Amber Erickson, MA's Linkedin Analytics

Content isn't what I do; it's who I am. As a content marketing leader, my ethos is value. Unique, actionable, and memorable content that resonates with the target audience is my north star, and original research is one of my favorite outlets. I have done dozens of research projects, including surveys, third-party data, and first-party SaaS data. I have a dozen+ years of progressive experience within B2B marketing teams. I'm a T-shaped marketer, with depth in content marketing and thought leadership. As a fractional content leader, I help early-stage B2B brands realize their content goals, without the overhead of a FTE. From developing your initial strategy, to overseeing daily editorial processes, to supporting content creation efforts, I'd love to chat about how my experience could help your team. In my previous role, as Head of Marketing & Strategic Partnerships at Seed Technology, I focused on everything marketing: content, email, social, attribution, operations, events, ABM, sales enablement, and partnerships. Prior to Seed, I was Head of Content at Flowhub, where I developed and scaled one of cannabis' most-respected content programs. In my spare time, I enjoy travel, riding bikes, and exploring the woods and water in Michigan's upper peninsula. I am also a course creator and teach an Original Research Masterclass for Content Marketers. I also dabble in real estate.