Systemise to Scale

Founder & CEO

John Castro Co.

In 2020, I led a business on the brink of collapse. Instead of letting it fall, I learned how to systemise it, doubling revenue in 18 months and scaling the team from 8 to 42.

That journey reshaped how I see leadership, growth, and building a business that thrives without its founders. Now, I share these lessons with business owners stuck in the day-to-day, showing them how to step back and scale without sacrificing their souls.

Some topics I cover:
“Systemising for Scale” – How to step back without your business falling apart
“The High-Performing Boss” – Leadership lessons from the trenches
“Culture-Driven Growth” – Building a team that thinks and acts like owners
"Beyond the Hustle" - The mental toll of entrepreneurship & how to manage It

These aren’t theories—I’ve lived them. My talks uncover the real strategies behind sustainable success.

Let’s talk business, systems, and scaling.

Keynote Speaker | Expert in systemising growth for businesses <£10M

ReThink Academy Ltd

At ReThink Academy, I focused on establishing systematic processes and structure for business operations as quickly as possible. With a team of 42 staff members across several countries, I collaborated closely with key stakeholders and board members to ensure that teams operated seamlessly toward ambitious goals.

Chief Operating Officer [Fractional]

Investment Mastery

Chief Executive Officer

After one year as Head of Sales and Ops, my role at Investment Mastery has evolved to include running the day-to-day business and being responsible for the company's commercial success. I manage, supervise, and oversee all UK and international business activities.

My daily focus is commercial growth, including international expansion, revenue-generating strategies and team management/culture.

General Manager

My role at Investment Mastery is to manage, supervise, and oversee all UK and International business activities. My focus is predominantly on sales, revenue-generating activities, company growth, and team development. This includes business development, partnership management, team management, event management, and the company's overall operations.

Head Of Sales and Operations

My role at Investment Mastery is to manage and supervise all UK and International sales teams and revenue-generating activities, including business development and event management.

Head Of Sales and Events

WILSON LUNA LIMITED

My role at Wilson Luna Training is to manage and supervise all UK and some International operations of Wilson Luna's Entrepreneur Training Company, including sales, business development, project management, and product and event management.

The company coaches and trains entrepreneurs globally to achieve business success through its private online entrepreneur training hub, Wilson Luna TV, In-Person Seminars, and International CEO Destiny Retreats.

Our cutting-edge live workshops have been delivered to over 100,000 entrepreneurs across three continents.

Wilson Luna and WILSONLUNA TV are one of the fastest-growing business and entrepreneurship training companies internationally. 

Consulting live for tens of thousands of business owners, start-ups, and entrepreneurs worldwide each year through our online TV and training platform, as well as live seminars and CEO retreats based in Dubai.

Head Of Business Development

Nethority

My role at Nethority was to launch and grow the UK office. This role saw me be solely responsible for it's launch in the UK and in year one and two 75% of all UK sales came from my efforts and work. year 3 & 4 saw us grow our sales team, which I then managed and trained. I was also responsible for working very closely with clients planning their online marketing strategy and executing this with our team of 32 technology and online marketing experts.

Nethority is Digital Marketing Agency based in London and India with a dedicated force of online marketing professionals committed to transforming the way Small to Medium size businesses generate NEW business through providing affordable Web Marketing Solutions.

UK Business Director | Part-Owner

I help businesses install systems to scale without the stress | Previously helped scale a company to £17.9m in sales over 4 years

Everyone wants to systemise and scale their business, and I have the proven methods to help you do it.

I work with service business owners who make £500k+ in annual sales and lead a team of 5 or more people.

Give me 90 days and I'll help systemise your business operations, preparing you to scale to £3 - £5M without you working more hours IN the business

To learn more about how I do this, you can book a Scaling Impact Call with one a Scale Coach:
https://systemisetoscale.co/discovery-calendar

Hey 👋🏼 I’m John... and I absolutely LOVE business...

...And before helping other businesses scale, I actually scaled one.

For the past few years, I have been the CEO of investment-mastery.com, Europe's most reputable investing education company.

The "success" story here is that we revived the company from almost dying in 2020. 🥴

Against all odds, we scaled to over £17.9m in sales over four years, servicing over 7,000 clients in over 25 countries.

This incredible journey taught me something: simple, effective systems are the keys to business success.

Follow me for daily business systemisation, culture, management, and leadership content. 

All everlasting skills I have acquired throughout my journey in business.

The people who go furthest in business
all have one thing in common.

They respect people.

It’s one of the simplest truths I’ve learnt on this journey.

No matter the title or success of the other person.

Good business people respect people.

Simple.

1️⃣ You can’t shortcut your way to great partnerships.
2️⃣ You can’t strong-arm your way to loyal teams.
3️⃣ You can’t buy your way to long-term trust.

It starts with how you carry yourself.

How you treat those who owe you nothing.

Every person has a story you haven’t heard.

Some challenge they're carrying that you’ll never see.

I am one of those people. So are you.

Respect costs you nothing.

But it changes everything.

🟡 It creates loyalty in teams.
🟡 It creates trust in partnerships.
🟡 It creates a culture people want to be part of.

So, I encourage you to be kind.

Respect doesn't require credentials.

Good people build great businesses.

They always have.

How has respect shaped your journey in business?
👇 Share it in the comments.

♻️ Repost this to inspire other business owners.
Follow me, John Castro, for more like this.

John Castro

Helping service businesses implement systems to scale with less stress | Previously helped scale a company to £17.9m in sales over 4 years

What if I told you your most powerful business tool 
isn’t something you can buy?

❌ It’s not software.
❌ It’s not automation.
❌ It's not something you download.

It’s your brain.

Yes, your brain.

🟡 The way you think shapes how you lead. 
🟡 How you solve problems. 
🟡 And how you scale.

But the problem is, too many founders run on autopilot:

→ Consuming instead of creating
→ Reacting instead of responding
→ Overthinking instead of deciding

You can reprogram your brain to work FOR you, 
not against you.

Here are 5 practical ways to rewire your brain 
for success as a business owner:

1. Reframe failure as feedback
↳ Every mistake holds insight. Use it wisely.
↳ Instead of “I messed up,” ask, “What did I learn?”

2. Start your day with clarity
↳ Avoid your phone and get your body moving.
↳ You’ll be more intentional and less reactive all day.

3. Stop multitasking
↳ Your brain can't handle multiple things at once.
↳ Switching tasks kills productivity. Avoid it!

4. Celebrate the small wins
↳ Your brain thrives on progress.
↳ Recognising your wins creates positive thinking.

5. Control what you consume
↳ What you absorb shapes how you think.
↳ Choose content that inspires action.

Train your brain like you would your body.

It can carry you further than any tool 
or tactic ever could.

A sharper mind means a sharper business.

Which of these are you going to try first? 
👇 Share it in the comments.

♻️ Repost this to motivate other business owners.
Follow me, John Castro, for daily insights on building 
a business that runs without you.

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