
Used by top content creators and businesses worldwide

















1. What is the LinkedIn Benchmark?
A free monthly newsletter that breaks down real performance data from 200,000+ LinkedIn posts. You get engagement rates, best content formats, optimal posting times, and performance by follower tier.
2. Where does the data come from?
All stats come from real LinkedIn posts tracked through Taplio. We analyze over 200,000 posts every month across all follower tiers, industries, and content formats.
3. Is it really free?
Yes, 100% free. You get access to a light version of the benchmark with just an email. To unlock the full version, you need a Taplio subscription.
4. How often will I receive it?
Once a month. We send it at the beginning of each month with data from the previous month.
5. Who is this for?
Anyone who posts on LinkedIn and wants to know what actually works. Creators, marketers, founders, sales teams, freelancers.
6. What kind of insights are included?
Each edition covers engagement rates by follower count, top-performing content formats, best posting days and times, post length analysis, and monthly trend shifts.
7. How is this different from other LinkedIn reports?
Most reports use outdated or limited data. We refresh our numbers every month from 200K+ real posts, so you always get current, actionable insights.
8. Can I unsubscribe anytime?
Yes. Every email has an unsubscribe link at the bottom. One click and you're out, no questions asked.
9. Who's behind this?
Taplio, the LinkedIn growth platform used by thousands of creators and teams. We built this benchmark because we had the data and wanted to share it.
10. When will I get my first edition?
Right after the next monthly send. If you sign up mid-month, you'll receive the ongoing month's edition immediatly and next edition at the beginning of the following month.