Tony Barr's Linkedin Analytics

Transforming Brands, Driving Growth & Inspiring Teams I have a track record of delivering transformational growth across Fortune 500 brands in FMCG, Beverages, and QSR. From turning around Wendy’s post-COVID sales across MEA & APAC to driving +50% volume and profit growth for Pepsi-Lipton globally, I thrive at the intersection of strategy, brand-building, and commercial success. My Core Strengths: • Strategic Vision & Execution – Repositioning legacy brands for modern consumers, driving digital transformation, and accelerating commercial impact. • Business Growth & Turnarounds – Stabilizing and scaling businesses across international markets, leading new market entries, and optimizing P&L performance. • Brand & Marketing Leadership – Building high-performing teams, leading digital-first marketing, and developing award-winning brand strategies. • Franchise & Commercial Partnerships – Spearheading win-win collaborations with franchisees, retailers, suppliers, and digital aggregators. • People & Culture Builder – A champion of diversity, inclusion, and leadership development, ensuring teams thrive in high-performance environments. What Drives Me? I love solving complex business challenges, whether it's revitalizing a brand, expanding into new markets, or optimizing omnichannel execution. I bring a modern, digital-first approach to marketing, ensuring that every strategy delivers measurable business results. Let’s Connect. If you're looking for a seasoned leader who can drive brand success, scale businesses, and inspire teams, I’d love to chat. Connect with me to explore opportunities, share insights, or discuss the future of marketing.