(Ever) Fusion Marketing, LLC

Marketing strategy & efficient execution for early stage startups: business strategy, GTM, product marketing, messaging, positioning, content strategy, AR, PR, demand gen, campaigns, sales enablement, social media. Learn more at www.everfusionmktg.com

Clients include: Nirmata, Groq, TrustLab, Virtana, Yotascale, SearchStax, Druva, H20.ai, Privacera, Calculated Systems, 4IQ/Constella Intelligence, Onymos, Stack Identity

Fractional CMO | Strategic Planning | Product Mktg & Messaging | Startup Marketing and Execution

Business strategy, messaging, marketing strategy & GTM operations

Startup Marketing Strategy & GTM Advisor - Insane Cyber

Messaging and marketing advisory for Paradigm by Puloli - the most trusted source of truth for methane monitoring - puloli.com

Startup Marketing and Messaging - Puloli

Startup Marketing Assessment, Strategy and Advisory - Nirmata: Policy as Code for Kubernetes - nirmata.com

Startup Marketing Strategy - Nirmata

Startup marketing assessment, strategy and planning for TrustLab - smarter content moderation - trustlab.com

Startup Marketing Strategy - TrustLab

Digital content and demand gen programming for Groq: Fast AI Inference LPU - integrated AI hardware and software platform. 
groq.com

Digital Content and Campaigns - Groq

Marketing strategy and planning for Virtana - hybrid infrastructure observability platform
virtana.com

Consulting CMO - Virtana

Stack Identity finds and eliminates unwanted, invisible and risky access to cloud data and resources before attackers can exploit them. stackidentity.com

Fractional CMO - Stack Identity

Onymos provides the foundation for your next IoT or app development project. 
onymos.com

Fractional CMO - Onymos

At the intersection of governance, privacy, and security, Privacera enables data sharing without compromising compliance with regulations such as GDPR, CCPA, LGPD, or HIPAA.
privacera.com

Analyst Relations  - Privacera

Privacera enables secure data sharing across multiple cloud services. Powered by Apache Ranger, Privacera helps democratize data for analysts and data scientists without compromising compliance, data privacy and security. 
privacera.com

Fractional CMO - Privacera

Dragos, Inc.

The Dragos industrial cybersecurity platform codifies the real-world experience from an elite team of ICS cybersecurity experts into advanced threat analytics to provide OT and IT practitioners unprecedented visibility and prescriptive procedures to respond to adversaries in the industrial threat landscape.

Marketing leadership at extremely fast-paced startup in industrial cybersecurity
• Developed strategy to optimize marketing resources for maximum impact, transforming marketing from piecemeal actions to integrated business practice
• Actively supported analyst relations, public relations, product marketing, marketing operations, campaign execution, social media, events, increasing awareness by 4X within budget

VP Marketing

Interset

Interset is a security analytics pioneer that distills billions of events into a handful of prioritized insider threat leads. Its unsupervised machine learning continuously measures the unique digital footprint of systems and users to assess who or what is really a threat. Acquired by Micro Focus 2019. 
                         
Leadership, strategy and execution of marketing team at startup focused on behavioral analytics for cybersecurity
• Developed product messaging and positioning and delivered high impact content to easily convey value proposition - increasing awareness by 3X
• Directly responsible for product marketing, analyst relations, public relations
• Motivated and empowered diverse, remote team with collaborative management style for high performance results

Hortonworks

Hortonworks harnesses the power of open source technology to transform business through data. Acquired by Cloudera 2019.  My role at Hortonworks involved:
•	Marketing strategy and leadership of big data cybersecurity based on Apache Metron
•	Collaborative team lead for launch of HDF,  a dataflow management and streaming analytics offering based on open-source big data tech Apache NiFi invented within the NSA
•	Content marketing for articulating business value of emerging technology
•	Digital content creation with a growth hacker attitude to highlight value prop of technical solutions
•	Integrated content creation and execution to drive awareness, engagement and pipeline 
•	Reputation for comprehensive and creative approaches to optimize digital marketing and SEO
•	Integrated marketing strategy and execution across multiple teams to maximize impact - content marketing, demand gen, analyst relations,  thought leadership, sales enablement, value based selling, product management, events, public speaking, web copy, social media

Director Product Marketing

Citrix

ByteMobile technology improves the user experience of consuming web and video content on mobile devices. The most impactful aspect of my product marketing role was to look for emerging trends in mobile data usage and publish a quarterly report to increase awareness and visibility of the company. 
•    Created compelling content to articulate value proposition of new mobile technology and features in an emerging industry for Bytemobile (acquired by Citrix in 2012)
•    Grew audience for a content marketing program (Citrix ByteMobile Mobile Analytics report) ten-fold since its inception in 2009; driving increased awareness, thought leadership and sales engagement via B2B and B2B2C marketing channels 
•    Directed content strategy and demand gen campaigns based on macro industry trends and business needs worldwide; predicted industry interest in mobile health since 2013
•    Customer facing business consultant to worldwide sales teams to help drive pipeline by quantifying value proposition and developing sales strategy through market analysis, business case analysis and understanding customer pain points relevant business strategies
•    Product manager (director, producer, analyst and program manager) of ongoing cross-functional, big data analytics project to build systems and tools to identify emerging trends in mobile data usage for product roadmap and content marketing programs
•    Maximized team productivity by streamlining execution of cross-functional projects through improved collaboration, content sharing  and relationship building across sales, engineering, customer support, IT, marketing and professional services
•    Generated content for sales, PR and outbound marketing teams by generating re-usable copy in the form of data sheets, website copy, infographics, presentations, case studies, contributed articles, blog posts and social media

Senior Product Marketing Manager at Citrix/ByteMobile

InnoPath Software

InnoPath provides mobile device management technology to wireless operators and mobile device manufacturers
• Content creation to stimulate sales: business case tools, contributed articles, press releases, data sheets, presentations, blogs, webinars, white papers, outreach campaigns
• Market research, competitive analysis and customer studies to validate business cases, assist product management and support key accounts

Senior Product Marketing Manager

Kineto Wireless

Kineto Wireless provides telco OTT services, bridging seamless connectivity between WiFI and cellular networks. 
•	Gathered and balanced commercial requirements, technical considerations, customer needs and practical realities as product manager for emerging market of converged wireless (wifi) & mobile (3G)
•	Provided collaboration opportunities, demonstrated leadership, co-ordination and direction to cross-functional teams throughout product lifecycle
•	Interim supply chain manager and technical publications manager

Product Line Manager

CIBC

	Product Manager for non-registered Guaranteed Investment Certificates  (Certificate Deposits)

Product Manager

Jetstream Communications

	Product Manager for emerging market product: Voice over DSL Gateway
	Analyzed business cases; researched and documented new product requirements
	Cross functional leadership for product release teams (engineering, test, manufacturing, shipping, training, support)

A curious mind that connects the dots to deliver practical and strategic marketing leadership and execution. Expert in visually inspired marketing that conveys the value prop of new tech. MBA + EE inspired by AI, data, analytics, cloud, and cybersecurity.  See more: www.everfusionmktg.com

Taplio

Anna Y.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Anna Y.'s Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Anna Y.'s Linkedin Analytics