Zuricka - A Minimalist Entrepreneur

Through this project, I share the exact steps that have been documented and practised through ancient history and that I find useful. Topics include
-- the power of reprograming the mind
-- how to declutter and let go of Chaos
-- How tp set goals and achieve them

At the end of the day, to transform your life as a professional/ business owner/founder or a self-employed professional, strategies and tactics can only work if we figure out what we want at a deep inner level.

Founder

StraightUp

http://www.straightup.net.nz is where you can learn about how we operate as software tech recruiters.

🚀The core purpose of StraightUp is to enable New Zealand companies to find talented software engineers and at the same time to enable software engineers to find companies that are worth investing their careers with. We only get involved when they are unable to find the right talent or workplace.

We span the globe for software engineers with the rare skillset that New Zealand software teams require to stay ahead in the market.

🔥We solve one problem in a very competitive marketplace: That problem is finding talent for hard-to-fill software engineering roles and workplaces that are stable, financially strong and a joy to work at.

I feel grateful that I have had the opportunity to work with some of the most talented software engineers from all over the world who wish to contribute to the New Zealand economy.

Our software engineering clients are down-to-earth, driven and with a mission that is clear and measurable. They look after their people and their suppliers, and I am grateful to work with them.

CEO - Software Tech Recruiter

Defense Task Force

Being an Indie team, we have to wear various hats. My role at Defense Task Force is to make sure we get our Tower Defense PC Game across in front of Game Publishers, News and media personnel, to raise funds through crowdfunding platforms such as Kickstarter to get the game to its finished stage. The end goal is to have a successful launch on the Steam Gaming Platform. Day to Day my work involves connecting with Media Personnels, YouTube Gamers, Kickstarter Backers, Social Media Planning, Advertising and Project Managing our Game Development Cycle.

Marketing Director

Worked on Commission only with a Recruitment Firm

The job market is going through a complete change. My role as a Recruiter is to work with High Tech Cloud Companies, Software Development teams to find their next developer, tester, lead developer, software development manager, business analyst. If you are looking to work with a company that values you for you, gives you flexibility, understands work life balance then drop me a line and I shall seek to place you in some of New Zealand's thriving workplaces. If you are working for an amazing company that values their people and if you are seeking to fill a role with exceptional talented human beings, then I may be able to connect you with that person you are looking for. You will never know until you seek.....

IT Technical Recruiter

Zap Strategy Ltd

Zap has been an amazing place for me to work with. Having started this business with my best friend, it was fun and our sole purpose was to find consulting work. Zap had no big Vision or mission. It was setup with the prime motive to find contract jobs.

Today after so many years I am thankful that I went down the consulting path as it taught me what to do and what not to do in business. It enabled me to appreciate that working long hours and thinking I will be able to live my life of abundance is folly. Consulting gave me insights that I have everything right in front of me, it taught me when to walk away from toxic environments and who not to work with. Through this experience Zap began to change in personality and values.

Today Zap Strategy for me is not an entity it's my virtual friend who offers very specific services:
Internet Marketing for Entrepreneurs and medium size businesses
Cloud Computing business applications
Coaching for Small to medium size businesses on setting up businesses the right way
Finding the right talent for Entrepreneurs who are seeking staff

What's my Role:
I am involved in being an enabler for my entrepreneur buddies and small to medium size owners. I hire the right talent that will enable me to move forward in life and train my team to handle a large portion of the day to day activities.

I also reach out to find the right partners to partner with so that we are not reinventing the wheel to offer business mentorship to our clients

Director

ChillX Limited

When we started down the path to create a social network presence in India, it was patriotism and giving back to my nation that got me on this journey to start ChillX. It was to connect fellow Indians to their roots. I did not realize the competition we would have with the mighty gods. I would just be another small fish. When we launched most people who came across us laughed and said why should we be part of your social network when all our friends are already on a different network. We got into the circle of being compared. It's amazing how emotion can take the better of us. Having an MBA and having done the right steps in a business plan the numbers for ChillX as a social network were not massive for a country like India. 

This created a flow on effect to attract advertisers and ChillX was suffering in the early stages for 2 years.As a team we had a choice to downscale our dream or to move forward. We took the path to move forward and re brand our service with a purpose. We accepted that we could not serve those who laughed at us or who wanted us to prove our worth especially for a free service. We embraced those members who took time to register and communicate with others on the network. Today ChillX enables people in India who may be introverts, shy and struggle to find friends. It enables people who struggle to move out of their villages to the metros for a better life. It enables people who are being abused to seek help.

So what's my role at ChillX

Understanding the needs of our members.
Researching what personality books could help our members to change their mind perception
Find out what areas our members struggle with e.g. relationship issues, toxic marriages, finding a job to pay their bills, self confidence, communication etc
Providing customized tailored solutions to our members to uplift their lives by partnering with people around the world who have in depth knowledge in their respective field e.g. clinical psychology, marriage counselors, etc

Director - User Experience

Express Couriers

Business Analyst

Sovereign

Ferrit.co.nz

E-Commerce Business Analyst

New Zealand Trade and Enterprise

Played a significant role in the Online Trade Portal for the government. This Trade portal allowed buyers to submit tenders and enquiries to Exporters of New Zealand.
Generated new development deals, Comprehensive database management, capturing business requirements, etc

Online Service Consultant

My mission is to spread one simple concept: keep life simple, enjoy life while building wealth. There is power in designing a life that you truly enjoy. 

If we know the kind of lifestyle that makes us happy, then re-engineering exactly the career/ business that can support that lifestyle  becomes simple👋 

I have adopted a Minimalist Life and document what I learn along the way. These are topics on the power of the subconscious mind, habits, and self-discipline. 

These are learnings that ancient minds in history practised to build empires, conquer battles, and build wealth with clarity.

I document these learnings as short videos or written posts for another fellow being who may be on the same path.

As Buddha graciously defined, " What you think, you become. What you feel, you attract. What you imagine, you create.😊 

For work, I run 2 ventures.

❤️Zuricka - A Minimalist Entrepreneur - Through this initiative, I enable a solopreneur/self-employed professional to design their life and then re-engineer how to structure work that makes that lifestyle possible. I share how to reprogram the subconscious mind and build a working schedule to make this happen.

❤️StraightUp Tech Recruitment - This project enable software engineers aiming to live + work in New Zealand to find meaningful work with thriving New Zealand tech teams. Instead of the vanilla recruitment model, I share with software engineers how to market their skills to find work in thriving, happy workplaces. I work with a selected few tech teams .

In my personal life, I have adopted the core principles of 
❤️Minimalism - For me, minimalism is having more peace, focus, and wealth & less worry, confusion, and overwork. That, to me, is power.

🚀 My ultimate aim is to unlearn chaos and let go of superficial metrics. Through living this way of life, I hope to inspire others too. 

🔥Some Work Accomplishments so far :
- Failed in 5 business initiatives that allowed me to pause and rethink
- Bootstrapped a recruitment software firm from scratch to making it profitable in 3 years as a 1-person business with 2 freelance team members.
- Enabled 80+ global software engineers to find work in awesome workplaces within New Zealand.
- Enriched 100+ professionals, solopreneurs, small business owners, startup founders, to go from inconsistency to having a clear execution plan.
- I am a daughter, sister, partner + friend and animal lover.

*For Software Dev Recruitment visit www.straightup.net.nz
⭐If you need help with simplifying your professional work life, or goal setting - you are welcome to message me.

Zuricka Azavedo

Building Towards Wealth

Helping Gen X & Gen Y Business Owners Make Smart Financial Decisions

President

Strategic Financial Group

Chicago-based wealth management practice providing financial planning to business owners.

Financial Planner & Wealth Advisor

Christopher Clepp Financial Solutions

Providing financial solutions to the Chicagoland area. We specialize in two areas.
1)Helping small business owners plan for the protection and growth of their business. 

2)Helping high-income earners, above find unique ways to protect and grow their income for retirement.

Owner

ASUREA

Area Manager, representing 60 Life, Disability, Mortgage Protection, Annuity and LTC carriers

Chicago Area Manager

Integrated Financial and Insurance Strategies

Opened and developed 4 insurance offices across the country

Specialized in insurance solutions for high-income earners and business owners.

Partner and Business Insurance Specialist

Promark Financial

Sales Manager

Marriott

Phone sales for their Vacation Club division

Team Leader

I am a native Chicagoan, father of 3 wonderful children, and a 20 year veteran of the financial services industry. 

-I am passionate about working with business owners who would benefit from having an objective partner in their financial lives.   
-I am trying to help my clients realize their best selves. We use financial tools to help them achieve the freedom, control, or time that they desire. 

How do I know if I'm a good fit?

-Business Owners between 35&55 who want to have the ability to make work optional

-Household income of at least $150,000

-People who want to delegate so you can spend more time with the people they care about and doing the things they love


What is the benefit of working with Chris?

-Create an easily understandable 1 page financial gameplan so you always know what the next steps we will take are

-Knowing there will be a day when you can make work optional so you can have a defined goal to work towards.

-Optimize insurance policies to maximize coverage and reduce costs.

-Proactive tax planning to minimize your lifetime tax bill

-Provide financial partnership and help solve your financial problems so you can focus on the most important things in life

 I love working out, cooking, bourbon and cigars. 


Please note: While I appreciate endorsements of my services, I cannot accept endorsements or recommendations on my LinkedIn profile, as these are considered a prohibited testimonial under SEC regulations.

I can be reached at (312) 850 3600 x16 or you can schedule at https://app.acuityscheduling.com/schedule.php?owner=12813504&appointmentType=1941784

Securities offered through The O.N. Equity Sales Company, Member FINRA/SIPC, One Financial Way, Cincinnati, OH 45242 513.794.6794. Investment Advisory Services offered through the O.N. Investment Management Company

Christopher Clepp

Financial planning has a branding problem.

It’s been boxed into “retirement.”

But the real purpose is far more practical: it’s a roadmap to autonomy.

Autonomy means having the flexibility to walk away from a job that no longer serves you, pivot when your industry evolves, or say yes to opportunities without wondering whether the numbers will break your life.

If you’re a high earner who thinks planning doesn’t apply to you because retirement feels distant, ask yourself:

How stable is your field in the coming AI wave?

And if the landscape shifts, are you prepared—or exposed?

Planning isn’t about ending your career. It’s about protecting your ability to shape it.

President @ Building Towards Wealth | ChFC, Financial Planning, Wealth Management

If your business is thinking about growth, whether that means expanding into new regions, attracting international talent, or building a stronger global strategy, this upcoming session from Carl Kutsmode is worth your time.

Carl’s been advising executives and ownership teams on how to align vision, operations, and talent strategy for years. This webinar brings together those lessons in a practical way for leaders navigating expansion or transformation.

Plus, you get legal powerhouse SohYoon Atac and Togai Atac giving their great legal insights.

I’d highly encourage any founders, business owners, or growth-minded professionals in my network to register.

If you are an executive in a global company trying to make sense out your 2026 strategic plan for doing business in the US, then be sure to register for my upcoming webinar on Nov 12th below!  Registration link and video preview of our panel discussion topics are in the comments below. #globalbusiness #strategicplanning #usabusiness #ustariffs #usimmigration #b2b-vip #talentrise #praxialliance #praxi #aleroninc

Happy Thanksgiving from my family to yours!

No alternative text description for this image

Honoring all that have served 🇺🇸


#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

A lot of high earners dismiss financial planning because they’re not thinking about retirement yet.

Here’s the truth:
Financial planning isn’t about retirement.

It’s about autonomy—having the ability to choose your next step without being handcuffed to your paycheck.

And with AI transforming industries faster than most people realize, autonomy matters more than ever. Even strong careers are facing uncertainty, and the professionals with a plan will be the ones who stay in control.

You don’t plan because things will go wrong.

You plan so that if the path changes, you’re not caught off guard.

If you value control, clarity, and optionality, you’re the exact person financial planning is built for.

Retirement is a milestone.
Autonomy is a strategy.
That’s the distinction most people miss.
Financial planning is the process of building enough stability, flexibility, and liquidity so you can make decisions based on what’s right—not what pays the bills fastest.
For high earners who feel “too early” to think about planning, here’s the challenge:
Your career may be strong, but is it insulated from the coming AI disruption?
And if something shifts, do you have the runway to pivot?
Planning gives you that margin.
It gives you control.
It gives you freedom years before retirement ever enters the picture.
Autonomy is the outcome worth aiming for.

Most people hear “financial planning” and immediately jump to “retirement planning.”
 
But retirement is only one version of the real goal: autonomy.
It’s about having control over your decisions so your career, your family, and your life aren’t dictated solely by money.
 
If you’re a high earner who says, “Financial planning isn’t for me—I’m nowhere near retiring,” it’s worth asking a different question:
 
Do I want to be able to make decisions without fear?
 
We’re heading into an era where AI is reshaping entire industries. Even talented, high-earning professionals may see their roles shift faster than expected.
 
Having a plan isn’t about predicting the future. It’s about preparing for a future that might look different from the one you assumed—and keeping your options open if the path changes.
 
Autonomy > retirement. Always.

Long-Term Success Comes From Consistency

Success in financial planning, like anything in life, isn’t about one big decision—it’s about the habits built over time.

Small, consistent actions—whether it’s reviewing financial goals, planning ahead, or learning something new—lead to long-term results.

#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

🚫 Not everything we hear about money is true.

There are plenty of financial myths out there. Some people think debt is always bad, or that investing is only for the wealthy. 

What’s a common money myth you used to believe?

#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

Wealth isn’t built overnight.

 It comes from consistent, intentional financial decisions over time. 

Understanding how different strategies work together—such as savings, investments, and risk management—can help create a strong foundation for long-term success. 

Every step forward, no matter how small, contributes to financial security. 🏗️📈

#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

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The Battle

Zuricka Azavedo

Christopher Clepp

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The Battle

Zuricka Azavedo

Christopher Clepp

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Clepp's LinkedIn Performance

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Performance ScoreChristopher Clepp's LinkedIn Performance