Linkedin Benchmark February 2026 • Taplio

At a Glance

Average performance across all 203,087 posts analyzed in February 2026, with month-over-month comparison.

2,979

Avg. Views

-1.5% vs Jan

34

Avg. Likes

0% vs Jan

8.4

Avg. Comments

-7.7% vs Jan

3.20%

Avg. Engagement

-0.05pts vs Jan

Reach by Follower Count

Median views per post by audience size. See where you stand at the 50th, 75th, 90th, and 99th percentile.

Followers

Typical

Strong

Top

Breakout

0-1K

135
+5%

345
+5%

947
+16%

11,556
+69%

1-5K

341
-1%

856
+2%

2,229
+3%

22,971
+4%

5-10K

540
-2%

1,461
+2%

4,051
+4%

43,103
-5%

10-25K

798
+2%

2,298
+5%

6,900
+9%

66,820
+11%

25-50K

1,484
-6%

4,445
-1%

13,501
-5%

105,293
-5%

50K+

4,225
-2%

13,020
+5%

39,989
-1%

177,934
-4%

Typical = median views (50th percentile). Strong = 75th percentile. Top = 90th percentile. Breakout = 99th percentile (top 1%, viral posts).

Key insight: Reach is down for most brackets this month. Biggest move: 25-50K accounts went from 1,586 to 1,484 typical views (-6%). 50K+ breakout posts can still reach 177,934 views.

Engagement Rate by Follower Count

Engagement rate (likes + comments / views) by audience size. Find your bracket and see how your engagement compares.

ENGAGEMENT RATE BY FOLLOWER COUNT

Where do you stand? Find your bracket and compare.

Followers

Low

Typical

Strong

Top

Breakout

0-1K

0.64%
+0.11

2.19%

4.20%
-0.05

7.14%
-0.11

21.05%
-1.17

1-5K

1.14%
-0.09

2.30%
-0.11

3.97%
-0.20

6.54%
-0.52

18.90%
-1.10

5-10K

1.10%
-0.05

2.16%
-0.04

3.71%
-0.10

6.31%
-0.25

22.97%
+1.84

10-25K

0.96%
-0.08

1.97%
-0.11

3.53%
-0.13

6.04%
-0.40

20.30%
-0.12

25-50K

0.88%
-0.08

1.76%
-0.06

3.22%
-0.15

5.97%
-0.28

19.41%
+1.70

50K+

0.83%
-0.02

1.54%
-0.09

2.89%
-0.01

6.40%
+0.41

20.00%
+2.08

Low = 25th percentile (bottom quarter). Typical = median (50th). Strong = 75th percentile. Top = 90th percentile. Breakout = 99th percentile (top 1%, viral posts).

Key insight: Engagement rates are down overall this month. The biggest shift: 1-5K accounts lost 0.11 points (now 2.30%). 1-5K remains the highest-engagement tier at 2.30%.

Performance by Content Format

Median performance metrics by post format. Image, video, and document posts significantly outperform text-only posts.

CONTENT FORMATS RANKED BY ENGAGEMENT

Which format gets you the most reach and engagement?

Image BEST

4,358 med. views · 2.7% eng. · 91 likes · 18 comments

2.7%
-0.12

avg. eng.

Document (Carousel)

4,352 med. views · 2.4% eng. · 79 likes · 26 comments

2.4%
-0.20

avg. eng.

Video

5,551 med. views · 2.07% eng. · 91 likes · 15 comments

2.07%
-0.11

avg. eng.

Text only

326 med. views · 1.98% eng. · 6 likes · 0 comments

1.98%
-0.07

avg. eng.

Key insight: Image still leads at 2.70% median engagement. Biggest move this month: Document (Carousel) is down 0.20 points (2.60% to 2.40%). Text-only posts sit at 1.98%.

Performance by Post Length

Longer posts consistently outperform shorter ones. The sweet spot is between 1,000 and 2,000 characters.

PERFORMANCE BY POST LENGTH

Is longer really better? Here's what the data says.

Short

0-200 characters

187 med. views · 1.49% eng. · 31,818 posts

1.49%
-0.03

avg. eng.

Medium

200-500 characters

312 med. views · 1.83% eng. · 29,253 posts

1.83%
-0.07

avg. eng.

Long

500-1000 characters

457 med. views · 2.03% eng. · 53,170 posts

2.03%
-0.05

avg. eng.

Very Long

1000-2000 characters

544 med. views · 2.26% eng. · 70,972 posts

2.26%
-0.10

avg. eng.

Ultra Long BEST

2000+ characters

521 med. views · 2.50% eng. · 17,874 posts

2.50%
-0.15

avg. eng.

Key insight: Ultra Long posts still lead on engagement at 2.50%. Biggest shift: Ultra Long posts moved down 0.15 points (2.65% to 2.50%). Short posts remain the weakest at 1.49%.

Best Times to Post

Top 5 posting slots ranked by median views. Early morning on weekdays consistently wins.

BEST POSTING TIMES (ENGAGEMENT HEATMAP)

Median engagement rate by day and hour (UTC)

Mon

Tue

Wed

Thu

Fri

Sat

Sun

6-7 AM

2.2%

2.1%

2.2%

2.3%

2.2%

2.0%

7-8 AM

2.0%

2.1%

2.0%

2.1%

2.2%

2.0%

8-9 AM

2.0%

2.1%

1.9%

1.8%

9-10 AM

2.0%

2.1%

2.0%

1.8%

10-11 AM

2.1%

2.0%

2.1%

2.0%

2.1%

2.0%

12-1 PM

2.1%

5-6 PM

2.0%

1.9%

2.0%

1.9%

Low High engagement

Peak: Fri 6-7 AM (2.3% avg engagement rate)

LinkedIn Benchmark Report

At a Glance

Reach by Follower Count

Engagement Rate by Follower Count

Performance by Content Format

Performance by Post Length

Best Times to Post

Go and schedule your next post!