Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Miltton Insights

Head of MarTech and Partnerships

Consultant within CRM, MarTech, Marketing Automation, Customer Data Platforms and Loyalty.

Senior Consultant

BEM Invest

Founder | Investor

Niche Brands 21 AB

Board Member | Co-owner

Daniel Wellington

Conducted internal pre-study, market investigation, pre-study with chosen supplier. Implemented and rolled out system globally online and in store. Initiated the start of a new CRM-department. Now focusing on business development, ex. Online tracking, social connection (google, facebook), onboarding flows.

Business Development CRM & Loyalty

Hired to investigate three different areas: CRM/Loyalty, Gift cards and Omnichannel solutions.
CRM - Conducted internal pre-study, market investigation, pre-study with chosen supplier. Implemented and rolled out system globally both online and in store
Gift Cards - Pre study, implementation in 5 markets
Omnichannel - Launched pilot test for 4 markets of Online Return in Store

Product Owner - CRM, Gift Card & Omni

Coop Sverige

Business Development Coop Loyalty Program. 
Key achievements and responsibilities
- Business responsible for strategy and rules of implementing new loyalty program 
- Business responsible implementing new CRM platform (Microsoft Dynamics)
- Project lead in-store Kiosks. Both for purchase of hardware and developing customer content. Rolled out over 900 Kiosks to more than 600 stores

Business Development

Managed H&M Cash Card Program Globally. Including Gift Cards, Promotion Cards and Merchandise card. 
Responsibilities included but was not limited to:
- Strategy & Sales Responsibility globally for Gift Cards all H&M brands
- Business Development. Develop customer offer around Cash Cards (Gift Cards, Merchandise Credits)
- Vendor Responsibility. Contract responsibility for all contracts concerning Gift Cards
- External Sales. Expansion and development at external sales channels globally

Examples of key achievements:
- Launched Online Sales and enabling Multichannel Redemption of gift cards globally
- Launched Digital H&M Gift Cards globally
- Educated Sales Countries in Best Practice around Gift Cards
- Setting up global contracts around sales of H&M Gift Cards externally (larges retailers ex. Tesco, Carrefour. and Loyaty programs ex. SAS Eurobonus)

Head of Gift Cards - Global Sales

Business Controller at H&M Global Buying Office. Responsibilities included:
- Budgeting and buying goals globally for my section
- Strategies for buying and selling
- Improve methods for profitability
- Continuously follow up on and optimize sales goals and stock levels

Extras:
- Recruitment
- Employer branding
- Educating and training of newly employed

Business Controller

Swedish Canoe Federation

Team Challengers was a project with the purpose to find and develop talents with potential to compete on the highest level at the Olympics 2020. The project was a pre-program with the purpose to get more athletes in to the Swedish Olympic Committee Top & Talent Program. The program run between 2013-2016 following the Olympic time cycle.
Out of 5 chosen athletes, all of them has placed top 10 in international competitions at senior levels, 3 have taken the step to Top & Talent program, 1 participated in the Rio Olympics placed 7th. 
Did this on my spare time on the side of my regular employment.

Head Coach - Team Challengers Kayaking

Responsible for:
- Both men and women national team
- Taking out and coached national team for Junior European Championship in Poznan Poland. Best results: 3rd place men K1 500m, 4th place men K1 1000m, 10th place men K4 1000m
- Taking out and coached national team for Junior World Championships in Welland, Ontario Canada. Best results: Men K1 1000m 4th place, Men K4 1000m 14th place.
- Taking out the national team for Junior Nordic Championship in Copenhagen Denmark

Head Coach Swedish National Junior Kayaking Team

Meltwater Group

Managing Director of Client Relations Northern UK.
- Full Profit/Loss responsibility. Approximately 2000 Clients
- Staff responsibility all Key Account Managers (10 people)
- Reporting to group management
- Responsible for recruitment and training
- Responsible of development of middle management in sales and management

Managing Director - Client Relations Northern UK

Managing Director of Client Relations in Denmark.
- Full Profit/Loss responsibility. Approximately 2000 Clients
- Staff responsibility all Key Account Managers (6-8 people)
- Reporting to group management
- Responsible for recruitment and training
- Responsible of development of middle management in sales and management

Managing Director - Client Relations - Denmark

- Responsible for both team and own quota
- Managed a team of 3 people
- In total responsible for around 800 clients (team)
- At the same time I managed my own portfolio of 180 clients
- Daily work included training and development of team, consultancy of client in long and short term, recruitment and B2B sales
- Great track record in both reaching targets and in develop people into a manager role
- Part of the local management team

Client Relations Manager

Meltwater News

- B2B-sales with a consultancy approach within media and Saas. - Responsible for my own target.
- Brought in some of the most well-known brands as clients.
- Conducted meeting with 1 up to 20 people

Sales consultant

Alma Consulting Group

Performed market research within the swedish consultancy business. Reported to the international department in Paris

Junior Consultant

"I am a seasoned professional with a strong focus on devloping the customer experience (CX) through the power of technology and data. Currently, I hold the position of Head of Martech, where I lead and advise companies in optimizing their martech stack. My primary areas of expertise lie in enhancing customer experience, with a special emphasis on Loyalty Programs, Customer Data Platforms (CDP), and Marketing Automation (MA).

In my present role, I work closely with organizations to develop CX strategies that not only delight customers but also drive measurable results. 

I also often find myself in the role of a keynote speaker and an expert panelist, sharing insights and guiding discussions on the latest trends in Martech and CX.

Here are some of my noteworthy achievements:
- Spearheaded the transformation of several of Sweden's largest loyalty programs. For instance, I led the comprehensive overhaul of a major grocery retailer's loyalty program, resulting in remarkable success.
- Globally orchestrated the establishment of a CRM & Marketing Automation team, which included the successful launch of a Marketing Automation system on a global scale, from inception to full implementation.
- Pioneered and oversaw the rollout of a global online gift card program for a prominent fashion retailer on the global stage.

My passion lies in assisting businesses to fine-tune their customer strategies, harness the potential of loyalty initiatives, and harness the full value of customer data. Let's connect and explore how I can contribute to your organization's success by leveraging my expertise in Martech, CX, and the transformative power of technology and data.

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The Battle

Zsuzsa Kecsmar

Emil Björnskär

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