Employee advocacy is a program where employees share and create content about their company on their personal LinkedIn profiles.
Employee advocacy is when a company's employees promote it on their own social profiles, mostly LinkedIn in B2B. Instead of one company page shouting, dozens of personal profiles carry the message with more reach and more trust.
Content shared by employees consistently gets higher engagement than the same content posted by a company page. Every employee brings their own network, so the combined reach dwarfs what a page can do organically.
This entry is just the definition. For the full playbook, read our complete guide to employee advocacy, our comparison of employee advocacy tools, and Taplio's offer for employee advocacy teams.
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