My mission is to spread one simple concept: keep life simple, enjoy life while building wealth. There is power in designing a life that you truly enjoy. 

If we know the kind of lifestyle that makes us happy, then re-engineering exactly the career/ business that can support that lifestyle  becomes simple👋 

I have adopted a Minimalist Life and document what I learn along the way. These are topics on the power of the subconscious mind, habits, and self-discipline. 

These are learnings that ancient minds in history practised to build empires, conquer battles, and build wealth with clarity.

I document these learnings as short videos or written posts for another fellow being who may be on the same path.

As Buddha graciously defined, " What you think, you become. What you feel, you attract. What you imagine, you create.😊 

For work, I run 2 ventures.

❤️Zuricka - A Minimalist Entrepreneur - Through this initiative, I enable a solopreneur/self-employed professional to design their life and then re-engineer how to structure work that makes that lifestyle possible. I share how to reprogram the subconscious mind and build a working schedule to make this happen.

❤️StraightUp Tech Recruitment - This project enable software engineers aiming to live + work in New Zealand to find meaningful work with thriving New Zealand tech teams. Instead of the vanilla recruitment model, I share with software engineers how to market their skills to find work in thriving, happy workplaces. I work with a selected few tech teams .

In my personal life, I have adopted the core principles of 
❤️Minimalism - For me, minimalism is having more peace, focus, and wealth & less worry, confusion, and overwork. That, to me, is power.

🚀 My ultimate aim is to unlearn chaos and let go of superficial metrics. Through living this way of life, I hope to inspire others too. 

🔥Some Work Accomplishments so far :
- Failed in 5 business initiatives that allowed me to pause and rethink
- Bootstrapped a recruitment software firm from scratch to making it profitable in 3 years as a 1-person business with 2 freelance team members.
- Enabled 80+ global software engineers to find work in awesome workplaces within New Zealand.
- Enriched 100+ professionals, solopreneurs, small business owners, startup founders, to go from inconsistency to having a clear execution plan.
- I am a daughter, sister, partner + friend and animal lover.

*For Software Dev Recruitment visit www.straightup.net.nz
⭐If you need help with simplifying your professional work life, or goal setting - you are welcome to message me.

Zuricka Azavedo

I work at the intersection of revenue, market expansion and execution, helping B2B, SaaS and AdTech companies scale in complex, multi-market environments.

Most of my work has been focused on regions where growth is not linear, fragmented markets, different buying behaviors, long sales cycles and cross-border operations.

Across my career, I’ve built and led revenue teams, scaled underperforming regions and supported companies during key growth and transformation phases.

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The Battle

Zuricka Azavedo

Otávio de M Tranchesi

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