📌If you are struggling with the business generation, the right marketing, leads, and global exposure, then I assure you that you are at the right place.

I work with entrepreneurs, Businesses, CEO & Founders to maneuver them to get high-paying clients by unlocking their full personal branding & expert positioning potential.

Getting high-paying clients, business strategy & building businesses are what I love to do.

📍How do I attain this?

-Work on Product Pipeline to add high-paying customized high-selling products.

-Align the Personal Branding & Expert Positioning to Leverage the Personal Branding to Grow Business.

-Plan Out the next strategy to reach the right customer through the power of networking

-Teach Clients how to establish themselves as an expert in the industry.

👉Areas of Condensed Knowledge:

>Lead generation 
>Business Expansion
>LinkedIn Growth Expert 
>LinkedIn Profile Optimization. 
>Personal Branding 
>Expert Positioning
>Marketing Growth Hack
>Brand Strategy and growth. 

📌On Personal Note:

✈I'm a CEO, Founder, Business Researcher, and Marketing Expert. I have researched 22  subjects representing various industries. 
🥊On the personal front, I hold Yellow Belt in Taekwondo. 


📍Do you want to present yourself as Industry Expert & Grow Your Business?

So, I have the right knowledge, strategy & years of research to grow your business.

👉Please send me a connection request & and let's connect personally.

LinkedIn

B2B Go-to-Market Strategy: How to Transform Your Business

Udemy

Perfect English Pronunciation: British English

ITIL 4 Service Management

 Superhuman Learning 10X - The HIGHEST RATED Speed Reading & Memory Course

 "Another" 20 Free Life Hacks to Inspire You to Excel in Life

 20 Free Life Hacks to Inspire You to Excel in Business & Life

MBA in 1 Course

Microsoft Excel - Excel from Beginner to Advance

ITIL Foundation

Indian Institute of Technology, Delhi

Certificate Course on Business Management

Maharshi Dayanand University

Ziti Marketing

👉Today all marketing problems fall into 3 defined categories:

☑How to generate the business lead
☑How to grow the exposure in the market
☑How to get the return on investment continuously

If you or your startup also face these optimum question every day and the lack of high-paying leads are stopping your business, then you are at the right place to get your answer:

ZITI Marketing was founded in 2021 to provide a one-stop marketing solution to startups & influencers. We, ZITI Marketing, lead with the tagline "Your Marketing Partner". 

👉The solution of all the 3 defined questions lies in any of them or in all three together:

▶Research the Target audience with Avatar Sheet
▶Build the competitive edge with the right Marketing Strategy
▶Create the optimum content to solve the customer business pain point.

🎯ZITI Marketing team holds top-notch knowledge from various backgrounds running from the corporate sector to Govt Sector, from Market Research to Startup building. Our results stand large at more than 100K impressions on Twitter and 32000% impression growth on LinkedIn.

✈If the words are vibrating with you, then you also know that you are at the right place. We firmly invite you to the world of ZITI Marketing.


👉ZITI Marketing:- Your Marketing Partner.

Chief Executive Officer

Startup Griffin

Startup Griffin was launched in 2022 but the firm foundation was established in 2021.

Startup Griffin nurtures the young generation for a firm future with resources and knowledge to build long-lasting businesses.

Startup Griffin serves the pleasure of building startups with resources, knowledge, and trust. In Startup Griffin, we are building a startup ecosystem to help the young generation.

Medium

A new initiative to work on the discussion paper and case studies.

Discussion Paper

Martial Art Sport Academy

The yellow belt is the first of the eight belts in Taekwondo. It is a symbol of youth, achievement, and growth.

The yellow belt certification exam is a test of physical fitness, self-defense skills, and knowledge of Taekwondo rules. The exam consists of three parts: pattern demonstration, self-defense skills testing, and written test.

The pattern demonstration tests the player's ability to follow instructions by performing a prearranged sequence of movements that use kicks, punches, and blocks from various stances. The self-defense skills testing tests the player's ability to defend themselves against an attack from an opponent wearing protective gear.

Yellow Belt Certification

📍"In 2004, I asked my family to allow me to Taekwondo and they said no. It took me another 18 years, multiple health losses, depression, insomnia, job resignation, and the loss of one family member to find my courage. Finally, in 2022, I am preparing for my black belt. It took me 18 years but I am coming for it".

Taekwondo is an ancient martial art that has been around for centuries. It is a martial art that involves physical and mental discipline. It teaches players to be disciplined, focus on the goal and how to achieve it, stay calm under pressure, and how to control their emotions.

It can help with stress management and develop the right mindset to take on challenges in the business world. The game also helps people learn about the best practices for running a business, such as delegation and decision-making skills. 

Taekwondo game can help in business by providing players with the skills they need to succeed in the workplace. The game can teach them how to stay calm under pressure, focus on what they want even when it's hard, be disciplined, and manage their emotions.


👉It's not about a game or career but about showing the courage to say yes to your dreams even in an adverse scenario.

Taekwondo Player

Research on Business 

In 2008, I started doing research on career, business, and management to learn the entire gist of career and business. This was one of the most ambitious projects of my life and one of the longest projects. In the last 13 years, I researched 22 Major subjects to complete extensive research.

The aim of the research was to find how some businesses and people with less knowledge and resources become successful in life while other struggles to make a significant impact. Later, I wrote shared my experiences in my book Master the Art of Successful Career. However, I have published the book on the basis of my experiences, still, my research will continue on Business, Entrepreneurship, and Influencers.

Subject Researcher:

1. Business/Management
2. Human Psychology
3. Human Behavior
4. Motivation
5. Innovation
6. Entrepreneurship
7. Counseling
8. Finance
9. Creativity
10. Leadership
11. Self Help
12. Start-Ups
13. Social Media Management
14. Work-Life Balance
15. Insomnia
16. Luck Factor
17. Marketing
18. Network Marketing
19. Goal Setting
20. Sports Performance
21. Public Relation
22. Administrative System

Once the research was started with curiosity, later it become a passion, and now it's a journey.

Business Researcher

Amazon

The aim is to provide the best information and well-researched material to youth. 

I started my journey as a researcher in Business Management in 2008, but I had no idea how to get the right knowledge and achieve success. I immersed myself in Research and within a short period of time, I started helping youth. Before long I had people asking me to show them how to do the same - and that's when I started writing books to teach how to build a Successful Career and Business.

Best Selling Author

Zhuzh Up Marcom

👉Advisor to CEO

In current, economical scenario, the market has more opportunities than ever before. The changing dynamics of social & digital world has caused the need of expert specialized business knowledge. 

Its necessary for executives, CEOs and Director to have insight information and also compulosry to have trusted professional as an advisor. After 13 years of business research & working in both govt. & privae sector, I have gathered the pinnacle of knowledge about Global Business Management & Entrepreneurship.

👉Today all business problems fall in 3 business categories:

a. How to increase the Business Profit
b. How to reduce the implementation cost
c. Ways to grow the expsoure in the market

👉The solution lies in any of them or in all three together:

a. System
b. Strategy
C Network

After researching all the major subjects like Entrepreneurship, Leadership, Innovation, Creativity & Public Relation and 20 other business subjects, my profile has become decisive as business advisor. As an advisor, I always focus on 2 points either find the solution or create the solution. 

I firmly thanks to LinkedIn for this cordial collaboration. The Zhuzh Up Marcom come to the final decision only after reaching out to my 10 Point Business Series, where I share all the business insight to help my followers from all over the world.

👉In the end:- The business expert without MBA.

Regards
Jaideep Parashar

Advisor To Chief Executive Officer

Self-Employed

Counseling for Professionals to help them in getting to the right decision.

Counselor

-Meditation to test all my learnings and experience
-Found a way to break the limiting belief system
-Connected with both nature and my inner self
-Controlled my mind and aligned all my inner spirit with the outside world
-Found the meaning of my life and the purpose of my life

Inner Medidation

Social Media Reconnect

I was surprised to see that people from all over the world use Social Media in the wrong way, and then they struggle to grow their start up and business. Most of start up, just post content on Social Media without any proper strategy and planning and then they wonder why their business is not growing. 

Just to help professional in growing their business on Social Media, I have started the blog to share my proved knowledge and expertise to help young professional in their Social Media Business Growth.

The most underutilised and misunderstood platforms right now for coaches, consultants, and advisers is Social Media. If you're not generating leads on Social Media you're missing out.

Follow the Blog to learn all expertise at one place!

Blogger

Department of Posts, India

-Work in the profile of an assistant to manage office work and public dealing.
-complete all the task with high precision and work both as a team member and as an independent
-Resigned from the job in April 2019

Assistant

CEO I 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝘅𝗽𝗲𝗿𝘁 I Personal Branding I 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁 I Author I 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿 I Intellectual

The purpose of this project is to design and implement a traffic light controller for a single intersection. The controller is constructed from a finite state machine used to control the actual operation of the traffic lights. The remainder fo the system consists of supporting subsystems, including RAM, a Timer, Divider, and various synchronizers. Published in Darpan International Research Analysis in the May 2014 edition.

Simulation of Traffic Light Controller using VHDL

Electronic Weight Correction System project-based on Sensor system In LPG Plant Under the supervision of Chief Plant Manager Indian Oil Corporation Limited (Marketing Division). Working with sensors and dealing with pressure was the main purpose.

Electronic Weight Correction System

NIIT 9th National IT Aptitutde Test

VOLUNTEER

To serve, I counseled students and business persons to help them in achieving peak performance. Results were extraordinary and return in form of knowledge was worth the investment. Even to serve others first we need knowledge and passion for our profession.

Chris Do

Host, Producer

Loud Introvert with a big mission: Teach 1B people how to make a living doing what they love. I run Business Bootcamp/Futur Pro Community.

I ran a two time, Emmy award winning motion design/brand consultancy for over 23 years. In 2014, a friend encouraged me to make educational videos on YouTube. I reluctantly agreed. The decision changed my life and my business. Now, through The Futur, I teach creatives how to speak the language of art and business.

Book me to speak at your event or conduct a workshop on: pricing, sales, negotiations, content marketing, branding, storytelling, building community and influence.

Founder, CEO

I help people realize their value and communicate it to others.

Silver Awards for: Advertising/Art Direction :30 Commercial "4th and Inches" Russel Athletic, "Where movies come from" Long Beach Film Festival, Film + Video "Black and white" music video Raveonettes, Motion Graphics "Vending Machine" Fox Sports.

Gold + Silver Awards

for the Raveonettes "Heart of Stone" music video

Individual Achievement, Art Direction in Animation

3d animation

3d modeling

Typography

editorial design

exhibit design

identity design

lettering

ArtCenter College of Design

San Diego City College

Santa Teresa High School

English

French

Vietnamese

Society to Promote Japanese Animation

Academy of Television Arts and Sciences

AIGA

Type Director's Club

The Futur

Blind, Inc.

CEO, Chief Strategist, Executive Creative Director

SalesHood

Advisor

Entrepreneurs'​ Organization

Keynote Speaker

NO/BS Events

Keynote speaker at No/BS conference "Non-Talk" Talk.
Full day workshop "Branding & Business Bootcamp" Melbourne, Sydney and Brisbane.

USC Jimmy Iovine and Andre Young Academy

Guest Speaker

Likha Summit

Keynote speaker "Abundance Mindset"
Workshop Social Media Marketing

Future Media Concepts

Keynote speaker for Video Creator University "The Journey From Creative Services To Content Creation"

State Farm

Internal presentation on "Growth Mindset"

Graphy

Bilingual creative who lives at the intersection of business & design. Content creator, public speaker, workshopper. DM “eurotour” for tickets.

lynda.com

Faced with a shrinking marketplace and higher expectations from clients, Blind, the award-winning motion design firm, had to turn and pivot. Founder Chris Do decided he had to grow not only as an artist but also as a businessperson. Instead of complaining about the way things aren't, Chris has guided his company to embrace change. Learn about Blind's journey, and why Chris thinks it's the most exciting time for designers who choose change to be alive.

Lynda.com Interview

Jason Kim

chris marcet

michael relth

ivan cruz

design - storytelling - worldbuilding

james levy

Conflict Resolution Specialist

Executive Producer/Owner

Raveonettes "Heart of Stone"

Do what you love. How can you find a job that you love and has meaning? Is it possible to do what you love and make money? Try the Ikigai exercise as Chris demonstrates to the team and applies it to a student who wants to know what to do after school....

How To Find YOUR Life Purpose and Career (Ikigai)

Why are carousels eating up your Instagram feed? How do you increase your Instagram Followers? What have we learned in growing our Instagram account to a staggering 10k+ follows per week using only organic traffic and no paid or boosted posts? You'll...

How To Get 10k Followers On Instagram Per Week

Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on...

Pricing Design Work & Creativity

AIGA Los Angeles

Slayer of the Mundane || I help businesses and founders build multi-million-dollar brands without million-dollar consultants || Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

🧨 Ignore this and your business and its brand are dead in the water:

The most important factor in building your brand is the experience people have with your product or service — the actual differentiator of using it, interacting with it, and the transformation it helps bring about.

Customers buy transformations. Products or services that make things simpler, better, easier, tastier, smaller, bigger. You get the idea.

So why will they choose your brand over one of your competitors?

THAT is the problem every brand faces. 

And must solve if it’s going to stay in business. And grow.



Over the course of my career, I've built brands that have helped clients generate well in excess of $3 billion in sales. 

I am the founder and CEO of DBD International, Ltd., which is a branding consultancy that helps build brands for clients around the world, no matter your size, location, or industry.

👇

My goal is simple: shift how we think and approach brand-building for businesses around world. 

Why? Because the most important factor that builds brands is grossly misunderstood and mostly overlooked. 
👇

This experience and track record has resulted in me writing my bestseller, Brand Intervention, and developing what has been called "the most important course on marketing in the world."

It's even captured the interest of ADWEEK, Fast Company, Forbes, Entrepreneur, and many other publications, blogs, and podcasts globally.  


Brilliant entrepreneurs like Daymond John and Grant Cardone have recognized the talent I bring to clients and their growth with Daymond calling me "brilliant with branding" and Grant saying I am "a branding genius.”

Most companies think that branding is about marketing, advertising, and messaging. It's not.

DBD International helps you build brands by understanding what makes them great experiences for customers and then making sure those elements are present in every interaction they have with your business. 

We isolate your core differentiator first and foremost before we worry about messaging, design, or any other traditional aspects of branding.

Ready to defy gravity, tap into Google's #1-ranked rebranding expert, and rise above the noise? Let’s talk.

Voted #11 of the world's TOP 30 GLOBAL BRAND GURUS --

On the same esteemed list as NY Times bestselling author Sally Hogshead (#1), bestselling author Donald Miller (#7), the grandfather of positioning Al Ries (#24), TedX speaker Leonard Kim (#14), and NY Times bestseller Ted Schawbel (#21).

Voted #11 — 2019 Global Brand Gurus

BUSINESS INSIDER
12 Reasons Great Brands Are Like Great Lovers
http://mobile.businessinsider.com/12-ways-that-brand-leaders-make-better-lovers-2011-4

FORBES
SlideShare: The Quiet Giant Of Content Marketing
http://www.forbes.com/sites/marketshare/2013/02/28/slideshare-the-quiet-giant-of-content-marketing/#56a9afcb561b

INC MAGAZINE
Rip a Page from Beats' Branding Playbook
http://www.inc.com/ilan-mochari/beats-branding-playbook.html

HUFFINGTON POST
Two New Yorkers Collaborate to be the Voice for Restless Brands
http://www.huffingtonpost.com/entry/two-new-yorkers-collaborate-to-be-the-voice-for-restless_us_57a24abde4b0c863d400058c?

TRANSFORM MAGAZINE 
#TransformTuesday: 27 September
http://www.transformmagazine.net/articles/2016/transformtuesday-27-september/

EXPERTPRENEUR MAGAZINE
Edition 14: David Brier about Rebranding your business.
http://expertpreneurmagazine.com/edition-14/

FAST COMPANY
The Shark Tank Formula: 4 Steps To Owning A Room—And Making A Killing
https://www.fastcompany.com/1841310/shark-tank-formula-4-steps-owning-room-and-making-killing

FAST COMPANY
Innovation Hell: Saving Good Ideas From Premature Death

https://www.fastcompany.com/1816795/innovation-hell-saving-good-ideas-premature-death

MEDIUM.COM
“Make the Logo Bigger”: The Branding Sequel from Hell
https://medium.com/swlh/make-the-logo-bigger-the-branding-sequel-from-hell-ec4bef7fe25f#.fvnsh5fjn


Leading Publications that have featured David Brier, Part 2

While delivering a workshop to entrepreneurs around the world, Daymond John had sent me a signed copy of his brilliant new book with a personalized hand-written message inside. That wasn’t all.

He further presented me with a stunning (and surprisingly heavy) “Presidential Ambassador Coin (Medallion)” (Daymond was designated by the President a Presidential Ambassador for Global Entrepreneurship.)

So before I ever sent foot back on US soil, after helping entrepreneurs from around the world, I received this “instant karma.” 

It’s like another entrepreneur shared with me, “When you do good, you get ‘done good’ spiritual credits.” Love that philosophy.

Presented with Presidential Ambassador for Global Entrepreneurship Medallion

http://www.forbes.com/sites/marketshare/2013/02/28/slideshare-the-quiet-giant-of-content-marketing/#13aacd69561b

http://www.forbes.com/sites/steveolenski/2014/10/17/the-two-types-of-brands-and-the-entrepreneurs-behind-them/#34fb13084a66

http://www.forbes.com/sites/steveolenski/2015/09/15/brand-value-what-it-means-finally-and-how-to-control-it/#364b51931546

Featured on FORBES.COM

Recently, a list was made of the numerous publications that have written about me or my work.

Here is the list:

FORBES
Brand Value: What It Means (Finally) And How To Control It http://www.forbes.com/sites/steveolenski/2015/09/15/brand-value-what-it-means-finally-and-how-to-control-it/2/#74c349b57267

HUFFINGTON POST
The Two Types of Brands (and the Entrepreneurs Behind Them)
http://www.huffingtonpost.com/steve-olenski/the-two-types-of-brands-a_b_6016034.html

FAST COMPANY
What Is Innovation?
https://www.fastcompany.com/3020950/leadership-now/what-is-innovation

ADWEEK
What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes
http://www.adweek.com/adfreak/what-branding-thought-provoking-video-tells-you-just-2-minutes-163067

ADWEEK
What Kills Creativity? This Video Explains the Biggest Mistake a Brand Can Make
http://www.adweek.com/adfreak/what-kills-creativity-video-explains-biggest-mistake-brand-can-make-169839

BUSINESS INSIDER
12 Reasons Great Brands Are Like Great Lovers
http://mobile.businessinsider.com/12-ways-that-brand-leaders-make-better-lovers-2011-4

FORBES
SlideShare: The Quiet Giant Of Content Marketing
http://www.forbes.com/sites/marketshare/2013/02/28/slideshare-the-quiet-giant-of-content-marketing/#56a9afcb561b

INC MAGAZINE
Rip a Page from Beats' Branding Playbook
http://www.inc.com/ilan-mochari/beats-branding-playbook.html

HUFFINGTON POST
Two New Yorkers Collaborate to be the Voice for Restless Brands
http://www.huffingtonpost.com/entry/two-new-yorkers-collaborate-to-be-the-voice-for-restless_us_57a24abde4b0c863d400058c?

FAST COMPANY
The Shark Tank Formula: 4 Steps To Owning A Room—And Making A Killing
https://www.fastcompany.com/1841310/shark-tank-formula-4-steps-owning-room-and-making-killing

FAST COMPANY
Innovation Hell: Saving Good Ideas From Premature Death
https://www.fastcompany.com/1816795/innovation-hell-saving-good-ideas-premature-death

Featured on Forbes, ADWEEK, Fast Company, INC, Business Insider and Huffington Post

ADWEEK
What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes
http://www.adweek.com/adfreak/what-branding-thought-provoking-video-tells-you-just-2-minutes-163067

FORBES
The Two Types Of Brands (And The Entrepreneurs Behind Them) http://www.forbes.com/sites/steveolenski/2014/10/17/the-two-types-of-brands-and-the-entrepreneurs-behind-them/#13d23f964a66

FORBES
Brand Value: What It Means (Finally) And How To Control It http://www.forbes.com/sites/steveolenski/2015/09/15/brand-value-what-it-means-finally-and-how-to-control-it/2/#74c349b57267

HUFFINGTON POST
The Two Types of Brands (and the Entrepreneurs Behind Them)
http://www.huffingtonpost.com/steve-olenski/the-two-types-of-brands-a_b_6016034.html

THE SOCIAL CMO
Two New Yorkers Collaborate to be the Voice for Restless Brands
http://www.thesocialcmo.com/blog/2016/08/two-new-yorkers-collaborate-to-be-the-voice-for-restless-brands/

FAST COMPANY
What Is Innovation?
https://www.fastcompany.com/3020950/leadership-now/what-is-innovation

FAST COMPANY
9 Steps To Building A Brand That Breaks Through The Noise
https://www.fastcompany.com/1788252/9-steps-building-brand-breaks-through-noise

ADWEEK
What Kills Creativity? This Video Explains the Biggest Mistake a Brand Can Make
http://www.adweek.com/adfreak/what-kills-creativity-video-explains-biggest-mistake-brand-can-make-169839


Leading Publications that have featured David Brier, Part 1

Brand Intervention Masterclass

Certified Brand Intervention Graduate

Graphic Design

Typographic Design

Typography with Ed Benguiat

School of Visual Arts

Nassau Community College

DBD International

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

Any brand can increase traffic.

The true challenge is attracting the right public.

“Ours is not a volume-based business, it is a quality-based business” states Lisa Cullen of Montecito Landscape.

After all, Montecito is amongst the top ten most expensive zip codes in America with a median home value north of $3 million.

Lisa shares, “We deal with high-end customers and high-end properties. So the trick is, how to attract that customer and not clog our lines with customers who will not buy and/or can’t afford what we do.”

HOW TO ATTRACT THE RIGHT BUYER IN THE MOST EXPENSIVE NEIGHBORHOOD

After 6 months of diligent work, we have a new message, a brand new video, that is another collaboration between myself and the brilliant motion graphics artist Saar Oz.

This new video really is the follow-up to the What is Branding and the Exceeding Expectations: What Smart Brands Know  videos.

There were so many challenges we encountered to ever successfully complete this (for reasons too numerous to explain).

What’s funny (in retrospect) is the obstacles we ran into were the exact ones this video covers. What matters more is that it got done.

R.O.I. (RETURN ON INGENUITY) —  THE MOST COSTLY MISTAKE IN 3 MINUTES

This special collaboration between myself and an Israeli motion graphics designer has resulted in some amazing videos, the latest one having gone viral with over 93,000 views in 4 weeks. This video pulls back the curtain on the creative sparks that go into creating such an amazing video that resonates with viewers. Here it is.

Update on the Newest Viral Video

CEO Cardone Capital - Undercover Billionaire - Author - Founder 10X Movement - Producer GCTV - 1000 employees. Text me (305) 574-9093

Recently, I was invited to participate in an upcoming Forbes interview on iBlab.

As part of that, I decided to invite sales expert, international speaker and best-selling author Grant Cardone who graciously agreed.

IT WAS MY FIRST OPPORTUNITY TO MEET THE #1 SALES EXPERT IN THE WORLD.

This was just around the time I was writing the viral post, Top 23 Most Influential People on the Value of Exceeding Expectations. In that post, I already had quotes from Daymond John, Mark Cuban, Elon Musk of Tesla, Ashton Kutcher, authors Simon Sinek, Seth Godin, Jeff Goins, Jason Fried plus a number of other very intelligent entrepreneurs.

So I asked Grant to participate with a quote of his own. He was all in.

This was exciting. Why?

  • Grant is an internationally renowned business and sales expert
  • Author of 4 sales and business books, including New York Times best seller “If You’re Not First, You’re Last” and Axiom Award Winner “Sell or be Sold”
  • Regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and contributes to Entrepreneur.com and Huffington Post
  • Creator of customized sales training programs for Fortune 500 companies, small businesses, success-minded individuals and entrepreneurs
  • Cardone and his companies have worked with Google, Morgan Stanley, Afflac, AutoTrader, Camping World, Web Filings, NOVA University, Wayne Huizenga School of Business, Kawasaki, Cenegenics, Reinhardt Food Service, Carrier HVAC, and many more.


One-on-one: Being interviewed on POWER PLAYERS with World's #1 Sales Expert: Grant Cardone

“GET CLOSER THAN EVER TO YOUR CUSTOMERS. SO CLOSE, IN FACT, THAT YOU TELL THEM WHAT THEY NEED WELL BEFORE THEY REALIZE IT THEMSELVES.”
STEVE JOBS, FOUNDER OF APPLE

What you’re about to read features 23 world-class entrepreneurs.

At least 4 of them are billionaires.

At least 8 of them are NY Times Bestselling authors.

Collectively, they have over 23 million Twitter followers.

And they inspired the brand new video you’ll watch at the end of this post.

EXPECTATIONS

They can suck.

Or they can inspire.

Regardless, they exist. Internally and externally.

A CEO WONDERS WHAT’S POSSIBLE

Recently, after a client meeting, the subject of expectations came up in a heated discussion.

This discussion was with the CEO.

He was questioning his expectations of his employees to embody the brand we were perfecting. He was questioning the ability of his employees to see (on their own) what worked and what didn’t and, lastly, he wanted to know, would they demand more of themselves to be of better service to one another as well as to customers?

So, I started to look into this topic of exceeding expectations.

Top 23 Most Influential People on the Value of Exceeding Expectations

Launching a brand is not for those with thin skin.

It takes courage, intelligence and foresight.

It’s (almost) not about your brand.

Instead, it’s more about what you stand for. Passionately.

It’s equally about what you oppose. Boldly.

CREATING A BRAND REVOLUTION

Factually, it comes down to three basic secrets which all rebels know and will gladly share, if you’re ever perceptive enough to ask the questions.

Here’s what I’ve seen amongst those brands that succeed and mold the future.

1. Stand for something bigger than yourself

Perfect example: Martin Luther King Jr. He never talked about being victimized. Instead he spoke about the rights of men, beyond their color. He spoke about freedom. And about having a dream, not merely holding onto a small flicker of hope.

2. Define your enemy.

Steve Jobs did this brilliantly. The enemy was the glut of “beige boxes” that were built around the technology instead of around the user and their experience.

3. Don’t be about dreams. Be about achievement.

Nike established this standard with its now famous “Just do it” tagline and brand position.

It threw out of the window any excuses and instead gave each of us the reason (and the power) to excel.

3 SECRETS TO LAUNCHING A BRAND REVOLUTION

The challenge for a new anti-aging skin care product:
Develop the name and brand identity for this anti-aging new skin care line that needed to successfully work in the US, Mexico and Korea (and not have a name that meant something offensive or inadvertently sacrilegious).
 
Then develop a luxury package design.
 
Then conceive, design and create a product launch video for 2000+ reps.
 
The first 4.5 seconds of the video below are pitch black before a single image comes on-screen. For an exact reason. Over 2,000 sales reps knew they were going to be introduced to something new. They simply had no idea exactly what. So, the first sequence of this video, presented entirely in a pitch black room, consists only of sounds, rain, ambiance to set them up for what would follow in this video.
 
The result? Insanely wild enthusiasm, sales through the roof and one really happy CEO.


Undew anti-aging skin care product launch

Most startups (over 97% by actual experience) begin with a fundamental flaw.
It’s the first inclination commonly driven by the thrill and enthusiasm of entrepreneurialism and this mistaken thinking: that what the company does matters. This flaw shows up in the naming, the logo, the slogan, etc.
- See more at: http://www.risingabovethenoise.com/logo_design_for_a_startup_brand_by_fast_company_blogger/#sthash.r4Bh2fL3.dpuf

Helping a Startup Avoid the Most Common Branding Pitfall

This INC 5000 company had outgrown its image and needed to make its brand relevant and meaningful again. See the transformation on hos this INC 5000 tech company did it right

Rebranding an INC 5000 Tech Company

From David Brier, Fast Company expert blogger, brand identity specialist one of Slideshare's rock stars with over 540,000 views worldwide:

Companies will at some point come to that milestone known as “the rebrand.” For some, it happens early on once they’ve discovered who they really are while with others, it occurs after many years of having grown (or outgrown) their brand. - See more at: http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/#sthash.gXprYUR3.dpuf

there are a number of questions that routinely come up when I start with a company to rebrand them. Here (in no particular order) are many of the questions that need to be answered to keep the brand: true to itself, meaningful so people take notice and care, and powerful enough to make the difference everyone hopes for. - See more at: http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/#sthash.gXprYUR3.dpuf

How to Rebrand: 19 Questions to ask before you start

900% sales growth in 2 years. This is a complete rebrand for this Napa Valley startup -- from top to bottom -- resulting in sales tripling two years in a row.

Botanical Bakery

Joanna Vargas is considered New York City's finest skin care expert to VIPs and celebrities. Her reputation eclipsed her brand identity for her salon and new skincare line. The result was this rebrand which resulted in explosive growth for her brand.

Joanna Vargas Salon

Independent Design Professional, illustrator, Branding contractor

"Cookie cutters are for baking, not branding." Brand identity is what separates one company, service or product from another. Done well, it conveys what appears from the outside to the natural order of things: leadership and other qualities of world-class brands.

Brand Identity

THE TRAITS OF AN EXCEPTIONAL BRAND

In previous posts, I didn't outline the traits of an exceptional brand, something you’re about to read (while seeing precisely how these 4 traits were crystallized in a new rebrand of a successful Midwest premium jerky company that was in need of a facelift).

Why did they need the rebrand? Because the new space of “premium jerkies” has become populated with early adopters filling this new niche.

EYE CANDY, FIRST. MENTAL FLOSS, SECOND.

There are two parts to this post: the first is the rebrand itself showing what was done.

This is followed by an interview with the founder of the company to get her view of the reason they initiated the rebrand and the process they went through.

To orient you and to appreciate exactly what was done, here’s a snapshot of the transformation.

The 4 Traits of an Exceptional Brand — Simply Snackin'

I started Klowt in a small corner of my bedroom in the middle of a global pandemic. 

I did it because I believe, unequivocally that the future of branding is personal. 

That people buy from people.

But more importantly, they buy from people they *trust. 

And that is what Personal Branding does, builds trust. 

Builds trust to generate customer leads, position yourself as the employer of choice, become an authority and be recognised as the company all the other companies want to be. 

It’s human-centred marketing that delivers real results. 

To work with or for Klowt: info@klowt.com
For all speaking, podcast or media enquiries: amy@ameliasordell.com

______________________________________

To get to know me on a more personal level, follow me on YouTube, TikTok, Instagram and Twitter @ameliasordell.

Finlay James is an Innovator of the Year finalist at the APSCo Awards for Excellence 2018. 

APSCo Innovator of the Year Finalist

Security Recruitment Company of the Year

LinkedIn: Top 25 Most Socially Engaged Recruitment Agencies.

Sales Person of the Month

Employee of the Month

HubSpot

Inbound Certification

University of Westminster

Klowt

Did you know that individuals within a business have 10x the reach of a company brand?

It’s why we are THE dedicated Personal Branding Agency. We build entirely authentic personal brands for leadership, entrepreneurs and their teams that drive real results. 

It's a simplified, potent reintroduction of human-centred marketing that delivers the outcomes you need to grow your business.

We are KLOWT. And we are here to unleash the potential in your brand.

Are you ready?

EMAIL me - info@klowt.com

To get to know me on a more personal level, follow me on Instagram at:
https://www.instagram.com/ameliasordell

Founder - The Personal Branding Agency

Recruiter Labs

It is my mission to change recruitment’s lame reputation. And that starts with addressing one fundamental flaw – We all look, feel and act the same.

In a service industry where the customer has a choice of thousands of similarly priced options standing out is imperative to growth. I know and you know that you have the vision and the knowledge to be known as THE recruitment partner in your niche. But you’re struggling to articulate and communicate that to your customer.

You don’t even know where to start. That’s where I can help.

I can help you;
◼️ Win new customers
◼️ Increase and improve lead quality
◼️ Leverage your existing business to double revenue
◼️ Align your sales and marketing to improve GP
◼️ Become an industry leader
◼️ Generate a steady stream of high quality, committed leads that convert

You deserve to be known in your space as the expert you are and to have customers reaching out to you. You deserve to be able to build a sustainable, scalable and profitable recruitment business.

So, let’s start today. ❗️ DM me today ❗️ so we can get clear on your goals and transform your business into an industry leader.

E: amelia@recruiterlabs.co
P: +447858253708
DM me here on LinkedIn!

To get to know me on a more personal level, follow me on Instagram at:
https://www.instagram.com/ameliasordell

I genuinely love my work and am always eager to connect with other people in this amazing industry. If it makes sense, let's connect!

Marketing

11 Investments

I look after the Recruitment Marketing, Employer Branding and Employee Engagement functions across the 6 Recruitment brands that fall within the 11 Investments Group.

	name		keywords	# followers	# posts	# engagements	eng. ratio	score
1.	Jaideep Parashar	🇮🇳	marketing brand linkedin	54,344	50	58,634	8.16%	21.73
2.	Chris Do	🇺🇸	art ai brand	441,086	39	24,663	5.5%	20.95
3.	David Brier	🇺🇸	brand entrepreneurship morning	64,922	40	2,248	5.08%	19.58
4.	Amelia Sordell 🔥	🇬🇧	linkedin brand youtube	137,076	25	19,421	6.3%	19.27
5.	Emmy Sobieski CFA	🇺🇸	startup money leadership	50,583	12	101,729	8.68%	16.16
6.	Andrew MacAskill	🇬🇧	womens day brand learn	101,396	18	3,110	4.98%	15.97
7.	Pam Moore	🇺🇸	leadership ai brand	349,792	29	646	2.58%	14.78
8.	Shraddha Shrivastava	🇮🇳	brand entrepreneurship online	75,689	22	9,404	6.19%	14.32
9.	Nora Agbakhamen	🇳🇬	linkedin brand music	135,919	14	6,886	5.41%	12.1
10.	Hussein Wehbe	🇦🇪	brand dreams linkedin	85,036	11	3,313	5.18%	11.03
11.	Goldie Chan	🇺🇸	brand story linkedin	78,272	11	103	2.3%	10.64
12.	David Sable	🇺🇸	brand womens day elon	950,095	12	189	0.95%	9.83
13.	Alexei Navolokin	🇸🇬	morning brand gym	390,088	14	423	2.15%	7.67
14.	Scott Hondow	🇦🇺	leadership brand marketing	88,292	10	5	0.39%	3.33

Taplio

The 100 Best Linkedin Influencers about brand

Looking for accounts sharing the most valuable insight on LinkedIn? You're in the right place.

Linkedin Analytics

Taplio

The 100 Best Linkedin Influencers about brand

Looking for accounts sharing the most valuable insight on LinkedIn? You're in the right place.

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Linkedin Analytics