Aaditya Khandelwal's Linkedin Analytics

I'm a marketing professional with expertise in user acquisition and retention for B2C app-first products using digital marketing channels. Current: Digital and Performance Marketing at India’s largest sport-tech company & top advertiser: Dream11. Past: Owned user acquisition, media buying, and partnerships for India's fastest ‘groww’ing broker & investing platform. I've also worked with an award-winning performance marketing agency - Social Beat, where I managed large-scale user acquisition and retention campaigns for brands across platforms with ₹10 Cr+ monthly ad spend. Worked with premier clients like Khatabook, Dhani, Shop101, Country Delight, and the Jaquar Group to name a few. Been a part of the team that scaled Khatabook to 20M + Active users. Specialized in growth and app marketing & analytics for startups using Google UAC and UACe. Experienced in using Firebase and MMP analytics tools like Appsflyer, branch, and singular. Scaled up App Campaigns from scratch wrt Install volumes, Proxy actions, and Success actions. Worked on communication and video strategy for the same. Successfully operating performance & branding campaigns for multiple clients using Google Search, Display, YouTube, local, discovery, and Programmatic campaigns via DV360. I have also worked on multiple programmatic guaranteed deals and direct buys from multiple publishers and vendors. Besides Google's advertising ecosystem, I have worked on Facebook ads, TikTok Ads, Quora ads, LinkedIn ads, SMS, email, and affiliate marketing. I come from a Computer Science and Engineering background. My top valuable skill includes working with a data-driven approach while having an eye for detail. Outside work, I love to lift weights and cook.