AFerns Digital Marketing

We work with creators, founders, CEOs and executives on LinkedIn to built top tier ENGAGED communities.

Want yours to be one of them?

Learn how I do it through a strategy call or let us handle it all for you!

Founder

Wizard of ODD Marketing

I worked with and was mentored by the OG wizard of LinkedIn for over 3 years!

(and still am?)

Wiz Jr

LTIMindtree

I used to do tech stuff at a point of time! :)

Data Engineer

VESITConnect

Alongwith the curation of articles, my added responsibilities included proofreading other articles, managing and mentoring the junior members on several occassions.

I also was part of the decision making interview panel for recruitment of freshers to our VESITConnect team.

This experience has led to an exponential growth in my teamwork and management skills and has been one of the best experiences of my life!

Senior Reporter

My primary responsibility entailed curating articles for the monthly college newsletter based on the events that would take place in or affiliated with our college, VESIT. 

I also conducted interviews of several students, teachers, staff members, alumni and other esteemed guests to collect relevant information about the sessions.

I also had the opportunity of working alongside the team towards the writing and designing of our college yearly magazine "Vishwakarma" in 2017 and 2018.

This experience has been vital in building up my foundational storytelling and reporting skills, alongside improving my linguistic capabilities and a plethora of other soft skills in the process!

Junior Reporter

Writing Finance and Tech Blogs that Don't Make You Yawn | Local Meme Dealer | Part-Time Bob the Builder of Your Finances

You're focusing on the WRONG things!

Growing on LinkedIn needs -

20% focus on content
80% focus on engagement

Most people waste time trying to perfect the 20%

I've been building brands on LinkedIn for over 4 years.

And have grown multiple engaged communities 
(for myself and my clients)

Focusing on the 80% that matters.

Why work with us? 

No one knows when we start/end our services.

Because we build your community in your voice and tone right to the punctuation.

We're working with top B2B founders, AI experts & LinkedIn creators.

You'll never know who they are until we're done working with them!

Because we're that good at matching their voice.

With that being said...

For community building done for you, DM me "ENGAGE"

But if you're more of a DIY person who wants to ace LinkedIn...

I offer a 1:1 LinkedIn power hour consultation where I talk about -

- Profile Optimization
- Content Overview and Strategy
- Personalized content ideas if needed
- Engagement Strategies I use for clients
- Detailed Q&A session with ongoing support

Book a call NOW and I'll teach you how to build a profile & community that pays you!

I'm building my own business in India, earning in $$

It's a dream come true, but here's the truth -

It's not all flowers and rainbows...

I remember the time I was sitting at a wedding and had to use my laptop.

It wasn't my proudest moment, but I had no choice!

You see -

I used to handle freelancing and a full time job

I put in 12 to 13 hour workdays for 2 whole years.

And I had to maintain my relationships, fitness and sanity too.

Not the easiest thing I've ever done.

I left my full time role and doubled down on my business back in August 2023.

Did things get better? Kinda.

But I still had to login during my vacation to Bali, my first international trip.

Fast forward to now...

I've hired people in my team to hold the fort.

And yet, I can't step away from my business without everything falling apart

I traded my 9-5 for a 10-10.

The good part?

I try to take most of my weekends off
(even though I am writing this post on one)

I go out with my friends on random weekdays as I can work from anywhere.

When this gets posted, I'll be in another city.

But yes, it's not an easy game like social media has made you believe.

Most business owners CANNOT afford to take vacations or step away from their business...

You can outsource and build systems, but it takes time.

Remember that people show you only a part of the picture, not because they are trying to fool you, but because they probably don't read every post.

This post, as a fact, might not perform well, and a part of my audience will never get to know the hardships I've faced to get here.

According to them, I might be living the "ideal" life.

But, it's far from what I'd want it to be.

I've still got a ton of work to do in 2026 to get there.

But hey, if you think someone needs to hear this -

Repost the post, send it to them, tag them - heck, steal my post if you'd like, but show the reality of what it's like, especially to those who are starting!

Aadi Fernandes

I build communities that pay (and love) you. I’m probably handling your favourite creators. LinkedIn Growth Strategist.

I have huge goals in my mind for 2026

And I need your help for one of them (in exchange for a discount)

1. A week long vacation 

I simply want to take a vacation for a week without everything falling apart

My biz is currently dependent on my logging in for client accounts

Even though I have a team of 4 star players who are handling certain clients.

I still have a long way to go...


2. Build on $ubstack 

I'm not a fan of short form content, and I miss non clickbait writing.

So, I've started creating on substack.

I'll be posting there weekly and I'll be covering -

- How I'm scaling my business (and trying not to cry)
- How I plan to achieve financial freedom by 2035 

Or as I like to call it - "The Messy Middle"


3. I'm launching a course in Q1 of 2026 

The truth is most VAs do $uck

I've seen multiple creators complain about it...

No one knows how to handle a client account effectively.

So, I'm helping ghostwriters, coaches and other creators train their VAs or community managers.

I'll be launching my own community management course!

That's all you'd need to train your VA.

It will cover the basics of LinkedIn to advanced engagement strategies.
 
(personally, my most exciting project of 2026)


PS: If you had a bad VA experience or think about a module that should be included in the course, send me a DM or drop a comment

If it's something I've missed out on, I'll add it to a course and give you early access + a discount when I launch it

I have a "simple" goal for 2026

But it's going to be the toughest thing to do -

I want to step away from my business for a week.

You see...

I started working as a freelancer in May 2021

I started my full time tech job in July 2021

In the last 4 years, I can count the number of days I've taken a holiday on my fingers.

And that's NOT good news.

I have worked during vacations, road trips, national holidays, festivals, etc.

So, I made my first hire in March 2025.

I was scared because I didn't know if I had it in me.

But ever since then, I've hired more people and scaled.

(and they are all crushing it)

And now that I've started building a star team, I want to be able to step away without everything breaking down.

It's not going to be easy work...

Because time availability is a HUGE problem

(especially for clients who post during school/work hours)

Not only that, I also have to:

- Manage the timings of new clients
- Try not to have a mental breakdown
- Manage attrition if someone leaves the team

And there are clients that I can't risk outsourcing anytime soon...

So, it might sound "simple" on paper, but it is far from it.

That's why it's my sole goal for 2026

And I am going to make a post when I achieve this.

Until then....

Follow Aadi Fernandes to call me names if I don't make this post

It takes me a week to prepare for a new client.

Here are 5 things I do during that -

1) Stalk their profile like my life depends on it 

Every action they take from their profile matters to me.

I live in their comment section and map everything that's important for me.

I work on perfecting their tone.


2) Make more notes than I did in my schooling

My brain can handle 5 clients with different tones without taking a single note.

But sometimes, I have my days too.

And now that I have people working with me, I HAVE to take notes.


3) Create a blacklist

The last thing you want to do is to add some comment to a competitor's post or someone you've had a falling out with...

Yep, I know the "there's enough fish in the sea" concept.

But, trust me, not all competitors are the same - some are thieves 


4) Rejoin College

Well, we can't handle an account if we don't understand what they are doing.

So, my team and I understand your entire domain and business to comment like the expert you are.

I take notes for this, too.


5) Point 5

Someone told me that having 5 or 7 points is psychologically better

But I couldn't think of anything else I do.
(or maybe it's a secret 👀)

Anywompers....

Have you ever considered outsourcing your community engagement?

"Why don't you post stats as proof of work?"

Because it's misleading.

You see,

I am a community manager.

This involves me handling the commenting game for my clients!

Now -

When a post blows up...

Is it because of the brand they've built?
Yes.

Is it because of the content they wrote?
Yes.

Is it because of my engagement strategy?
Also, yes.

So, morally, I can't claim the credit.

Because it's a combination of everything!

What about comment impressions?
It will reveal the identity of my clients

On top of that...

There will be clients who'd never want to show that we've worked together.

But I don't care about any of this.

Because -

I might not have much social proof to SHOW.

But I get a steady flow of referrals for me and my team.

And that's MY proof of work.

I would probably struggle with lead gen directly

But I know I'll figure $hīt out when I have to cross that bridge!

Anywompers...

What is a lead generation strategy that has worked for you?

taplio

Aadi Fernandes's Linkedin Analytics

Aadi Fernandes

Performance ScoreAadi Fernandes's LinkedIn Performance

What is Aadi talking about?

Aadi Fernandes's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

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Aadi Fernandes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aadi Fernandes's LinkedIn Performance

What is Aadi talking about?

Aadi Fernandes's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Aadi Fernandes's Linkedin Analytics

Performance ScoreAadi Fernandes's LinkedIn Performance

Aadi Fernandes's Best Posts (last 30 days)