An impression is counted every time your post appears on someone's screen on LinkedIn. The member does not need to click, react or even stop scrolling: being displayed is enough.

Impressions vs members reached

Impressions count views of your post, including repeat views by the same person. Members reached counts unique people. If one person sees your post three times, that is three impressions but one member reached.

How many impressions is good?

It depends on your follower count. As a rough rule, a post that reaches more impressions than you have followers is performing well, because it means LinkedIn distributed it beyond your network.

For the full breakdown, read our guide on what LinkedIn impressions mean and why they matter.

How to track them

LinkedIn shows impressions per post natively, but history and trends are limited. A LinkedIn analytics tool lets you follow impressions over time and spot which formats earn the most distribution.