Pricing
Step 1: Anchor your headline with your company and role, 'Founder', 'CEO', 'Co-founder', and the company name.
Step 2: Add a one-line description of what problem you're solving and for whom.
Step 3: Include a traction signal: ARR, users, customers, funding round, or notable press.
"Founder @ [Company] | Building the CRM that doesn't suck for solopreneurs | In public"
Bold positioning + 'in public' signals transparency and invites the community in.
"Co-founder of [Company] | Helping B2B teams close deals 40% faster | Ex-Salesforce | Seed stage"
Ex-company credibility + specific metric + stage transparency builds trust early.
"CEO @ [Company] | $2M ARR | Automating LinkedIn outreach for 3,000+ sales teams"
Revenue + customer count is the most credible one-two punch for founders.
"Founder @ [Company] | Grew to 50K users in 12 months without paid ads | B2B SaaS | Series A"
Growth rate + method (no paid ads) + stage signals execution and capital efficiency.
"Bootstrapped founder | $500K ARR solo | Building in public | SaaS for content creators"
Bootstrapped + solo + ARR = rare combination that generates significant engagement.
"Solopreneur | 3 SaaS products | $1M+ total revenue | Teaching what I learn along the way"
Portfolio approach + revenue + teaching signal positions them as both practitioner and educator.
"Co-founder @ [Company] | On a mission to make mental health support accessible to 1B people"
Bold mission statements work especially well in consumer and social impact sectors.
"2x founder | 1 exit | Currently building [Company] | Fintech for underbanked SMBs"
The exit signal is extremely credible, investors and recruits both respond to it.
"Serial entrepreneur | 3 companies, 2 exits | Advisor to 10+ startups | Investing in B2B SaaS"
Doubles as an investor/advisor headline, attracts deal flow and inbound pitches.
Use whichever is more recognisable in your industry. 'Founder' signals scrappiness and authenticity, great for startups. 'CEO' signals scale and authority, better for established companies or enterprise sales.
Yes, if the company has brand recognition. If not, focus on what the company does rather than its name. 'Founder @ [Company] | AI for legal teams' is better than just 'Founder @ [Obscure Startup Name]'.
Mention your stage, traction, and market. Investors scan for signals: '$1M ARR', 'Series A', 'ex-Google team', and the market size. Including one or two of these in your headline significantly increases inbound investor interest.
