Primal

We help you win AI mindshare by placing your brand as the trusted source.

Building your authority while your competitors remain invisible.

See how with ElevateSEO™:

primal.co.th/elevateseo/

CEO & Co-Founder

Strategic Asia Marketing Alliance

Executive Committee

Forbes

https://www.forbes.com/30-under-30/2020/asia/media-marketing-advertising/

30 Under 30 Media, Marketing & Advertising (2020)

Haymarket Media Group

https://www.campaignasia.com/article/agency-of-the-year-2018-winners-southeast-asia/448848

Campaign Asia: Southeast Asia Young Achiever of the Year (2018)

I help brands become the cited source in AI search, LLMs, and emerging platforms.

The search game has changed overnight.

Most brands are still playing by the old rules.

ChatGPT, Gemini, Google's AI Mode, Claude now control the most valuable moment in search:  Right when customers are evaluating and deciding.

You could rank #1 in Google and still lose if you're not in AI-generated answers.

If your brand isn’t built for AI, it’s not getting seen.  That’s where I come in…

I help our clients win AI mindshare by placing their brand as the trusted source.  Building authority while competitors remain invisible.

How I can help you stay AI visible:

1. Subscribe To Our AI Visibility Newsletter [20,000+ subscribers]

Weekly insights in building visibility systems that work for AI-first search.

→ subscribe.primal.co.th

2. Analyze Your Website For AI Readiness Now [10,000+ Insights Generated]

Deploy our custom visibility systems and prepare your brand for the next generation of search.

→ audit.primal.co.th

3. Get AI-First Discoverability Systems [300+ Clients]

Deploy our custom visibility systems and prepare your brand for the next generation of search.

→ primal.co.th/elevateseo 

Track record:  
- 4x FT High-Growth Companies Asia
- $100M+ in client revenue generated
- 150+ agency marketing team
- 300+ brands thriving with us
- 25+ marketing awards

For a decade, I’ve helped companies turn search into a revenue machine.

Now I'm doing the same for the AI layer that sits on top of it. 
Ready to grow your AI visibility?  Learn more about our AI-First Discoverability System:

https://www.primal.co.th/elevateseo/

We have an updated SEO playbook for 2025:

Ahrefs analyzed 146M search results. 
The insights are game-changing.

AI Overviews appear on 21% of searches. 
Which means 79% are wide open.

Here's our opportunity:

We can now predict which keywords stay safe. 
We can prioritize what actually converts.

The data shows clear patterns:

Health: 43% show AI Overviews. 
Science: 43.6%. 
Real Estate: Only 5.8%.

We can use this to our advantage.

Here's what we know works:

→ Questions trigger AI 58% of the time 
→ Long searches (7+ words) hit 46% 
→ Educational content gets replaced 
→ Shopping queries stay protected

We have two clear opportunities:

We can scale product and commercial content
We can reposition informational content

The winning move:

Map your top 20 traffic keywords. 
Separate informational from commercial. 
Double down on what's protected.

P.S. Which ranking factor will you tackle first?

Mark McDowell

CEO at Primal | Grow Your AI Search Visibility

The uncomfortable truth for AEO, GEO, AIO, LLMO maxis:

The "SEO is Dead" narrative has a serious data problem 📉

If you’ve been scrolling LinkedIn lately.

You would everyone has swapped Google with ChatGPT.

But when you actually look at the numbers.

The reality is:

1. Google Isn't Dying

↳ Google sends 345x more traffic to websites than ChatGPT, Gemini, and Perplexity combined. 

↳ Research says Google Search actually grew 20%+ in 2024. 

↳ 2.5B daily searches on ChatGPT vs 13.7B on Google

We aren't seeing people leaving Google Search.

We are seeing an expansion of how people find information.

2. ChatGPT’s explosive growth is hitting a ceiling. 

The "exponential takeover" is tapering off. 

New data shows ChatGPT’s global monthly active users grew only 6% from August to November 2025, suggesting it is nearing market saturation. 

Daily time spent in the app has actually dropped by 10% recently.

3. It’s not Substitution. It’s Expansion. 

We need to stop thinking of LLMs taking over SEO.

The data supports that SEO is evolving and expanding.

People aren't swapping Google for AI.

They are using AI for complex creation.

And Google for navigation and discovery.

What does this mean for your strategy?

→ Rankings still matter: 

76% of citations in Google’s AI Overviews are pulled directly from pages already ranking in the top 10. If you don't rank, the AI ignores you.

→ Freshness is the new currency: 

AI models have a massive recency bias. They prefer citing content that is "fresher" than standard search results.

→ Zero-click is the norm: 

With AI Overviews reducing clicks by ~34.5%, we have to optimize for visibility and brand mentions, not just click-throughs.

Are you updating your SEO strategy for 2026?

#SEO #DigitalMarketing #AI #GoogleSearch #MarketingStrategy #AEO

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