Pricing
Step 1: Anchor your headline with your level and specialisation. Growth PM, Platform PM, Consumer PM, B2B PM, CPO.
Step 2: Add your product domain: fintech, marketplace, developer tools, SaaS, consumer apps, AI products.
Step 3: Lead with an outcome, a metric you moved, a product you launched, a stage you scaled the company through.
"Growth PM | B2B SaaS | Owned activation, took trial-to-paid from 12% to 34% in 6 months"
This headline is almost a case study in three lines. Specific metric + timeline = unforgettable.
"Product Manager | PLG | Drove $2M ARR from product-led motions at [Company] | Now building v2"
Revenue impact + PLG methodology + forward motion ('Now building v2') signals momentum.
"Platform PM | Developer tools & APIs | Helping engineering teams ship 40% faster"
Platform PMs often struggle to show impact, this headline solves it with an engineering velocity metric.
"Technical PM | B2B SaaS infrastructure | Bridging product, engineering, and the customers who live in the product"
The 'bridging' framing is widely appreciated in platform PM roles.
"Senior PM | Consumer marketplace | Scaled supply from 10K to 500K providers | Airbnb, Etsy alum"
The supply-side growth metric (10K → 500K) is the exact signal marketplace companies look for.
"Product Lead | Social & Community features | Built retention loops that keep users coming back"
'Retention loops' is insider language that signals deep product craft and engagement expertise.
"AI Product Manager | Shipping GenAI features in enterprise SaaS | From prototype to 10K daily active users"
The journey (prototype → 10K DAUs) is the story every AI PM hiring manager wants to read.
"APM @ [Company] | Consumer iOS | Building product sense through data, user interviews, and shipping fast"
Process-focused headline for early PMs who don't yet have big metrics, signals the right mindset.
Yes, if it adds credibility (FAANG, well-known startup, unicorn). But don't lead with it, lead with your PM specialisation and outcomes. Your company is supporting evidence, not the headline.
Use relative or directional metrics when exact numbers are confidential: '2x'd retention', 'reduced churn significantly', 'grew DAUs from thousands to millions'. Approximate scales are perfectly credible and acceptable.
Signal strategic scope: 'Head of Product | 3 product lines, 15-person team | Scaling from Series B to Series D | Seeking CPO roles in 2025'. Being explicit about your trajectory helps executive recruiters find you.
