Pricing
Step 1: Define your ideal client as precisely as possible (e.g. 'D2C founders', 'Series A SaaS startups').
Step 2: Name the #1 result you deliver, use numbers when you can.
Step 3: Add a differentiator: your method, a social proof number, or a bold claim.
"Brand strategist for funded startups | Helped 40+ companies find their positioning"
Social proof (40+), niche audience (funded startups), specific skill.
"I helped 3 clients go from $0 to $1M ARR using content alone | Content strategist"
Specific number of clients + milestone creates strong FOMO.
"UX Designer turning complex products into simple experiences | Available for projects"
Signals availability, critical for attracting clients, and clear value prop.
"Copywriter for SaaS companies | I write emails that actually get replied to"
The word 'actually' adds personality and implies competitors fail.
"Executive Coach for first-time CTOs | From overwhelmed to high-performing in 90 days"
Very specific audience + outcome + timeframe = high conversion.
"Founder @ [Agency] | We help D2C brands scale with paid social | $50M+ managed"
The metric ($50M) is a powerful trust signal for premium clients.
"LinkedIn Ghostwriter for B2B Founders | Growing audiences that turn into customers"
Platform-specific + audience + outcome chain.
"Stop losing clients to competitors with a stronger personal brand | Brand coach"
Uses the client's pain point as a hook, then delivers the solution.
Specificity. Mention who you help, what result they get, and why they should trust you, not just your job title.
Yes, 'Available for projects', 'Open to collaborations', or 'Accepting new clients Q2' are powerful signals for inbound leads.
Absolutely. LinkedIn search indexes your headline. Include your service type and your ideal client industry for better discoverability.
