Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

DEVELOR

DEVELOR is an international training and development company represented in 16 countries. We go beyond education – we're a passionate community reshaping organizations into homes of growth. Our mission is clear: make sustainable mindset and behaviour change happen, enabling your organization to thrive.

What sets us apart?

We forge strategic partnerships, immerse ourselves in understanding your challenges, and craft tailor-made Learning Journeys with an innovative approach. Picture a future where your teams unleash their potential. With DEVELOR, that vision becomes reality. Our commitment to excellence is not just a tagline – it's the foundation of our work. As architects of growth, we leverage cutting-edge technology and innovative methodologies to deliver results that exceed expectations.

Let's not just train; let's transform. Choose DEVELOR as your partner on this exciting journey of growth, where your organization evolves into its true potential.

Scope of work:
- Supervision of the brand and its use
- Professional marketing support for countries
- Fostering thoughtful and planned marketing communication
- Creating engaging and professional content and related campaigns
- Supporting DEVELOR's international expansion

Head of Global Marketing

External Marketing Consultant

Scope of work:
- Organizing and leading workshops on marketing and communication
- I am helping companies to solve their marketing or communication-related issues
- Planning and coordinating marketing and communication plans, go-to-market concepts
- Content marketing planning, content map creation, and coordination/execution of content creation
- Planning and coordinating social media communication
- Planning and coordinating performance marketing campaigns (PPC, email automation, drip campaigns, etc.)
- Website CRO
- Creating growth hacking ideas
- Personal Linkedin profile audit
- Helping Clients to understand Linkedin and teach them how to utilize it
- Planning and coordinating PR activities, handling press relations
- Coordination of graphic designers, copywriters, filming crews, and web developers
- Coordination of Corporate Identity projects
- Copywriting (long and short forms, slogans, etc.)
- Data analysis

Marketing Communications Consultant

Tutti Biscotti

Our company manufactures bakery products mainly for the confectionary market (40 percent in Hungary and 60 percent abroad). We do not market our products under our brand name but manufacture and deliver them to other companies we cooperate with.

As a premium manufacturer with proper certification, we provide capacity to other companies. If our partners want to develop a new product but do not have the time or knowledge needed, we are here to help them.

Scope of work:
- Overall responsibilities for the professional, strategic, and operational management of the marketing and communications division
- Strategic and operational planning of annual marketing action plan, budget, and related projects 
- Representation of the company at Client meetings, negotiations, and events
- Planning and coordination of New Business Development projects
- Establishing a new business units (event and catering-related products, corporate Christmas gifts)
- Mapping business opportunities, conducting sales negotiations
- Handling agency relations
- Planning and supervision of PR activities
- Control of content and creative development
- Planning and coordination of corporate branding regarding all of our brands
- Planning and supervision of corporate social media channels
- Planning and coordination of digital development projects
- Planning and coordination of product-related campaigns 
- Preparation of marketing and sales research
- Supporting the Product Development Team with valuable insights
- Business and digital analytics
- Workflow development and supervision
- Planning and coordination of award applications
- Copywriting and preparation of more minor design works

Director of Marketing and Communications

Antavo Enterprise Loyalty Cloud

Antavo is an enterprise-grade SaaS loyalty technology provider that builds comprehensive loyalty programs to foster brand love and change customer behavior.

The company was founded in London in 2012 by four Hungarian co-founders and quickly reached the point of serving enterprise-level companies from all over the world, including BMW, KFC, and Kathmandu.

- Contributing to MQL and SQL growth through advertising (e.g., Linkedin, Google, Meta, etc.).
- Planning and execution of performance marketing strategy
- Planning and execution of website CRO (conversion rate optimization)
- Planning and coordination of lead nurturing email sequences
- Planning and execution of data analysis related to performance marketing
- Selecting and coordinating relevant agencies
- Social media communication planning and supervision of the execution
- Driving and developing engagement and reach on chosen social media channels
- Personal Linkedin profile audits 
- Helping colleagues to understand Linkedin and advising on how to utilize it 
- Contributing to content planning by bringing fresh, relevant, and up-to-date content ideas
- Funnel analyses based on marketing strategy
- Identifying opportunities to drive more MQLs and SQLs

Head of Performance Marketing

Login Autonom Employee Software

They have been present in business since 1990. Initially, they offered solutions for system integration, and they have been expanding the list of their services based on customers' demands. Their software products are parts of their umbrella brand, ease++. ease++ is an interconnected software system that has been developed and is further improved to answer the challenges they face in HR, production, and organizational development. Their solutions contribute to the well-structured effective operation on a system level, which triggers positive changes in a company's finances and the attitude of the employees shortly after the implementation.

Many issues have been recognized and solved on the system level with the help of their Login Autonom software in the past 29 years. They believe that most problems can be handled if they exclude the human factor and rely on technology. They also think technology promotes the creation of more human and intelligent systems.

While working at them as a Head of Marketing, I've renewed the whole strategic marketing approach of the company. We shifted the focus to inbound marketing and solutions that support the sales team to reach the best possible lead generation level. But, of course, we also handled the typical B2B marketing activities like events and conferences. We worked closely with the sales team, which resulted in great success.

The entire team experienced a period of active renewal, so there was continuous work on marketing solutions supporting recruitment.

Head Of Marketing

RECnGO

Hungarian startup operating in the 3rd round investment phase. 

With RECnGO, you can cost-effectively create professional live or recorded videos, even from multiple camera angles.

You can use the multicamera function by connecting your smart devices (smartphones or tablets) into a streaming chain. You can even use a mix of Android and iOS devices. This way, you can switch between the camera angles, even during live streaming.

The RECnGO app helps to make your videos more exciting and informative with many features and a user-friendly remote dashboard.

You can use captions, embed graphics, images, or videos. You can also fine-tune sound and camera images in your content.

Chief Marketing Officer

Games for Business - The Learning Experience

Games for Business is an award-winning gamified digital learning platform. We help your company transfer knowledge in an employee-centric and engaging way while improving learning performance at the same time.

The Games for Business learning platform engages employees to process the content and boosts their motivation, and it supports the company's leadership with relevant insights and data.

Clients:
2022 European Men's Handball Championship, AMC, Axiál, CIB Bank, Cyber Servies, Coca-Cola, Deutsche Bahn, Erste Bank, Generali, Hoya, Intesa Sanpaolo, K&H Group (KBC Group), KPMG, Magyar Nemzeti Bank, MKB, MVM Group, NN, OTP Bank, Poste Italiane, PwC, Telekom, The Hungarian Reformed Church

Partners:
Excellence Education (Italy)
Insights Communications (the UK)
ipcenter (Austria)
People Psyence SDN BHD (Malaysia)
Yee Chain (Taiwan)
Mare Motivsyon (Istanbul)
Andes Citrin (Buenos Aires)
AIMS International (Bucharest)
Exploratis (Bucharest)

Scope of work:
- Overall responsibilities for the professional, strategic and operational management of the marketing division
- Planning of B2B and B2B2B marketing and communication strategy
- Strategic and operational planning of annual marketing action plan, budget, and related projects 
- Representation of the company at Client meetings, negotiations, and events
- Planning and coordination of Sales and Business Development
- Supervision of Partnership Program
- Planning of upselling and cross-selling strategy
- Planning and supervision of PR activities
- Control of content and creative development
- Supervision of corporate social media channels
- Preparation of marketing and sales research
- Supporting the Product Development Team with useful insights
- Cooperation with the Product Team regarding the improvement of our products
- Business and digital analytics
- Workflow development
- Planning and coordination of award applications

Head of Sales and Marketing

Müpa Budapest

Müpa Budapest is one of Hungary's best known cultural brands and one of its most modern cultural institutions. It brings together the many and varied disciplines of the arts in a unique fashion by providing a home for classical, contemporary, popular and world music, not to mention jazz and opera, as well as contemporary circus, dance, literature, and film.

The institution's fundamental task is to introduce new artistic trends and directions and to relay them in a clearly understandable way that creates rich and rewarding experiences.

Scope of work:
- Overall responsibilities for the professional, strategic and operational management of the digital marketing division
- Strategic planning of digital marketing and digital communications
- Full responsibility for e-commerce on strategic and tactical level
- Planning and execution of the "Müpa360" strategy (360 videos, VR solutions, etc.)
- Creation and development of content strategy
- Strategic and operational planning of digital projects (web, social, mobile, applications, content, CRM, VR, AR, media) 
- Management of projects with high importance
- Supervision of development, maintenance and content management of websites (mupa.hu, btf.hu, cafebudapestfest.hu, wagnerinbudapest.hu, and more) and several social media channels / digital platforms (Facebook, Instagram, YouTube, Twitter, Pinterest, Google+, Spotify, Deezer)
- Management of digital creative production
- Development and maintenance of loyalty program
- Development and communication of in-house services and products
- Delivering digital ideas, solutions and concepts
- Creating creative and digital briefs
- Online media consultancy and planning (strategic) 
- SMO
- Planning of marketing research
- Growth hacking
- Business and digital analytics
- Quality control of digital work
- Workflow development

Our work on Ads of the World:
https://www.adsoftheworld.com/media/ambient/mupa_the_worlds_largest_interactive_music_box

Head of Digital Marketing

Budapest Spring Festival

The Budapest Spring Festival always awaits visitors with a programme that involves many of the arts, with events in classical music, opera, jazz, world music, dance, contemporary circus, theatre, and the visual arts. With the best Hungarian performers and real-world stars, the festival is a truly special occasion, presenting premieres and co-productions with partner institutions.

Scope of work:
- Overall responsibilities for the digital marketing team working on the festival
- Planning of digital marketing and digital communications
- Full responsibility for e-commerce on a strategic and tactical level
- Strategic and operational planning of digital projects (web, social, mobile, content) 
- Management of projects with high importance
- Supervision of development, maintenance and content management of the official website and several social media channels / digital platforms (Facebook, YouTube, Spotify)
- Planning and supervision of eDM communication 
- Management of digital creative production
- Delivering digital ideas, solutions, and concepts
- Creating creative and digital briefs
- Online media consultancy and planning (strategic) 
- Business and digital analytics
- Quality control of digital work

Digital Marketing Lead

CAFe Budapest Contemporary Arts Festival

From contemporary music to theatre premieres, from popular music and jazz to dance and visual art, the art of our times is always highlighted in the Hungarian capital during the days of the event series, which is realized in cooperation between Müpa Budapest, the Budapest Festival and Tourism Centre, and the Hungarian Tourism Agency. 

Scope of work:
- Overall responsibilities for the digital marketing team working on the festival
- Planning of digital marketing and digital communications
- Full responsibility for e-commerce on a strategic and tactical level
- Strategic and operational planning of digital projects (web, social, mobile, content) 
- Management of projects with high importance
- Supervision of development, maintenance and content management of the official website and several social media channels / digital platforms (Facebook, YouTube, Spotify)
- Planning and supervision of eDM communication 
- Management of digital creative production
- Delivering digital ideas, solutions, and concepts
- Creating creative and digital briefs
- Online media consultancy and planning (strategic) 
- Business and digital analytics
- Quality control of digital work

I am a highly experienced, creative, and results-driven marketing communications and sales leader (agency and client-side as well) with:

- 19 years of experience
- extensive marketing and communications knowledge
- a strong understanding of sales and business development and how it connects with marketing
- a wide range of professional network
- outstanding project and people management skills
- a passion for unique/big ideas
- a specific interest in the SaaS and B2B sector
- a proven track record of successful campaigns and products for international and local brands (B2B and B2C)

I am helping companies to understand themselves, plan their market approach, bring their product/service to the spotlight, make their target group understand them well, and step to another level with proper marketing and communications.

During my career, I worked with and for several industries: SaaS, Telecom, Pharma, FMCG, Finance, Automotive, Education, Training & Development, Arts & Entertainment, and more.

I received more than 80 professional awards for the projects that I've done with my highly talented colleagues.

I especially like to work in an international and professional environment with opportunities, an open attitude, determination, and the necessary trust to achieve significant changes and success.

Follow me on LinkedIn:
www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=laszlofazekas

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Zsuzsa Kecsmar

Laszlo Fazekas

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