Pricing
Step 1: Be precise about your discipline. UX, Product, Brand, Motion, UI, Interaction, Service Design.
Step 2: Name your domain expertise: SaaS, fintech, consumer apps, healthcare, e-commerce.
Step 3: Add a business outcome that proves your design work moves metrics: conversion, retention, churn, adoption, revenue.
"Product Designer | B2B SaaS | Reduced onboarding drop-off by 45% through user research & iteration"
The specific metric tied to a specific design method (user research + iteration) is exactly what PMs and CPOs hire for.
"Senior UX Designer | Fintech & Banking | Making complex financial products feel simple"
The positioning statement ('making complex feel simple') resonates strongly in a notoriously over-engineered industry.
"Brand Designer for funded startups | From naming to full visual identity | 60+ brands built"
Social proof (60+ brands) + scope (naming to identity) + niche (funded startups) is a winning combination.
"Senior Brand Designer | B2B SaaS | Helping technical companies look as good as their product works"
The insight embedded here (tech companies often look bad) is shareable and memorable.
"Motion Designer for SaaS product teams | Microinteractions that reduce support tickets"
Unusual metric for motion design (support tickets), but it's true, and it shows business thinking.
"Digital Designer | UI systems & design tokens | Bridging the gap between design and engineering"
The 'bridging design and engineering' angle is highly valued in design system roles.
"Freelance Product Designer | SaaS & Marketplace platforms | 4-week sprints | Available Q3"
Engagement format (4-week sprints) + availability = extremely actionable for a startup founder.
"Independent Brand Designer | Challenger brands only | No corporate beige, no generic logos"
Bold positioning, actively alienates the wrong clients while strongly attracting the right ones.
Only if the tool is a strong keyword for your roles (Figma for product designers, After Effects for motion designers). Limit to 1-2 tools and only if they add real signal, not just fill space.
Translate design outputs into business outcomes: 'redesigned checkout → +22% conversion', 'rebuilt design system → 40% faster product iterations', 'new onboarding flow → 30% reduction in support tickets'. Connect the design work to the metric it moved.
UX designers tend to highlight research, user empathy, and process. Product designers lean into cross-functional collaboration, metrics, and shipping. Choose the framing that matches the type of roles you're targeting.
