Pricing
Step 1: Name your specialisation clearly. Brand, Growth, Content, Demand Gen, Product Marketing, etc.
Step 2: Add your primary channel or methodology (SEO, paid social, email, PLG, influencer).
Step 3: Close with a result, metric, or the audience you serve (B2B SaaS, D2C, Series A startups).
"Brand Strategist | Helping challenger brands find their voice | ex-Ogilvy, ex-Wieden+Kennedy"
Agency credentials are powerful in brand, they signal taste and craft.
"Head of Brand @ [Company] | Making B2B brands people actually want to follow"
The 'actually' creates a point of view and differentiates from generic brand folks.
"Content Marketing Lead | Grew organic traffic from 0 to 800K monthly visitors | B2B SaaS"
Before/after metric is the most credible signal for content marketers.
"Content Marketer & Newsletter Operator | 40K subscribers | Helping SaaS brands own their niche"
Newsletter subscriber count is a high-credibility proof point in 2025.
"Demand Gen Manager | Paid + SEO + Email | Helped 3 SaaS companies hit $1M ARR in <18 months"
Multi-channel expertise + revenue milestone = highly attractive to fast-growing companies.
"Demand Generation Lead | ABM & Performance | Turning marketing into a predictable revenue engine"
ABM is a strong signal for enterprise SaaS hiring managers.
"Product Marketing Manager | B2B SaaS positioning & launch | Launched 5 products in 3 years"
Launch volume is a strong differentiator, shows execution velocity.
"PMM @ [Company] | Competitive intelligence + ICP messaging | Helping sales win more deals"
The sales alignment angle is gold for companies where PMM and sales are closely connected.
"Social Media Lead | Grew LinkedIn from 2K to 200K followers organically | B2B content strategy"
LinkedIn-specific metric has extremely high relevance on this platform.
"Community Builder | Grew 3 brand communities to 10K+ members | Turning audiences into advocates"
Community is a hot discipline, this headline signals both skill and philosophy.
Only if the tool is a high-signal keyword for the roles you want (e.g. HubSpot, Salesforce, Marketo). Limit to 1-2 tools max, your headline isn't a tech stack listing.
Lean into your superpower: the channel you're best at, the audience you know best, or the stage of company where you thrive. 'Full-Stack Marketer | B2B SaaS 0-to-1 | SEO, Content & Email' is stronger than 'Marketing professional with diverse experience'.
Metrics and specificity. Recruiters scan hundreds of profiles. '0 to 500K monthly visitors' and '$10M pipeline generated' make them stop scrolling. A generic title does not.
