Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


**


THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

ProMark Strategies

ProMark Strategies custom designed and fully managed paid memberships deliver incremental F&B, Room, Spa and Banqueting revenues to fill up need periods for each client hotel from their local market.  ProMark’s services are cost free and guaranteed. 

Our successes are proven for independent hotels as well as groups & large corporates. Whereas ProMark’s Vietnamese pedigree covers all major cities and extends back to 1994 when we launched the first hotel programme in Saigon.

Business Development Director

SOCIALhouse

Creating restaurant business plan that forecasts every element of restaurant management and operations; from menu design, location, financials, employee training, and a lot more, and helps develop restaurant ideas into a reality.
Formulating comprehensive restaurant business plan that includes a well-defined concept that outlines the type of cuisine, ambiance, and unique selling proposition (USP) of the restaurant.
Conducting thorough market research to understand the target market, including demographics, preferences, and needs, crucial for tailoring the restaurant's offerings and marketing efforts.
Developing a strong marketing strategy, including branding, online presence, advertising, and promotions, is vital for attracting customers and building a loyal customer base.
Financial projections, including revenue, expenses, profit margins,  feasibility and profitability of the restaurant, along with contingency plans.
Detailed operational plans, such as the restaurant's layout, staffing, inventory management, and customer service, smooth operations and efficient management.
Analyzing the competitive landscape, including direct and indirect competitors, identify opportunities and challenges and develop strategies to stay ahead in the market.
Identifying investors their shares start up set up expenses variables and in-variables investments assets and bottom line strategies

Business Advisor

L'Adresse Bistro

Creator & builder of loyalty programmes, rewards, driver of recurring revenue, and concentric marketing campaigns. Talk to me for details

Loyalty Marketing Specialist

Inspired by great leaders, ethics and etiquette, started series of small Food and Beverage businesses where I can put my ideas into actions seamlessly. I am driven by the passion to experience better of what matters. 
Today you may experience authentic Lebanese hospitality at L’Adresse Bistro Saigon. 
You may enjoy cocktails such as Ojo Rojo and Sangria at L’Adresse Bar; pick your favourite beer on tap while enjoying a beautiful scenery at Faifolane patio or sip your cappuccino early mornings watching the world wake up slowly.
Learn more about L’Adresse Bistro ltd via our social media accounts.

Independent Entrepreneur - Food & Beverage

Blending digitally focused tactics alongside more traditional marketing tools and practices to capture new customers, build customer loyalty, and provide superior customer service at L’Adresse Bistro

Digital Content Manager

GMS Loyalty Marketing Services LLC

Managing Director - Sales Marketing Consulting

GMS Group - Integrated Solutions

Development of Loyalty Programs for Luxury brands

Client Services Director - Luxury - Marriott International

Supporting the Company's growth by engaging several reputable highly positioned hotels to join venture and mutually benefit from the rewards of successful loyalty marketing programmes.

Senior Director of Business Development

Area Director - Loyalty Marketing

Managing, developing & coordinating the programmes assigned to me by ensuring efficiency, productivity while maintaining client relations and development of business growth. 
This also includes organization, advertisement, research, promotion and development of hotel and hospitality marketing schemes and developing quarterly marketing action plan for the programmes assigned not to mention recruiting, training and motivating teams of Sales and Marketing Consultants.
Other responsibilities include:
•	Achieve sales & profitability budgets for programmes assigned to me
•	Develop sales strategies & tactics in pursuit of the budgets 
•	Recruit, train, manage sales lead generation and call contact procedures
•	Weekly/monthly key performance & development reviews.
•	Identify and train potential Sales Managers and their promotion.
Programmes like:-
•	Starwood Privilege Europe, Africa & ME: Sheraton Pretoria, Sheraton Casablanca, Le Meridien St.Julians, Sheraton La Caleta
•	Royal Mansour Casablanca programme
•	Four Seasons Hotel - Essence – Bangkok
•	Rembrandt Hotel & Towers programme – Bangkok
•	Swissotel Nai Lert Park programme - Bangkok
•	Centara Group of Hotels: Centara Grand Sofitel Central Plaza, Centara Grand Mirage Pattaya,Centara Convention Centre Udon Thani programmes
•	Novotel Plaza Bangkok, Novotel Hatyai programmes 
•	Amari Group of Hotels programme 
•	Sutera Harbour Resort programme - Sabah  
•	Eastern & Oriental Hotel - Lone Pine Hotel - E&O programme - Penang 
•	Caravelle Hotel Saigon - Caravelle Classique
•	Renaissance Alexandria Hotel programme - Egypt 
•	Independent Boutique Hotels Asia & Global Privilege programmes

Operations Director - Starwood Hotels 

Al Fahd Crown Hotel

Managing the hotel and developing its infrastructure

Acting General Manager

Hospitality Marketing Concepts

•	Developing and managing programmes assigned to me. 
•	Launching loyalty programmes across Middle East and West Asia.
•	Enriching and expanding Company’s presence in the Middle East and West Asia.
•	Maintaining client relations and development of business growth.
To mention a few programmes:
•	Lebanon, Le Bristol Hotel: Elite, Sheraton Coral Beach Hotel & Resort - Jnah: Cities of The Sun programme, Jounieh & Beirut: Clubhotel, Dbaye Le Royal Hotel: Royal Club, Jounieh, Port Emilio Hotel & Resort: Select - Elite Programme
•	Oman, Muscat, Sheraton: Cities of The Sun 
•	Qatar, Doha, Sheraton: Cities of The Sun 
•	Syria, Lattakia, Damascus, Le Meridien: Par Excellence, Cham Palace: Cham Club
•	Jordan, Amman, Le Meridien: Par Excellence, Sheraton: Cities of The Sun
•	Yemen, Sana’a, Sheraton: Cities of The Sun, Aden, Sheraton: Cities of The Sun
•	Pakistan, Karachi, Sheraton: Cities of The Sun, Lahore, Sheraton: Cities of The Sun
•	India, Mumbai, Le Royal Meridien: Par Excellence, Cochin, Meridien Resort & Convention Centre: Par Excellence
•	India, A’dabad, Meridien: Par Excellence, Jaipur, Meridien: Par Excellence
•	KSA, Jeddah, Red Sea Palace: Club Royal, Le Meridien: Par Excellence
•	UAE, Dubai, Sheraton: Cities of The Sun, Le Meridien: Par Excellence

Operations Manager MEWA - Starwood Hotels

Rediscover Lebanon

This is a loyalty membership project gathering a bouquets of hotels, resorts, fine dining restaurants and night entertainment facilities in Lebanon that was presented to the Ministry of Tourism, Lebanon. After several meetings with senior officials in the Lebanese government I decided not to pursue this extensive study and eventually the idea was adopted by Ministry of Tourism, Business Development Dept.

Director

Ecole Hoteliere de beyrouth

Lectured food production and service basics

Lecturer

Specialist in driving revenue where & when needed.
Aiming to drive maximum value & lead end-to-end processes
Business setup, consulting, and pre-opening
Restaurant concept builder
Loyalty marketing strategy, paid memberships, subscriptions, and digital functions
International and cross-functional experience in Middle East, Africa, and Asia-Pacific
Entrepreneur and industry professional
Passionate, proactive, and highly-driven leader
Hotel and restaurant management.


taplio

The Battle

Zsuzsa Kecsmar

Shadi Adnan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?