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A corporate influencer is an employee, founder or executive who builds a personal audience on LinkedIn that creates visibility and trust for their company.
A corporate influencer is an employee, executive or founder who builds a personal audience on LinkedIn and uses it to create visibility for their company. People trust people more than logos, and the numbers show it: personal profiles consistently out-reach company pages.
Employee advocacy is a broad program where many employees share company content. A corporate influencer strategy goes deeper with fewer people: a handful of visible voices who publish original content, build real audiences and become the public face of the brand.
Taplio has a dedicated offer for corporate influencers, and our guide to employee advocacy covers the broader program.
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