Pricing
Step 1: Name your consulting specialty as narrowly as possible, 'SaaS Pricing', 'Supply Chain Optimisation', 'Go-to-Market Strategy for fintech'.
Step 2: Describe the specific problem you solve, using the language your client uses to describe their own pain.
Step 3: Add a proof point, number of clients, revenue impact, years of experience, or a recognisable ex-employer.
"Strategy Consultant for PE-backed businesses | Helping management teams execute on 100-day plans"
PE-backed is a very specific and lucrative niche, this headline will get clicks from exactly the right buyers.
"Operations Consultant | Helping founder-led businesses scale without chaos | ex-McKinsey"
The 'without chaos' framing speaks directly to the emotional pain of founders in growth mode.
"GTM Consultant for B2B SaaS | Helping $1M–$10M ARR companies build repeatable pipeline"
ARR bracket qualification is genius, it pre-qualifies the exact stage of company that should reach out.
"Revenue Growth Consultant | Turned around 3 struggling SaaS businesses | Now helping yours"
Turnaround positioning is rare and creates a compelling narrative.
"SaaS Pricing Consultant | Helped 25+ companies increase NRR by 20–40%"
Hyper-specific metric range (20-40%) with social proof (25+ companies), very persuasive.
"CFO-for-Hire | Financial strategy for startups raising their Seed or Series A | ex-Big 4"
Stage clarity (Seed/Series A) + credentials (Big 4) filters the ideal client automatically.
"Brand & Positioning Consultant | Helping B2B companies stop sounding like everyone else"
The insight embedded in the headline ('stop sounding like everyone else') signals deep understanding of the client's problem.
"Fractional CMO | Go-to-market for early-stage SaaS | 12 portfolio companies | 3 slots open"
'3 slots open' is a scarcity trigger that generates urgency without being pushy.
"Cybersecurity Consultant | Helping SMBs become enterprise-compliant without enterprise budgets"
The value proposition directly addresses the price objection before it's raised.
Neither, both can undermine your perceived value. Use 'Consultant', 'Advisor', 'Fractional [Role]', or 'Principal' instead. The title shapes how you're perceived and priced.
By qualifying IN and OUT simultaneously. Mention the exact type of company (stage, industry, revenue), the specific problem, and the result. Wrong clients will self-select out. Right clients will feel immediately understood.
A price anchor is optional but powerful for premium consultants. 'Projects from $15K' or 'Retainers from $5K/month' signals seriousness and filters out tyre-kickers before they waste your time.
