Dark Union

Dark Union is a content and performance marketing studio focused on video, paid media, and creator marketing. We help brands tell their stories through high-impact, social-first video content designed to drive growth and engagement.

We specialise in creating dynamic, short-form content that cuts through the noise, integrating powerful messaging with performance-driven strategies for both paid and organic social campaigns.

#JoinTheUnion

Co-Founder

GrwthX

GrwthX is my personal venture, offering accountability coaching and mentoring for startup founders. I help entrepreneurs bring their ideas to market and stay focused on building sustainable growth.

My goal is to make the journey of starting and scaling a business as seamless as possible, providing the guidance, support, and accountability needed to achieve lasting success.

Startup Mentor

Professional Squash Association

As a lifelong squash player and fan, I work with the PSA to bring new opportunities to the sport. 

With our first-ever Olympic Games appearance coming up in LA28, our mission is to elevate the professional game, providing athletes with greater opportunities to play and earn, and offering fans an entertaining and inclusive sport. 

We aim to grow the sport's visibility and accessibility, ensuring that squash thrives on a global stage and continues to inspire future generations of players and enthusiasts.

Representative

Gladstone Software

As a Sales Account Manager at Gladstone Software, I specialised in selling Leisure Management solutions to enhance our customers' digital journeys. Our products include mobile apps, payment solutions, and booking systems.

Reporting to the Chief Revenue Officer, I managed accounts with a net revenue of over £3 million, covering South West England, Wales, and Ireland. My day-to-day duties involved software demonstrations and collaborating with colleagues across all departments to ensure our customers had the cutting-edge technology to meet their business and end-user requirements.

Sales Account Manager

Move Technologies

As Commercial Manager at Move Technologies, I oversaw operations across the UK, USA, and Asia Pacific. Joining as employee number five, I launched and scaled our partnership and sales channels, managing a global sales and partnership team. My role involved driving commercial growth and establishing robust sales strategies that positioned us as a leader in the fitness space. Notable achievements include being named a Deloitte UK Technology Fast 50 Winner in 2017 and listed in the Sunday Times Fast Track 100.

Commercial Manager

Partnerships Manager

Hanson Search

Consultant

Court House Squash & Wellness

Squash Professional / Strength and Conditioning Coach / Performance Coach

Hey, I’m Luke.

Entrepreneur and Co-Founder of Dark Union. We tell brand stories through high-converting, social-first content and performance marketing solutions.

I’m also the founder of GrwthX, where I help startup founders take their ideas to market and scale with stability and speed. My goal is to make those first steps in building a business as seamless as possible.

My LinkedIn content explores the performance mindset and what it takes to win in business or life. If you’re into personal & professional growth, leadership, or scaling businesses, follow along.

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