Pricing
Step 1: Name your coaching specialty and your ideal client as specifically as possible.
Step 2: Describe the transformation you deliver, use 'from X to Y' or 'helping X achieve Y' framings.
Step 3: Add proof or credibility: number of clients, certification, a notable result, or a recognisable niche.
"Executive Coach for first-time VPs | From high-performer to high-impact leader | 100+ leaders coached"
The transition from 'high-performer to high-impact leader' perfectly captures the pain point of newly promoted executives.
"Leadership Coach | Helping engineering managers lead without losing what made them great engineers"
Insight-packed, speaks directly to the exact tension managers in tech feel. Very shareable.
"Business Coach for service providers | From inconsistent income to $20K/month retainers"
Before/after with specific revenue target, highly compelling for the right audience.
"Revenue Coach for B2B founders | Helping consultants & coaches build 7-figure businesses without burnout"
The 'without burnout' qualifier differentiates from growth-at-all-costs coaching.
"Career Coach for women in tech | Land your first Director role in 90 days or less"
Specific audience (women in tech) + specific outcome (Director) + timeline = very high conversion potential.
"Life & Career Coach | Helping burned-out professionals find work that actually energises them"
Pain-point clarity ('burned-out professionals') + emotional outcome ('energises them') resonates deeply.
"Mindset Coach for high-achieving women | Breaking through the glass ceiling without breaking yourself"
The contrast ('breaking through' vs 'breaking yourself') creates a memorable, shareable hook.
"Sales Coach for introverts | Closing $100K+ deals without cold calling or fake confidence"
Counter-intuitive positioning (introvert + sales) attracts a huge underserved audience.
"Sobriety & Recovery Coach | 5 years sober | Helping high-performers reclaim their life and career"
Personal story + credibility + specific audience = rare authenticity that builds instant trust.
Only if the certification is well-known and your audience recognises it (ICF, PCC, MCC). Most potential clients care more about results than letters after your name. Lead with transformation, add credentials as a secondary signal.
By being radically specific about who you serve and what they get. 'Life Coach' attracts nobody. 'Career Coach helping burned-out lawyers escape BigLaw' attracts exactly the right people and generates strong inbound.
Specificity, transformation language, and a point of view. The best coach headlines take a stance: they name a specific problem, a specific audience, and a specific outcome, without sounding like every other coach on the platform.
