Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

daaata

We are an independent loyalty service provider founded in 2018 that specializes in retail data analytics, data insights in various operational business areas (from sales, to sourcing to supply chain). With our extensive knowledge and combined experience of hundreds executed short term loyalty promotions, we specialize in data modeling, supply chain optimization, project management, reporting and analytics, and providing a wide scope of services and solutions in the field of retail loyalty for all your requirements. Our focus is setting up, operating and running short term loyalty promotions including complex big data sets where our single goal is optimizing your bottom-line ROI offering true cost transparency with a no-nonsense and handson approach.

dAAATA.com

BrandLoyalty

Within Customer Business Intelligence we work on the development of new and innovative tools and technologies that bring our business to the next level. Cheaper, faster, better, shorter routes to market, Kaizen principles. 

Responsibilities include:

•	Development of business intelligence and data analytics for all regions (with extra focus on China, Brazil, North America), including SKU/transactional data and digital analytics for concept of proof, consumer growth/retention and client or segment targeting with the ultimate goal to develop business through data insights
•	Risk Management in terms of promotion performance, commercial set-up, stock risks, financial risks, profitability and EBITDA targets.
•	Mentor for JADS students (Jheronimus Academy of Data Science) and TU Eindhoven (Data Mining Phd)
•	Certified trainer for Advanced Promotions Set-Up (as part of our Brandloyalty University) 
•	Reporting of program performance, creating simulations on possible outcomes, managing Sales Forecast and Operations (managing SOP process) 
•	Lead developer / functional designer for SAP Business Objects Business Intelligence Tool (reports and analytics tools)
•	Lead developer and analyst for our Advanced Analytics Framework and Data Validation Framework (Azure Data Warehouses / T-SQL, SP, scripting, ETL, data validation tools)
•	Lead developer and analyst for advanced Ad Hoc analytics (transactional data, globally)
•	Coach, train and develop 6 FTE (market survey analysts, data scientists, data engineers)

Biggest achievements so far: developing a functional replacement of our outsourced Advanced Analytics framework in Azure DWH thus realizing extensive cash savings (close to 1 mln Eur annually).

Global Head of program analytics at BrandLoyalty

Developing the Latin American markets and working together with local sales management to unlock potential and letting our clients grow with excellent promotions.

Responsibilities include:

•	Together with local management develop the market; map potential markets and clients, create proactive proposals, find the right product/mechanic vs. client combination, support local sales offices in complex analytics on ROI, turnover growth, cash flow development, commercial promotion set-up
•	Development of business intelligence and data analytics for LATAM clients, including SKU/transactional data analysis for concept of proof, consumer growth/retention and client or segment targeting with the ultimate goal to develop business through data insights
•	Risk Management in terms of promotion performance, commercial set-up, stock risks, financial risks, profitability and EBITDA targets.

Biggest achievements so far: obtaining new clients in Peru, Colombia, Costa Rica, Mexico and Brazil (in Brazil the number 2 retailer).

Head of Business Development and Risk Management LATAM

Responsible for Business Intelligence and Analytics within the Sourcing Entity of BrandLoyalty when it concerns our (strategic) product portfolio in connection to our business and (potential) clients.

Key areas include:

• Portfolio management (brand and category, find the right client-category combinations)
• Advanced analytics (setting up simulations for new products and categories, sequential marketing, competitor analysis)
• Lead management (pushing/challenging sales to use certain categories, products or concepts, taking the lead in setting up the right offer for our clients, setting-up work groups and project teams for leads generation on focus product ranges)
• Stock and risk management (stock, item retention, profitability)
• Responsible for the development of the Brazilian market from both a sales and sourcing perspective (in corporation with local general management)

Biggest achievement: implementing new procedures and tools that enabled sales together with category management to increase sales from stock by 20% (including 50%+ more sales leads in specific focus ranges).

Sourcing Operations Manager

Responsible for the integral implementation of SAP Business Objects within BrandLoyalty, including functional designs of data streams and reporting. Executed with our partner ENSIOR in Utrecht.

Key areas include:

• Managing, implementing and embedding SAP Business Objects within BrandLoyalty on a continuing basis together with the SAP BO project team and Board members.
• Acting as centre of Excellence on SAP Business Objects, including providing training for SAP BO users and key-users
• Develop strategic analysis and (KPI-)reports on promotion and client performance, sales and sales development, corporate and sourcing finance, logistics and supply chain, sourcing and purchasing (acting as lead developer and designer)

Biggest achievement: full implementation of 15 strategic KPI reports that are widely used within BrandLoyalty (ranging from Finance, Supply Chain, Sales to Sourcing)

Project Manager SAP Business Objects

Managing various local sales offices with setting up promotional offers and managing business risks. Responsible for Brazil, Italy and Germany.

Key areas include:

• Supervise, train and coach a team of two commercial business analysts (2 FTE)
• Design and implement Retail Loyalty Programs (mechanics, CRM data, market insights data)
• Consult and support sales offices globally when preparing commercial proposals, promotion set-up and program performance (in terms of product portfolio, pricing-issues, client-market combination, competitor analysis etc.)
• Optimize profitability on loyalty promotion by analyzing commercial set-up, reviewing costs, selecting the right products and simulate promotion outcome
• Execution of specific retailer projects such SAS2, forecasting tools and supply chain performance monitoring
• Supervise set up on facts and figures, reporting, performance
• Weekly review of program performance (risk management)
• SAP support and development of specialized reports in SAP tools, including company wide support for trouble shooting
• Development of simulation, logistical and mathematical calculation tools in order to improve company and promotion performance
• Development of specific tools for Working Capital Forecast, Cash Flow Management, stock movement and advanced business planning
• Development of training packages for specific business tools
• Mentor and coach for junior Sales, Program Management and Operations colleagues
• Member of BrandCharity, a charity organization for helping to educate children worldwide

Biggest achievements: reinventing SAS2 tool that saved more than 10% in stock over-deliveries to clients. Secondly: succesfully setting-up our first two Brazilian promotions with outstanding results for the retailer and BrandLoyalty.

Senior Commercial Business Analyst

Imperial Tobacco / Van Nelle Tabak

Responsibilities:

•	Board Member, responsible for BI strategy Imperial Tobacco Netherlands
•	Responsible for subdivisions Market and Consumer Insights and Business Analytics
•	Setting-up/Managing the Business Intelligence Department (6 FTE)
•	Designing, setting up and implementing of the management information structure and systematic for effective reporting (including determining information needs, organizing of workshops and cross-departmental combining of reports).   
•	Business planning and forecast (budget) process execution within deadlines and against set quality standards (including setting up and maintain the budget- and forecast work processes within Imperial Tobacco) – these included Latest Estimates (LE) and operational forecasting (SOP).
•	Developing and reporting of KPI’s in order to track and monitor the company goals and targets and/or initiating corrective actions if required (of various departments and stakeholders, on strategic, tactical and operational level).  
•	Taking care of the weekly and monthly management information/reports and analysis, and discussing these with the members of the management team, heads of departments and the central UK organization. 
•	Developing of advanced analytical tools for in-depth analysis on pricing, excise simulations, competition behaviour, demo- and geographic volume and/or share of market developments, spotting new opportunities in the product portfolio and recovery of cost on new investments.
•	Challenging with reactive and proactive advices/analysis and supplying hands-on support for (ad hoc) reports/analysis for all stakeholders within Imperial Tobacco, especially the management team.
•	Executing project management for specific business cases like parallel import within Benelux, excise simulation models (in corporation with the Ministry of Finance), Out-of-Stock situations (i.e. during weekends or evening hours), waste/bin analysis with Van Gansewinkel etc.

Manager Business Intelligence

Alfa Laval Benelux

Responsibilities:

•	Key account manager for large accounts (i.e. SBM offshore). 
•	Daily management of the Parts & Service inside sales department (14 FTE – product specialists, parts sales, service sales, administration and data management). 
•	Developing, implementing and executing more efficient working processes for quotation and order processing, hours registration of field engineers/ workshop engineers and measuring effectiveness of the outside sales force.
•	Responsible for all sales analyses, CRM and KPI reports within the parts & service department (including maintaining data quality/integrity of the CRM system, developing new reports derived from the CRM system on quotation follow-up, visits analysis, customer-targeting and proactive analysis on visits pay-back time, quotation hit-ratios and product portfolio).
•	Designing, developing and implementing of a web based business intelligence tool “SMILE” (which combines data from ERP, CRM, outside sales and market data).
•	Cooperating with global IT on the development of sales related KPI models (Accelerator, Global Installed Base, ACE performance agreements) including advising and evaluating other sales companies in the use of these models.
•	Co-ownership of the implementation of a new ERP system One4ALExtended, specifically all working processes on service/repairs and outside sales.

Sales Manager Parts & Service

Bürkert Benelux

Responsibilities:

•	Daily management of the inside sales department and service/operations department (11 FTE – product specialists, service engineers, parts sales, service sales). 
•	Compiling and executing of various sales activities (acquisition, creating quotations, quotation and documentation follow-up, account management, supplying support for outside sales with special projects and project follow-up, generating sales leads, implementing new products, solving issues on service and maintenance, solving credit issues and following up on customer satisfaction surveys).
•	Developing and implementing a new improved KPI model with Balance Score Card functionality (new business/new customer development, quotations pipeline, personal KPI’s etc.)
•	Maintaining data integrity of the CRM tool Maximizer including stimulating and promoting its use, and keeping core date / MDM up to date.
•	Creation and implementation of the website www.burkert-cabinets.com (a web shop for control cabinets with pneumatics for the process industry) – this website is still online.
•	Creation and implementation of a web based CRM application Avanos for the Spanish sales division – a complete business case (or demonstration) is available on request.

Service & Operations Manager

Shell Oil Company

Responsibilities:

Key-account manager at Shell Pernis/Shell Moerdijk (100%). Responsible for the roll out of the local supply / purchasing-agreement within Shell concerning valves and valves accessories. Main tasks : keeping track of sales, budget, forecast, stock control, measuring and reporting delivery-time and quality performances, proposing and executing possible cost-savings, annual price-negotiations, creating and implementing new more efficient methods concerning product-combinations (or further product standardization).

Key account manager at Shell Pernis/Moerdijk

* Expert and leader on loyalty and loyalty analytics and in a wide range of industries including food retail, oil and gas, FMCG and wholesale/trading: over 25 years of experience in strategic planning, loyalty strategy, advanced analytics, tools development, methodology development, consumer insights, reporting, campaign/promotion impact, data governance & privacy, mobile and digital loyalty, loyalty cards analytics, store performance analytics, advanced supply chain tool mechanics.

* Loyalty Expert: +15 years of experience in developing, designing, predicting, managing and advising on over 400 short- and medium/long term innovative loyalty programs aimed at changing customer behavior in over 20 countries with international retailers.

* Management experience: 20 years of experience in building, training, coaching and managing of international teams of various cultures (inside sales, sales management, analysts, data engineers and data scientists)

*Owner of www.daaata.com a loyalty and data analytics service provider focused on FMCG and retailer analytics

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