March 2026 - 219,456 posts analyzed

LinkedIn Benchmark Report

Monthly data on engagement rates, reach, and content performance across 200K+ LinkedIn posts. Powered by Taplio.

At a Glance

Average performance across all 219,456 posts analyzed in March 2026, with month-over-month comparison.

2,704
Avg. Views
-9% vs Feb
31
Avg. Likes
-9% vs Feb
7.3
Avg. Comments
-13% vs Feb
3.49%
Avg. Engagement
+0.29% vs Feb

Reach by Follower Count

Median views per post by audience size. See where you stand at the 50th, 75th, 90th, and 99th percentile.

REACH BY FOLLOWER COUNT
How many views does a typical post get in your bracket?
Followers Typical Strong Top Breakout
0-1K 136
+1%
343
-1%
918
-3%
11,061
-4%
1-5K 318
-7%
810
-5%
2,132
-4%
20,556
-11%
5-10K 521
-4%
1,383
-5%
3,783
-7%
38,284
-11%
10-25K 733
-8%
2,044
-11%
5,970
-13%
53,813
-19%
25-50K 1,449
-2%
4,182
-6%
12,837
-5%
97,740
-7%
50K+ 3,577
-15%
10,582
-19%
35,364
-12%
176,402
-1%

Typical = median views (50th percentile). Strong = 75th percentile. Top = 90th percentile. Breakout = 99th percentile (top 1%, viral posts).

Key insight: Reach is down for most brackets this month. Biggest move: 50K+ accounts went from 4,225 to 3,577 typical views (-15%). 50K+ breakout posts can still reach 176,402 views.

Engagement Rate by Follower Count

Engagement rate (likes + comments / views) by audience size. Find your bracket and see how your engagement compares.

ENGAGEMENT RATE BY FOLLOWER COUNT
Where do you stand? Find your bracket and compare.
Followers Low Typical Strong Top Breakout
0-1K 0.52%
-0.12
2.08%
-0.11
4.17%
-0.03
7.28%
+0.14
22.58%
+1.53
1-5K 1.16%
+0.02
2.34%
+0.04
4.07%
+0.10
6.67%
+0.13
19.53%
+0.63
5-10K 1.10% 2.19%
+0.03
3.81%
+0.10
6.35%
+0.04
21.74%
-1.23
10-25K 0.96% 2.00%
+0.03
3.55%
+0.02
6.22%
+0.18
21.02%
+0.72
25-50K 0.90%
+0.02
1.79%
+0.03
3.25%
+0.03
5.90%
-0.07
17.76%
-1.65
50K+ 0.93%
+0.10
1.66%
+0.12
3.22%
+0.33
6.19%
-0.21
16.20%
-3.80

Low = 25th percentile (bottom quarter). Typical = median (50th). Strong = 75th percentile. Top = 90th percentile. Breakout = 99th percentile (top 1%, viral posts).

Key insight: Engagement rates are up overall this month. The biggest shift: 50K+ accounts gained 0.12 points (now 1.66%). 1-5K remains the highest-engagement tier at 2.34%.

Performance by Content Format

Median performance metrics by post format. Image, video, and document posts significantly outperform text-only posts.

CONTENT FORMATS RANKED BY ENGAGEMENT
Which format gets you the most reach and engagement?

Image BEST

   

4,181 med. views · 2.77% eng. · 91 likes · 16 comments

2.77%
+0.07

avg. eng.

Document (Carousel)

   

4,188 med. views · 2.52% eng. · 76 likes · 22 comments

2.52%
+0.12

avg. eng.

Video

   

4,952 med. views · 2.13% eng. · 87 likes · 14 comments

2.13%
+0.06

avg. eng.

Text only

   

309 med. views · 1.98% eng. · 6 likes · 0 comments

1.98%

avg. eng.

Key insight: Image still leads at 2.77% median engagement. Biggest move this month: Document (Carousel) is up 0.12 points (2.40% to 2.52%). Text-only posts sit at 1.98%.

Performance by Post Length

Longer posts consistently outperform shorter ones. The sweet spot is between 1,000 and 2,000 characters.

PERFORMANCE BY POST LENGTH
Is longer really better? Here's what the data says.

Short

0-200 characters

   

170 med. views · 1.53% eng. · 32,930 posts

1.53%
+0.04

avg. eng.

Medium

200-500 characters

   

293 med. views · 1.88% eng. · 30,249 posts

1.88%
+0.05

avg. eng.

Long

500-1000 characters

   

417 med. views · 2.00% eng. · 56,968 posts

2.00%
-0.03

avg. eng.

Very Long

1000-2000 characters

   

494 med. views · 2.23% eng. · 79,427 posts

2.23%
-0.03

avg. eng.

Ultra Long BEST

2000+ characters

   

494 med. views · 2.56% eng. · 19,882 posts

2.56%
+0.06

avg. eng.

Key insight: Ultra Long posts still lead on engagement at 2.56%. Biggest shift: Ultra Long posts moved up 0.06 points (2.50% to 2.56%). Short posts remain the weakest at 1.53%.

Best Times to Post

Top 5 posting slots ranked by median views. Early morning on weekdays consistently wins.

BEST POSTING TIMES (ENGAGEMENT HEATMAP)
Median engagement rate by day and hour (UTC)
Mon Tue Wed Thu Fri Sat Sun
6-7 AM 2.2% 2.1% 2.2% 2.1% 2.1% 2.2% 2.0%
7-8 AM 1.9% 2.1% 2.0% 2.0% 2.0% 2.0% 2.1%
8-9 AM 1.9% 2.0% 2.1% 2.1% 2.2% 1.9% 1.7%
9-10 AM 1.9% 2.1% 2.0% 2.1% 2.1% 2.1% 1.9%
10-11 AM 2.1% 2.0% 2.1% 2.1% 2.1% 1.9% 2.0%
12-1 PM 2.1% 2.2% 2.2% 2.1% 2.2% 2.2% 2.1%
5-6 PM 1.9% 2.1% 1.9% 2.1% 2.0% 2.0% 2.0%
Low High engagement
Peak: Fri 12-1 PM (2.2% avg engagement rate)