Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

L.G. Games

The first company in the world to create loyalty campaigns based on mobile games for FMCG/grocery chains.
•	Lead and develop innovative sales strategies to drive the acquisition of FMCG/grocery chain partnerships, resulting in turnover growth of 3-8% and an increase in average transaction value by 10-16%.
•	Oversee the execution of handcrafted loyalty campaigns that effectively engage existing customers while attracting new ones through immersive, non-violent mobile gaming experiences.
•	Enhance retailer app usage by collaborating with clients to implement targeted marketing efforts and user engagement initiatives integrated into campaign efforts.
•	Conceptualize and manage unique retailer esports events that elevate customer interaction and foster brand loyalty during campaign periods.
•	Collaborate with cross-functional teams to ensure alignment and support for sales initiatives, facilitating seamless communication and execution of campaign strategies.

Loyalty and Marketing International Consultant.

Loyal Guru

Loyal Guru is a world leader B2B Loyalty SAAS platform for the retail industry.
•	Drive new sales opportunities by 50% within the first 7 months in Latam and the US, resulting in $1.2M in top-line revenue.
•	Drive 52% gross margin, improving 5% against the benchmark.
•	Penetrate new untapped market segments in the USA and LATAM, representing incremental revenues.
•	Lead the lifecycle of completely new loyalty programs and best-in-class personalization projects for the top 10 retailers in the Region.
•	Based on customer usage data, I propose new strategies to boost customer engagement

VP of Sales USA, LATAM

tcc global

Experience in retail and petrol business, loyalty systems and schemes, marketing programs implementation and measurement, cause-related programs launch and implementation, use of licenses for marketing programs.
•	Increased new sales opportunities by more than 200% by generating effective negotiations with more than 17 top retailers in my assigned territory. 
•	Designed and implemented a feudalization marketing campaign for Grupo Bodega Latino, resulting in a sales increase of 12% in 8 weeks. 
•	Growth the Mexico market adding new customer loyalty programs and campaign values in more than $1.5 million for large clients.

Vice President of Sales

Increased market penetration and drive brand awareness in Central and South America / Caribbean region. In addition to sales, the role involves the design and execution of loyalty programs end-to-end. Achievements include:
•	Achieved $14M in overall sales over a 20-month period.
•	Generated a portfolio of the top 10 Retailers in the region, realizing 30% average net margin on total turnover.
•	Processed detailed analyses of campaign effectiveness, coordinating with clients to assess results. 
•	Expanded regional influence through help establishing a team of local consultants.

Sales Director

Marketeam Options. S.L.

Headed the foundation and consolidation of the operations in Latin America, overseeing the legal, administrative, logistic, and commercialization aspects of the overall implementation. To open new markets in Mexico, Central, and South America I raised our brand profile and developed profit loyalty programs and comprehensive CRM strategies. In addition, I provided support to marketing efforts in point of sales and media for each campaign, analyzing the effectiveness of each campaign. 
Selected Contributions:
•	Closed $12M in sales over the course of three years, with an 18% average net margin from over 15 clients and loyalty network over 10M in 500 points of sale.

General Manager

Banco Madrid

Establish and foster relationships with high-net-worth clients, gaining a thorough understanding of their goals and vision to develop customized sales plans for each client, designed to meet their unique needs. To support customer relations, I planned and implemented a variety of events and seminars to showcase our services, expand our client base, and develop new business. 
Selected Contributions:
•	Established and managed portfolio of high net worth individuals totaling €35M in 24 months by creating a network of intermediaries.
•	Opened new markets in Mexico, Central, and South America by continually expanding referral networks, establishing relationships with internal business partners and external stakeholders.

Financial Services Consultant

Stanford Group Company

Managed the regional office and staff, providing integrated financial advisory services to individuals, companies, and family groups, customizing products to align with clients’ individual needs, and aggressively marketing and cross-selling all bank services. For many clients I offered legal and tax planning services, demonstrating my knowledge of international legal structures. I was also responsible for supervising, developing, and coaching a team of ten relationship managers and administrative assistants, supporting their professional growth and effectiveness.   
Selected Contributions:
•	Achieved 13 of 16 Quarterly Bonus targets established by the organization, receiving recognition for top sales performance. 
•	Administered portfolio of $60M US in managed assets and $5M US in loans, increased assets under management from $12M US to $60M US in two years.
•	Supported annual budgeting process through monitoring and analysis of client revenue.
•	Increased overall profitability through relationship building, outstanding service, cross-selling, and robust referral development.

Regional Director and Financial Advisor

Banco del Caribe/ Bank of Nova Scotia.

In this position I generated and implemented the strategic plan, action steps, and goal outcomes for the bank operations, and coordinated the liaison team to work with external consultant in restructuring and management training. In overseeing our budget I utilized activities-based cost methodologies, executed performance models, and implemented the Balanced Scorecard management tool.
Selected Contributions:
•	Realized 20% reduction in annual operating costs through organizational restructuring. 
•	Authored comprehensive management manual, incorporating “Ongoing Organization” concepts.

Gerente de Planificacion y Gestion

Banco Mercantil

Provided Legal Counsel and support in the banking, corporate, financial, labor and fiscal committee participating in the Bank's Financial Planning and supporting the establishment committee of financial products. Support tax and financial planning as well as in the Back Office of Private Banking.
•	Lead all legal aspects of Corporate Negotiations and Financial Operation over 200 millions US$.
•	Consolidated the Acquisition of Banco Mercantil Curacao by Commercebank USA.
•	Winner of a scholarship abroad for work merits. 
•	Built up a Portfolio of 5 Million US$ in assets under management.

Asesor Financiero Junior/Abogado.

With over 27 years of work experience, I am a seasoned sales leader and finance expert with a passion for loyalty solutions. I have a proven track record of generating new business opportunities, designing and implementing effective marketing campaigns, and expanding regional influence. As the VP of Sales USA, LATAM at Loyal Guru, I am on a mission to help retailers and petrol businesses increase customer loyalty, retention, and revenue through innovative and data-driven platforms and programs. I bring diverse perspectives and experiences to the team, having worked in different markets, sectors, and roles. I value collaboration, innovation, and customer satisfaction as the keys to success.

In my current role, I have increased new sales opportunities by more than 200% by generating effective negotiations with more than 17 top retailers in my assigned territory. I have also designed and implemented a feudalization marketing campaign for Grupo Bodega Latino, resulting in a sales increase of 12% in 8 weeks. Additionally, I have grown the Mexico market by adding new customer loyalty programs and campaign values in more than $1.5 million for large clients. I have leveraged my skills in new business development, finance, and sales to deliver exceptional results and exceed expectations. I am always eager to learn new trends and technologies in the loyalty industry and apply them to my work.

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Zsuzsa Kecsmar

Alberto Montero VP International Sales

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