Monthly data on engagement rates, reach, and content performance across 200K+ LinkedIn posts. Powered by Taplio.
Average performance across all 219,456 posts analyzed in March 2026, with month-over-month comparison.
Median views per post by audience size. See where you stand at the 50th, 75th, 90th, and 99th percentile.
| REACH BY FOLLOWER COUNT | |||||||||||||||||||||||||||||||||||
| How many views does a typical post get in your bracket? | |||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||
|
Typical = median views (50th percentile). Strong = 75th percentile. Top = 90th percentile. Breakout = 99th percentile (top 1%, viral posts). |
|||||||||||||||||||||||||||||||||||
|
Engagement rate (likes + comments / views) by audience size. Find your bracket and see how your engagement compares.
| ENGAGEMENT RATE BY FOLLOWER COUNT | ||||||||||||||||||||||||||||||||||||||||||
| Where do you stand? Find your bracket and compare. | ||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||
|
Low = 25th percentile (bottom quarter). Typical = median (50th). Strong = 75th percentile. Top = 90th percentile. Breakout = 99th percentile (top 1%, viral posts). |
||||||||||||||||||||||||||||||||||||||||||
|
Median performance metrics by post format. Image, video, and document posts significantly outperform text-only posts.
| CONTENT FORMATS RANKED BY ENGAGEMENT | ||||||||||||||||
| Which format gets you the most reach and engagement? | ||||||||||||||||
|
||||||||||||||||
|
Longer posts consistently outperform shorter ones. The sweet spot is between 1,000 and 2,000 characters.
| PERFORMANCE BY POST LENGTH | ||||||||||||||||||||
| Is longer really better? Here's what the data says. | ||||||||||||||||||||
|
||||||||||||||||||||
|
Top 5 posting slots ranked by median views. Early morning on weekdays consistently wins.
| BEST POSTING TIMES (ENGAGEMENT HEATMAP) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Median engagement rate by day and hour (UTC) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Apply these learning to your Linkedin strategy and make next month your best one ever !
Schedule my next post