Pricing
Step 1: Lead with your title and the stage/type of company where you create the most impact (pre-IPO, PE-backed, Series B-D, Fortune 500).
Step 2: Add your domain expertise and the scale you've operated at (P&L size, headcount, ARR, geographies).
Step 3: Include a defining result or a leadership philosophy statement, something that signals your unique approach, not just your resume.
"CEO | Scaled [Company] from $0 to $50M ARR in 5 years | Now building v2 | B2B SaaS"
Revenue trajectory + 'building v2' signals momentum and resilience, a combination that attracts talent and investors.
"CEO @ [Company] | PE-backed | Turned around 3 businesses in 7 years | Specialising in operational transformation"
Turnaround track record is extremely rare and valuable. PE firms actively search for this profile.
"CRO | B2B SaaS | Took revenue from $5M to $100M ARR | Built the playbook from ground zero"
The revenue journey (5M → 100M) plus 'built from ground zero' is a complete investor-grade signal.
"Chief Revenue Officer | Enterprise SaaS | $500M pipeline | Sales, CS & partnerships under one roof"
Functional scope (sales + CS + partnerships) shows the breadth of modern CRO accountability.
"CFO | 2 IPOs, 1 SPAC | Now helping Series C companies prepare for what comes next"
IPO track record + forward-looking positioning = exactly what Series C boards and investors need.
"CFO @ [Company] | Scaled from $10M to $150M ARR | Capital efficient growth | ex-Goldman"
'Capital efficient' is a pointed signal in the post-zero-interest-rate era, resonates strongly with current investors.
"CPO | Consumer marketplace | Led product teams that built features used by 30M+ daily users"
Scale (30M DAUs) combined with product leadership framing = highly credible CPO signal.
"CTO | Engineering leader | Scaled distributed teams from 10 to 200 | Platform, infra & AI-first products"
Team scaling + AI-first positioning signals relevance in the current technology landscape.
"Independent Board Director | Audit & Risk Committee Chair | 4 public company boards | ex-Fortune 100 CFO"
Committee specificity + number of boards + ex-corporate credibility is the standard for board profiles.
Yes, if it adds credibility. For executives at well-known companies, the company name is a trust amplifier. For those at lesser-known companies, lead with your results and role, let the company name appear in your experience section.
Lead with what you bring, not what you don't have: 'CFO | Pre-IPO SaaS specialist | 2 exits | Currently advising and exploring new CEO/CRO opportunities'. Available executives should signal availability without appearing desperate.
Only if you have space and the board roles are relevant to your positioning. A single board role can add significant credibility: 'CEO @ [Company] | Board Director @ [Co] | Building the future of logistics tech'.
