Debbie Russell, MBA's Linkedin Analytics

With leadership roles in start ups, mid-market and Fortune 5 companies, my diverse experience and agility are the foundation of what I bring to organizations. I have over 15 years of product and marketing leadership experience in the healthcare industry and an additional 10+ years in the retail and financial services industries. I am currently seeking a product and marketing leadership role (FTE or contract status) within the healthcare industry. Please contact me at [email protected]. I am a strategic leader known as an innovator, change agent and utility player. I thrive in situations of ambiguity where I use creative problem-solving skills to bring products and services to life. My keen sense of end-user needs allows me to create successful products and services. I excel in product development, marketing strategy and innovation. I am inspired by building collaborative teams to drive superior results and coaching team members at all levels within an organization. Key accomplishments include: + Led a team of marketing strategists delivering $50M+ of annual marketing contribution (exceeded goal by over 30%) and $100M of the pipeline (exceeded goal by 20%) toward payer segment sales + Grew advocacy product revenue by over 33% in under 18 months utilizing account based marketing followed by custom solutioning and implementations + Launched customer payment/retail checkout digital experience improvements yielding incremental annual sales of $10M+ during times of significant resource constraints + Wrote first mobile strategic plan and roadmap for the corporate payment systems business line and launched mobile application to customers and cardholders within 6 months of project initiation + Received extensive national press with the launch of a progressive, results-based Diabetes Health Plan rewarding those making healthy lifestyles a priority Skills include: Team Leadership | Product Strategy | Product Development | Product Innovation | Strategic Planning | General Management | Marketing Strategy | Marketing Partnerships | Marketing Communications | Digital Marketing | B2B Marketing | B2C Marketing | Cross-Functional Team Leadership | P&L Management | Mentor | Coach | Customer Segmentation | Competitive Analysis | Business Development | Customer Experience Optimization | Sales Support | Creative Problem-Solving