Zuricka - A Minimalist Entrepreneur

Through this project, I share the exact steps that have been documented and practised through ancient history and that I find useful. Topics include
-- the power of reprograming the mind
-- how to declutter and let go of Chaos
-- How tp set goals and achieve them

At the end of the day, to transform your life as a professional/ business owner/founder or a self-employed professional, strategies and tactics can only work if we figure out what we want at a deep inner level.

Founder

StraightUp

http://www.straightup.net.nz is where you can learn about how we operate as software tech recruiters.

🚀The core purpose of StraightUp is to enable New Zealand companies to find talented software engineers and at the same time to enable software engineers to find companies that are worth investing their careers with. We only get involved when they are unable to find the right talent or workplace.

We span the globe for software engineers with the rare skillset that New Zealand software teams require to stay ahead in the market.

🔥We solve one problem in a very competitive marketplace: That problem is finding talent for hard-to-fill software engineering roles and workplaces that are stable, financially strong and a joy to work at.

I feel grateful that I have had the opportunity to work with some of the most talented software engineers from all over the world who wish to contribute to the New Zealand economy.

Our software engineering clients are down-to-earth, driven and with a mission that is clear and measurable. They look after their people and their suppliers, and I am grateful to work with them.

CEO - Software Tech Recruiter

Defense Task Force

Being an Indie team, we have to wear various hats. My role at Defense Task Force is to make sure we get our Tower Defense PC Game across in front of Game Publishers, News and media personnel, to raise funds through crowdfunding platforms such as Kickstarter to get the game to its finished stage. The end goal is to have a successful launch on the Steam Gaming Platform. Day to Day my work involves connecting with Media Personnels, YouTube Gamers, Kickstarter Backers, Social Media Planning, Advertising and Project Managing our Game Development Cycle.

Marketing Director

Worked on Commission only with a Recruitment Firm

The job market is going through a complete change. My role as a Recruiter is to work with High Tech Cloud Companies, Software Development teams to find their next developer, tester, lead developer, software development manager, business analyst. If you are looking to work with a company that values you for you, gives you flexibility, understands work life balance then drop me a line and I shall seek to place you in some of New Zealand's thriving workplaces. If you are working for an amazing company that values their people and if you are seeking to fill a role with exceptional talented human beings, then I may be able to connect you with that person you are looking for. You will never know until you seek.....

IT Technical Recruiter

Zap Strategy Ltd

Zap has been an amazing place for me to work with. Having started this business with my best friend, it was fun and our sole purpose was to find consulting work. Zap had no big Vision or mission. It was setup with the prime motive to find contract jobs.

Today after so many years I am thankful that I went down the consulting path as it taught me what to do and what not to do in business. It enabled me to appreciate that working long hours and thinking I will be able to live my life of abundance is folly. Consulting gave me insights that I have everything right in front of me, it taught me when to walk away from toxic environments and who not to work with. Through this experience Zap began to change in personality and values.

Today Zap Strategy for me is not an entity it's my virtual friend who offers very specific services:
Internet Marketing for Entrepreneurs and medium size businesses
Cloud Computing business applications
Coaching for Small to medium size businesses on setting up businesses the right way
Finding the right talent for Entrepreneurs who are seeking staff

What's my Role:
I am involved in being an enabler for my entrepreneur buddies and small to medium size owners. I hire the right talent that will enable me to move forward in life and train my team to handle a large portion of the day to day activities.

I also reach out to find the right partners to partner with so that we are not reinventing the wheel to offer business mentorship to our clients

Director

ChillX Limited

When we started down the path to create a social network presence in India, it was patriotism and giving back to my nation that got me on this journey to start ChillX. It was to connect fellow Indians to their roots. I did not realize the competition we would have with the mighty gods. I would just be another small fish. When we launched most people who came across us laughed and said why should we be part of your social network when all our friends are already on a different network. We got into the circle of being compared. It's amazing how emotion can take the better of us. Having an MBA and having done the right steps in a business plan the numbers for ChillX as a social network were not massive for a country like India. 

This created a flow on effect to attract advertisers and ChillX was suffering in the early stages for 2 years.As a team we had a choice to downscale our dream or to move forward. We took the path to move forward and re brand our service with a purpose. We accepted that we could not serve those who laughed at us or who wanted us to prove our worth especially for a free service. We embraced those members who took time to register and communicate with others on the network. Today ChillX enables people in India who may be introverts, shy and struggle to find friends. It enables people who struggle to move out of their villages to the metros for a better life. It enables people who are being abused to seek help.

So what's my role at ChillX

Understanding the needs of our members.
Researching what personality books could help our members to change their mind perception
Find out what areas our members struggle with e.g. relationship issues, toxic marriages, finding a job to pay their bills, self confidence, communication etc
Providing customized tailored solutions to our members to uplift their lives by partnering with people around the world who have in depth knowledge in their respective field e.g. clinical psychology, marriage counselors, etc

Director - User Experience

Express Couriers

Business Analyst

Sovereign

Ferrit.co.nz

E-Commerce Business Analyst

New Zealand Trade and Enterprise

Played a significant role in the Online Trade Portal for the government. This Trade portal allowed buyers to submit tenders and enquiries to Exporters of New Zealand.
Generated new development deals, Comprehensive database management, capturing business requirements, etc

Online Service Consultant

My mission is to spread one simple concept: keep life simple, enjoy life while building wealth. There is power in designing a life that you truly enjoy. 

If we know the kind of lifestyle that makes us happy, then re-engineering exactly the career/ business that can support that lifestyle  becomes simple👋 

I have adopted a Minimalist Life and document what I learn along the way. These are topics on the power of the subconscious mind, habits, and self-discipline. 

These are learnings that ancient minds in history practised to build empires, conquer battles, and build wealth with clarity.

I document these learnings as short videos or written posts for another fellow being who may be on the same path.

As Buddha graciously defined, " What you think, you become. What you feel, you attract. What you imagine, you create.😊 

For work, I run 2 ventures.

❤️Zuricka - A Minimalist Entrepreneur - Through this initiative, I enable a solopreneur/self-employed professional to design their life and then re-engineer how to structure work that makes that lifestyle possible. I share how to reprogram the subconscious mind and build a working schedule to make this happen.

❤️StraightUp Tech Recruitment - This project enable software engineers aiming to live + work in New Zealand to find meaningful work with thriving New Zealand tech teams. Instead of the vanilla recruitment model, I share with software engineers how to market their skills to find work in thriving, happy workplaces. I work with a selected few tech teams .

In my personal life, I have adopted the core principles of 
❤️Minimalism - For me, minimalism is having more peace, focus, and wealth & less worry, confusion, and overwork. That, to me, is power.

🚀 My ultimate aim is to unlearn chaos and let go of superficial metrics. Through living this way of life, I hope to inspire others too. 

🔥Some Work Accomplishments so far :
- Failed in 5 business initiatives that allowed me to pause and rethink
- Bootstrapped a recruitment software firm from scratch to making it profitable in 3 years as a 1-person business with 2 freelance team members.
- Enabled 80+ global software engineers to find work in awesome workplaces within New Zealand.
- Enriched 100+ professionals, solopreneurs, small business owners, startup founders, to go from inconsistency to having a clear execution plan.
- I am a daughter, sister, partner + friend and animal lover.

*For Software Dev Recruitment visit www.straightup.net.nz
⭐If you need help with simplifying your professional work life, or goal setting - you are welcome to message me.

Zuricka Azavedo

Ace Your Socials

Working with busy founders and CEOs across the globe, we help them deliver their messages and stories creatively and effectively. With our proven strategy and roadmap, we help them position themselves as thought leaders in their industry.

With their years of experience and in-depth knowledge, they can be industry leaders and go-to experts in their niche. Our job is to help them develop a brand voice that will help them convey their message accurately and position them as an authority.

Here, we come to the rescue; we sit down with them and brainstorm ideas to introduce their inspiring stories to the world.

Co-Founder

Working with busy Founders and CEOs, I have helped them find the right brand voice for their messaging.

I have discovered that they have amazing stories to tell the world but lack the time and creativity to stop by and write what they want to convey.

Here I come to the rescue; I sit down with them and brainstorm ideas to introduce their inspiring stories to the world.

Social Media Marketing Manager

Helping Tech founders stand out and build an impactful personal brand | Experience the transformation in 90 days without paying for ads | Personal branding strategist | Ghostwriter for Tech Founders | LI Organic Growth |

Are you tired of:
Posting content.
Sending DMs.
Trying to “be visible.”

But your pipeline still feels dry.

And leads are COLD, unqualified, or not showing up at all.

Most marketing systems are either too bloated to sustain… 

Or too shallow to convert!

You don’t need to become a content machine.

You don’t need to send 1000 outreach messages a day.

You need a lean, signal-based system that consistently brings the right people to you.

We help B2B businesses unlock consistent pipeline growth through a strategic blend of content marketing and personalized outreach.

We focus on:

→ Building authoritative content that positions you as the go-to expert and drives inbound leads over time.

→ Highly targeted outreach messages that actually start conversations and get you leads.

We call it the “Lean Lead System” for B2B lead generation that drives trust, visibility, and leads.

No more shouting in the void.

No more copy-paste messaging.

No more random marketing without results.

Just clear positioning, compelling content, and a repeatable growth system built for connection and conversions.

If the leads don’t start pouring in the first 90 days, we’ll offer you a refund.

If you're serious about B2B growth but tired of marketing that burns you out and leads that go nowhere, let’s build a system that actually works.

Your best-fit clients are out there.

Let’s help them find you and trust you.

DM “Growth” to start.

taplio

The Battle

Zuricka Azavedo

Bhupendra Sahu

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