Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Mando

Chief Strategy Officer (CSO)

Managing Director & Head of Strategy, Mando-Connect

Let's Talk Loyalty

Hosting a series of podcasts on "Understanding Loyalty in Europe" for "Let's Talk Loyalty", the world's first independent podcast for loyalty marketing professionals. "Let's Talk Loyalty" is an award-winning podcast, ranked by ListenNotes.com in the top 3% of podcasts in the world.

Podcast Host

The Loyalty Academy

Member of The Loyalty Academy Faculty, provider of the world's first formalised educational and training curriculum for customer loyalty professionals and marketers across the globe. Lecturing in loyalty, brand partnerships and sustainability, active member of the CLMP community.

Member of The Loyalty Academy Faculty

Family Holiday Charity

The Family Holiday Charity helps families get time away together, often for the first time ever. We are here for families' children who have never seen the sea, for teenagers who can't remember when they last saw their mum smile. Holidays open up new possibilities for these families - time to reconnect, try new things and make happy memories together. I sit on The Board as an active Trustee, and on the Fundraising Advisory and Impact Committees.

Trustee

The Institute of Promotional Marketing (IPM)

The Institute of Promotional Marketing  is designed to promote the power of the promotional marketing mix and its value to the industry, the economy and its members. Representing agencies, brands and service providers engaged in promotional marketing - acting as the bridge between the industry and the consumer. I am the Vice Chair of the Incentive, Prize and Loyalty Community.

Vice Chair of The IPM Incentive, Prize and Loyalty Community

Mando-Connect

I am absolutely delighted to be starting a new way of creating partnerships and rewards at Mando-Connect, using our smart data to create brilliant partnerships and rewards that really work. 

We are new, but set up as part of Mando (the world's most experienced promotions and risk management company) and backed by WPP.

Our unique Partnerships Engine combines 3 sources of smart data and insight:
1. WPP Customer Insight
2. Over 40 years of Mando's promotions and rewards data 
3. Our Connect Partner Bank which houses and audits over 2,000 brand partners 
It enables us to create and deliver partnerships which are robust, evocative and, most of all, effective. Delivering high ROI for your brand. 

We are passionate about all kinds of partnerships, but specialise in 3 types:
1.	Loyalty, Engagement and Retention 
2.	Acquisition and Increased Reach 
3.	Brand Perception Shift and Innovation 

We work directly with brands and also with agencies, across all sectors, so, if you are keen to find out more and how we can help you unlock your brand's full potential then please get in touch.

MD & Head of Strategy

Cherry London

Strategy & Insights Director

Strategy Director

Brocklebank Nursery

Parent Governor of Brocklebank Nursery Charity No 1085190

The Marketing Store

Group Account Director, McDonald's UK

Group Account Director, Shell Global and Vodafone UK

Group Account Director, Cereal Partners Worldwide

Account Director, McDonald's UK

Senior Account Manager, Masterfoods

Boots

Global Brand Manager, 17 Cosmetics

Global Brand Manager, Skincare and New Brands

Assistant Product Manager, Photo Services

A highly motivated Loyalty, Promotions, Partnerships and Rewards specialist - passionate about developing data-fuelled solutions that work. I believe that brilliant partnerships can help a brand unlock its true potential - making step change impacts to its bottom line, to its relationship with its customers and in attracting new people to the brand.

I've got over 20 years’ experience spanning sectors including Retail, FMCG, Telco, Sports, Tourism and Travel, Financial Services, Automotive, QSR, Petrol, Utilities, Fashion and Not for Profit. I've worked across UK and Global accounts, B2B and B2C and I've worked both client and agency side, for big and small. 

I've won multiple awards with clients including Best Loyalty Programme in Western Europe (twice!), Best Long Term Loyalty Programme, Best Retail Programme, Loyalty Redefined, Best B2B Programme, Best Gamification, Best Brand Partnership and Best Use of Data.

I'm a teaching member of the Loyalty Academy Faculty, Vice-Chair of the IPM Incentives, Loyalty and Prizes Community, an Editor at Large for the Wise Marketer and author of the "What the Brits Want from Loyalty and Promotions" and “Understanding Loyalty in Europe” white paper series, written in collaboration with YouGov. I'm also a Trustee for The Family Holiday Charity.

And last but not least, I love a challenge. So, if you are keen to find out more, please get in touch and let us see how Mando-Connect can help you achieve your goals.

taplio

The Battle

Zsuzsa Kecsmar

Charlie Hills CLMP

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