Optimization Up

Optimization Up is a hub housing a range of marketing technology tools and SaaS solutions we've developed, all designed to simplify and amplify your digital marketing efforts.

Founder

Janby

Janby is a performance-oriented AI tool that allows SMBs to launchdigital marketing campaigns across multiple channels in no time, and with no marketingknowledge nor budget requirements.

• Built a software as a service company within 6 months from justan idea to a business

• Developed business & product requirements, technicalspecifications and timelines for product launches

• Leveraged agile software development methodologies in leading ateam of programmers, UI designers, graphics designers

• Developed and executed marketing & revenue development plansbased on target market segments

Co-Founder & CTO

Google

• Manage account growth through implementing campaign solutions: developing campaign strategy, building campaigns, and monitoring and optimizing for spend and performance to meet and exceed customer marketing Key Performance Indicators (KPIs).

• Operationalize DV360 campaign management, including frameworks to ensure quality campaign set-up and drive optimal pacing and performance outcomes across an entire Agency/Partner.

• Use advanced optimization techniques and across Google, Mobile and Video to optimize marketers’ display spend; analyze trends and develop bid strategies, manage creative assets and make budget allocation decisions across the book of business.

• Collaborate effectively with vendors and in-market sales team to drive growth plans of our large advertisers; Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered.

Programmatic Ads Specialist

Keyade Middle East

• Lead the performance and analytics team, drive account development, hitting client KPIs and growth metrics.

• Train and educate account managers & executives by explaining the ‘what and why’ behind performance
marketing.

• Consistently working on developing automation solutions that help in creating, managing, and monitoring digital campaigns.

• Provide strategic direction in alignment with the client’s marketing direction/ adopt new techniques and technologies that are relevant for clients’ online media strategies.

• Manage solid client relationships, focus on client retention and satisfaction, growth and renewal.

• Contribute to the agency growth via assisting in developing and pitching compelling responses to RFPs.

Associate Performance Marketing Director

• Construct media plans and oversee the implementation and development to maximize long-term performance and growth of accounts.

• Coordinate tasks across account executives, providing training and guidance to junior members of the team.

• Responsible for planning, forecasting, strategy, preparing proposals for new products to develop the accounts in line with yearly budgets. 

• Contribute to the agency growth via assisting in new business opportunities and strategies.

Senior Performance Marketing Manager

• Management of all PPC campaigns for a number of major clients in the telecommunication, fashion, electronics and food industries.

• Responsible for day to day relationships with the clients through emails, phone calls and regular meetings at different levels in the advertiser’s organization.

• Plan, create, implement, report and optimize campaigns to achieve set KPIs across many channels (Google,YouTube, Facebook, Twitter, LinkedIn, Instagram, Bing, Yahoo, AdRoll).

• Working closely with clients to understand their business objectives and goals, and in doing so, create clear digital marketing goals and implement strategic plans to achieve them.

•Implement and test new products in the form of extensions and betas, working with and training the team.

Performance Marketing Manager

Google online Marketing Challenge (GOMC) is a global competition for students, which enables them to experience and create online marketing campaigns using Google AdWords.

• Competed with over 12,000 students from 80 countries to win the most successful AdWords campaign in Africa and the Middle East and one of the best five campaigns in the world.

• Acquired a real business experience by working with a real client and real budget through AdWords. 

• Structured the suitable campaign after identifying our client goals, researched the right keywords and ads , designed relevant landing page , analysed and provided detailed reports to the client and the competition panel.

• Received training at Google Dublin office, learned about Google Advertising programs in depth..

Google online Marketing Challenge Winner

I am an entrepreneur specializing in shipping MarTech products, with over 8 years of experience in digital analytics and marketing automation. Before going solo, I worked at Google as a Programmatic Ads Consultant and also on the agency side as a performance marketer.

My background is a unique blend of coding and analytics, thanks to my proficiency in Python and JavaScript. This skill set allows me to craft complex, yet user-friendly, solutions that bridge the gap between technology and marketing.

The new Llama 3 model is the smartest AI I've tried so far.

The "Imagine" feature is incredibly fast; images are generated as you type. You can even animate all images with one click and create videos from the combined images.

Apparently, Meta seems ready for all of their social platforms to be flooded with these AI images, but the quality is too good for just short prompts. Other models require you to give really long prompts to get good quality images.

The crazy thing is that the model is still in training, so imagine how the new version will be. And on top of that, it's open source! Can't wait to download it and start building.

You can try it online here: meta.ai.

Ahmed Ali

Craig Sullivan

Meet Swipe Insight AI, Your Assistant for Article-Related Questions.

Have more questions or didn't find the answer you were looking for? Ask our AI. It has been given all the context needed to answer any questions relevant to the post.

This feature is currently available on the web at web.swipeinsight.app

Coming soon to our mobile app. Give it a try! Let me know if you have any questions!

How can Swipe Insight AI assist with article-related questions?

How will the mobile app enhance the user experience?

What are the latest developments on web.swipeinsight.app?

Excited to introduce the web version of Swipe Insight!

Check it out here: web.swipeinsight.app

More features are yet to come, including the personalization logic from our mobile app.

Have a feature request or feedback? Please let me know!

What kind of impact will personalization logic have on Swipe Insight?

Big Update: Vertical Videos Now Supported in Swipe Insight

You'll start seeing videos in your personalized feed along with articles.

Videos autoplay, but you can change this in the settings menu. You can also mute a video, and this setting will carry over to the next videos.

If you haven't received the update yet, make sure your app is up to date. Stay tuned for more exciting features!

What is the benefit of personalized feed?

Taplio

Ahmed Ali's Linkedin Analytics

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