n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Blue Bungalow, Bonds, Bupa Health Insurance, Choice Hotels, Click Frenzy, Dulux, ECOSA, Forever New Fashion, Frankie 4, Farmer Jacks Grocery, Fowles Winery, G8 Education (Childcare Saver), Lifeblood, Mastercard, MCC, Middy's, Officeworks, Peninsula Hot Springs, RSL VIC, RSEA, RMIA, Ramen Danbo, Ryobi, Riot Art & Craft, Sheridan, Thermomix, Toyota, Tabcorp, Vicinity Centres, Westpac Group and Walker Corp.

Since 2013, I've commissioned 18 independent consumer research studies  - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand. 

For Love or Money™ 2025 - Australia 13th edition is now available!
 
Services:
• Leadership alignment: What is loyalty to your brand?
• Do you really need a loyalty program? Clarity on vision, goals & success measures
• Program Proposition designed with Nine Currencies Customers Care about (including Joyalty* Moments of Magic!)
• Customer/member buying behaviour & value segmentation analysis
• Member, non-member & team research (benchmark to For Love or Money™)
• Program Financial Fitness: profit & loss, cashflow, balance sheet
• Proven process to build a team of loyalty champions
• Technology specification & evaluation
• Program optimisation 

Certified Loyalty Marketing Professional (CLMP™). Speaker on loyalty/ loyalty programs. Creator of the vlogcast 'What's the point of loyalty?'

Specialties: Loyalty & rewards program strategy, design, team belief and buy-in, mentoring, customer and member research

*A word I found in a book Brand Currency (Steve Susi). I loved it (for obvious reasons) and have redefined it to inspire program managers to add Joyalty* to their Loyalty Program. Joyalty* = Your customer’s feeling of maximum joy and delight from one or a series of Moments of Magic (MoMs) delivered by your brand J*MoMs

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The Battle

Zsuzsa Kecsmar

Adam Posner - Loyalty Specialist

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