Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Miltton Sweden

MarTech/CRM company within the Miltton Group.

Co-founder & Senior Advisor, Miltton Insights AB (Agency of the Year 2021, 2022, 2023)

- Assegai Awards (South Africa): 2021-2022
- Echo Awards (USA): 2018-2022
- Guldnyckeln (Sweden): 2017-2021 
- 100 Wattaren (Sweden): 2018, 2023

Member of Jury

- Co-author to “Hello $FirstName - Profiting from Personalization” (2023)
- Contributor to “30 Advice from 30 Greatest Professionals in CRM and Customer Service in the World” (2017)

Author

Preferably pre seed or seed funding.
Currently 9 investments.

Named as one of Sweden’s top 500 tech investors by Breakit (2024).

https://www.breakit.se/app/artikel/39425/sveriges-500-viktigaste-techinvesterare-namnen-portfoljerna-och-sektorerna-mest-kompletta-nagonsin

Angel Investor

- Belly Balance AB 2023-ongoing 
- Sniph AB: 2023-ongoing
- Destination Järvsö AB: 2019-ongoing
- Miltton Insights AB: 2017-ongoing
- Macacos (Sucasas Group AB): 2017-2022
- Svenska Downföreningen/Swedish Down's Syndrome Association: 2014-2018
- Mandelgren Magazine AB: 2011-2014
- Svensk Form/Swedish Society for Crafts and Design: 2011-2014

Egenföretagare

Subjects:
- CRM/Loyalty/Loyalty Programs
- Analytics
- Data driven marketing 
- MarTech
- Angel Investing

Public Speaker and Guest Lecturer

SAS - Scandinavian Airlines

Head of CRM Analytics

Telia Sverige

Business Analyst Manager

Twilfit AB

Responsible for the loyalty club, Twilfit Sisters, with more than 500.000 members.

CRM Manager

3 Sverige

Head of Analysis

Customer Insight Manager

Co-Founder & Partner, Miltton Insights (Agency of the Year 2021, 2022, 2023. Best Employer 2022). Top 30 in CRM in the World. Jury member: Guldnyckeln, Echo Awards, Assegai Awards. Board Member. Angel investor.

Specialties: CRM, MarTech, Data driven marketing, Loyalty (Programs), Public Speaking, Board Member, Angel Investor 

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Mattias Andersson

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