Pricing
Engagement rate is the percentage of people who interacted with your post (reactions, comments, shares, clicks) out of everyone who saw it.
Engagement rate is the share of people who interacted with your LinkedIn post out of everyone who saw it. It answers a simple question: did your content make people react, or did they scroll past?
The standard formula is: (reactions + comments + shares + clicks) divided by impressions, multiplied by 100.
You can compute yours in seconds with our free engagement rate calculator.
Most personal profiles land between 2% and 5%. Above 5% is strong, and above 8% usually means the post hit a nerve. Company pages typically sit lower than personal profiles.
For detailed numbers by follower size and post format, see our LinkedIn engagement rate benchmarks, refreshed every month in the Taplio LinkedIn Benchmark.
Impressions tell you how far LinkedIn distributed your post. Engagement rate tells you whether the people who saw it cared. The LinkedIn algorithm uses early engagement as its main signal to decide whether to keep distributing a post, so a high rate compounds into more reach.
Taplio tracks your impressions, engagement rate and follower growth for every post you publish, and helps you write the next one.
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