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Alice Kathleen Baker, MBA

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I BRING MY HUMANITY TO STRENGTHEN THE MARKETING FUNCTION I love a challenge. Whether it's marketing strategy, marketing operations, or project management. My determination, hustle, optimism, and respect for my peers or partners sets me apart. I'm at my best when I'm bringing people together to solve problems. My experience below reflects this. MARKETING STRATEGY - My client needed to reach patients for an Rx that treats a debilitating disease. To manage this marketing objective with dignity and grace, I began by understanding caregivers and those challenged by this disease. I learned what matters to them. It was essential to see them and their lives first before engaging in conversation. MARKETING OPERATIONS - I view work through a wide-angle lens to envision and lead frictionless marketing opportunities. I look broadly across departments to understand the end-to-end workflow, looking for ways to solve pain points. I create process efficiencies via technology with the ultimate goal of providing exceptional service to internal / external stakeholders. My experience managing business transformation, resulted in saving millions at Sprint and T-Mobile. PROJECT MANAGEMENT - Under high pressure situations, my focus sharpens, and I begin. For example: - In 30 days, I delivered a letter from the CEO via FedEx, UPS and USPS using overnight packaging. It had never been done before and we had to design a process to accomplish this at scale (1.3M letters). - For 6 months I was project lead for a complex CRM database rebuild for a high-profile client. This could not have been achieved without my careful documentation of every business rule and use case the database supported. These situations were daunting at the outset. I rallied resources, forged partnerships, and through the excellent teams I was privileged to manage, we did it. AND SO? - Regardless of the type of work, the marketing challenge is the same, how do we work in a way that delivers optimal value at an increasingly faster pace with joy? It's my ambition, my inspiration to uncover ways of working that meet this challenge. CLIFTON STRENGTHS - #CliftonStrengths helps people understand their strengths. I lead with Strategic Thinking and my top 3 strengths are: (1) Achiever (2) Responsibility (3) Individualization. I'm available to discuss new opportunities, please contact me directly at [email protected].

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