Zuricka - A Minimalist Entrepreneur

Through this project, I share the exact steps that have been documented and practised through ancient history and that I find useful. Topics include
-- the power of reprograming the mind
-- how to declutter and let go of Chaos
-- How tp set goals and achieve them

At the end of the day, to transform your life as a professional/ business owner/founder or a self-employed professional, strategies and tactics can only work if we figure out what we want at a deep inner level.

Founder

StraightUp

http://www.straightup.net.nz is where you can learn about how we operate as software tech recruiters.

🚀The core purpose of StraightUp is to enable New Zealand companies to find talented software engineers and at the same time to enable software engineers to find companies that are worth investing their careers with. We only get involved when they are unable to find the right talent or workplace.

We span the globe for software engineers with the rare skillset that New Zealand software teams require to stay ahead in the market.

🔥We solve one problem in a very competitive marketplace: That problem is finding talent for hard-to-fill software engineering roles and workplaces that are stable, financially strong and a joy to work at.

I feel grateful that I have had the opportunity to work with some of the most talented software engineers from all over the world who wish to contribute to the New Zealand economy.

Our software engineering clients are down-to-earth, driven and with a mission that is clear and measurable. They look after their people and their suppliers, and I am grateful to work with them.

CEO - Software Tech Recruiter

Defense Task Force

Being an Indie team, we have to wear various hats. My role at Defense Task Force is to make sure we get our Tower Defense PC Game across in front of Game Publishers, News and media personnel, to raise funds through crowdfunding platforms such as Kickstarter to get the game to its finished stage. The end goal is to have a successful launch on the Steam Gaming Platform. Day to Day my work involves connecting with Media Personnels, YouTube Gamers, Kickstarter Backers, Social Media Planning, Advertising and Project Managing our Game Development Cycle.

Marketing Director

Worked on Commission only with a Recruitment Firm

The job market is going through a complete change. My role as a Recruiter is to work with High Tech Cloud Companies, Software Development teams to find their next developer, tester, lead developer, software development manager, business analyst. If you are looking to work with a company that values you for you, gives you flexibility, understands work life balance then drop me a line and I shall seek to place you in some of New Zealand's thriving workplaces. If you are working for an amazing company that values their people and if you are seeking to fill a role with exceptional talented human beings, then I may be able to connect you with that person you are looking for. You will never know until you seek.....

IT Technical Recruiter

Zap Strategy Ltd

Zap has been an amazing place for me to work with. Having started this business with my best friend, it was fun and our sole purpose was to find consulting work. Zap had no big Vision or mission. It was setup with the prime motive to find contract jobs.

Today after so many years I am thankful that I went down the consulting path as it taught me what to do and what not to do in business. It enabled me to appreciate that working long hours and thinking I will be able to live my life of abundance is folly. Consulting gave me insights that I have everything right in front of me, it taught me when to walk away from toxic environments and who not to work with. Through this experience Zap began to change in personality and values.

Today Zap Strategy for me is not an entity it's my virtual friend who offers very specific services:
Internet Marketing for Entrepreneurs and medium size businesses
Cloud Computing business applications
Coaching for Small to medium size businesses on setting up businesses the right way
Finding the right talent for Entrepreneurs who are seeking staff

What's my Role:
I am involved in being an enabler for my entrepreneur buddies and small to medium size owners. I hire the right talent that will enable me to move forward in life and train my team to handle a large portion of the day to day activities.

I also reach out to find the right partners to partner with so that we are not reinventing the wheel to offer business mentorship to our clients

Director

ChillX Limited

When we started down the path to create a social network presence in India, it was patriotism and giving back to my nation that got me on this journey to start ChillX. It was to connect fellow Indians to their roots. I did not realize the competition we would have with the mighty gods. I would just be another small fish. When we launched most people who came across us laughed and said why should we be part of your social network when all our friends are already on a different network. We got into the circle of being compared. It's amazing how emotion can take the better of us. Having an MBA and having done the right steps in a business plan the numbers for ChillX as a social network were not massive for a country like India. 

This created a flow on effect to attract advertisers and ChillX was suffering in the early stages for 2 years.As a team we had a choice to downscale our dream or to move forward. We took the path to move forward and re brand our service with a purpose. We accepted that we could not serve those who laughed at us or who wanted us to prove our worth especially for a free service. We embraced those members who took time to register and communicate with others on the network. Today ChillX enables people in India who may be introverts, shy and struggle to find friends. It enables people who struggle to move out of their villages to the metros for a better life. It enables people who are being abused to seek help.

So what's my role at ChillX

Understanding the needs of our members.
Researching what personality books could help our members to change their mind perception
Find out what areas our members struggle with e.g. relationship issues, toxic marriages, finding a job to pay their bills, self confidence, communication etc
Providing customized tailored solutions to our members to uplift their lives by partnering with people around the world who have in depth knowledge in their respective field e.g. clinical psychology, marriage counselors, etc

Director - User Experience

Express Couriers

Business Analyst

Sovereign

Ferrit.co.nz

E-Commerce Business Analyst

New Zealand Trade and Enterprise

Played a significant role in the Online Trade Portal for the government. This Trade portal allowed buyers to submit tenders and enquiries to Exporters of New Zealand.
Generated new development deals, Comprehensive database management, capturing business requirements, etc

Online Service Consultant

My mission is to spread one simple concept: keep life simple, enjoy life while building wealth. There is power in designing a life that you truly enjoy. 

If we know the kind of lifestyle that makes us happy, then re-engineering exactly the career/ business that can support that lifestyle  becomes simple👋 

I have adopted a Minimalist Life and document what I learn along the way. These are topics on the power of the subconscious mind, habits, and self-discipline. 

These are learnings that ancient minds in history practised to build empires, conquer battles, and build wealth with clarity.

I document these learnings as short videos or written posts for another fellow being who may be on the same path.

As Buddha graciously defined, " What you think, you become. What you feel, you attract. What you imagine, you create.😊 

For work, I run 2 ventures.

❤️Zuricka - A Minimalist Entrepreneur - Through this initiative, I enable a solopreneur/self-employed professional to design their life and then re-engineer how to structure work that makes that lifestyle possible. I share how to reprogram the subconscious mind and build a working schedule to make this happen.

❤️StraightUp Tech Recruitment - This project enable software engineers aiming to live + work in New Zealand to find meaningful work with thriving New Zealand tech teams. Instead of the vanilla recruitment model, I share with software engineers how to market their skills to find work in thriving, happy workplaces. I work with a selected few tech teams .

In my personal life, I have adopted the core principles of 
❤️Minimalism - For me, minimalism is having more peace, focus, and wealth & less worry, confusion, and overwork. That, to me, is power.

🚀 My ultimate aim is to unlearn chaos and let go of superficial metrics. Through living this way of life, I hope to inspire others too. 

🔥Some Work Accomplishments so far :
- Failed in 5 business initiatives that allowed me to pause and rethink
- Bootstrapped a recruitment software firm from scratch to making it profitable in 3 years as a 1-person business with 2 freelance team members.
- Enabled 80+ global software engineers to find work in awesome workplaces within New Zealand.
- Enriched 100+ professionals, solopreneurs, small business owners, startup founders, to go from inconsistency to having a clear execution plan.
- I am a daughter, sister, partner + friend and animal lover.

*For Software Dev Recruitment visit www.straightup.net.nz
⭐If you need help with simplifying your professional work life, or goal setting - you are welcome to message me.

Zuricka Azavedo

MAN.Digital

- I transitioned from CRO to Customer Delivery Manager in 2023, focusing more on managing and delivering account based marketing and revenue operations projects to our clients.
- Hired revops consultants and shifted focus to revenue operations and ABM only.
- Worked closely with CEO, who took over the CRO role.

##Key Responsibilities & Achievements:

- Managed customer delivery operations, ensuring client satisfaction and long-term business growth.
- Led the implementation of revenue operations and ABM strategies, instrumental in driving revenue and expanding our client base.
- Worked with a diverse range of clients in software development, finance, and B2B SaaS, including Cloudflight, Amsterdam Standard, The Software House, Coface, Pixyle.ai, Data Feed Watch, and Arrow.
- Ensured the delivery of high-quality services, leading to improved client retention and success rates.

##Case Studies & Results:

- Amsterdam Standard: Held a 2-day account-based programs strategy workshop, developed a new process inspired by the Winning By Design SaaS model, and facilitated successful outbound GTMs, including their first webinar which generated an impressive number of leads.

- Pixyle.ai: Implemented a new operational approach, covering revenue operations and sales ops best-case practices, leading to a clear playbook for managing deals and improved analytics tracking with comprehensive reports and dashboards.

- The Software House: Facilitated a comprehensive mapping of TSH's processes, spanning marketing, sales, sales engineering, and customer success. Developed a new process, inspired by the Winning By Design SaaS model, and introduced a fresh outbound playbook.

- Data Feed Watch: Conducted a thorough audit of their HubSpot CRM and technology stack, focusing on the outbound process. Mapped out all the process steps, identifying skill, tech, and process gaps. Leveraged the SPICED framework inspired by Winning By Design to map out a future state process.

Founder & Customer Delivery Manager

How I Wrote My Way to the Top of the Revenue Ladder

A tale of grit, learning, and marketing mastery that led to business success.

## Career Journey & Self-learning
- Transitioned from corporate BDR to marketing enthusiast
- Started as an Affiliate Marketer in 2015, exploring SEO, PPC, Digital Ads, Conversion Rate Optimization, and Analytics for B2C and B2B.
- Found passion in B2B marketing, ABM, and Hubspot, aligning with my previous experience and love for Learning and Development and BD.

## Founding MAN Digital
- Founded MAN Digital, quickly realizing the need for a CEO to help scale the agency.
- Brought Przemek into the team, who has been instrumental in its growth and development.
- Responsibilities extended beyond strategizing client campaigns to bringing in the right partners and employees.

## Key Responsibilities & Achievements
- Managed all pivotal business operations, including sales, marketing, communications, and partnerships.
- Led numerous agency Account-Based Marketing (ABM) and B2B Marketing initiatives, instrumental in revenue generation and expanding our client base.
- Strengthened client relationships, securing long-term business growth.
- Led a team towards shared objectives, with accomplishments reflecting effective team collaboration.

## Some of our Case Studies 2018-2022:

- XPLUS: Resulting in over 1500 leads 
- Postis: Implemented a custom Revenue Ops Tech Stack,
- Neoteric: Increased sales pipeline value by €500K,
- Divante: Implemented an ABM strategy, closing 30% more deals.
- itCraft: Achieved a 600% increase in organic traffic and tripled their leads, transforming their marketing strategy for maximum impact.
- SmartDreamers: Increased their qualified leads rate by 80% 
- Skyrise.tech: Generated 58 high-value B2B leads in just 3 months using Account-Based Marketing.
- FintechOS: Optimized their HubSpot usage, 

Running weekly and monthly webinars on B2B Marketing, Branding, Account-Based Programs, and More. Learn more 👇

Chief Revenue Officer

adplist.org

Mentor

Pavilion

Pavilion is a community of commercial executives at growth-focused companies.

Member

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

HubSpot

As a Hubspot Partner, I am the only representative from the CEE region in the EMEA Partner Advisory Council. The role of PAC is to discuss the future of Hubspot products and plans with the Director of Product Management.

PAC consists of representatives from the top 15 partner agencies in the EMEA region. We are fully integrated into the product roadmap process, covering solution engineering, marketing operations, and client success.

The PAC meeting is monthly but together with our sponsors we organize webinars every week to share knowledge on best practices for using Hubspot tools.

HubSpot Partner Advisory Council (PAC) EMEA

Google Developers

Giving back to the community I was involved in mentoring startups part of the Google LaunchPad acceleration programs in the CEE region.

During this time I mentored companies, which we're moving towards a global scale and better market access. Before I started with the program, I had a one-on-one meeting with each mentor candidate, where we went through their goals and expectations.

Google Launchpad Mentor

Omniconvert

Developing sales strategies for Europe and US with CEO
Actively managing performance of sales professionals.
Implementing sales pipeline management system to optimize sales activities
Collaborating with account managers, client managers, and other cross-functional groups to strengthen the client relationship. Profiling key client figures using data profiling techniques.
Implemented new marketing tech stack and coordinating with developers and COO operational implementations of new integrations.
Coordinating revenue dashboards with CFO to identify growth opportunities
Developed new messaging and value proposition for marketing and sales communication. 
Responsible for global outreach to key thought leaders and public relations, especially in the social media space to help maintain Omniconver's positive brand image.

Interim Chief Revenue Officer

hub:raum

Hubraum Krakow, part of Tmobile developed an acceleration program where I was a startup mentor for several years providing help and insight in B2B Marketing and Business Modeling.

After finishing the program I am still involved with Hubraum and some of its startups as an expert and advisor.

Startup Mentor

Farnell element14

As Business Development Specialist, I coordinated account management and partnership, performed competitor analysis, kept up to date on market development.

I used research abilities in my job every day, I was researching about new technologies/products, potential customers/partners.

I coordinated Re-sellers account management and partnership development

My responsibilities were also coordinating with key partners (Distributors) and monitoring performance through KPIs (Key Performance Indicators - e.g. Sales, NPS), performing competitor analysis, keeping up to date on market development, identifying new opportunities and projects.

I was actively outreaching and building business proposals, quotes, and negotiating deals with technology companies.

Some of my achievements during this time were 25% year-to-year sales growth, Star Performer Q3 2013 for Customer Service, Top Performer Q1 2014, sales targets overachieved by 30 % for Q1 2014.

I was also involved in several pan-European projects to expand the distribution network of new products.

Business Development Specialist

Electrolux

Identifying training needs and developing training strategies 

Seeking and Negotiation with 3rd party learning partners.

Advise managers on talent, learning, and development processes

Delivery model processes and procedures for Talent and Learning

Support organization-wide talent planning, moves, secondments, and promotions

Support managers to resolve performance and talent-related disputes, 

Managing talent inquiries as escalated from the HR Shared Service Contact team Providing timely resolution in line with policy.

Supporting in SAP Learning Solutions implementation for Electrolux Europe

Learning and Development Specialist Europe

I help B2B companies /w Revenue Operations & ABM using HubSpot // Executive MBA // HubSpot Certified Trainer // Big fan of sales-free zones.

My obsession is enabling B2B companies to grow with revenue operations.

I love saying that I'm in the body of a marketer, but my heart is really in connecting and building business relationships with people - 10+ years of experience doing both! 

Organizations like AIESEC, DHL, and Electrolux, helped me develop my organizational development expertise. With this combination, I can see what's best for companies from a bird's eye view. 

In a quest to find an agency that prioritizes revenue growth?

At MAN Digital, we help businesses grow revenues through account-based programs and demand-generation campaigns. Our agency is focused on facilitating revenue acceleration programs for B2B technology organizations. In other words, we do sales engagements, marketing, and operations to boost revenue, not vanity metrics.

We know that growing revenue is hard work. 

It requires time, energy, and talent - all of which are in short supply for most companies today. But what if there was a way to help you do it more effectively? What if you could find an agency that would give your sales team the tools and intelligence they need to succeed without breaking the bank? Well, guess what? There is! And we can help.

The company I founded in 2016 , MAN Digital is a Growth Revenue Agency specialising in RevOps and account-based marketing programs explicitly designed for B2B technology organizations. 

Our approach allows us to deliver measurable results on both sides of the equation - with increased leads and conversions! That means more opportunities for your sales reps AND higher revenues for your company overall! Let's get started, and we can talk. 

DM for resources on RevOps and ABM

taplio

The Battle

Zuricka Azavedo

Romeo Mann

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