SafeStart International

•	Expertly orchestrated Google Ads campaigns for five diverse accounts, achieving proficiency in multi-language ad management, with four accounts in non-English languages.
•	Demonstrated creative aptitude in writing compelling ad copy tailored for Google Ads and LinkedIn, enhancing brand engagement and conversion rates.
•	Crafted persuasive email marketing content, effectively driving customer engagement and response in various email marketing campaigns.
•	Strategically implemented marketing automation using Zoho Campaigns, optimizing customer journey and increasing operational efficiency.
•	Skillfully managed website operations utilizing WordPress and Elementor, ensuring seamless user experience and content relevance.
•	Coordinated end-to-end website development; innovatively integrated website forms for marketing automation and actively enhanced website performance through meticulous review, testing, and refinement.
•	Scripted and spearheaded the production of product demonstration and elevator pitch videos, significantly improving product visibility and market reach.
•	Led the creative development of marketing materials, including banners, business cards, and hang boxes, ensuring alignment with brand identity and marketing objectives.
•	Orchestrated and directed multiple projects, effectively managing cross-functional teams and diverse stakeholders to deliver results within time and budget constraints.
•	Employed artificial intelligence tools to streamline marketing processes, achieving significant reductions in costs and turnaround times for various marketing initiatives.
•	Played a key role in the development and expansion of brand guidelines, applying them effectively across marketing and product divisions

Integrated Marketing Strategist

•	Successfully integrated Zoho applications by designing and implementing efficient workflows, ensuring seamless data processing and operational.
•	Innovatively designed and automated reports and dashboards tailored to the specific needs of the Sales team and Managers, boosting efficiency and decision-making capabilities.
•	Regularly audited workflows to ensure smooth operation and maintained data integrity, upholding high standards of accuracy and reliability in system performance.
•	Conducted thorough reviews of setup processes, identified and rectified lapses, leading to optimized operational efficiency and system reliability.
•	Expertly designed, documented, tested, and implemented a global consent process for clients and leads in compliance with GDPR regulations, ensuring legal adherence and enhanced data privacy.
•	Provided dedicated support to CRM users, addressing their queries and resolving issues, thereby enhancing user experience and system functionality.

CRM Specialist

•	Authored engaging scripts and spearheaded the production of videos that effectively showcased the highlights and features of our products, enhancing brand visibility and product understanding.
•	Skillfully wrote scripts, produced audio, and directed the recording and editing of comprehensive step-by-step tutorial videos, facilitating user proficiency in navigating our SaaS application.
•	Developed informative videos to elucidate updates and functional changes, aimed at improving comprehension and utilization among the internal global team.

Video Creator and Editor

•	Spearheaded the design and implementation of the Help Center and Knowledge Base using Zoho Desk, catering to a global user base and enhancing user accessibility.
•	Pioneered the development of a robust translation process for the application interface, effectively coordinating multilingual adaptations.
•	Established and meticulously organized a comprehensive label database for the application, ensuring seamless functionality in multiple languages.
•	Strategically organized and managed course data in various languages, developing and maintaining detailed spreadsheets for efficient tracking.
•	Expertly created, revised, and refined PowerPoint presentations and various documents, ensuring high-quality content across multiple languages.
•	Efficiently organized and maintained course videos on Vimeo and Zoho Workdrive, ensuring easy accessibility and systematic categorization in multiple languages.

Content Manager

•	Authored a detailed, step-by-step guide for our SaaS web and mobile applications, enhancing user comprehension and operational efficiency.
•	Collaborated with diverse teams and personnel to craft and document comprehensive onboarding guides for new users, and to facilitate effective utilization of the Steering Committee module in our application.
•	Developed extensive documentation on internal processes and procedures, tailored to meet the specific needs of Managers, Administrators, and Users in various versions.
•	Created and distributed Release Notes to communicate updates in internal processes and application features, ensuring all stakeholders are informed of the latest changes.
•	Played a pivotal role in generating and reviewing content for security and awareness posters, contributing to the design process and overseeing their production.
•	Actively involved in the creation of marketing materials, generating and reviewing content, assisting with design, and coordinating the development of infographics and other creative assets.

Technical & Content Writer

• Managed and conducted Zoho Showtime training sessions, producing detailed reports for client review.
• Offered dedicated client support, swiftly resolving session-related issues for an enhanced user experience.
• Implemented efficient model sessions, minimizing the need to create new sessions from the ground up.
• Structured and curated the Showtime Library, meticulously organizing documents, recordings, and videos for easy accessibility.

Showtime Expert

• Managed European client billing by generating monthly invoices through Zoho Books.
• Created and tracked Purchase Orders for vendors using Zoho Books and Xero.
• Handled Accounts Payables, processing invoices from vendors and consultants in Zoho Books and Xero.
• Initiated and monitored various projects to ensure efficient financial oversight.

Accounting Assistant

Inku Member
Member at Inku, a team under Prithvi Aditya, Director of Tamil feature film “Clap”. Brainstorming, conceiving and writing narratives for films, series and ads.

Fullmetal Writer
Conceived and wrote fictional stories and posted under the blog title “Fullmetal-Writer”.

Screenplays and Short Films
Wrote a few screenplays and made short films of a couple of them – Mona and Leg Piece.

Article Writing
Reviewed a few football matches of FC Barcelona on Medium, wrote a review for the movie “Etharkkum Thunindhavan” for Behindwoods and a few more articles on random topics.

Creative Writer & Filmmaker

Results-driven Marketing and Operations professional with a diverse skill set spanning marketing strategy, content management, technical writing, CRM administration, video creation, and more. 
Proven expertise in orchestrating successful Google Ads campaigns, optimizing email marketing, and implementing marketing automation. Adept at managing website operations, coordinating website development, and utilizing AI tools for process optimization. Skilled in content management, including the design and implementation of Help Centers and multilingual adaptations. Proficient in technical and content writing, with a focus on user guides, onboarding materials, and internal documentation. Experienced CRM administrator ensuring GDPR compliance and enhancing system efficiency. Accomplished video creator and editor contributing to product visibility and user proficiency. Additional background includes training, accounting, and creative pursuits in film, writing, and article contributions.
Eager to leverage this diverse skill set in a dynamic and challenging professional environment.

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