- Leading the CRM and lifecycle marketing strategy to drive customer activation, conversion, and retention across key segments.
- Increased Trustpilot rating from 2.1 to 4.2 through targeted CRM outreach, identifying loyal advocates and driving a 100%+ improvement in customer reviews.
- Built and optimised automated flows for onboarding, re-engagement, and churn prevention.
- Developed a segmentation strategy to deliver personalised messaging to high-impact cohorts.
- Ran A/B tests on lifecycle emails to optimise open rates, CTRs, and conversions, leveraging behavioural and transactional data.
- Conducted data-driven retention experiments focused on improving user LTV and reducing churn.
- Collaborated cross-functionally with product, design, and data to align CRM initiatives with user insights and business goals.

CRM Manager

Decode Age

- Achieved a 116% month-on-month increase in flow performance through retention marketing optimisation
- Redesigned key lifecycle flows (including welcome and post-purchase) using A/B testing and behavioural insights, doubling opt-in rates
- Built a data-driven campaign calendar to drive consistent, personalised customer engagement across segments
- Implemented advanced customer segmentation strategies to target high-LTV cohorts with precision
- Established a continuous experimentation framework to drive iterative improvements and adapt to evolving customer behaviour.

Mapplinks - Ecommerce Growth Marketing

- Manage retention marketing and CRO for a D2C portfolio, notably a US client generating $300K/month.
- Boosted mobile opt-in rates by 75% and desktop rates by 36% through design and copy optimisations.
- Elevated cart abandonment recovery, increasing open rates by 64% and order placements by 61%.
- Lead retention strategies for an Australian D2C client, promoting consistent growth and adaptability.
- Coordinate with design and project management teams to deliver targeted solutions and maintain client relations.
- Create and execute a CRM strategy to boost customer activation, conversion, and retention for a leading UK-based SaaS product.

Business Inquiries : chinmay@mapplinks.com

Growth Marketer

Sosell

- Joined forces with SoSell, a team of digital experts with a legacy of over 25 years in the digital realm.

- Offered guidance to clients in areas like brand positioning, prospecting, and outbound outreach, staying at the forefront of digital trends.

Email : chinmay@sosell.co.uk

Church Musicians & Fresh Perspective

A US-based client owning two distinctive companies, our professional relationship spans on for almost two years on a retainer basis.

 - Headed the company's digital transformation, integrating skills from web development to graphic design and API automation.

- Developed a user-friendly website and landing pages, boosting user engagement.

- Developed a listing platform to showcase the availability of the members.

- Created visually appealing graphics and compelling social media content, amplifying online presence.

- Streamlined marketing operations with efficient email campaigns and API automations.

Marketing Manager

Sameer Belvalkar Photography - India

I've had the pleasure to work with Mr. Sameer Belvalkar - a renowned photographer in India with a celebrity-filled portfolio from Bollywood stars like Shah Rukh Khan to top sports figures like Rohit Sharma.

- Transitioned from a web developer role to a holistic digital strategist, handling email marketing, blog writing, landing page development, and course strategising.

- Designed and launched a robust Learning Management System (LMS) for the academy.

- Improved outbound marketing performance, lifting reply rate from 0.5% to 16%

U-SMART.AI

Worked at U-Smart.AI, an AI startup boasting high-profile clients.

- Took on various roles from business analyst and web developer to designer and content writer in a dynamic startup environment.

- Led meetings with leading companies, efficiently analysed and applied for government tenders.

- Devised, developed, and automated multiple successful outbound campaigns.

- Boosted sales by securing a major city mall as a crucial client.

Business Development Executive

Buzzmeter Digital Marketing

Buzzmeter is one of India's top digital advertising and marketing agencies, offering diverse services from performance marketing to social media marketing.

- Played a vital role in creating engaging graphic design carousels, writing engaging copies and created animated videos for a government project.

- Liaised directly with government officials, providing a unique opportunity for direct interaction.

Review by Heli K: "He is very cooperative and knows his work. We worked on a government project and he gave his best! We recommend him and will definitely hire him again!"

Professional Freelancer

Make Me Builder

As part of my BBA Marketing degree at MIT World Peace University, I undertook an internship at Make Me Builder where I:

- Led the Limit Corona microsite project, managing WordPress (frontend) and PHP (backend) development.
- Developed and implemented marketing strategies for cleverdeals.in.
- Conducted market research and contributed to domain strategy.
- Demonstrated quick learning and effective research skills.
- Fostered a collaborative team environment and ensured fair task distribution.

Web Development & Marketing Team Lead

CRM and lifecycle marketing specialist with experience driving retention for high-growth consumer brands. Currently leading CRM at Mob, one of the UK’s fastest-growing food brands, where I design lifecycle journeys, segmentation strategies, and run data-led experimentation.

Previously led CRM for a Shark Tank–funded D2C health brand, doubling opt-in rates and driving a 116% MoM uplift in flow performance. Skilled in marketing strategy and automation, experienced in using tools like Klaviyo to boost engagement and customer LTV.

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